Online Betting Sites

The UK’s 4th biggest bookmaker and the biggest UK and Irish horse racing sponsor there is. With Betfred you can stream all UK and Irish horse races online or on mobile, they are also owners of the Tote offering unique betting opportunities for Totepool betting.

As one of Britain's last independent bookmakers, and one who are able to offer a wide range and depth of UK markets, Betfred are perfect for UK focused punter. Known as ‘The Bonus King’ for a reason, you are never short of offers across the sports book, including in-play markets. They also have a habit of paying out early on Manchester United.

Fred Done not only founded Betfred he also founded the Lucky 15 bet and BOG. This means Betfred are fantastic if you like to bet on things beyond win and each-way bets. It's not the prettiest website going but if you are after traditional sports and markets from a bookmaker that knows what they are doing then this is an excellent brand.

Bet365 are one of, if not the, most trusted online bookmaker in the UK, in my opinion. I've found over the last fifteen years that Bet365 often lead the way through innovation and new ideas in the online betting market. Covering all major worldwide sports, I've discovered if there is a market worth placing a bet on then Bet365 will have it.

With an easy to use interface on both mobile and desktop, a huge range of live betting and streaming options, cash out, and many other novel features these guys are pretty hard to beat in my book. You can read more about what I think about Bet365 in the full review.

A top quality betting site with plenty of class and style, BetVictor represents the sophisticated gentleman of online bookmakers. Based entirely in Gibraltar and formerly known as (and owned by) Victor Chandler, BetVictor as it is known today was one of the first bookies to go online. These days, their interests are solely represented on the internet.

They are famous for providing good honest value and offering some of the best odds across the board both in-play and on future bets, focusing on football and racing particularly. As they serve customers all over the world their output is varied and vast.

You won't get hundreds of weekly offers from BetVictor, but you will get an excellent in-play service, partial and full cash out, an expansive and easy to use sportsbook and plenty of currencies and payment options.

They certainly have a loyal customer base and this tells its own story, possibly spurred on by some tasty personalised bonuses communicated directly and based on your betting history.

Mr.Play started out as a casino back in 2017 and launched a sportsbook in 2019. The brand is managed in partnership between the Aspire Global group, that run a host of casinos, and Marketplay Ltd, who add a bit of individuality to the company that gives a nice balance overall.

This is not a typical sports product add-on to a casino, rather the sportsbook is SB Tech powered, meaning it's complete from the word go with over 35 markets (including horse racing), fantastic in play betting, over £10k pre-match lines a month and as well as cashout, lots of payment options, good limits and novel features such as PulseBetting. The strong backing behind the brand shows through too with solid 24/7 customer care and a range of good value promotions.

Mr Play already have a good reputation as a gaming site, hosting over 550 titles from no less than 21 leading houses. Through this they have acquired a lot of returning customers. Now with a proper sports package this has become a seriously competitive site good enough for any punter.

Paddy Power bring some Irish charm, humour, and plenty of cheek to the UK online betting trade, so if you like your bookmaker not to take themselves too seriously then go no further. You will especially appreciate their social media accounts.

PP are a massive bookmaker, now partnered with Betfair which gives them even more reach, and this allows them to reward customers with a large number of markets, expansive live betting, and superb streaming facilities. The Paddy Power mobile betting apps are also excellent, so good in fact that you could manage all of your activity from the small screen.

The company excel when it comes to their existing customer promotions. There are few events that Paddy don't have some sort of insurance, free bets or extra places offer for. Never one to be outdone, the brand can run crazy promotions that make having an account with them very worthwhile indeed.

If you are looking for a break from conventional betting sites then 888Sport may have something fresh for you. With an international pedigree and unique regular existing customer promotions, this should be a welcome addition to your list of betting sites.

888 cover all the usual markets plus some more boutique options, especially from across the pond, and full live betting and lots of streaming is available. Plus, with their gaming expertise there are plenty of cross-product offers and deals too, calling out to bettors who game on the side.

This is a fantastic site for anyone who is fed up with the same old high street bookies but still wants access to the biggest and best features along with solid market depth. The mobile betting side needs work but other than that, for the independent gambler, 888 has to be worth a look.

VBet are a distinctly different type of online bookmaker and like nothing else you will see right now. The company are European, licenced out of Malta but heralding from Armenia, and they are proud of their heritiage and have created a bespoke betting site to match it.

The full name of the brand is Vivaro Bet and they have been around a long time, since 2008 in fact, but have only entered the UK market in recent years. Vbet is the premier brand of BetContust, a sportsbook software platform, and therefore has all the bell and whistles. When BetContruct advertise for new clients they use VBet as the poster child, which tells you it is the cream of the crop.

In terms of markets you can expect all the major sports you would expect form any bookie, but if you like more obscure sport then you are on to a winner here. Not being compeltely UK focused means VBet provide all sorts of markets that people find more interesting on the continent, such as freestyle wresting, futsal, handball and table tennis (to name but a few).

With a vast amount of live markets, features such as cash out and one of the most lovely interfaces you will ever see, this is a worthwhile addition to any bettors portfolio. You may even grow to like them so much they could become your main bookie, for some things at least.

One of the biggest kids in the playground for both online and high street betting. William Hill have been around since 1934 and provide a far reaching sportsbook with good range plus other betting services. Excellent in play & streaming go hand in hand with cash out facilities, a nice mobile app and great payment options and limits.

William Hill is available in a number of languages, currencies, and countries and you can bet online, by phone, text and in store. This powerhouse of the gambling industry has huge resources meaning great value for the customer.

If you don't mind the corporate faceless side of the Hill's brand then you can find a lot of long term value with them as a punter. Very few companies have the clout and depth of features and markets on offer here. Perhaps not always the best for basic odds but in terms of promotions and enhanced lines there is a lot to be found.

Being arguably the biggest high street and online bookmaker in Poland, STS Bet knows a thing or two about building a brand and keeping their customers happy. Having only opened their doors in 2008 the scale of their growth is remarkable, and they have wasted no time since entering the UK market.

Unlike with many other 'new' bookies, STS Bet are able to offer a sportsbook that is filled to the brim with interesting and diverse markets to bet on, and more depth per event than some UK favourites can currently muster. Plus, they have cash in the bank to make improvements quickly if they need to. They also come to the party with live streaming, cash out, mobile capabilities, and other useful betting features all ready to go.

There are still tweaks to be made in order to really perfect their setup, but new customers will have no issues navigating the vibrant site or getting their bet on quickly.

Anyone who bets on e-sports really needs to take a look at STS Bet, and anyone with an interest in more unique markets will find plenty to keep them occupied as well. The only thing missing from the list is horse and greyhound racing, but this is a small price to pay for all of the other quirky betting markets you can access.

Novibet may be new to a UK audience but they have in fact been going since 2010, making them a fairly aged brand in the world of online gambling.

Originating from Greece and now licensed in Britain the brand has a lot going for it, mainly driven by the fact it is completely independent and runs all of its sportsbook and odds in house. Unlike a white label therefore this means Novibet have 100% control of what they offer and how they provide it.

This is why you will notice this brand has character, the site is nice to use and is completely tailored to them. The longevity of the company also means they have a lot of established features that includes a wide range of banking options (e.g. PayPal) along with top end stats, in-play, scores and a good blog and promotions unique to them.

Having a more continental outlook also means UK punters can find some interesting markers with Novibet that would make them worth adding to anyone's list. Customer service is 24/7 through a range of options and the in-play suite is far better than the average.

Looking to try a new brand and fed up of the old faces but yet don't want some clone, maybe give Novibet a try.

A more traditional bookmaker established originally in the 19th Century and now with over 2300 betting shops worldwide - Ladbrokes is the world’s largest retail bookmaker.

Ladbrokes are now partnered with Coral and offer a vast sportsbook that is available on the main site and through a great mobile betting app. Live in-play betting, cash out and streaming integration rival any other site with additional statistics and live score features that are second to none. Old school they may be but you will have to go far and wide to find a better all-round bookmaker.

Being one of the worlds biggest betting companies means Ladbrokes can rarely be matched on the size of their books or range of features. Long term and short term offers are fantastic and this is where their wealth of resources really does shine through. It's hard to understand why anybody who bets regularly wouldn't have a Ladbrokes account.

Another giant of the betting world in the UK with a long-standing reputation behind it, being established in 1926. Perhaps originally better known for their 1800+ bricks-and-mortar betting shops, Coral have made great strides to make their online offering match up, and it's working.

Now partnered with Ladbrokes, the combined power of the group means that Coral are able to provide great value offers and regular promotions, along with some of the best live betting and streaming on desktop and mobile that you can find (100,000's of events a year). There is genuinely always something to be excited about with Coral, on top of the great cash out, partial cash out and comprehensive range of products and features.

Personally, I think Coral are the absolute best for regular free bets, insurance, and enhanced terms offers. If you like betting on big events then it can often pay to have a Coral account as they tend to have industry leading promotions available.

The professional gamblers bookie of choice. With the world’s largest betting exchange and now a fixed odds sportsbook on the side, Betfair offers a staggering number of markets and bet choices. Betfair exchange betting can give odds on average 20% better than those on fixed books; and the fixed odds book itself is no slouch, providing some of the best average odds on a range of top sports.

They were the first online bookmaker to offer in-play services and cash out (including on live horse racing) and this is an area where they still lead the pack, offering excellent live betting with a huge amount of sports streaming.

This is an excellent betting site for offers too with a nice balance between long term predictable promotions and short term free bet and money back deals. Since the partnership with Paddy Power the retention promotions have got better still, and customers can even fund their accounts using Paddy Power's high street shops.

NetBet could certainly teach the bigger household names in the industry a thing or two. This betting site is set up for the user's benefit from the outset with a superb interface that is a dream to use, fantastic live betting, and comprehensive coverage of some lesser spotted betting lines.

NetBet actually run tons of good loyalty deals that are both useful and attainable, and offers are available daily from price boosts to money back promo's. This is a perfect bookie for any portfolio and one of the best for adding value to your bets.

For me the best aspect of this site is how it looks and how easy it is to use. There has been a lot of effort put into the design and functionality and this shines through, so those sick to death of old-style clunky sites or interfaces that are stuffed with useless extra's will like this.

MansionBet are the sports betting arm of the long established Mansion Casino first founded in 2003. The brand are well known to UK punters through their early sponsorship of Tottenham Hotspur and more recently Bournemouth. Unlike many casinos that release sportsbook products this one stands alone from the games side as a quality sports betting platform powered by the well revered SB-Tech software provider.

This means MansionBet comes with every major feature built into one the nicest to use interfaces around, on desktop and mobile. With over 35 markets, 30,000 live events each months and features such as cash out, bet editing and action bet this makes the site not just a good alternative but rather a brand with its own unique features. This is rare these days with many new sites ending up as clones of each other. Mansionbet also offer PayPal, which a lot of new sports-books do not.

If you are someone that likes playing games alongside sports betting then this could be one of the very best all round options out there. Powered primarily by Playtech this casino has been around a lot longer than most and because of that they have a refined and quality platform.

Quinnbet are a relatively new family run (although owner Sean Quinn is a billionaire) online bookmaker that launched in 2017 and run on the FSB platform.

The look and feel of the site is very simialr to other FSB brands, but this however isn't what should influence you with this betting site. Instead if you can see past the generic look you will notice they have some quite incredbible promotions and some excellent features that make them a worthwhile addition.

Any punter into their racing simply has to take a look at this brand, they have some outstanding long term offers that can add genuine value to regular bettors. Most offers cover all events too, not just the highlight fixtures.

Quinnbet claim to want to provide customers with a 'fairer way to bet', and from what we can tell that is something they are very much delivering on.

Anyone who has watched a lot of sport in the last few years will be familiar with Kwiff and their signature feature where they supercharge bets, known as being 'kwiffed'. The idea is simple, for any bet placed, no matter the stake, market, event or bet type your wager may be randomly kwiffed. This will then boost the odds on that bet once you've placed it and this isn't like a typical odds boost that bookies give you, rather it can be many times the original odds. Kwiff also supercharge cash-outs too, meaning you could cash in your bet early and end up with far more than you were expecting.

The company began in 2016 as an app only provider but more recently they have revamped the product and now offer betting and casino through a desktop and mobile website. They have everything you would expect a proper bookie to have with good depth and a full suite of horse racing.

The idea might not be for everyone but given there are millions of people that have joined the community it is evident that customers like the brand and the kwiffing and they look like being one of the bigger brands of the future already.

Parimatch are a special betting site in that they are both one of the oldest, established a long time ago in online terms, back in 1994, yet also new, only launched in the UK in 2020. What is interesting about this is they are running in the UK in partnership with BetVictor. Parimatch is a white label of BV, meaning it is BV that hold the license, manage the payments and ensure your safety in the UK. The site is also effectively a clone of BetVictor's - but that is by no means a bad thing.

BetVictor are one of the oldest brands around and are renowned for their professionalism, good odds traders resulting early prices with good prices, low deposit limits and personalised offers. They have never had a white label before so unlike most white labels this is actually very unique and backed by massive resources and knowledge from both BV and Parimatch

Sport Nation (formerly known as Bet On Brazil) are still very much a new betting site in terms of the number of years they have been in business, but their commitment to doing things differently places them firmly in the same category as those bookies who have been training for decades.

If you are fed up of the same old offers from the same old sites then you will get a very pleasant surprise from Sport Nation. Beyond the welcome bonus there are some really fantastic loyalty clubs and accumulator promotions that offer amazing value to regular punters.

A great bookie for footy fans, in particular, this is a site that suits higher stakes punters in particular but will serve those with smaller bankrolls too. Plus, the sportsbook has expanded beyond recognition recently and is growing all the time.

Red Zone Sports, or just Red Zone as they have recently re-branded, are, as you may guess form their name, an American sports specialist. They make no bones about their main markets and target audience and boast the lowest margins available to UK punters for US sports markets.

That is not to say that Red Zone are not a conventional betting site too, they have all the typical markets for British and European sports along with lots of betting features, banking options, gaming products and good price boosts. They are the sister site or Sport Nation, both owned by Argyll Entertainment, so if you would like to know more about the site in general you can get a good idea by reading the Sport-Nation review.

Red Zone is a perfect site for anyone that likes betting on sports from North America, but who also want a good variety of other markets alongside solid prices and features. With this site you can find huge depth of market for US events and even get access to sports such as drag racing.

Two of their additional stand out features is their loyalty point scheme, a rarity in sports betting, and their high stake limits for punters and players.

Despite being one of Europe's biggest bookmakers Unibet have gone largely unnoticed in the UK until recently, and now they are starting to make a name for themselves through high profile sports sponsorship.

This bookmaker have an immense product that gives customers something a little different from the normal UK focussed betting site. Unibet offer over 150,000 events, 40,000 of which are live streamed, an award-winning fully functioning mobile app, a great range of varied and interesting offers, and some of the best odds around especially on football.

With a continental outlook you will also find many sports and markets available here that you cannot find elsewhere. Not that they shout about it much, but they really should; for my money they have one of the best out and out betting packages on the internet. You have to admire their modesty though, they are quietly confident and so they should be, having built a customer base across 100 countries by providing a reliable, high value, and feature rich online sportsbook.

What a fantastic sportsbook 10Bet have. By pouring so many resources into sports this site claims to offer more than 15,000 unique events a week and covers 150 different football leagues, and that's before mentioning any other sport or the unique betting lines to try.

A huge range of live betting is available too, with excellent odds across the board. Casnio, Games, Virtuals and Live Casino are well separated leaving a lot of space for dedicated sports betting. The interface was recently improved and is now much better both on desktop and mobile.

It's not all about big markets either as 10Bet have access to features that you only usually get with the biggest brands such as full and partial cash out, live streaming, bet editing, cash out, fast markets, etc.

Tonybet are a betting site from Lithuania established in 2009. They were set up by a famous poker player at the time, Antanas Guoga, better known as Tony G, and provide a wide ranging gambling service including sports, casino, live casino, games and of course poker. In 2016 the Lithuanian side of Tonybet was acquired by Swedish gaming giant Betsson and this became Betsafe, Tonybet however remained an independent company and decided to expand into markets like the UK, which is why you might think they are new, but in reality they are a well established brand.

Therefore, you get what you might expect from a more experienced operator; they have a solid range of banking options, support between 9am and 5am, blogs, stats, news and very nice market depth. There is unfortunately no horse racing available but they do also specialise in providing markets for a wide range of European tastes and so you can find plenty of unique betting opportunities with them, so if you fancy a dabble on biathlon to water polo alongside your traditional sports this is a good option. They are also very strong for entertainment events and politics, especially markets aimed outside of Britain.

Being an older independent brand they also do everything themselves, this means they run their own platform, create their own odds, run their own customer services, banking, promotions, themes, etc. Therefore unlike many new sites to the UK that are white labels, these guys are independent and that means no compromises. They deliver exactly the product they want to and those looking for something new and unique might appreciate that.

BETDAQ started life as an exchange, set up in 2001 by an Irish businessman it went on to become the main rival to Betfair boasting over 75 million in wagers each week.

Ladbrokes bough BETDAQ in 2013 in order that they could offer exchange services themselves and for a long time this left BETDAQ as a lost soul. Following Ladbrokes merger with Coral however, and the subsequent buy out of the whole group by GVC Holdings (now Entain PLC), the fortunes of the brand have been reversed.

This culminated with the launch of a new fixed-odds sports book in 2019 to go alongside the existing exchange and games product. Being backed by Entain this is now a fully stocked site on a par with Betfair, their resources mean they can offer big markets, good odds and lots of features (e.g. cash out) along with a suite of banking options, good limits and payout rates and solid customer support.

In 2011 two Swedish guys sat down and decided to make the world's best online casino focused on mobile, they came up with LeoVegas. They achieved this goal in just a couple years creating what today the industry recognises as one of the best online casinos in the world, especially on mobile and tablet devices.

In 2016 based on the success of their casino and driven by demand from their very loyal player base, the brand decided to launch a sportsbook. This was one of the first casino-sportsbooks launched, before everyone else jumped on the band wagon, and is frankly still the best of it's type. The mobile-first focus means it is one of the fastest sport betting sites available, which can be critical in-play, and stands in its own right as a great sports betting platform.

LeoVegas are perhaps the most awarded brand of the last decade too, winning mobile operator and mobile product of the year on many occasions. If you are someone that mainly bets on the move, and especially if you like both sports and games, then you should take a look at this brand.

This doesn't mean either that LeoVegas don't have a great desktop site too, in fact they have one of the easiest to use, fastest and most navigable all around packages you will see. Leo have fantastic customer retention and while they gave a good sign up deal and great VIP scheme this isn't what drives customers to keep playing. The focus on giving the user a simple yet functional interface that they want while still maintaining all the excitement is the real draw here.

Boylesports are Ireland's biggest independent bookmaker with over 250 shops and a massive customer base. They have been around since before online betting began, founded in 1989 by John Boyle, and therefore have a huge amount of knowledge and experience.

This is a serious bookie for proper bettors, focusing less on pretty graphics and features but more on providing lots and lots of honest markets to bet on. This site will never blow you away but you will find it better for market choice, banking options, payout limits, etc., than most others. This is a brand suited perfectly for the traditional punter, they are particularly strong in horse racing, football, tennis, darts, snooker; and any other classic sports.

As you would expect from an Irish bookie they have some seriously good promotions. Some of the long term retention offers are so good and useful it is worth having an account solely to utilise them.

EnergyBet (launched 2016) is the sportsbook arm of EnergyCasino (launched 2012) and together make one of the bet modern day all round betting and gaming brands. Anyone who is fed up with old bookmakers sites that are often over-crowded and hard to find your way around will find a new home with the BetContruct powered Energy site. Being more European than most they appeal to a wider demographic of punters with over 40 markets covering everything from traditional sports to rarer events such as cross-country skiing.

Loyalty is high on the list for Energy who's points scheme, for both sports and casino, is one of the best going. Earn points for all bets and exchange them in the shop for bonuses, products and merchandise or even withdrawable cash, they also have a good range of standard bonus and insurance existing customer promos. In gaming terms they are a step above the rest with one of the most versatile selections of titles form leading software providers.

bet-at-home are one of the oldest betting sites around, they hail from Austria and were set-up way back (in internet terms) in 1999. They have a massive European customer base with over 5 million regular users, and they pride themselves on providing an open and honest betting product and experience.

At first glance you might think they haven't updated their site much since 1999 either, but once you go beyond the bland looking interface the site itself is excellent. The entire platform is their own and that means they focus on what they think is important, which is betting. One of the fastest sites you will ever see, for in-play especially.

This bookie doesn't pretend to be British, they are proud to be European, and this is reflected in the markets they offer. You can't bet on horse racing for example, but if you like to bet on European sports, such as Pasapallo, Water Polo or Sailing, then this is a supreme site. They also cover more European focused leagues, and will generally have better prices for them compared to UK online bookmakers. This site is also one of the very bet for eSports, with steaming available too.

Being an older site they also have fully stocked banking methods, features such as cash out and 24/7 customer services. They don't run many promotions, instead focusing on providing value and fair prices.

Anyone looking for something different to the norm, especially those that like to try other sports and leagues, should add this site to their list.