Ladbrokes Casino Review
Ladbrokes are to the world of betting and gaming what the Asda Wal-Mart group is to global grocery shopping – massive and dominant but also great value with a focus on the user. The brand goes back to the 1880's as a UK sports bookie, but these days they are a world-wide gaming goliath with revenues well in excess of two billion pounds a year. This is a great option for anyone who wants a big online casino site with tons of features alongside a high-class sportsbook, exchange and other games products.
The main casino is Playtech powered with games from other providers in other sections, there are a huge number of banking options, high limits and top regular promotions – exactly what you would expect from a powerhouse like Ladbrokes.
- Big Introductory Bonus - (see below for details)
- Goliath Of Online Gaming – Casinos don't come bigger than Ladbrokes.
- Playtech Powered – One of the world's biggest Playech casinos.
Software and Games
Like most big operators the Ladbrokes site is split into the main casino section, slots and a games section. The main casino is playtech powered and has around 250 games, whereas the games, slots and live casino sections carry a further 400 or so games from other providers such as evolution gaming, NetEnt, Barcrest, NextGen, IGT, WMS and Quickspin.
In total therefore Ladbrokes casino players can access over 600 titles from most of the major software providers. In the main casino there are 40 jackpot games, including the massive jackpot giant, over 40 table games, 15 versions of video poker and the rest of the titles made up of slots.
Ladbrokes offer a Playtech live casino games in the main casino section with live roulette (and French roulette), blackjack, baccarat and video poker. There is also a separate live casino section to the site, this is a download casino with all the usual titles.
If you prefer live casino you could sign up to this section of the site instead and receive a £50 matched cash bonus. You will need to deposit £50 to get it, it does not apply to lower amounts, but the rollover terms are much better for this type of game compared to the main casino offer. Roll your deposit amount over 15x and get £50 in cash.
Unlike the games package which can be claimed in combination with other offer if you choose to take this live casino offer you will not be able to claim the main casino bonus. To claim this deal or for more about the terms click below.
Download and Instant Play
The casino is available as instant play or as a download. The download is especially good, as all Playtech downloads are, and it has won more awards and accolades than any casino other download packages. If you do choose to use the download caisno you will be able to access in the region of 50 additional games and slots not available in the instant play casino.
The Ladbrokes download is a great option if you don't want to run flash or html5 based games in your browser. The download casino is less resource hungry and tends to be more buffered against slow and intermittent internet connections. The download also lets you try all the games for free so is a good option to have even if you choose to play most of your games through your browser.
The instant play casino and games interface is also very professional, sleek and functional. Ladbrokes have the knowledge and experience to be able to run a casino with a large suite of games with lots of features without being prone to game errors or crashing.
The instant play casino is also appropriately proportioned, which can be hard when you provide as many games as Ladbrokes do. You can pretty much be playing the game you want within 20 seconds of logging into the site through the easily navigable menu or by simply searching for your title.
Promotions and Loyalty
Ladbrokes provide tons of daily, weekly and monthly promotions through their various sections. Each area (casino, games, live casino, slots, etc.) has its own promotions section allowing you to pick and choose the right temporary and regular offers to suit your gameplay.
In the slots section for example there is a new daily bonus every day, some are game specific others more generic. You can see what deals are available for up to a week in advance allowing you to play at the right times for the best deals.
The Sunday market is a great option to earn extra prizes such as free spins, no deposit bonuses and golden chips by playing on the weekend. Play on a Monday and receive 10% cashback up to £50 in the live casino.
This is just a small snippet of what is available. If you are looking for an online casino site with lots of different rewards features updated all of the time then there really is no better operator than Ladbrokes.
Ladbrokes Comp Points
Complementary points are awarded at a minimum of one point for every £10 staked in the casino, this can be higher for certain games (game of the week carries double points) or during promotional periods.
Points are converted to cash at a ratio of 100 = £1. This is real withdrawable cash that you can choose to play with or take out of the account.
There is not much more to say about the Ladbrokes casino loyalty scheme and this is a good thing, it means the rewards are clear, honest and straight forward.
If you are a higher end player who likes to stake at least a few hundred each month then you will likely qualify for the Ladbrokes casino VIP programme. If you do play at this level you may as well do it with a big casino like Ladbrokes who truly do have the resources to provide a top level package.
VIP players can earn enhanced complementary points and convert them to cash at a lower rate. There are also higher level cashbacks, deposit bonuses and special events. VIP players will also get the usual personalised account managers and enhanced banking terms but it is the VIP hospitality that stands out.
Ladbrokes can offer VIP players tickets and invites to top level sporting and entertainment events that other casinos simply can't match. Just take a look at the sponsorship profile of Ladbrokes, they have a finger in every pie and this means they can give top players fantastic opportunities.
Interface and Features
Ladbrokes are a marmite casino; you will love it or hate it. The physical size of the Ladbrokes gaming brand means it is simply not possible for them to offer a minimalist interface as you would see with someone like 32Red or LeoVegas. If you want a very simple casino then this isn't going to be for you.
Saying that Ladbrokes have done an excellent job of condensing all of their various products and features into a user friendly package. Every section of the site is searchable, so if you know what you are looking for you'll find it in one click.
If you do want to browse the site this isn't too much of a hassle either though as all sections are manageable with clear game tabs. You will never need to scroll down the page more than once or twice to find what you are after.
Ladbrokes also make full use of your screen size whatever device you access the casino from. The games available are displayed in the biggest possible size to allow you to easily see the titles.
The casino news section is a great addition to a site of this size. You are probably thinking why do you need a news section for casino? Well this is a great place to find out about current and upcoming offers and games as well as a guides on how to get the best out of various titles.
Ladbrokes provide a suite of mobile apps for their various products, casino, games, live casino and sports. This is usually a big annoyance of mine but then when you consider the size of the Ladbrokes operation you really wouldn't want everything in one application anyway.
It is very clear to see the level of development that has gone into the various mobile packages. The mobile casino has around 80% of the games available on desktop. You can see which games are available on mobile as there will be a small mobile symbol at the top of applicable games on the main site.
If you like to play all the time on your mobile or tablet then then Ladbrokes are a very good option. The app(s) allows you to control every aspect of your account without the need to ever visit the desktop site. The Ladbrokes mobile products are also highly functional with a heavily optimised navigation panel and no heavy graphics. This means the apps work exceptionally well on mobile networks and slow wifi connections.
Ladbrokes are especially good at updating their products too. If they find a bug or issue they will sort it with hours usually. This is the kind of development power you can only really get with big operators such as these.
Banking and Payment Methods
If a choice of payment options is something that matters to you then you are in seriously good hands with Ladbrokes. We cover Ladbrokes banking in detail with specific minimums, maximums and restrictions in our Ladbrokes sports review.
In summary all major banking methods are accepted. Minimum deposit for card payments is as low as £5 and as Ladbrokes run over 2000 shops you can also deposit as little as £1 through the high street stores.
Withdrawal and Payout Limits
Withdrawal minimums are also low at just £5, all are fee free and processing times to eWallets (such as PayPal) are especially quick at just a few hours. This is mainly because Ladbrokes have a large staff team able to process payments quickly, even during weekend and holiday periods. There are no additional pending periods to worry about either.
Withdrawal limits are staggeringly high too at £250,000 a day (£5,000 if using cash in store), so no worries if you hit a big jackpot with this casino. Being honest if you did win millions they would pay you out in one go anyway, the limit is only there to prevent fraudulent activities.
About Ladbrokes Casino
Ladbrokes origins go all the way back to 1886 when the company was founded by two gentleman named Pennington and Schwind who acted as commission agents for horses trained at Ladbroke Hall in Worcetershire, UK.
The company moved to London in 1902 and spent the next 50 years acting as a bookmaker and commission agent for particularly high profile clients from the aristocracy. Following the second world war however the business model began to break down due to the severe austerity of the times combined with new forms competition and an ever decreasing client base. The company was acquired in 1956 for a sum of £100,000 by Mark and Cyril Stein.
It was the legalisation of off course betting in the UK in 1961 that led to the rise of Ladbrokes as a leading British bookmaker. Cyril Stein invested a large proportion of the companies assets into establishing a chain of high street shops, Ladbrokes became the first bookie to offer fixed odds betting on football too in 1963.
Ten years after purchasing the company the company floated in the London stock exchange in 1966 for £1,000,000, increasing its value 10-fold in as many years. The company grew and grew on the high street acquiring various other gambling and non-gambling operations, by 1993 Ladbrokes was worth over £2 billion.
The company were one of the first to move online back in 1998 and in the last 20 years have grown even further with profits online now outstripping their high-street operation. Back in 2009 the company moved their online gaming division to Gibraltar although they are licenced in London, UK, still.
The Ladbrokes casino has over a million customers and is particularity strong in Ireland and Spain as well as the UK. The company formed a partnership with Playtech in 2013 to deliver a relaunched casino service alongside their already very successful sports arm.
In 2016 Ladbrokes finally merged with the Gala Coral Group, after years of trying, to form one of the world's biggest gaming brands with over 230 years of shared heritage. This has created a gaming operator with over £2,000,000,000 in revenue and over 3500 high street shops employing around 25,000 people. The brands are separate from a user point of view and this will hopefully improve both products further by sharing their already substantial resources and experience.
One aspect you would expect form a colossus of a company like Ladbrokes is comprehensive customer support and overall they don't let you down. You can get in touch 24/7/365 by free phone, post, live chat and twitter and response times are very good indeed.
A small niggle I have is when you contact them by email. They are in some ways too big and if you end up in an email chain you can often get different people replying each time and after a while this can get really confusing and messed up. If you need to contact Ladbrokes use live chat or the phone, this way you are speaking to the same person each time.
Self-Exclusion and Responsible Gambling
Ladbrokes got shot down a little in the early 2000's for not being careful enough in promoting their products and so since then they have gone the opposite way becoming one of the best operators for safe and secure gaming. They were the first to promote responsible gaming on TV, one of the first members of the Senet group (a independent body established by bookmakers) and they even have their own ' Social Responsibility Board Committee'.
The Ladbrokes casino will allow you to self-exclude for any period (short term exclusion is termed cooling off), set deposit and session limits and they are very proactive at spotting unusual betting activity that may result from a gambling problem. See Gam Care (http://www.gamcare.org.uk/) for independent advice and for more about how safe gaming tools work see our responsible gambling article.
Contact and Licence Information
UK Licence Number: 1611
We have a comprehensive list of all Ladbrokes contact details in our Ladbrokes sport review.