Bet365 Review

In my opinion Bet365 are the best all round betting company available in the UK, providing a huge variety and depth of markets and great features.  Many say Bet365 are the 'world's favourite betting site', they are certainly my favourite betting site. I've found Bet365 to have exceptional terms along with top value regular promotions and loyalty offers. Play on the web, mobile or tablet, all with outstanding interfaces.

In my experience Bet365 odds are very competitive and their customer service team are excellent. I bet with them because I think their betting and streaming features excel beyond those provided by other sites. Personally my top online bookmaker who I bet most of my pennies with.  The review below is based on my own personal experiences with Bet365 and all views reflect my own opinions.

  • Worlds Favourite Betting Site
  • Superb features, range of markets, regular offers & betting options
  • Best betting site in the UK, in my view
Welcome Offer: Up to £100 in Bet Credits
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
New customers only T&Cs Apply, 18+

Interface, Platform and Appearance

interface appearance and designI've found the Bet365 platform to be possibly the best interface around and in my hands it is quick to load with an easy to navigate menu structure. Unlike other more colourful bookmaker sites such as Paddy Power, Bet365, in my opinion, do not go overboard with simple headers and odds clearly visible. You can find your sport or event quickly using the menus. The mobile app follows a similar theme and is equally as stylish and easy to use.

I do occasionally find however that too much of a good thing can cause its own problems and it is worth noting that the simple scale of Bet365 can sometimes make finding the market you want to bet a bit of a search, especially when using mobile. When I first started betting with Bet365 if I wanted to place a less common bet before an event I would make sure I gave myself time to find your appropriate market. Once you are familiar with their interfaces however finding your betting lines becomes much easier.

Bet365 revamped their desktop sports package a while back and for me this has made a world of difference to the website.  The site is still very busy but it loads in absolutely no time with little delay for me when navigating around the site.  In the revamp Bet365 have also made keeping track of my bets much easier and have also simplified some sections section, making navigating even easier than before. I liked the Bet365 site before these recent changes and now it is even better.

Sports Betting Markets

sports betting marketsWith a very good range of sports betting markets to bet on I've found it is rare to find an event that Bet365 don’t cover. From football to volleyball every sports market I've ever needed has been there.  Many friends in the industry itself that I know even use Bet365 personally as their own all year round betting account for this reason.

It is not just the range of markets that I like when I use them but also the depth.  There are many bets I have placed with Bet365 that I have never been able to find elsewhere, in fact, my philosophy now is if Bet365 don't cover it then you will struggle to find it with most main stream bookies.

As a personality Bet365 seem to me more professional than quirky; therefore you are not going to get the kind of crazy themed markets that the likes of Paddy Power would offer.  Instead this is somewhere I go to bet when I want to back proper markets for proper sports. 

Odds and Value

betting oddsIn my own personal experience I've found Bet365 have good competitive odds on most major markets, although they rarely offer the very best odds around I can take confidence that I am getting a good price. If I am really honest the nature of the intuitive site and mobile app often means I end up taking the Bet365 price over another bookmaker simply because it is so easy to place a bet. Of course when I want to place a large wager I still always think it is worth shopping around.

I've noticed enhanced terms promotions are fairly common with Bet365.  I generally always check out the promotions section of the site before placing any bets to see if I can get better terms, especially when placing wagers around a big event.

Odds are available in all major formats, and for me that is useful as I use both fractional and decimal odds depending on what markets I am looking at.  I do like how clearly displayed prices are on the site too, usually in yellow font against a grey and green background which is really easy to see.

Minimum and Maximum Bet Limits

limitsFew of us ever consider betting limits before we open an account or place a bet. Often we only encounter these limits once something has already gone wrong, such as your winnings being capped.  This has happened to me before when betting with a much smaller betting company and I learned a lot of lessons from the experience.

This is one reason I like to place the majority of my wagers with Bet365 as they have very good minimum and maximum betting limits for me.  I am no high stakes punter but I bet enough to know that the markets at Bet365 have high enough limits that most of use would never come close to them. 

While Bet365 may be reliable for having higher limits than others I still would suggest you always view the terms and conditions for a specific market before placing a large wager, or indeed a smaller wager at high odds. This shouldn't be a problem however as Bet365 list the maximum payouts for each market very clearly in their rules, which is far more than many others do I've noticed.

Equally I like the lower stake limits available.  Each week I like to place a 10-fold result accumulator on the Premier League and I only ever stake £0.10. 

Live In Play Betting

live betting on mobile and desktopI placed my first ever live bet with Bet365 and have continued to use them as my main in play bookie ever since. The intuitive In-Play feature allows me to bet on almost anything I want to, anywhere I am.

Many people I have met in the industry regard the Bet365 live betting in play service as the best around and many admit they base their own live betting services on the Bet365 model. I find live betting with this company is so easy that it has quickly taken over as the main way in which I bet.

I will say however that for me the main site in play feature is much better than on mobile, where I can often end up scrolling through literally hundreds of in play betting lines, during something like a big football match, to find what I want.  Saying that I find the integrated stats and streaming in combination with in play on mobile is epic and cannot be beaten.

I've noticed that to promote their live betting Bet365 sometimes provide regular promotions to encourage me to use the tool. With live betting available on almost every market I use, coupled with a flexible cash out system that I really like, for me I find it difficult to bet elsewhere in play if the odds are equivalent.

Bet365 Live Streaming

live stream

When integrated well with live betting, live streaming is a feature I really love, and if nothing else it has encouraged me to watch events I may never have thought to before.

Bet365 in my opinion are simply the best at this and stream thousands and thousands of live events each year.  Form what I've seen they could almost compete with Sky Sports coverage, let alone broadcasts from other betting sites. Bet365 stream almost too many sports to mention and you can find a full schedule on their website, but I use them to watch some football, tennis and snooker in particular. 

Streaming with Bet365 doesn't need to be expensive either I've found.  For most sports streaming all I've ever needed was either to have money in my account or to have placed a sports bet within the previous day.  It is a little bit different for horse and dog racing though where you will need to place a minimum bet on the actual race in order to watch it though.

When I am betting in play or if I am thinking of using the cash out or partial cash out service, I find using Bet365 streaming services provide an encompassing betting experience.  I think it is especially good on mobile when I am on the train or pretty much anywhere else.  It is difficult, even when the odds are better elsewhere, to go anywhere else to bet if Bet365 have a stream and another site doesn't.

I should say here that I have not always been able to watch Bet365 streams when I have been outside the UK.  What you can access depends on where you are and it is worth checking their terms on this if you've got your heart on watching the tennis when away.

Mobile Betting and App

mobile betting onlineI like to bet from anywhere I am and therefore I probably place over three quarters of my wagers on my mobile. With Bet365 I find their mobile app has almost all of the functionality of the main site, although I've also found the mobile website to be just as good when I don't want to clutter my phone with betting apps. The interface is similar to the main site. Odds are clear and markets are really easy to find with clear icons, menus and lists.

Using the mobile app or site I am able to view the latest odds on the move, manage my account, place bets, stream and bet in-play, an all-round set-up that few other bookies I know can match.  Many people I know regard this as the best mobile betting experience around, although if I'm honest I still feel It’s a bit too crowded by the scale of markets offered. 

I generally use Bet365 when I have Wi-Fi or when I have a decent mobile data connection as, due to the size of their sportsbook and the range of markets, the mobile site and app can take a while to load on especially slow mobile networks.  The only time this annoys me is when I am watching live football in a stadium and the networks are jammed.  I often find myself placing bets using other apps in that scenario.

Cash Out, Partial & Auto Cash Out

cash out iconCash Out, partial cash out and auto cash out are superb features that I've used a lot with Bet365 and I would highly recommend them.

The concept is simple you place a bet either before the event or in-play and you have the option to cash your bet out at any time and settle for the payout offered there and then. This can be live when the event is in play or even before the has started event.

For example, you may bet on Chelsea to win the FA cup but decide to cash out your bet for a fixed sum after the semi-final or even at half-time in play during the cup final. It is important to note that the settlement amount will always be a lower value than your potential winnings would be if you allow the bet to run to completion.  It is also worth saying that you shouldn't assume cash out will be available for a market, and even if it is you shouldn't assume it will be available all of the time.

Bet365 are the first bookie that I ever used partial cash out with, giving me the option of settling a fixed proportion of my bet while the rest rode on.  If you are not familiar with the concept of the partial cash out it is very simple.  Here is a basic example, you may have punted £10 on Andy Murray to win Wimbledon before the championships start at say 8/1, giving you potential winnings of £80. Andy then makes it to the final and is drawn against Novak Djokovic and your confidence in him winning is waning.

Cash out may at this point be offering you say £30 back on your bet, you could take this whole amount or, using partial cash out, take a proportion of you winnings while letting the remaining stake continue. Let’s say you take your initial stake back out, £10 out of the £30 on offer, this will leave two thirds of your initial bet in place. Effectively you now can’t lose whatever happens as you've got your £10 initial stake back, although you also need to consider that you will not win as much as you would have done if you left your whole bet in place.

Another feature I have used with Bet365 is the ability auto cash out a bet.  This lets me set cash out rules so that my wager will automatically cash out if it reaches a pre-designated payout amount set me.  This can sometimes be my whole stake amount or a proportion of.  I've used this tool to get cash out even when I've been logged off, busy and abroad.

The cash out feature is a lot of fun and adds a new tactical dimension to online betting. Other bookies have similar systems for me Bet365's version is by far the best.

Gaming and Casino

casino and gamingIn similar fashion to the sportsbook Bet365 offer a dizzying array of games and casino games. I'm not much of a gamer really but I do play the odd table or slot game with Bet365.  I remember when I first did this there were special offers for using the various gaming products.  It is worth checking what offers they have on but usually you can get an introductory bonus of some sort when you first play.

A lot of the games all look the same to me but I am told by those in the know that there is a good range of choice and an array of limits available to suit those who want to play different stake levels.

You can visit the Bet365 Casino for more information about games and their latest offers.  Alternatively there are other games sections called on Bet365 Vegas, along with Bet365 Poker and Bet365 Bingo.

Social Media

social mediaAs I mentioned earlier Bet365 are more professional than most, they don't quite treat social media in the same way that Paddy Power do but they still have a good presence.  I find it useful to contact them on Twitter every now and again if I've got a really quick question that I want an answer to.  In my experience they have always been very fast to respond.

I treat social media with a company like Bet365 more like a help forum and generally another option to contact them quickly or to see if other people may be experiencing the same issues, or have the same questions, that you might be having.  I've also noticed Bet365 also have a full Facebook profile and although I don't personally interact with them this way it seems to be pretty much the same bag as Twitter.

As a more formal bookmaker Bet365 tend to send me offers tailored to me through email rather than social media so I don't actively follow Bet365.


bet365 logo

I find the overall Bet365 experience is excellent and highly engaging with many top quality features.  It really is difficult to select one unique selling point. In my opinion however the live betting, live streaming and cash out options are beyond comparison. As I enjoy betting in play then I often go no further than Bet365 for those reasons. 

To give an everyday comparison I think Bet365 are like John Lewis.  They provide similar features and services to their competitors but they are just better overall in all departments. Considering the fact Bet365 already have good new and existing customer offers and they have everything I need from an online bookmaker it seems silly for me not to use them as my day to day betting site.  This is why they have tens of millions customers worldwide I suppose.

Payment Options

Payment homeBet365 support almost all major and a few minor payment methods, they also take deposits in a number of currencies and you can view the site in various different languages.  They have good limits, that personally have always suited me, and fast processing times in my experience.  Bet365 have a detailed list of banking options available on their website.

As an online-only bookmaker Bet365 do not offer a physical way to place a bet and no direct way to withdraw cash from your account as is possible with some bookmakers such as Coral who maintain a real world presence. Bet365 do however seem to almost go out of their way to offer a lot of deposit and payment options.

For details about how different banking methods work see our payment options section.

Bet365 Customer Service

customer serviceBet365 offer 24 hour 7 days a week customer service which I find very useful as I like bet most at the weekend and during holidays.  I've contacted them before using their phone service (including call back), email, live text chat and conventional post. I have always been impressed by the speed of response and the knowledge of the staff.  Impressively customer service is offered in range of languages, although I can only speak for how they perform in English.

Customer services are rated highly by current customers of Bet365 and from a quick search you can see the high satisfaction levels. Agents I have dealt with have been friendly and generally resolve my problems there and then.

Anyone who bets regularly will need to contact their bookmaker from time to time, due to missing promotional payouts, or whatever.  Bet365 make this about as quick and painless as it can be.

Responsible Gambling

responsibleResponsible gambling is enforced in the UK and with all licensed sites required to offer advice and tools that help you gamble responsibly and for help and advice in general contact Gam Care (

Bet365 offer several features that help you manage how much you wager and how much time you spend gambling.  The bookie actually provide far more tools than the law requires and are probably the best responsible gambling operator in the industry.

You can easily find details of all the safe gambling tools Bet365 provide.  Personally I use the weekly deposit limits available to ensure I don't end up in a scenario where I'm trying to bet too much.

Licence Information

licencingBy holding a gambling licence issued by the UK gambling commission Bet365 are about as safe as you are going to get. The gambling commission expect their members to follow a stringent set of guidelines designed for the protection of both the punter and the bookmaker. Including prevention of minors and at risk groups from gambling, offering help to people with gambling related problems, not allowing any insider betting practices and protection of deposits and funds should the company cease trading.

The UK gambling commission has power to enforce its guidelines and can revoke any gambling licence for failure to comply. Further details including licence numbers and permitted activities can be found at the bottom of the Bet365 home page.

T&Cs Apply to Welcome Offer, New Customers Only (18+).