Online Betting Sites

The UK’s 4th biggest bookmaker and the biggest UK and Irish horse racing sponsor there is. With Betfred you can stream all UK and Irish horse races online or on mobile, they are also masters of totepool betting, offering unique betting opportunities for those who like to do things a bit differently.

As one of Britain's last independent bookmakers, and one who are able to offer a wide range and depth of UK markets, Betfred are perfect for UK focused punter. Known as ‘The Bonus King’ for a reason, you are never short of offers across the sports book, including in-play markets. They also have a habit of paying out early on Manchester United...

Fred Done not only founded Betfred he also founded the Lucky 15 bet and Best Odds Guaranteed. This means Betfred are fantastic if you like to bet on things beyond win and each-way bets. It's not the prettiest website going but if you are after traditional sports and markets from a bookmaker that knows what they are doing then this is an excellent brand.

Bet365 are one of, if not the, most trusted online bookmaker in the UK, in my opinion. I've found over the last fifteen years that Bet365 often lead the way through innovation and new ideas in the online betting market. Covering all major worldwide sports, I've discovered if there is a market worth placing a bet on then Bet365 will have it.

With an easy to use interface on both mobile and desktop, a huge range of live betting and streaming options, cash out, and many other novel features these guys are pretty hard to beat in my book. You can read more about what I think about Bet365 in the full review.

Parimatch are a special betting site in that they are both one of the oldest, established a long time ago in online terms, back in 1994, yet also new, only launched in the UK in 2020. What is interesting about this is they are running in the UK in partnership with BetVictor. Parimatch is a white label of BV, meaning it is BV that hold the license, manage the payments and ensure your safety in the UK. The site is also effectively a clone of BetVictor's - but that is by no means a bad thing.

BetVictor are one of the oldest brands around and are renowned for their professionalism, good odds traders resulting early prices with good prices, low deposit limits and personalised offers. They have never had a white label before so unlike most white labels this is actually very unique and backed by massive resources and knowledge from both BV and Parimatch

A top quality betting site with plenty of class and style, BetVictor represents the sophisticated gentleman of online bookmakers. Based entirely in Gibraltar and formerly known as (and owned by) Victor Chandler, BetVictor as it is known today was one of the first bookies to go online. These days, their interests are solely represented on the internet.

They are famous for providing good honest value and offering some of the best odds across the board both in-play and on future bets, focusing on football and racing particularly. As they serve customers all over the world their output is varied and vast.

You won't get hundreds of weekly offers from BetVictor, but you will get an excellent in-play service, partial and full cash out, an expansive and easy to use sportsbook and plenty of currencies and payment options.

They certainly have a loyal customer base and this tells its own story, possibly spurred on by some tasty personalised bonuses communicated directly and based on your betting history.

EnergyBet (launched 2016) is the sportsbook arm of EnergyCasino (launched 2012) and together make one of the best modern day all round betting and gaming brands. Anyone who is fed up with old bookmakers sites that are often over-crowded and hard to find your way around will find a new home with the BetConstruct powered EnergyBet site. Being more European than most they appeal to a wider demographic of punters with over 40 markets covering everything from traditional sports to rarer events such as cross-country skiing.

Loyalty is high on the list for Energy who's points scheme, for both sports and casino, is one of the best going. Earn points for all bets and exchange them in the shop for bonuses, products and merchandise or even withdrawable cash, they also have a good range of standard bonuses and regular existing customer promos. In gaming terms they are a step above the rest with one of the most versatile selections of titles form leading software providers.

BetGoodwin is the rebranded name of Goodwin Racing, a UK independent bookmaker set up in 1997. They are a well known brand to British people, especially in racing where they have pitches at most big UK courses. They are also renowned for being the biggest telephone betting company around, by volume of bets, and have a long standing reputation as one of the best. Not only are they an independent brand by they are still based in the UK, with their offices in Uckfield in East Sussex, employing local people and paying all UK tax. This is unlike most newer sites now that are based abroad and have little connection with the market.

Although late to the party they have at least taken their time before making the jump online. To do this they have partnered with leading third-party sportsbook provider FSB to power the site. This is a good relationship as it takes all of the online know how from FSB and combines it with the experience of betting and UK punters that Goodwin have already. Racing is obviously strong, which is not common for new sites, and they have several promotions for added value. They also offer everything else you expect from a modern bookie but critically this is a sportsbook only right now. This means if you just want to bet on sports this is a great place to go if you don't like the way other brands try to push you into slots and casino gaming.

What a fantastic sportsbook 10bet have. By pouring so many resources into sports this site claims to offer more than 15,000 unique events a week and covers 150 different football leagues, and that's before mentioning any other sport or the unique betting lines to try.

A huge range of live betting is available too, with excellent odds across the board. Casino, Games, Virtuals and Live Casino are well separated leaving a lot of space for dedicated sports betting. The interface was recently improved and is now much better both on desktop and mobile.

It's not all about big markets either as 10bet have access to features that you only usually get with the biggest brands such as full and partial cash out, live streaming, cash out, fast markets, etc.

Being arguably the biggest high street and online bookmaker in Poland, STS Bet knows a thing or two about building a brand and keeping their customers happy. Having only opened their doors in 2008 the scale of their growth is remarkable, and they have wasted no time since entering the UK market.

Unlike with many other 'new' bookies, STS Bet are able to offer a sportsbook that is filled to the brim with interesting and diverse markets to bet on, and more depth per event than some UK favourites can currently muster. Plus, they have cash in the bank to make improvements quickly if they need to. They also come to the party with live betting, cash out, mobile capabilities, a Bet Booster, and other useful betting features all ready to go.

There are still tweaks to be made in order to really perfect their setup, but new customers will have no issues navigating the vibrant site or getting their bet on quickly.

Anyone who bets on e-sports really needs to take a look at STS Bet, and anyone with an interest in more unique markets will find plenty to keep them occupied as well. The only thing that was missing from the list was horse racing, but they added this in 2022 making STS a complete book.

Mr.Play started out as a casino back in 2017 and launched a sportsbook in 2019. The brand is managed in partnership between the Aspire Global group, that run a host of casinos, and Marketplay Ltd, who add a bit of individuality to the company that gives a nice balance overall.

This is not a typical sports product add-on to a casino, rather the sportsbook is SB Tech powered, meaning it's complete from the word go with over 35 markets (including horse racing), fantastic in play betting, over £10k pre-match lines a month and as well as cashout, lots of payment options, good limits and novel features such as PulseBetting. The strong backing behind the brand shows through too with solid 24/7 customer care and a range of good value promotions.

Mr Play already have a good reputation as a gaming site, hosting over 550 titles from no less than 21 leading houses. Through this they have acquired a lot of returning customers. Now with a proper sports package this has become a seriously competitive site good enough for any punter.

Anyone who has watched a lot of sport in the last few years will be familiar with Kwiff and their signature feature where they supercharge bets, known as being 'kwiffed'. The idea is simple, for any bet placed, no matter the stake, market, event or bet type your wager may be randomly kwiffed. This will then boost the odds on that bet once you've placed it and this isn't like a typical odds boost that bookies give you, rather it can be many times the original odds. Kwiff also supercharge cash-outs too, meaning you could cash in your bet early and end up with far more than you were expecting.

The company began in 2016 as an app only provider but more recently they have revamped the product and now offer betting and casino through a desktop and mobile website. They have everything you would expect a proper bookie to have with good depth and a full suite of horse racing.

The idea might not be for everyone but given there are millions of people that have joined the community it is evident that customers like the brand and the kwiffing and they look like being one of the bigger brands of the future already.

Fanteam started out in 2016 bringing the US phenomenon of daily fantasy sports (DFS) games and tournaments to the UK and Europe but with a focus on sports this side of the pond. The quickly established themselves as the go to independent DFS site for football and US sports but also sports like tennis, horse racing, cricket, fighting sports, motorsport and more; including eSports. They have now, however, launched an independent sportsbook too using their own platform to create an all round sports betting and fantasy site. The beauty of Fanteam is there are no slots or casino games on there, it is just about sports and they will not try to get you to play games like so many other sites do.

The sportsbook isn't the biggest in the world but focusses on the core sports 99% of people bet on. It makes a great addition to the fantasy game side and overall is the best site at doing what it does. If you like fantasy and you like sports betting then there is no other site to recommend. The fact they are independent too is also refreshing as most newer sites these days are generic white labels.

Anyone over the age of around 35 will remember the football pools. It was the first widely available football prediction game set up by three friends in Liverpool in 1923 to become the Littlewoods Pools. This was a long time before off-track gambling was legal and The Pools offered a way for the working classes to engage in football predictions nearly 60 years before the first licensed betting shop opened. The Pools is still going today but has been swamped by modern online betting, so rather than die away the football pools has joined in and set up their own betting site, which is owned and licensed by the same company still based in Liverpool and driven by the third party platform FSB.

FSB are one of the best third party providers and they produce the odds, interface, features and the offers but it is The Pools that own the site, handle your money and are responsible for you. This is very different to Vernons, a previous betting site that was based on an old pools company, because the brand isn't licensed, it is theirs. You get access to 25+ markets, great depth, a fantastic in-play interface and many of the features and products you now expect with modern sites. The beauty here is you can still play the classic pools games too and no where else can offer that. If you are someone that likes to bet with British companies rather than those based off shore then The Pools represents one of the only options to do this these days too.

Paddy Power bring some Irish charm, humour, and plenty of cheek to the UK online betting trade, so if you like your bookmaker not to take themselves too seriously then go no further. You will especially appreciate their social media accounts.

PP are a massive bookmaker, now partnered with Betfair which gives them even more reach, and this allows them to reward customers with a large number of markets, expansive live betting, and superb streaming facilities. The Paddy Power mobile betting apps are also excellent, so good in fact that you could manage all of your activity from the small screen.

The company excel when it comes to their existing customer promotions. There are few events that Paddy don't have some sort of insurance, free bets or extra places offer for. Never one to be outdone, the brand can run crazy promotions that make having an account with them very worthwhile indeed.

Party Casino is one of the best casino sites available, they have been around since 1997 too, making them one of the oldest gaming sites with a wealth of experience. Why are we talking about a casino in a list of sports betting sites then? That is because they now have a sportsbook since 2021, but this isn't any old sports add-on to a casino, this is one of the biggest sports betting products around.

The reason for this is Party Casino was owned by bwin who were bought by Entain in 2016. Entain own Ladbrokes and Coral. You can see where this is going.

Effectively Party Casino have a sportsbook that is very similar to those incredibly experienced brands, backed by the same resources with a similar level of market depth and a wealth of features, including streaming. The platform is also independent, the odds are competitive, there is 24/7 customer support via several channels and all the main banking options available. This makes Party one of the best new sports betting sites ever, given they are as good as Coral and Ladbrokes out of the box and they already have a hugely renowned and revered casino product.

If you are looking for a break from conventional betting sites then 888Sport may have something fresh for you. With an international pedigree and unique regular existing customer promotions, this should be a welcome addition to your list of betting sites.

888 cover all the usual markets plus some more boutique options, especially from across the pond, and full live betting and lots of streaming is available. Plus, with their gaming expertise there are plenty of cross-product offers and deals too, calling out to bettors who game on the side.

This is a fantastic site for anyone who is fed up with the same old high street bookies but still wants access to the biggest and best features along with solid market depth. The mobile betting side needs work but other than that, for the independent gambler, 888 has to be worth a look.

VBet are a distinctly different type of online bookmaker and like nothing else you will see right now. The company are European, licenced out of Malta but heralding from Armenia, and they are proud of their heritiage and have created a bespoke betting site to match it.

The full name of the brand is Vivaro Bet and they have been around a long time, since 2008 in fact, but have only entered the UK market in recent years. Vbet is the premier brand of BetConstruct, a sportsbook software platform, and therefore has all the bell and whistles. When BetConstruct advertise for new clients they use VBet as the poster child, which tells you it is the cream of the crop.

In terms of markets you can expect all the major sports you would expect form any bookie, but if you like more obscure sports then you are on to a winner here. Not being completely UK focused means VBet provide all sorts of markets that people find more interesting on the continent, such as freestyle wresting, futsal, handball and table tennis (to name but a few).

With a vast amount of live markets, features such as cash out and one of the most lovely interfaces you will ever see, this is a worthwhile addition to any bettors portfolio. You may even grow to like them so much they could become your main bookie, for some things at least.

One of the biggest kids in the playground for both online and high street betting. William Hill have been around since 1934 and provide a far reaching sportsbook with good range plus other betting services. Excellent in play & streaming go hand in hand with cash out facilities, a nice mobile app and great payment options and limits.

William Hill is available in a number of languages, currencies, and countries and you can bet online, by phone, text and in store. This powerhouse of the gambling industry has huge resources meaning great value for the customer.

If you don't mind the corporate faceless side of the Hill's brand then you can find a lot of long term value with them as a punter. Very few companies have the clout and depth of features and markets on offer here. Perhaps not always the best for basic odds but in terms of promotions and enhanced lines there is a lot to be found.

Luckster is a white label but don't let that put you off because this is actually a good white label. Why? Because it is run by Aspire Global, who are basically the best at running casino and gaming sites and have a huge catalogue of games and a great reputation (e.g. brands like Mr Play) but the sports platform is provided by SB Tech; who make the best third-party sports betting products. This makes for a very tidy all round package that would suit anyone who wants a top class sportsbook with good odds, promos and features and 30+ markets (including full horse racing) but also may want to play the best games out there too.

While it is a white label it is combined together in such a way that it is more than the sum of its parts making it able to compete with, and in some ways exceed, the big names in the market. The site has a general Irish theme but they have largely dispensed with the graphics and colour in order to just deliver a proper site that allows people to bet on what they want and find markets in double quick time. Personally this type of site suits me down to the ground as it doesn't pretend to be something it isn't, it simply gives customers quick access to markets and games they want to bet on.

Aspire Global are the license holders, i.e. they are responsible for your money and responsible gambling, they run the casino side too and have all the games licenses. MarketPlay own the brand and SB Tech provide the sportsbook.

Bettarget is owned and run by Aspire Global, the same people behind the hugely successful Karamba brand. The main thing you will notice from this site is it is highly focused, it is not a casino with a sportsbook add-on and it is not trying to be all things too all people, rather it is just a really neatly packaged betting site with a focus on providing markets and features without all of the unnecessary razzmatazz.

It has everything you would expect from a top sportsbook, such as; cash out, acca promotions and detailed in-play betting. What it does better than most though is cram in a huge array of sports and markets into a single space, making it easy to find bets and odds without clicking through 17 pages to get there. Some of the big bookies could learn a lesson or two from the Bettarget layout.

In terms of banking all major debit cards and eWallets are accepted with a universal £10 minimum deposit and withdrawal.

A more traditional bookmaker established originally in the 19th Century and now with over 2300 betting shops worldwide - Ladbrokes is the world’s largest retail bookmaker.

Ladbrokes are now partnered with Coral and offer a vast sportsbook that is available on the main site and through a great mobile betting app. Live in-play betting, cash out and streaming integration rival any other site with additional statistics and live score features that are second to none. Old school they may be but you will have to go far and wide to find a better all-round bookmaker.

Being one of the worlds biggest betting companies means Ladbrokes can rarely be matched on the size of their books or range of features. Long term and short term offers are fantastic and this is where their wealth of resources really does shine through. It's hard to understand why anybody who bets regularly wouldn't have a Ladbrokes account.

Another giant of the betting world in the UK with a long-standing reputation behind it, being established in 1926. Perhaps originally better known for their 1800+ bricks-and-mortar betting shops, Coral have made great strides to make their online offering match up, and it's working.

Now part of the Entain group, the combined power of all of the brands within the group means that Coral are able to provide great value offers and regular promotions, along with some of the best live betting and streaming on desktop and mobile that you can find (100,000's of events a year). There is genuinely always something to be excited about with Coral, on top of the great cash out, partial cash out and comprehensive range of products and features.

Personally, I think Coral are the absolute best for regular free bets, insurance, and enhanced terms offers. If you like betting on big events then it can often pay to have a Coral account as they tend to have industry leading promotions available.

Quinnbet are a relatively new family run (although owner Sean Quinn is a billionaire) online bookmaker that launched in 2017 and run on the FSB platform.

The look and feel of the site is very simialr to other FSB brands, but this however isn't what should influence you with this betting site. Instead if you can see past the generic look you will notice they have some quite incredbible promotions and some excellent features that make them a worthwhile addition.

Any punter into their racing simply has to take a look at this brand, they have some outstanding long term offers that can add genuine value to regular bettors. Most offers cover all events too, not just the highlight fixtures.

Quinnbet claim to want to provide customers with a 'fairer way to bet', and from what we can tell that is something they are very much delivering on.

The professional gamblers bookie of choice. With the world’s largest betting exchange and now a fixed odds sportsbook on the side, Betfair offers a staggering number of markets and bet choices. Betfair exchange betting can give odds on average 20% better than those on fixed books; and the fixed odds book itself is no slouch, providing some of the best average odds on a range of top sports.

They were the first online bookmaker to offer in-play services and cash out (including on live horse racing) and this is an area where they still lead the pack, offering excellent live betting with a huge amount of sports streaming.

This is an excellent betting site for offers too with a nice balance between long term predictable promotions and short term free bet and money back deals. Since the partnership with Paddy Power and the formation of Flutter the retention promotions have got better still, and customers can even fund their accounts using Paddy Power's high street shops.

NetBet could certainly teach the bigger household names in the industry a thing or two. This betting site is set up for the user's benefit from the outset with a superb interface that is a dream to use, fantastic live betting, and comprehensive coverage of some lesser spotted betting lines.

NetBet actually run tons of good loyalty deals that are both useful and attainable, and offers are available daily from price boosts to money back promo's. This is a perfect bookie for any portfolio and one of the best for adding value to your bets.

For me the best aspect of this site is how it looks and how easy it is to use. There has been a lot of effort put into the design and functionality and this shines through, so those sick to death of old-style clunky sites or interfaces that are stuffed with useless extra's will like this.

BETDAQ started life as an exchange, set up in 2001 by an Irish businessman named Dermot Desmond, and it went on to become the main rival to Betfair boasting over 75 million in wagers each week.

Ladbrokes bought BETDAQ in 2013 for £30M in order that they could offer exchange services themselves and for a long time this left BETDAQ as a lost soul. Following Ladbrokes merger with Coral however, and the subsequent buy out of the whole group by GVC Holdings (now Entain PLC), the fortunes of the brand have been reversed. In 2021 Dermot Desmond, the founder, bought the brand back from Entain and this means the brand will now be nurtured again.

BETDAQ launched a new fixed-odds sports book in 2019 to go alongside the existing exchange and games product. Being backed by the original owner again this is now a fully stocked site on a par with Betfair, their resources mean they can offer big markets, good odds and lots of features (e.g. cash out) along with a suite of banking options, good limits and payout rates and solid customer support.

Sport Nation (formerly known as Bet On Brazil) are still very much a newer betting site in terms of the number of years they have been in business, but their commitment to doing things differently places them firmly in the same category as those bookies who have been trading for decades.

If you are fed up of the same old offers from the same old sites then you will get a very pleasant surprise from Sport Nation. Beyond the welcome bonus there are some really fantastic loyalty clubs and accumulator promotions that offer amazing value to regular punters.

A great bookie for footy fans, in particular, this is a site that suits higher stakes punters in particular but will serve those with smaller bankrolls too. Plus, the sportsbook has expanded beyond recognition recently and is growing all the time.

Despite being one of Europe's biggest bookmakers Unibet have gone largely unnoticed in the UK until recently, and now they are starting to make a name for themselves through high profile sports sponsorship.

This bookmaker have an immense product that gives customers something a little different from the normal UK focussed betting site. Unibet offer over 150,000 events, 40,000 of which are live streamed, an award-winning fully functioning mobile app, a great range of varied and interesting offers, and some of the best odds around especially on football.

With a continental outlook you will also find many sports and markets available here that you cannot find elsewhere. Not that they shout about it much, but they really should; for my money they have one of the best out and out betting packages on the internet. You have to admire their modesty though, they are quietly confident and so they should be, having built a customer base across 100 countries by providing a reliable, high value, and feature rich online sportsbook.

In 2011 two Swedish guys sat down and decided to make the world's best online casino focused on mobile, they came up with LeoVegas. They achieved this goal in just a couple years creating what today the industry recognises as one of the best online casinos in the world, especially on mobile and tablet devices.

In 2016 based on the success of their casino and driven by demand from their very loyal player base, the brand decided to launch a sportsbook. This was one of the first casino-sportsbooks launched, before everyone else jumped on the band wagon, and is frankly still the best of it's type. The mobile-first focus means it is one of the fastest sport betting sites available, which can be critical in-play, and stands in its own right as a great sports betting platform.

LeoVegas are perhaps the most awarded brand of the last decade too, winning mobile operator and mobile product of the year on many occasions. If you are someone that mainly bets on the move, and especially if you like both sports and games, then you should take a look at this brand.

This doesn't mean either that LeoVegas don't have a great desktop site too, in fact they have one of the easiest to use, fastest and most navigable all around packages you will see. Leo have fantastic customer retention and while they gave a good sign up deal and great VIP scheme this isn't what drives customers to keep playing. The focus on giving the user a simple yet functional interface that they want while still maintaining all the excitement is the real draw here.

Boylesports are Ireland's biggest independent bookmaker with over 300 shops and a massive customer base. They have been around since before online betting began, founded in 1989 by John Boyle, and therefore have a huge amount of knowledge and experience.

This is a serious bookie for proper bettors, focusing less on pretty graphics and features but more on providing lots and lots of honest markets to bet on. This site might not blow you away but you will find it better for market choice, banking options, payout limits, etc., than most others. This is a brand suited perfectly for the traditional punter, they are particularly strong in horse racing, football, tennis, darts, snooker; and any other classic sports.

As you would expect from an Irish bookie they have some seriously good promotions. Some of the long term retention offers are so good and useful it is worth having an account solely to utilise them.

bet-at-home are one of the oldest betting sites around, they hail from Austria and were set-up way back (in internet terms) in 1999. They have a massive European customer base with over 5 million regular users, and they pride themselves on providing an open and honest betting product and experience.

At first glance you might think they haven't updated their site much since 1999 either, but once you go beyond the bland looking interface the site itself is excellent. The entire platform is their own and that means they focus on what they think is important, which is betting. One of the fastest sites you will ever see, for in-play especially.

This bookie doesn't pretend to be British, they are proud to be European, and this is reflected in the markets they offer. You can't bet on horse racing for example, but if you like to bet on European sports, such as Pesapallo, Water Polo or Sailing, then this is a supreme site. They also cover more European focused leagues, and will generally have better prices for them compared to UK online bookmakers. This site is also one of the very best for eSports, with steaming available too.

Being an older site they have fully stocked banking methods, features such as cash out and 24/7 customer services. They don't run many promotions though, instead focusing on providing value and fair prices. You might see this as a negative, but their millions of regular customers stick with them despite this for good reason.

Anyone looking for something different to the norm, especially those that like to try other sports and leagues, should add this site to their list.