Paddy Power Review
Ireland’s biggest bookmaker with a UK wide network of shops and a large online presence. Paddy Power, now joined with Betfair, have one of the biggest marketing budgets around so you can’t have missed them, when it comes to controversy this bookmaker seeks attention. Paddy Power provide a really attractive sign up offer, with daily money back promotions and a and free bet club for all customers. Particularly strong when it comes to special and novelty bets, this is a brand that doesn't take itself too seriously and as a consequence are more exciting than many other online bookies.
Bet online, through the mobile app, over the phone or in store. Live in play betting and live streaming are available with a variety of payment options supported. By no means the best odds or the best betting interface around, but more than made up for in offers and features
- £20 Risk Free Bet (with Cash if it loses) (see below for terms)
- Live betting and streaming with Cash Out and great range of markets
- A funny and lively bookmaker who don't take themselves too seriously
Welcome Offer - £20 Risk Free (Cash Back)
Paddy Power have a nice £20 risk free fist bet introductory offer for signing up, deposit and bet £20 and if the wager loses get your money back in real cash. Yes cash.
There are no minimum or maximum odds limits that apply to your bet, if it does lose you will be given your £20 back within 12 hours. The offer applies to all single bets, including accas, and there is no time limit from registration to placing your first bet to qualify.
Anyone making a first deposit by Skrill or Neteller cannot claim this offer.
Paddy Power Existing Customer Promotions
Paddy Power are really renowned for their daily promotions and money back offers with a strong social media interaction. Paddy Power will push out offers to you every day by any means you allow them to, some customers love this kind of engagement where others can’t stand the constant barrage of offers.
Once you become a customer you will receive regular racing and football money back offers on major events particularly those offering combination betting of pre-event with live betting In-play. Offers are weighted to football and horse racing but other offers are available around big events. Paddy Power commonly offer accumulator insurance on a range of sports through the year as well as best odds guaranteed on racing.
Check out the VIPP club which rewards customers who bet £50 each week (5 x £10 at 1/2+ odds, any sports) with a £10 free bet. That means you can get up to 20% of your stakes back each week and the odds requirements are low compared to other free bet clubs
The home of the daily money back special, if you like betting on major events every day you are unlikely to get better offers than with Paddy Power. Although having said that the poor general odds on offer mean the promotions are never quite as good as they seem on the face of them.
About Paddy Power
Paddy Power are an Irish bookie, now merged with Betfair, they are together the second largest online betting company in the UK, making huge inroads into our betting landscape over the last decade or so. Paddy power was established in 1988 through a merger of 40 betting shops owned by three existing Irish bookmakers, one of which was David Power from which we get ‘Power’ in the name. Paddy is simply a reference to the Irish heritage. Fortunately David’s son whose name happens to be Paddy is now the marketing director for the company.
Paddy Power have always been an aggressive bookmaker right from their beginnings, famed for offering novelty style bets and very regular promotions. Initially owning an 8% share of the Irish off site bookmaker market this grew to 33% by 2001. It went on to float on the UK stock exchange in 2000 to raise funds for a UK expansion and by 2010 Paddy Power operated 209 shops in Ireland and 148 shops in the UK. Paddy Power currently employ around 4500 people.
Paddy Power launched their online business in 2000 and have pushed through a huge marketing drive over the years to win customers. Having seen their fair share of controversy Paddy Power are a marmite bookmaker, you will either love them or hate them. The in your face style and quirky humour is a real draw for some but can put you off if you just want to quietly place your bets with no nonsense.
Paddy Power have previously offered odds on bizarre markets others simply won’t touch. They gave odds on the next species to go extinct following the BP oil spill and offered odds on Donald Trump not to complete his first term, that some read as odds of an assassination. In 2012 Danish forward Nicklas Bendtner celebrated a goal at Euro 2012 by lowering his shorts to reveal a pair of Paddy Power underpants, very much to the annoyance of the national team's sponsor Ladbrokes. Paddy Power paid the €100,000 fine on behalf of Bendtner.
Despite being joined with Betfair, Paddy Power are still based in Dublin, Ireland, but licenced along with Betfair in Malta. For the foreseeable future at least PP and Betfair brands are to be kept separate, meaning you can have an account with both and take advantage of both welcome offers.
Paddy Power services are available in English and you can bet in British pounds or Euros. Paddy Power also pay tax in the UK for their UK operation, which is a nice. The combined company earns revenues in excess of £1.5bn each year, employs over 8000 people and operates over 600 shops in the UK and Ireland.
Interface and Appearance
The Paddy Power platform is very quick to load, the home page isn’t too crowded and the quick links and A-Z sport menu on the left hand side make finding your sport fairly easy. The Paddy Power site is however not very easy on the eye with so many shades of green it can leave you feeling a little green yourself. Aesthetics aside the site is functional and works well.
In play and watch live features are easy to use, odds are clear to see and update rapidly. The mobile offering follows the same theme as the main site and with a recent overhaul it runs with all the functionality of the main site. Offers are prominent on all Paddy Power interfaces and you will never need to search to find them.
Paddy Power have a focus on horse racing and football but like the other large online bookmakers they offer markets on all major and minor sports, currently around 40 different markets with tens of thousands of individual betting lines to choose from.
Paddy Power offer markets on football (particularly English and European leagues but all major world leagues are covered), American football, Australian rules football, beach volleyball, baseball, basketball, bowls, boxing & wrestling (inc UFC/MMA), cricket, cycling, darts, Gaelic sports, golf, greyhound racing, handball, horse racing, ice hockey, motor racing (F1, Moto GP, motorbikes, Isle of Mann others), netball, rugby (union and league), snooker, speedway, tennis, volleyball and more.
Paddy Power offer a ot of bets on other special markets such as politics, lotteries, TV shows, etc as well as their famous novelty bets. Paddy Power also have a dedicated section for financial betting. If you like to bet on lots of specials not available elsewhere Paddy Power may be the place for you.
With this bookie there are a huge range of betting lines for major events with around 175 different lines for a typical UK football match. Paddy Power offer live in play betting and streaming on most of their sports markets and live streaming of horse racing. Scale can be a bit of an issue with Paddy Power when you want to find your market quickly. For example, clicking the football betting option in the left hand menu reveals over 50 submenus, so give yourself some time to get your bet on if you’re looking for bespoke betting lines.
As one of the largest online bookmakers Paddy Power’s size means, like other big bookies, they should offer really competitive odds on major markets, although here they can be a bit of a let-down. Visit an odds comparison site and you will rarely see Paddy Power at the top of the list, although they are rather better when it comes to horse racing, football, tennis and golf than general sports markers. If you want to place large wagers or you simply want to get the best raw odds price on principle then Paddy Power is unlikely to be for you.
Enhanced odds promotions are VERY common with Paddy Power and this may be its saving grace from its poor odds on offer. With daily event promotions available, along with tons of money back offers, if you bet weekly and like offers then you may be at home here. Be a little careful here though as Paddy Power are known sometimes to have convoluted promotional terms so do read each promotions terms carefully before you place your bets. Check out the promotions section of the site before placing your bets to see if you can get better terms, especially around a big events.
Odds are available in fraction and decimal formats and are fairly easy to see, in green obviously. Paddy Power will offer odds for special events or lines not listed if you contact them, see the contact us section for more information. Of course with the sense of humour Paddy has when coming up with special bets, quite often they may be the only bookie with the market, in which case you simply have to bet with them.
Paddy Power have been known in the past as a bookmaker who will take big bets on long odds and so if you like your outside punts place them here. A slight word of caution, although uncommon, Paddy Power in the past have reneged to payout on high odds before. Back in 2009 Shane Lowry won the Irish Open at odds of 3000/1, Paddy Power refused to pay out at this rate but did come to “an arrangement” with the punters involved.
Minimum / Maximum Bets and Payouts
You may not consider maximum bets and payouts this until it’s too late so it is certainly worth keeping in mind. It isn’t just people who place huge wagers who can run into trouble here, a large multiple bet or single bet with long odds can sometimes hit maximum limits without you knowing.
Minimum and maximum stakes are defined by the odds of the specific selection(s) and markets, although the minimum bet is usually as low at £0.10. The maximum bet is defined by the maximum payout but annoyingly the maximum bet allowed is not discoverable on the bet slip, however if you try to stake too much it will return an invalid stake message. If you want to know what the maximum bet is for a specific line I would suggest contacting Paddy Power in advance. Minimum bet by phone is £/€5.
Paddy Power are often prepared to take high bets and so offer decent maximum payouts, although not the highest default around. As an example a maximum payout of £1 million is available on most major European men’s football leagues and cup competitions and up £1 million on horse racing in UK and Ireland. Maximum payouts for specific markers can be found by searching in the terms and conditions.
If you are placing high level bets on multiple selections the maximum payout will be capped as at the lowest limit, always phone up in advance to check before placing a bet like this. The lowest possible payout is £1000, this would be for something like a set betting market on an amateur tennis match.
Live Betting and Streaming
Live In Play Betting
Live In Play betting is now available through most of the big online bookmakers and Paddy Power offer a diverse range of live betting options. The interface is certainly functional but not necessarily aesthetically pleasing, some statistics are available but on the whole this is poor compared to other providers. You can personalise the layout to an extent with your own multi-view panel but if live in play betting is something you do a lot you may get frustrated with Paddy Power - saying that you tend to put up with it for the streaming, well I do at least.
To promote the use of live in play betting Paddy Power provided daily live betting enhancements and promotions to encourage you this service. You can bet in play on most sports markets day or night and coupled with some excellent live streaming on the main site and cash out options this is a wonderful way to while away your pennies and time.
Paddy Power offer a superb live streaming service integrated with live betting, there is usually event or other being streamed at any one time so, if nothing else, it encourages you to watch events you may never have thought to before.
The integrated live betting with live streaming is excellent through Paddy Power giving you the opportunity to choose at what point in the action to make your wager. The service has a standard 10 second delay with a further delay while your bet is processed so don’t wait too long to place your wager.
Live horse racing can be watched through a separate service available on the horse racing pages of the main site, you will need to bet £1 or more on each race to stream racing. Other sports can be streamed just by having money in your account..
At Paddy Power you can also get commentaries on football, horse racing and other events not available on live stream and where this isn’t available there are even text commentaries so you will never miss a trick.
Paddy Power offer quite a range of mobile betting apps, from their main sports betting app to bespoke mobile betting casino, live casino, Vegas, poker and even a games applications. If you want to do all of your gambling from your mobile then Paddy Power represents a popular choice with all the functionality of the main site between the various apps. Apps are available on Apple, android and even desktop and are all rated highly with over 4/5 stars.
With the Paddy Power main sports app having undergone a significant upgrade you can now view all the latest odds, manage your account, see your betting history, place bets, bet in-play and see all the latest offers easily all from the app. The app can sometimes be frustrating with broken links and complicated coupons although this does seem to be getting progressively better. All the mobile betting apps are fairly slick and the app does load quite quickly even with all the nice graphics which is a plus.
Paddy Power offer live streaming with a ten second delay on some horse races if you have wagered at least £/€1.
Overall you are going to love the Paddy Power mobile app, especially if your favourite colour is green.
Paddy Power provide punters with Cash Out and partial cash out services. With Cash Out you simply place a qualifying bet as you would normally, whether prior to the event of In play. You then have the option to Cash Out your bet for a fixed sum at any point before the event is played or event during the event.
For example, you may have bet on Ireland to win the 6 Nations, they are top of the league with a game to go but you decide to Cash Out your bet for a fixed sum the week before the final game because you think Wales are going to beat them in the last game and take the crown. You may even decide to Cash Out your bet during the game at half time say. Be aware though the Cash Out settlement amount will always be a lower value than your potential winnings would be if you allow the bet to run to completion.
The Cash Out feature is a lot of fun and adds a new tactical dimension to online betting. Paddy Power are nowhere near their rivals yet in terms of this function, especially considering their size, this market moves fast however so expect the Cash Out feature to grow quickly. Paddy Power do claim to be the only bookmaker offering Cash Out on golf each-way bets, so if that floats your boat then go with Paddy Power.
Cash Card PPlus
The great benefit of betting with a giant bookmaker like Paddy Power is they have a lot of land based shops in addition to the high street operation. This means you can link your online account to a Paddy Power Cash Card account and collect your winnings in store (in cash!) or bet in store from your online wallet.
The PPlus card is also a MasterCard and so you can spend any winnings directly with any online or offline merchant, as long as they accept MasterCard (which 99% do). As this is a pre-paid card you can also withdraw cash from your Paddy Power account balance in cash in the UK for free.
Paddy also have the cash card basic version available that allows in store deposits and withdrawals but without the MaterCard functionality..
Paddy Power are probably the best at interacting through twitter right now, if you like daily betting offers with a dose of regular banter then follow their Twitter feed (@paddypower and @PPOffers). Conversely these features are the very reason some people can’t stand Paddy Power, if you like to keep your betting more formal go with another bookie.
Paddy Power are an acquired taste but if you like your bookmaker to stand out from the crowd then this is your winner. The controversial nature, quirky humour and daily money back and promotional offers can give you a really fun daily betting experience. We all love an offer and with Paddy Power you are like a kid in a candy store.
The real world presence of Paddy Power gives you opportunity to bet by any means you like. While they don’t have as many shops as some of the bigger high street bookmakers they are in the process of growing their brick-and-mortar operation.
Overall an excellent package if you like their style. For those who bet on events daily or place regular accumulators then there really is no one better then Paddy Power to keep you happy.
Payment Options Deposit/Withdrawal
|Method||Min Deposit||Min Withdrawal||Fees||Withdrawal Time|
|Debit Card||£5||£10||0%||2-5 Days|
|Credit Card||£5||£10||0%||2-5 Days|
|Cash - Cash Card (Plus)||£10||£1||130+ Locations||n/a|
|Bank Wire||£5||£10||BACS Free||1-5 Days|
Paddy Power offer a lot of payment options and you should be able to find a method that works for you. For details about how each specific payment option works see our payment options section.
How to place a bet
Placing a bet with Paddy Power easy. Deposit into your digital wallet by any method shown here, create a betslip online or using the mobile apps, click bet and you’re done – just hope you’ve picked a winner. You can use the same account to bet by phone, see the contact details section.
With Paddy Power you can even text in your bet using the SMS service, write your bet like you would on a bet slip with stake, bet type and selection(s), for example '10 EW Hurricane Fly', and text to 51465.
With many online-only bookmakers you can cannot deposit directly in cash, although you can use prepaid cash vouchers such as Paysafecard with many of them. Paddy Power operate hundreds of shops in the UK and so betting with them gives you added functionality.
By applying for Paddy Power cash card or simply quoting your username or account number at the cashier desk you can fund your main online account with cash directly in the shop. You can also withdraw this way but only with using cash card. The daily deposit limit is £/€ 5000 and daily withdrawal amount is £/€500.
Paddy Power as a UK and Irish operation only allow deposits in Euros (EUR) or Pounds (GBP), if you want to deposit in another currency you will either have to convert it first or choose someone else to bet with.
Min/max deposit amounts vary by method but for general card payments (Visa, Maestro, Mastercard) the minimum is £/€ 5 with no stated maximum.
- All major Debit and Credit cards
- Visa and Visa Electron
- Skrill (moneybookers)
- Bank transfer
- Cash In store
You can withdraw funds using all of the same funding methods you can deposit with the exception of a cheque – If you used a bank card you must withdraw using the same method you used to deposit your funds. Withdrawals are all free of charge although some bank wire transfers can carry external fees, any fee charged will be clearly displayed on the withdrawal.
Paddy Power will process the transaction immediately once you withdraw your funds. For withdrawals to your bank account expect to wait 2-5 working days as is standard for clearance of this type of payment. Other methods such as Paypal, Skrill and Neteller can clear instantly or within a few hours. The min/max withdrawal amounts are variable depending on the method you choose but in general the minimum is £/€ 10 although maximums are not stated so it may be worth contacting them in advance.
Remember you can also take cash out using a Paddy Power betting shop if you have pre-registered you Paddy Power cash card and like most providers you can transfer your funds between different channels such as Casino, Games etc.
Paddy Power expend a huge amount of effort trying to contact and engage their customers so it is nice to know this is reciprocated with good customer service options. You can contact Paddy power 24/7 by phone, live chat and email with Freephone service and even an international help line (Thunderbirds comes to mind). Response times are excellent and you can even engage with them on Twitter if you like.
Paddy Power do offer customer services in English only although satisfactions levels are fairly high and from my own experience you tend have a laugh with them in the process.
By offering so many promotions you will find yourself engaging with customer services infrequently due to non-payments where you offer has not been activated or gone through properly. This is fairly painless to rectify and agents are always helpful and knowledgeable.
See the contact details section below for ways to get in touch
It is now UK law to enforce responsible gambling and all UK licenced bookmakers are required to provide you with advice and services to help you bet for enjoyment only. There are many independent sources of advice too such as Gam Care (http://www.gamcare.org.uk/).
Paddy Power take this seriously and offer many features that allow you to manage where, when and how you bet. It is worth noting that Paddy Power go the extra mile and offer a more tools than most to help you gamble responsibly.
- Deposit Limits – daily, weekly and monthly
- Self exclusion – 1 day – 5 years or permanently
- Stake Limits – daily, weekly and monthly
- Loss Limits – daily, weekly and monthly
- Limit Access by excluding Sports, Casino, Poker or Bingo
- Full customer history to keep track of your betting habits
- Exclude yourself from online and betting shops
- Advice and referral service
- Parental control available
UK Licence ref/No: 39426
The UK gambling commission have power to enforce its guidelines allowing it to revoke licences for failure to comply.
Details including permitted activities, guidelines, restricted territories and licence numbers and can be on the bottom of the Paddy Power home page.
- Name: Paddy Power
- Registered Company Name: PPB Entertainment Limited
- URL: www.paddypower.com
- Customer Services: 08000 565 275 (UK), 1800 238 888 (IRE), 00353 1 9050131 (International)
- Registered Address: PPB Counterparty Services Limited, Triq il-Kappillan Mifsud, St. Venera, SVR 1851, Malta.
- Customer services address: Paddy Power Betfair plc, Power Tower Blocks 1-3 Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4.
- Phone betting: 08000 565 265 (UK), 1800 721 821 (IRE) - (24/7)
- Text betting: 51465
- Twitter: @AskPaddyPower, @PaddyPower
- Global Headquarters: Paddy Power Betfair, Belfield Office Park, Beaver Row, Clonskeagh, Dublin 4 (1800 238 888)
- London Office: Paddy Power Betfair, Waterfront, Hammersmith Embankment, Chancellors Road, London, England W6 9HP, United Kingdom (+44 (0)208 834 8000)