They may be new to the UK as of 2024, but Betano are no strangers to the sports betting industry.
The brand are huge in their native Greece, and well established throughout Europe and Latin America, so they know a thing or two about pricing up markets and giving customers a service they value, not to mention having the resources to back it all up.
This has enabled Betano to hit the ground running in the UK, with an enviable sports betting product, courtesy of BV Gaming, which can legitimately rival the well known bookies in this country.
What’s more, if customers give them a chance retention is likely to be impressive, because the product is such high quality. Great market range and depth along with solid odds and strong European markets make this an engaging book to bet with, and customer support couldn’t be much better if they tried.
Betano have got the basics right, then provided that service via a high end platform that is a dream to use, and that can only lead to happy customers.
- Tip Top Service – Contact Betano via social media, phone, email, or live chat, 24/7
- Strong Odds – Great prices from the outset with no need to mess around using offers and promotions
- Live Streaming – Watch football, horse racing, tennis and more via crystal clear live streams


Website and Interface
Despite being an established brand in Europe and beyond, Betano operate as a white label of BV Gaming in the UK, and as such, you might recognise the design of their website.
It is the same as BetVictor’s, which is widely regarded as a premium platform that looks and feels high end.
Functionality of the website is a major selling point for Betano, because as punters, we just want the site to work logically and quickly, and this site achieves that and more.
There is no questioning the website’s power – it can handle anything you throw at it – and the design is super slick.
The menu on the left of the interface works independent of the bulk of the content such as odds and events in the middle. Think of it as a control panel, from where you can access account management, settings, support, as well as filter different sports betting categories, and even select casino game categories to make switching over the that part of the site easier.
After a sport is selected, the specifics of what you want to bet on are manage in the centre of the interface via a horizontal scrolling menu, where you can filter through competitions, or find enhanced prices and bet boosts, filter matches where the bet builder is available and so on.
When looking at any particular league or competition there is a simple toggle to switch between events and outrights, which makes a lot of sense, and specific events can be selected from there.
The user experience is perhaps a little more laboured here than at some sites, but it all feels very logical and sensible. It flows in such a way that you could never get lost or be left unsure of how to get back to where you cam from, or how to advance to the next stage. Once again, the performance of the site and the cool navigation features all help with this side of things.
You will find everything listed is expandable, making browsing simpler and giving you the control over what you see and when, as well as keeping the interface neat, tidy, and confusion free.
BV Gaming’s platform does a great job for Betano, and suits the brand down to the ground.
Odds and Sports Markets
Key for every bettor, is the sports markets offered by their bookmaker. Well, Betano offer everything that 99% of punters would want access to.
All of the top sports are present and correct, including horse racing and greyhound racing, plus stuff like cycling, netball, esports, virtual sports, futsal… loads.
Market depth tells a similar story, with all UK football leagues covered down to National League level, MLS and USL League 2 in the USA, under 19 leagues in Norway, and even matches from the Faroe Islands. Hopefully that serves as a taster for what to expect here.
As you would expect, football has greater depth than less popular sports, but generally you will find more European depth at Betano than perhaps at British bookies due to the brand’s European heritage. It’s worth specifically noting that international horse racing is available here.
You will find all your favourite bet types here too, from Asian handicaps and combo correct score markets to 3-way total corners and all of the standard stuff. There are other bookmakers with more lines but not many.
When it comes to the odds, Betano were really good on the sample I tested. Now obviously, margins will be different for every sports category and every betting market, not to mention the fact that they can change over time. However, I had a look at some football, tennis, horse racing, and esports markets to test the waters, and they were universally excellent.
That means low margins (under 2% on occasion), which means much more appetising odds.
As for promotions, they are thin on the ground, but not totally absent.
When I have looked, I have typically found enhanced accas, bet boosts on topical events and the occasional promotion, but this isn’t really the brand’s USP.
Instead, they focus on providing competitive odds in the first place, negating the need for promotions, and offering a high quality product. I think this makes more sense, personally, although admittedly I do miss best odds guaranteed on the horses.
Live Betting and Streaming
As Betano are a well established brand with plenty of resources, they hit the UK with a full suite of live streaming options on football, tennis, esports, horse racing and more.
This adds to an already impressive live betting package, which can add plenty of entertainment value to the game you are interested in.
The info graphic display is particularly fun to use here, offering stats that are a little more in depth than elsewhere, but not so detailed as to bog things down. You can compare head to heads, match statistics, a timeline of events and more, as well as break things down into different halves/sets/quarters of the game.
The game animation will display a live representation what is going on too, unless you are watching a live stream.
This is all located at the top of the live betting interface, while the bets are listed below using expandable lists. This does mean that you lose sight of the animation as you scroll down, but it’s not the end of the world.
All bets have been categorised such as Popular, Sets, Corners, Goals, etc, so for busy events you can quickly narrow down the options and find what you want. Any prices made via customer requests will be on show here too, under the #PriceitUp button.
One neat little touch is the ability to jump to any other live game in the same category by hitting the 3 squares in the top right corner, which brings up a list you can select another event from. To choose a different sport category though, you will need to go back to the live betting overview page.
Here, you can switch between live and upcoming events, then view by sport and even view odds for the most popular bet types.
Mobile App
Does Betano have a mobile app? Yes they do.
Again, one of the benefits of entering a new region as an already established company, is you have all of the infrastructure in place already, and the resources to transition.
It’s a good app too, and the mobile site works in the same way if you prefer to use that.
Everything in the app scrolls either up and down or side to side, so navigation is a breeze and feels really classy too. It also means Betano can fit more information onto a single screen without it looking crowded or making the buttons difficult to press for those with fatter thumbs.
I include myself in that category.
The menu system works well enough, although if you get to the stage of selecting a specific sport, there’s no way to get back using the interface, you have to make a selection before you can do anything else. You can use your phone’s back button I suppose, but there should be a way to do it from within the app itself.
This is totally nit picking, but nevertheless.
There is a footer menu for quick access to your betslip, the main menu, the in-play interface and a few other bits. All sensible options which punters might want to go to directly rather than having to navigate via the normal routes.
Live betting holds up just as well on mobile as it does on desktop, live streaming and all, and I was mighty impressed with how quickly the app performs tasks. It’s fast, accurate, and agile.
It’s hard to stand out with a mobile betting app these days, as they are all pretty good. I wouldn’t say that Betano is miles better than their competitors’, but I would certainly agree that it’s at the front of the pack.
Deposit and Withdrawal Methods and Limits
Method | Min Deposit | Min Withdrawal | Fees | Withdrawal Time |
---|---|---|---|---|
Debit Card | £5 | £10 | 0% | 2-5 Days |
Apple Pay | £5 | n/a | 0% | n/a |
I rate betting sites that don’t force customers to deposit more than they are intending to bet, and with a £5 minimum deposit, Betano is in that category.
The withdrawal limit is slightly higher at £10, but given the associated transaction costs they have to absorb, this is more than reasonable. It’s about as low as you will find anywhere else too. They state 2-5 days for withdrawals to complete, but as always, this is rarely the case. Most withdrawals are much quicker than this, but of course, they can only do so much their end, the rest is up to your payment provider.
There may be punters who are disappointed with the number of payment methods available, but it’s not a problem for me as like most others, I generally use my regular bank account for betting transactions.
However, if you are a die hard ewallet user who balks at the idea of giving out your bank details online, you may have to keep looking for your perfect betting site.
One major thing to draw attention to in this department, is Betano’s deposit protection level. This bookie offers the highest protection levels available, going way above and beyond their licensing obligations, showing their commitment to customer security and giving you peace of mind that your funds are safe, even if the company fails.
Customer Support Services
Sweeping through the basics, Betano offers 24/7 customer support via live chat, email, social media, and phone.
As you will have already realised, their customer service offering is miles better than most other online bookies.
Send them a tweet, a facebook post, or a message via SMS and you can expect a reply in a timely fashion. Ask them for a call back to your mobile. Send them an email and a response will be waiting in your inbox usually within a few hours. Or contact them via live chat for an instant answer to less complicated questions.
It’s a good live chat system too. So many sites funnel punters through an enforced FAQ session or chat bot before they let you request support from a human being. Not Betano.
The site offers quick access links to live chat at various different touchpoints, such as on the banking screen where you may have questions, so you won’t have to go hunting for it. This shows Betano are more than happy to talk to their customers, and aren’t trying to hide from you.
There is a Help section if you want to use that first, but you don’t have to. It works as a searchable FAQ and unless you have a specific query, you will probably find the answer in there.
I would rank Betano among the very best online bookmakers for their customer service.
Who is Betano Recommended For?
If you bet on leagues or competitions outside of the UK, especially in Europe, then I would say Betano is likely to be a good option for you, as they generally have good coverage of that type of thing.
If you like to do so while live betting and live streaming then even better, because Betano excel in these areas too. This is especially true if you want good odds up front and find it annoying to use promotions in order to get good value for money.
Punters with concerns around online privacy might struggle with the idea of handing over bank details for deposits and withdrawals, but the majority of us won’t find an issue with Betano’s banking options.
One of their biggest selling points, is their customer service and security.
As well as having a great range of safer gambling tools to use, Betano offer the highest level of protection for customer funds. For anyone who tends to leave a bankroll in their online betting account for long periods of time, this is excellent news.
What’s more, if there ever was any sort of issue, there are so many ways to contact customer service they would be sorted out in no time. Bettors who prefer contact via phone will be able to do that here, but there is every other contact method possible avaiable alongside.
About Betano: The Company
Founded in 2016 by George Daskalakis, Betano is a Greek betting brand based in Athens.
The Betano brand is actually owned by a larger company known as Kaizen Gaming, who also have tech hubs in Thessaloniki, Sofia, Lisbon, Sao Paulo. Kaizen is a sports betting and casino technology company with their own proprietary platforms, from which they run Betano and another brand, Stoiximan.
While being very successful in their native country, Europe, and Latin America, Kaizen Gaming had steered clear of the UK market until March, 2024.
This is when they went into partnership with BV Gaming Group, the owners of BetVictor. BV Gaming have carved out a niche as a white label provider for established gambling brands outside of the UK. They can give these brands quick and easy access to the UK market without having to go through the licensing process, as a white label brand operates under the license of their white label provider.
However, working with a high end business like BV Gaming gives these established brands more weight with the British betting public than they might get working with a cheaper white label provider.
So now, Betano operate in the UK on BV Gaming’s license, while still being owned by Kaizen Gaming.
The timing of Betano’s UK launch was no coincidence.
It came about just a few months before UEFA Euro 2024, which Betano was the official sponsor for, as well as partnering with Aston Villa as their shirt sponsor. They also sponsored Copa America in the same year, although this was obviously not aimed at attracting UK punters.
So the brand is obviously pushing for a more global dominance, and with their success on home soil combined with their partnership with a reputable company like BV Gaming, they are very well placed to hoover up market share.
Online Casino
More and more sports bettors are venturing cross product to have a few spins on the slots or roulette wheel, and Betano can provide that too with their online casino.
They’ve got slots, jackpots, live casino games including game show style titles, RNG based classic casino games, and even an online raffle if you want to get your nan involved.
You can filter games by theme, type and even supplier, which for anyone who knows the games they do and don’t like will be a real bonus. No one wants to wade through titles from developers they hate while browsing.
The casino has a huge stock of ever changing titles so you won’t find them lacking. To be honest, I wouldn’t be surprised to see casino players who have no interest in sports betting signing up just to get access to the games.
Contact and License Information
- Name: Betano
- Registered Company Name: Kaizen Gaming / BV Gaming Limited
- UK Licence ref No: 39576
- URL: https://www.betano.com/
- E-Mail: [email protected]
- Phone Support: Request call back on website
- Text Support: +44 7360539790
- Twitter: @Betano_UK
- Registered address: BetVictor Suite 2.01, World Trade Center, Bayside Road,
GIBRALTAR, GX11 1AA, Gibraltar