Online Betting Sites

Bet365

Bet365 are one of, if not the, most trusted online bookmaker in the UK, in my opinion. I’ve found over the last fifteen years that Bet365 often lead the way through innovation and new ideas in the online betting market. Covering all major worldwide sports, I’ve discovered if there is a market worth placing a bet on then Bet365 will have it.

With an easy to use interface on both mobile and desktop, a huge range of live betting and streaming options, cash out, and many other novel features these guys are pretty hard to beat in my book. You can read more about what I think about Bet365 in the full review.

Betfred

The UK’s 4th biggest bookmaker and the biggest UK and Irish horse racing sponsor there is. With Betfred you can stream all UK and Irish horse races online or on mobile, they are also masters of totepool betting, offering unique betting opportunities for those who like to do things a bit differently.

As one of Britain’s last independent bookmakers, and one who are able to offer a wide range and depth of UK markets, Betfred are perfect for UK focused punter. Known as ‘The Bonus King’ for a reason, you are never short of offers across the sports book, including in-play markets. They also have a habit of incorrectly paying out early on Manchester United…

Fred Done not only founded Betfred he also founded the Lucky 15 bet and Best Odds Guaranteed. This means Betfred are fantastic if you like to bet on things beyond win and each-way bets. It’s not the flashiest website going but if you are after traditional sports and markets from a bookmaker that knows what they are doing then this is an excellent brand.

BetVictor

A top quality betting site with plenty of class and style, BetVictor represents the sophisticated gentleman of online bookmakers. Based entirely in Gibraltar and formerly known as (and owned by) Victor Chandler, BetVictor as it is known today was one of the first bookies to go online. These days, their interests are solely represented on the internet.

They are famous for providing good honest value and offering some of the best odds across the board both in-play and on future bets, focusing on football and racing particularly. As they serve customers all over the world their output is varied and vast.

You won’t get hundreds of weekly offers from BetVictor, but you will get an excellent in-play service, partial and full cash out, an expansive and easy to use sportsbook and plenty of currencies and payment options.

They certainly have a loyal customer base and this tells its own story, possibly spurred on by some tasty personalised bonuses communicated directly and based on your betting history.

Kwiff

Anyone who has watched a lot of sport in the last few years will be familiar with Kwiff and their signature feature where they supercharge bets, known as being ‘kwiffed’. The idea is simple, for any bet placed, no matter the stake, market, event or bet type your wager may be randomly kwiffed. This will then boost the odds on that bet once you’ve placed it and this isn’t like a typical odds boost that bookies give you, rather it can be many times the original odds. Kwiff also supercharge cash-outs too, meaning you could cash in your bet early and end up with far more than you were expecting.

The company began in 2016 as an app only provider but more recently they have revamped the product and now offer betting and casino through a desktop and mobile website. They have everything you would expect a proper bookie to have with good depth and a full suite of horse racing.

The idea might not be for everyone but given there are millions of people that have joined the community it is evident that customers like the brand and the kwiffing and they look like being one of the bigger brands of the future already.

BetGoodwin

BetGoodwin is the rebranded name of Goodwin Racing, a UK independent bookmaker set up in 1997. They are a well known brand to British people, especially in racing where they have pitches at most big UK courses. They are also renowned for being the biggest telephone betting company around, by volume of bets, and have a long standing reputation as one of the best. Not only are they an independent brand by they are still based in the UK, with their offices in Uckfield in East Sussex, employing local people and paying all UK tax. This is unlike most newer sites now that are based abroad and have little connection with the market.

Although late to the party they have at least taken their time before making the jump online. To do this they have partnered with leading third-party sportsbook provider EveryMatrix to power the site. This is a good relationship as it takes all of the online know how from EveryMatrix and combines it with the experience of betting and UK punters that Goodwin have already. Racing is obviously strong, which is not common for new sites, and they have several promotions for added value. They also offer everything else you expect from a modern bookie but critically this is a sportsbook only right now. This means if you just want to bet on sports this is a great place to go if you don’t like the way other brands try to push you into slots and casino gaming.

Grosvenor Sports

If you’ve lived in any major city in the UK you will likely have seen a Grosvenor Casino. The group operate the largest number of casinos in the UK and have been going since the 1970’s, they are as much of a house hold name in many parts of the country as William Hill or Ladbrokes. Grosvenor is now part of Rank, the same company that owns Mecca bingo and other brands.

Being a serious player in the UK industry it was surprising that they didn’t create a sports betting product until 2019. Still, maybe the wait was worth it as they clearly haven’t rushed their sportsbook. Powered by Kambi it is one of the best looking sportsbooks you will see and it is fully stocked too, with everything including horse racing. Indeed, horse racing is an area where they are particularly strong with deep rich markets and lots of tailored offers. It is quite rate for new sites to be good at horse racing, which shows that these guys want to do thing properly.

Being an established casino means they know how to make customers feel valued. Their offers especially are really good and there are a lot of them. They also have low £5 deposit and withdrawal limits, fast processing times and generally fairer terms than most others.

Copybet

Firstly Copybet is a normal sportsbook with markets to bet on as you would with any other betting site. What makes it unique is you can also follow other successful punters or tipsters and automatically copy their bets.  Some require a subscription to follow, although never a lot, and most are free to follow.  If you are successful yourself you can also have people follow you too.

You don’t have to copy bets exactly, you can set ratios to fit your own stakes and you can set bet and loss limits to control any spending.  Certainly not an idea for all punters but ideal for those that already follow tipsters and like to copy bets, this does it all in one place and you can also set it up automatically so you don’t miss bets from the people you follow.

In terms of general betting yourself, this site runs their own platform and provides all the sports and features you expect these days.  The range of markets and depth of market is especially impressive.

PricedUp

A modern and lively online bookmaker that seems to be focussed on making betting as simple and accessible as possible. What sets the brand apart is their ability to avoid clutter while at the same time offering an extensive book and service that will suit 95% of punters down to the ground.

By sticking to sports and bet types that the majority want to bet on, and avoiding anything super niche, they keep their site clean but their offering exciting. You’ll still get Asian handicaps and markets for fringe sports like MMA, for example, but less of the really obscure stuff. It’s a similar story with promotions. They prefer to offer good odds in the first place, supported by price boosts, rather than mess around with promotions.

On top of this, the site has super low minimums of just £1 for both deposits and withdrawals. I told you it was accessible. Payment methods are limited to cards, bank transfers, and Apple Pay, but no one can argue with the terms.

PricedUp feels mature beyond its years, but also at the cutting edge of modern online betting, and that is largely thanks to the excellent platform from Playbook Engineering. The site operates on its own license though, so do not mistake it for yet another white label – it is definitely a site with its own approach and personality.

Virgin Bet

The Virgin brand has spread to pretty much every industry now and this is not the first time that the Virgin name has been seen on betting sites with previous incarnations like Virgin Games having been around since the early 2000’s. Virgin Bet, set up in 2019, is a much more sports focused offering and it runs on the powerful and leading third party software provided by Kambi. This means they are able to offer 30+ markets with serious depth and good odds prices from top traders along with features such as streaming and cash out along with a wealth of promotions for sports and casino.

As with all Virgin branded products they take pride in the design and this site reflects that with a clear red and white theme, that in all honestly looks like the older (better) version of Ladbrokes. The Virgin brand is also known for its customer services and Virgin Bet is exceptionally responsive to queries and issues, especially on live chat and twitter. For a newer sportsbook this ticks a lot of boxes and competes well with the bigger bookies in terms of what they provide.

QuinnBet

Quinnbet are a relatively new family run online bookmaker that launched in 2017 and runs on the Pragmatic Play platform.

The look and feel of the site is similar to other bookies at first glance, but this platform is not widely used and you will discover some unique aspects as you use it. You will also notice they have some incredible promotions and some excellent features that make them a worthwhile addition.

Any punter into their racing simply has to take a look at Quinnbet. They have exceptional market depth, a fantastic betting interface for horse racing in particular, plus some outstanding long term offers that can add genuine value to regular bettors. Most offers cover all events too, not just the highlight fixtures.

Quinnbet claim to want to provide customers with a ‘fairer way to bet’, and from what we can tell that is something they are very much delivering on.

BetDukes

It’s hard to stand out as an online bookmaker in the UK. Some brands try to niche down, others try to out market everyone else, but Bet Dukes have gone for a different approach. They have positioned themselves as a modern forward thinking bookie which can serve the needs of pretty much anyone. They do this by accepting loads of payment methods, especially the more technologically advanced kinds, and offering a large book covering every sport you could think of, then adding depth to those markets on an individual basis. So you can bet on loads of games, and your betting markets within each of those games are comparatively more varied than you might find elsewhere.

Of course, the big sports take this to a whole new level, with football in particular having excellent depth right down to the National Leagues North and South. Horse and greyhound racing is available, there is a lot of live betting action (although no streaming), and they run a lot of promotions outside of their welcome offer too. These are interesting because they span lots of different sports, not just horse racing and football, and are event specific too (UEFA qualifiers, for example). Add 24/7 customer support to all of this and you have yourself a great little bookie worth anyone’s consideration.

Fanteam

Fanteam started out in 2016 bringing the US phenomenon of daily fantasy sports (DFS) games and tournaments to the UK and Europe but with a focus on sports this side of the pond. They quickly established themselves as the go to independent DFS site for football and US sports but also sports like tennis, horse racing, cricket, fighting sports, motorsport and more; including eSports. They have now, however, launched an independent sportsbook too using their own platform to create an all round sports betting and fantasy site. The beauty of Fanteam is there are no slots or casino games on there, it is just about sports and they will not try to get you to play games like so many other sites do.

The sportsbook isn’t the biggest in the world but focusses on the core sports that 99% of people bet on. It makes a great addition to the fantasy game side and overall is the best site at doing what it does. If you like fantasy and you like sports betting then there is no better site to recommend. The fact they are independent too is also refreshing as most newer sites these days are generic white labels.

Unibet

Despite being one of Europe’s biggest bookmakers Unibet have gone largely unnoticed in the UK until recently, and now they are starting to make a name for themselves through high profile sports sponsorship.

This bookmaker have an immense product that gives customers something a little different from the normal UK focussed betting site. Unibet offer over 150,000 events, 40,000 of which are live streamed, an award-winning fully functioning mobile app, a great range of varied and interesting offers, and some of the best odds around especially on football.

With a continental outlook you will also find many sports and markets available here that you cannot find elsewhere. Not that they shout about it much, but they really should; for my money they have one of the best out and out betting packages on the internet. You have to admire their modesty though, they are quietly confident and so they should be, having built a customer base across 100 countries by providing a reliable, high value, and feature rich online sportsbook.

LiveScore Bet

Many sportsbooks are largely the same these days but LiveScore Bet do really live up to their name when it comes to live betting. This Kambi powered site offers some of the most expansive in-play markets across a range of sports that also includes streaming and plenty of promotions. That doesn’t mean they are no good pre-match, they offer over 30 sports with deep markets and a range of features including bet builders, price boosts, specials and free games.

If you place most of your bets pre-match this is still a good brand, especially for odds value, but the real benefit comes to those that enjoy betting on live events. If you do bet a lot in-play then LiveScore certainly should be on your list of sites.

Fitzdares

Fitzdares run private clubs in Mayfair in London and Gloucester and have become renowned among those that can afford it for offering some of the best service in the world. Now they have an online site too but this is very different to the usual sites you get. Here valuing the customer means everything, they are traditional in their values and this is hugely refreshing in a world where loyalty doesn’t seem to mean anything anymore.

Everything about this brand is set up to give the best service to the customer. The sportsbook is FSB powered meaning you get deep markets but with a clean interface that is fast and puts the betting at the centre of things. Banking limits are great, retention offers are some of the best around and odds value is way better than average. The closest bookie you could compare them to would be bet365 and that in itself says everything you need to know.

SpreadEx Sports

Even those that have never used SpreadEx before will probably have heard the name. Most people think they are a platform for sports and financial spread betting, that is very much true but not everyone realises they also have a fixed-odds sportsbook too. The company has been going since 1999 and it has actually offered a sportsbook since 2010. This isn’t just some add on the the spread betting either, it is a fully stocked book with expansive and deep markets, live streaming of a range of sports and all those features like betbuilders that customers now expect.

The site provides genuinely useful existing customer promotions and concessions but the true value with SpreadEx is their odds. They not only match the big names when it comes to depth they often beat them when it comes to thier odds. This is largely thanks to their self built platform and experienced traders who are able to keep their margins lower than others, meaning more longer-term odds value for the punter.

NetBet

NetBet could certainly teach the bigger household names in the industry a thing or two. This betting site is set up for the user’s benefit from the outset with a superb interface that is a dream to use, fantastic live betting, and comprehensive coverage of some lesser spotted betting lines.

NetBet actually run tons of good loyalty deals that are both useful and attainable, and offers are available daily from price boosts to money back promo’s. This is a perfect bookie for any portfolio and one of the best for adding value to your bets.

For me the best aspect of this site is how it looks and how easy it is to use. There has been a lot of effort put into the design and functionality and this shines through, so those sick to death of old-style clunky sites or interfaces that are stuffed with useless extra’s will like this.

The Pools

Anyone over the age of around 35 will remember the football pools. It was the first widely available football prediction game set up by three friends in Liverpool in 1923 to become the Littlewoods Pools. This was a long time before off-track gambling was legal and The Pools offered a way for the working classes to engage in football predictions nearly 60 years before the first licensed betting shop opened. The Pools is still going today but has been swamped by modern online betting, so rather than die away the football pools has joined in and set up their own betting site, which is owned and licensed by the same company still based in Liverpool and driven by the third party platform FSB.

FSB are one of the best third party providers and they produce the odds, interface, features and the offers but it is The Pools that own the site, handle your money and are responsible for you. This is very different to Vernons, a previous betting site that was based on an old pools company, because the brand isn’t licensed, it is theirs. You get access to 25+ markets, great depth, a fantastic in-play interface and many of the features and products you now expect with modern sites. The beauty here is you can still play the classic pools games too and no where else can offer that. If you are someone that likes to bet with British companies rather than those based off shore then The Pools represents one of the only options to do this these days too.

LeoVegas Sports

In 2011 two Swedish guys sat down and decided to make the world’s best online casino focused on mobile, they came up with LeoVegas. They achieved this goal in just a couple years creating what today the industry recognises as one of the best online casinos in the world, especially on mobile and tablet devices.

In 2016 based on the success of their casino and driven by demand from their very loyal player base, the brand decided to launch a sportsbook. This was one of the first casino-sportsbooks launched, before everyone else jumped on the band wagon, and is frankly still the best of it’s type. The mobile-first focus means it is one of the fastest sport betting sites available, which can be critical in-play, and stands in its own right as a great sports betting platform.

LeoVegas are perhaps the most awarded brand of the last decade too, winning mobile operator and mobile product of the year on many occasions. If you are someone that mainly bets on the move, and especially if you like both sports and games, then you should take a look at this brand.

This doesn’t mean either that LeoVegas don’t have a great desktop site too, in fact they have one of the fastest all around packages you will see, although it is possibly a bit marmite. Leo have fantastic customer retention though, and while they gave a good sign up deal and great promotions this isn’t what drives customers to keep playing. The focus on giving the user a simple yet functional interface that they want while still maintaining all the excitement is the real draw here.

Smarkets

Smarkets is a betting exchange and nothing else, it doesn’t pretend to be a casino or offer virtual sports, it is just for peer-to-peer exchange betting. You have likely heard a lot before that exchange betting offers better odds value than fixed-odds bookies and that is 100% true. Here you are backing bets offered by other people or you can lay bets for others to back but because there is no bookmaker things like balanced books and exposure don’t matter – Smarkets simply take a 2% commission on winning bets. Therefore, the odds here are more real because they reflect directly what people actually think not what the bookie wants you to think.

One of the biggest issues with exchanges is they can seem confusing but that is the side that Smarkets have been really smart with. This both looks and feels like the fixed-odds sportsbooks out there and with good liquidity (the amount of money available to back and lay in a market) it is a good option for almost all punters no matter the stake range. Having been around since 2008 this is a company that knows what it is doing and the fact they have stuck to just being an exchange is admirable. They have chosen to deliver one product extremely well.

BetTOM

BetTOM may be a new brand but the people behind it are not. Bringing a wealth of experience from BetGoodwin, BetTOM’s founder knows exactly how to keep the average British punter happy, and follows through on that with an online bookmaker that ticks a lot of boxes. While the most attention is given to stereotypically British sports like football and horse racing, there is great range here without going too niche, and market depth is especially strong. BetTOM have partnered with EveryMatrix, which means they can boast over 400,000 events to bet on each year.

Punters can expect fair odds from the off, so no need for endless promotions that often bog you down just so you can get fair value, although staples like Best Odds Guaranteed are still in place. UK based customer service is on hand from 9am until 9.30pm, quick to answer and personable to communicate with, while fans of fast processing times will be thrilled with how quickly their money lands in their accounts. The site itself might not be to everyone’s tastes, but if your main priority is an interface that makes life easy you will be very happy indeed. It might not be flashy, but it gets the job done very well indeed.

Parimatch

Parimatch are a special betting site in that they are both one of the oldest, established a long time ago in online terms, back in 1994 in Ukraine, yet also new, only launched in the UK in 2020. What is interesting about this is they are running in the UK in partnership with BetVictor. Parimatch is a white label of BV, meaning it is BV that hold the license, manage the payments and ensure your safety in the UK. The site is also effectively a clone of BetVictor’s – but that is by no means a bad thing.

BetVictor are one of the oldest brands around and are renowned for their professionalism, good odds traders resulting early prices with good prices, low deposit limits and personalised offers. They have never had a white label before so unlike most white labels this is actually very unique and backed by massive resources and knowledge from both BV and Parimatch

BETDAQ

BETDAQ started life as an exchange, set up in 2001 by an Irish businessman named Dermot Desmond, and it went on to become the main rival to Betfair boasting over 75 million in wagers each week.

Ladbrokes bought BETDAQ in 2013 for €30M in order that they could offer exchange services themselves and for a long time this left BETDAQ as a lost soul. They introduced a fixed odds sportsbook in 2019 but the brand was not exactly given much attention. Following Ladbrokes merger with Coral however, and the subsequent buy out of the whole group by GVC Holdings (now Entain PLC), the fortunes of the brand have been reversed. In 2021 Dermot Desmond, the founder, bought the brand back from Entain and gave it some much needed nurturing to bring it back to life.

Being backed by the original owner again this is now a fully stocked site on a par with Betfair, their resources mean they can offer big markets, good odds and lots of features (e.g. cash out) along with a suite of banking options, good limits and payout rates, and solid customer support.

Coral

Another giant of the betting world in the UK with a long-standing reputation behind it, being established in 1926. Perhaps originally better known for their 1800+ bricks-and-mortar betting shops, Coral have made great strides to make their online offering match up, and it’s working.

Now part of the Entain group, the combined power of all of the brands within the group means that Coral are able to provide great value offers and regular promotions, along with some of the best live betting and streaming on desktop and mobile that you can find (100,000’s of events a year). There is genuinely always something to be excited about with Coral, on top of the great cash out, partial cash out and comprehensive range of products and features.

Personally, I think Coral are the absolute best for regular free bets, insurance, and enhanced terms offers. If you like betting on big events then it can often pay to have a Coral account as they tend to have industry leading promotions available.

Betano

A Greece based bookmaker, Betano has an established customer base across Europe and Latin America, and as of 2024, they are active in the UK too. This is not some new betting brand hoping for a small slice of the pie, but a big brand that dominates in other parts of the world, looking to expand and take punters away from the big British brands.

They might just manage it too. Known for their excellent levels of customer service, bettors may well defect from the old names who have for too long neglected their customers’ loyalty. What’s more, Betano’s book is good enough to retain them. Great range and good depth, especially in European markets, make the site an interesting place to browse, and as a white label of BV Gaming Ltd, the platform they are using is one of the most lauded in the industry.

Unlike smaller brands, Betano have been able to enter the UK market boasting live streaming, full cash out capabilities, greyhound and international horse racing, 24/7 customer service, and the highest levels of financial protection for their customers’ funds. There is a lot to like here.

All British Sports

All British Sports is the new sportsbook launched by the well established All British Casino brand. All British have been offering a casino in the UK since 2013 and they have good knowledge of the UK market and what punters and players want. The fact they are established and run a stable business is good to know as many new sports brands close down, while this brand clearly have staying power. Having been around a while it also means they have good support and banking options with fair limits.

The sportsbook itself is actually powered by a platform big in the South American market, known as Altenar. This means it looks very unique in the UK market and it is different to the usual white label clones you get. They provide all the traditional UK sports and they actually deserve a mention for their coverage of foreign sports and leagues, much more on offer than with most new sites.

Jeffbet

Operated by ProgressPlay, JeffBet are a newcomer to the industry in name only. Spend a few minutes on their site, and you would be forgiven for thinking they had been in the business for decades. Their platform is fantastic, they have a much larger than average sports list, are excellent for niche sports and popular sports alike, and accept lots of different payment methods.

An excellent option for punters looking for more unusual bet types to play around with, JeffBet provide excellent market depth both pre-match and in-play. This bookie could genuinely be a replacement for legacy brands that have lost their way, such as Paddy Power and William Hill, so anyone looking for a new place to punt that still has clout, look no further.

Bet442

Although Bet442 is an online bookmaker that offers a wide variety of sports betting markets, with a name like 442, football was always going to be the star of the show.

They have markets available from so many leagues and competitions that I had honestly never heard of some of them. If there is a professional football match taking place somewhere in the world, you will be able to bet on it here. That goes for a fair few semi-professional games in the UK too.

Market depth is great at Bet442, and their ability to weave in niche sports among the more popular categories makes them an excellent all rounder.

Their mobile app makes up for a slightly buggy desktop site, so those who bet on the small screen will be best suited to this bookie, but however you decide to use their services, on the off chance you ran into an issue the support team is on hand 24/7.

Another perk is the low deposit and withdrawal limits – just £10 in both directions – and from a large number of payment providers too. Bet442 is a cracking new bookie that provides a service far and beyond what most new brands could match.

10bet

What a fantastic sportsbook 10bet have. By pouring so many resources into sports this site claims to offer more than 15,000 unique events a week and covers 150 different football leagues, and that’s before mentioning any other sport or the unique betting lines to try.

A huge range of live betting is available too, with excellent odds across the board. Casino, Games, Virtuals and Live Casino are well separated leaving a lot of space for dedicated sports betting. The interface was recently improved and is now much better both on desktop and mobile.

It’s not all about big markets either as 10bet have access to features that you only usually get with the biggest brands such as full and partial cash out, live streaming, cash out, fast markets, etc.

Party Casino

Party Casino is one of the best casino sites available, they have been around since 1997 too, making them one of the oldest gaming sites with a wealth of experience. Why are we talking about a casino in a list of sports betting sites then? That is because they have operated a sportsbook since 2021, but this isn’t any old sports add-on to a casino, this is one of the biggest sports betting products around.

The reason for this, is that Party Casino was owned by bwin who were bought by Entain in 2016. For context, Entain own Ladbrokes and Coral. You can see where this is going.

Effectively Party Casino have a sportsbook that is very similar to those incredibly experienced brands, backed by the same resources with a similar level of market depth and a wealth of features, including streaming. The platform is also independent, the odds are competitive, there is 24/7 customer support via several channels and all the main banking options available. This makes Party one of the best new sports betting sites ever, given they are as good as Coral and Ladbrokes out of the box and they already have a hugely renowned and revered casino product.

Ladbrokes

A more traditional bookmaker established originally in the 19th Century and now with over 1,800 betting shops worldwide – Ladbrokes is the world’s largest retail bookmaker.

Ladbrokes are now partnered with Coral under the Entain umbrella, and offer a vast sportsbook that is available on the main site and through a great mobile betting app. Live in-play betting, cash out and streaming integration rival any other site with additional statistics and live score features that are second to none. Old school they may be but you will have to go far and wide to find a better all-round bookmaker.

Being one of the worlds biggest betting companies means Ladbrokes can rarely be matched on the size of their books or range of features. Long term and short term offers are fantastic and this is where their wealth of resources really does shine through. It’s hard to understand why anybody who bets regularly wouldn’t have a Ladbrokes account.

BOYLE Sports

BOYLE Sports are Ireland’s biggest independent bookmaker with over 300 shops and a massive customer base. They have been around since before online betting began, founded in 1989 by John Boyle, and therefore have a huge amount of knowledge and experience.

This is a serious bookie for proper bettors, focusing less on pretty graphics and features but more on providing lots and lots of honest markets to bet on. This site might not blow you away but you will find it better for market choice, banking options, payout limits, etc., than most others. This is a brand suited perfectly for the traditional punter, they are particularly strong in horse racing, football, tennis, darts, snooker; and any other classic sports.

As you would expect from an Irish bookie they have some seriously good promotions. Some of the long term retention offers are so good and useful it is worth having an account solely to utilise them.

Midnite

An online bookmaker born out of a daily fantasy football app, Midnite has had one of the most bizarre journeys to becoming a bookmaker that I have ever heard. Launching a sportsbook in 2022, they are masters of the esports niche with a veritable gold mine of markets available in this category, but they would be more than capable of serving as your go to bookie for other sports too.

The people behind the brand are young, ambitious, and full of ideas, which is evident when you use their proprietary platform and interface, coming as a breath of fresh air among all of the white label clones out there.

It takes balls to launch as a truly independent bookmaker in this age of multi-brand goliaths that dominate the industry, but though Midnite may be small in comparison, they are fierce. Their contemporary design and forward thinking approach marks them out as a favourite among younger bettors, who appreciate their excellent mobile app and wide range of modern payment methods.