Sport Nation Review

Sport Nation are by far the newest betting site listed at, only launching in the UK in 2016 (under their original name Bet On Brazil) and rebranded in August 2017 to appeal to a wider audience.  In a short space of time they have really impressed with their attitude towards punters. Despite being new Sport Nation have some outstanding loyalty promotions and features that match, and often beat, some of the biggest names in the industry; giving consistent value, range and reward to customers.

Sport Nation is themed around Alan Brazil, the former Scotland, Ipswich and Tottenham striker. He is not just a brand ambassador but integral to the whole product. As the partnership with Alan would suggest this is a great bookmaker for football bettors in particular.

  • 50% Matched Deposit Bonus (see below for terms)
  • Free Bet Clubs, Acca Offers & Tons More Loyalty Deals
  • For regular rewards and offers worth having an account with
T&Cs Apply to Welcome Offer, New Customers Only (18+).

Quick Links

Sport Nation – 50% First Deposit Bonus up to £100

T&Cs Apply. New Customers Only (18+). BeGambleAware

The welcome bonus is decent for a new UK sportsbook, most other new sports betting sites go with measly risk free bets or convoluted bonus deals, but the sign up offer from Sport Nation is a good honest 50% matched bonus up to £100, with a £20 minimum deposit.

Introductory bonuses are generally better than free bets as you can split your funds up into multiple wagers and this gives you more chances of winning and at the same time gives you more opportunity to try out the bookmaker, which after all is what a welcome bonus is designed for.

Sign up by visiting Sport Nation through the button below. When you make your first deposit enter SN100 into the promotional code box when prompted to do so. You will then receive a bonus equal to 50% of your first deposit amount up to £100.

The bonus and deposit amount must be rolled over 7x through wagers with odds of Evens+ (2.0) before the bonus, and bonus winnings, are converted to withdrawable cash. There is a decent lead time of 30 days to complete this requirement and the bonus funds can be used on any sports or markets you wish.

The welcome offer is fairly standard but remember with Sport Nation its more than just the first bonus. The bookmaker has some fantastic loyalty offers you can read about next that over time can make this a profitable bookie to bet with.

Other new sites tend to be lacking under the bonnet as they've spent too many resources on the initial sign up deal. It think Sport Nation have got a good balance of a decent sign up deal combined with longer term betting value for existing customers too.

Sport Nation Existing Customer Promotions

Right now there are no promotions listed at Sport Nation, although they did only migrate over on the 4th August so give them some time.  They will have decent offers running for the new season soon.

Why am i so confident that they will have good offers?  Well the previous site, Bet on Brazil, was known for high value loyalty rewards for existing customers with offers that often ran up to £100's in stake value compared to £10's you get with most other bookies. 

Sport Nation have promised a loyalty points scheme that will be unbeatable for value and the merchandise available, we will see, as soon as they announce it you will find the details here.  To give you an idea of the type of deals to expect here are two of the best deals the Bet on Brazil used to run:

  • In Play Free Bet Club - A low stakes weekly free bet club that is perfect for the typical punter and rewards those who bet in play. Open to all in play markets on any sports, opt in (only once) and bet £50+ (total, can be made up of one or several bets) on any live betting (evens+ odds) between Monday and end of Thursday and get two unrestricted £5 free bets valid to end of Sunday. Basically get 20% of your mid-week in play stakes back every week, awesome deal.
  • Acca Club - Opt in once and bet £100 or more in any week (midday Monday to 11pm Sunday) on football accumulators with 4+ picks and odds of 4/1 overall. Get a £12.50 free bet awarded by 2pm Tuesday valid for 72 hours and then a second £12.50 free bet awarded by midnight Friday valid for another 72 hours. Therefore bet £100 get £25 free every week on footy accas, unbeatable.

About Sport Nation

sportnation logo

Sport Nation is a UK facing online sportsbook run by Argyll Entertainment, a Swiss company, and a member of the AHG Group based in the USA.  The site was originally known as Bet On Brazil when launched in 2016 and rebranded in August 2017.

Argyll have set up from the very beginning to approach the UK betting and gaming market from a different angle. They realise the betting and gaming market in the UK is saturated with many websites offering the same old routine bonuses, rewards and features. Most betting sites don't place much of an emphasis on being different when engaging the punter and this, as we know, results all too often in a boring, very transactional, betting experience.

Sport Nation's mission to be different is one reason why I am listing them here so early in their journey. At we present a range of varied online bookmakers with unique qualities and features that give something new to bettors. this is exactly what you get from Sport Nation.

The sportsbook (under the original BOB name) hit the ground running in its first year launching a series of very high value offers for customers. Initial free bet clubs and accumulators free bet promotions demonstrated outstanding value compared to even the biggest betting sites. It is already clear that Sport Nation want to drive more of their resources into delivering the best day to day betting experience for the customer rather than just offering a massive welcome bonus and then nothing else.

The bookmaker focuses around Alan Brazil (after which the original site was named), who is not quite a brand ambassador he is more the brand itself. Stuart Tilly, the CEO of Argyll Entertainment, said about Alan Brazil: “For us, Alan isn’t just a brand ambassador. He’s very much at the heart of the way we offer our services to and interact with our customers.”.

If you don't know who Alan is he is an ex-international footballer who played for Scotland, Ipswich Town, Tottenham Hotspur and others in the 1970's and 1980's. Alan went into journalism following his successful career, initially as a Sky Sports pundit before hosting one of the longest running sports radio talk shows on talkSport from 2001. Alan has also written several books and is widely regarded as both a knowledgeable footballer and an engaging character. If you've ever listened to Alan's show you will know he is passionate about a range of sports, football obviously, but also horse racing and golf.

Even though the site has been rebranded, when you visit Sport Nation you will still see Alan Brazil feature, particularity in the news and tips sections (one of the best site features), despite the name change Alan is the heart of the brand.

Initially focused on football when the site launched as bet On Brazil for Euro 2016, the move to the Sport Nation brand running on a new platform has since broadened the range of markets adding much better depth.  This wider appeal now makes this an almost complete betting site for the typical punters needs, and the site is growing constantly. The new brand had a casino  and live casino section, with games powered by NetEnt and other providers, full live betting and cash out available.

Sport Nation is still a growing brand but it is already putting its eggs in the right baskets, focusing on existing customer rewards and providing higher stake limit promotions.  Early adopters will not be disappointed.

Interface and Appearance

sportnation home

The interface as a whole is simple but effective. The whole design and ease of navigation has improved dramatically since the migration to the SBtechs sportsbook platform to coincide with the relaunch as Sport Nation.

The site is easy on the eye with a theme of grey and black on white backgrounds with the odd but of turquoise text for headings. This means everything is easy to read and you can find what you are looking for without straining. The lack of flashy graphics and too many sidebar images means the desktop and mobile sites are a breeze to use.

Sections of the site are all clearly displayed and you can reach any area, from banking, to promotions to customer care in one click from the home page. There is one central panel that displays featured offers, but beyond that everything else is just about the markets and the betting, which is the reason most of us visit a bookie in the first place.

Sport Nation has a full live betting section with other features including cash out. To be fair Sport Nation have ploughed most of their early development time into creating a good sportsbook with very good promotions, rather than focusing too much on prettying up the site. I don't mind this at all.


Sport Nation now have over three times more markets than the old Bet On Brazil site, catering to a more diverse range of punters you can now bet on things like cycling, trotting or eSports with this operator but you will find the sports you want to bet on 99% of the time.

As I've said Sport Nation won't immediately replace your main bookie as they don't quite yet have the range, but you may find yourself placing most of your main sports bets here.

sportnation markets

Depth of market for the events they do list is however fantastic with over 100 different lines on major football matches for example. There are also leagues here to bet on that are hard to find elsewhere such as divisions from the UAE, Qatar, Jordan and Iran.

Sport Nation have the following sports markets: American football, Aussie rules, badminton, baseball, basketball, boxing & MMA, chess, cricket, cycling, darts, eSports, football, golf, handball, horse racing, ice hockey, motor racing (F1 + others), rugby (union & league), snooker, speedway, sufing, tennis, trotting and volleyball. winter sports.


betting oddsSport Nation are not yet widely listed on odds comparison sites so it is difficult to compare their full range of odds but from my own personal experience their football and horse racing prices are very competitive. I've found Sport Nation constantly beat the likes of Betfair and are often on par with Bet365 who I personally use as my benchmark.

There are plenty of price boosts available, mainly on football, but also for other sports around bigger events. These are often great value and are either unlimited or have a high stake maximum.

Odds prices are available in decimal and fraction formats.

Minimum / Maximum Bets and Payouts

limitsMinimum bet is £0.10 and maximum stake depends on the payout maximum.

At Sport Nation there are no specific maximum payouts by sport rather you are allowed to win up to £25,000 in any day or £50,000 in any week.

This isn't going to trouble most punters, although it is something to bear in mind if you like big bets.  This is an area where SN show their young age.

Live Betting and Streaming

Live In Play Betting

sportnation live

As you would expect with all online bookies now there is a full in play section that covers all the sports listed on the site. For football, especially, there are an astonishing number of domestic and foreign leagues available to bet on live during the match.

The live betting feature itself, like the rest of the site, is simple but functional, and packed with lots of information, this means placing bets is both quick and easy. The lack of too much styling also allows the live betting section to be fast and not liable to freezing.

The mobile site live-in play feature is even more impressive as it is on slower mobile networks that you really notice how quick the tool is.

Live Streaming

live stream footballThere is no steaming available as of yet, it is likely that the bookmaker will begin by broadcasting live horse racing at some point in the near future however.

For a new site like this I really don't mind the lack of live streaming, it is a costly feature to add to a betting site and Sport Nation have initially focused on getting the betting side of things right before worrying about streaming. After all there is no point having live streaming if the sportsbook attached is not up to the job.

I don't expect it to be too long before these guys have a suite of live events to watch. In the meantime you can always stream with another bookie and still place your bets with Sport Nation if they are offering better odds or offers.

Mobile Betting

sportnation mobileThere isn't a mobile app yet. This, like the live streaming, this all about resource management, if they plough money and time into developing an app first then perhaps they wouldn't have created so many great offers for regular users, which is the real selling point of the site.

As a very new and modern online bookmaker the site is designed to be completely scaleable and so it will shrink down to fit the size of any screen device.

The mobile version of the site is fantastic and quite frankly leaves you wondering why they even need an app. The simplistic no frills design of this betting site does lend itself well to mobile devices offering a quick and easy to navigate sportsbook on the move.

The mobile site lets you play casino games from the same page which is more convenient for the occasional casino player who doesn't want to have to download separate apps just to play the odd game.

You can access all banking, promotions, support and account history from the mobile site.

Gaming and Casino

sportnation casinoThe casino at Sport Nation is powered by some of the best industry software providers: NetEnt, Microgaming, Play'N Go (and others), and this means you can play a suite of top game titles. There are also large jackpot games such as Mega Moolah and Major Millions available to play.

By opting to work with NetEnt and Microgaming Sport Nation are maintaining their ethos of providing a quality user experience. In the casino there are also games from iSoftbet and along with a host of live games provided by the Evolution (who are frankly the best at live casino). In total this results in just on 400 titles currently available, with around three quarters of these slots.

The operator is very good at running linked promotions between casino and sports, e.g. bet £20 in the casino get a £5 free sports bet.


The Sport Nation unique selling point is their attitude to customers. This is not just another new betting site with the same old stuff, there is a different vibe to this online bookmaker.

It is easy to have tag lines like "don't bet on boring" and to claim you will be different, but rarely do companies have any substance behind these statements. Sport Nation do seem to want to deliver a different type of UK sportsbook . They clearly have a focus on keeping customers, not just getting new punters through the door, and they've shown this by prioritising existing customer offers and features before anything else.

Yes, this site is still up and coming and yes you can get more markets and features elsewhere but for a new site this is fantastic. Certainly worth trying out and having as part of any bettors portfolio, especially if you bet a lot on football.

Oh and if you like Alan Brazil's radio show or have nostalgic memories of him as a player then this site is right up your street.

Payment Options Deposit/Withdrawal

Method Min Deposit Min Withdrawal Fees Withdrawal Time
Debit Card £10 £10 0% 3-5 Days
Credit Card £10 £10 0% 3-5 Days
Bank Wire £10 £10 0% 3-5 Days


Cash imageRight now you can only deposit and withdraw by credit or debit card or by bank transfer. More payment methods are due to be added soon but for now if you want to bet with them you will need a bank account and bank card.

All deposit minimums are set at £10 and there are no maximum limits on how much you can fund your account with.



Again right now withdrawals are only possible back onto your debit or credit card or via bank transfer if you get in touch. The minimum is nice and low at £10 and there are no maximum limits or fees. In fact this is something Sport Nation pride themselves on "You may request a withdrawal of any amount up to the full balance of your Account".

Customer Service

customer serviceCustomer services are available by live chat, email and post, there is no phone number available, although if you contact Live Chat during the day you will get an almost instant response.

Live chat is only available all week from 10am to 10pm, during this time it is very good. OK this isn't exactly 24/7 coverage but I expect this will improve as the brand grows. At least they are upfront and honest about their opening times.

Responsible Gambling

responsibleTo hold a UK gambling licence these days you have to provide means to encourage safe and responsible gambling and as a new operator Sport Nation have embraced this. Below is a list of features provided, you can read more about these tools in our responsible gambling article. For independent advice there are multiple sources including Gam Care (

  • Deposit Limits – daily, weekly and monthly
  • Loss Limits – daily, weekly and monthly
  • Stake Limits – daily, weekly and monthly
  • Self exclusion – 6 months – 5 years
  • Time Out – 12 hours to 1 month
  • Session time limits
  • Full customer transaction and betting history
  • Self-Assessment features
  • Parental control measures

Licence Information and Contact Details

licencing colourUK Licence ref/No: 45143

  • Name: Sport Nation
  • Registered Company Name: Argyll Entertainment AG
  • URL:
  • Customer Services: Live Chat: 10am to 10pm (GMT)
  • E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Customer services & registered company address: Argyll Entertainment of Bahnhofstrasse 10, Zug, 6300, Switzerland.
  • Phone betting: Not accepted
  • Text betting: Not accepted
  • Registered Company address: Argyll Entertainment of Bahnhofstrasse 10, Zug, 6300, Switzerland.
T&Cs Apply to Welcome Offer, New Customers Only (18+).