An old hand in the bookmaking business, initially established in the 19th Century Ladbrokes, now partnered with Coral, now employ over 17,000 people in their high street and online operations. If you want a traditional reliable bookie with a huge sportsbook, various betting methods (online, phone, text, cash in store), an exchange and every type of gaming and casino product then Ladbrokes are an excellent choice.
Offers and promotions are both regular and very good quality, aimed at standard punters, with odds generally above average too. Price boosts are industry leading, live betting and streaming is outstanding and the mobile app/site is one of the best going.
- UK's Biggest Bookie- There is not a product, market or feature they don't have
- Live betting, streaming, Cash Out, The Grid, an exchange service & more
- Huge range of markets from a well-known, reliable and experienced bookie
Ladbrokes were established in 1886 as an agent for horses trained at Ladbroke Hall in Worcestershire. The name was adopted formally in 1902 when the operation moved to London, although folk law says the name came form a pun on the words “broke lads”. Either way they didn’t stay broke for long. For the next 50 or so years Ladbrokes operated from the Strand in London as a bookmaker for wealthy clients derived from the local gentlemen’s clubs.
After WWII, in 1956, Ladbrokes was acquired for £100,000 by Mark and Cyril Stein and in 1961 they used the profits from the existing business to set up a chain of shops. Ladbrokes became the first bookie to offer fixed odds betting, reportedly losing over £1 million on the final day of the football season in 1963.
Over the next 50 years the company went from strength to strength, adding various acquisitions including Hilton hotels, which it later sold. Despite falling on harder times in the early online bookmaking era due to stronger competition, Ladbrokes remains the overall largest bookie in the UK with over 2800 shops in the UK (2300), Ireland, Belgium and Spain with a large online operation.
The strength and resources of Ladbrokes were significantly enhanced when the group completed the purchase of Coral in 2015 to become the UK's outright biggest bookmaker. The brands themselves will be kept separate and you are allowed to both hold accounts and take advantage of welcome packages with both betting sites.
Ladbrokes launched their online site relatively early in 1998 and the company are progressively shifting towards this model. Although still mainly British based due to their large brick-and-mortar operation in 2009 Ladbrokes moved their online operations to Gibraltar for tax purposes.
Ladbrokes sites can be viewed and support services are available in around 20 different languages. You can also bet with lots of different currencies on a huge number of markets. Ladbrokes also offer an exchange where you can back and lay your bets live, depending on your activity you can operate commissions as low as 2% with this service. Ladbrokes are simply a giant of the betting world, and although they do not offer the best odds or the best offers they have a vast and loyal customer base.
Interface and Appearance
Ladbrokes are synonymous with the colour scheme of white on a red background. Both the main site and mobile apps are responsive and very quick to load, they and also not peppered with flashy graphics like many others.
Following some work recently the home page is less overcrowded, the fonts and odds stand out more and navigating around to find your bets is fairly easy. The mobile app is still better in my opinion though if you want to find you bet quicker. The quick links and A-Z menu on the left hand side of the desktop site easy to navigate and you can get to where you want to go fairly speedily once you are up and running.
In terms of aesthetics you would maybe expect a little more from Ladbrokes considering their vast size and age. There is nothing wrong with the site or mobile app but they are fairly no frills and a little boring and sterile compared to others. It makes you wonder if smaller bookies like Betway can come up with a fantastic user focuses interface why the likes of Ladbrokes can't.
Saying all this the simple Ladbrokes interface means it is all about the betting, and for many this is all we want. If you have the choice bet with the mobile app where the interface is nicer and easier use.
If size matters to you then you will love Ladbrokes. The range of betting markets that Ladbrokes offer is second to none and if you don’t mind not always getting the best odds then you can do everything with these guys. Ladbrokes are one of the best for betting on local right up to global leagues and events. Ladbrokes also have deep pockets and so you know you will always get your payout no matter how much you win.
Ladbrokes offer markets on football (All major English and European leagues and international leagues covered), American football, Australian rules football, bandy, baseball, basketball, boxing & wrestling (inc UFC/MMA), chess, cricket, cycling, darts, eSports, Gaelic sports, golf, greyhound racing, handball, horse racing, hurling, ice hockey, motor racing (F1, motorbikes and others), poker, rugby (union and league) snooker, speedway, tennis, volleyball (& beach) and more.
Non-sport and specials markets are well covered by Ladbrokes from awards, Eurovision, music, TV shown, politics, next pope etc. Requested specials allows you as a customer to propose a betting line and Ladbrokes will not only offer you odds but put this up on site for other people to bet on too.
When it comes to offering choice of bets Ladbrokes are as good as any other with 100’s of lines offered on most major events such as a premier league football match. In play live betting and streaming are offered on most sports and the interfaces are quick and intuitive. Like many large bookies scale and size are again an issue, getting your bet on quick for ‘who's going to score a third goal’ for example can be tricky – although the mobile app is easier to use for this purpose than most of Ladbrokes competitors.
As the largest retail bookmaker in the world, with revenues just under £2bn, Ladbrokes certainly have the power and pockets to offer good odds and promotions.
Ladbrokes are by no means the best at basic odds, they don’t tend to go after the top place in the odds market, however the prices are definitely above average when using the exchange service. With steady odds on hundreds of thousands of markets and a large book it is certainly worth considering them as one of your favourites.
Ladbrokes have improved their range of enhanced odds promotions to customers and now offer daily price boosts on virtually anything. Since merging with Coral they have become much better at enhanced price promotions.
Ladbrokes offer odds in fraction, decimal and American formats. Ladbrokes are particularly good at offering customers bespoke odds and as previously mentioned will even make these special lines available to other punters - so If you think your lad is going to be the next Harry Kane or Rory McIlroy then stay with Ladbrokes.
Ladbrokes are a not a great bookie for taking very large bets by default, although you can negotiate with them before you wager.
Minimum / Maximum Bets and Payouts
Maximum betting and payouts are an important consideration whether you like to stake big bets on single lines or smaller bets on multiple lines with high accumulative odds. Most people discover maximum payouts only when it is too late so don’t let your big win be tarnished by having your winnings capped, check in advance.
Maximum and minimum bets are restricted by the odds of the selection(s) and the markets you are betting on, in general Ladbrokes offer minimum bets as low as £0.10. Both minimum and maximum bets are discoverable on the bet slip by hovering your cursor over your selection or for multiple bets by hovering over the information symbol. This is a nice feature that not all bookmakers offer to prevent you staking an amount that would go beyond the maximum payout. Note, the minimum bet by phone is particularly high at £25/call.
Standard maximum payouts with Ladbrokes are decent peaking at up to £1 million most major football and horse racing and for big events like the Ladbrokes millionaires bet. Maximum payouts can be found in the general terms and have a sensible structure without tons of sub divisions. Payouts on most major sports are usually at least £100k. Payouts on specials and non-sports can be as low as £25k.
Remember when placing bets on multiple selections your bet will be capped based on the selection with the lowest payment cap. It is worth checking in advance if you are planning on placing a big accumulator or mixing multiple markets.
Live Betting and Streaming
Live In Play Betting
With most online bookmakers now offering in play live betting it can be difficult to stand out from the crowd. Ladbrokes certainly do a good job here though with a huge range of event and betting lines on offer with great statistics and live scores service in parallel. You can easily sort events by sport, live streaming availability or based on odds or stats. This is a really great service that rivals that of Bet365.
As with most things on the main site the interface isn’t so aesthetically pleasing but it is certainly very functional. The mobile in play is pretty cool and clicking on a specific event gives you nice graphics showing you stats and where the action is up to. You can stream on your mobile and watch live horse racing too, to be honest it’s your battery that tends to run out before you lose interest in these features.
Ladbrokes also offer excellent live scores, results history, commentary and statistics sections. Here you can get stats on horses, football, American sports and others, see all the latest results and listen to audio commentary for events not streamed. There is even a comprehensive sports news section and a bet calculator. With this excellent package they don’t give you much reason to leave the site.
With Ladbrokes there is a distinct lack of in play promotions to really draw you in and this is something customers have been shouting at them for.
Ladbrokes are a big presence in the world of sport sponsoring virtually everything you can imagine. A consequence of this is Ladbrokes have access to an enormous array of events for which they can offer live streaming. Streaming is available on the home site and through the mobile app, primarily focused on horse racing and football Ladbrokes offer do streaming on lot of different sporting events, some of which you may never have even watched before.
Live streaming is integrated with live betting and is easy to find as one of the top links in the quick links section on the main page. Live streaming is indicated by a small TV symbol and if not available there is usually audio commentary or at the very least live text stats to keep you busy. The streaming service like all others has a short delay on both the stream and whilst your bet is processed so don’t leave it too long to predict the goal.
To watch most live streams you just need to have money in your account or you need to have placed a bet within the previous 24 hours. For streaming horse racing you will need to bet on the race itself to watch it.
In combination with stats, results history, bet calculators and sports news sections this an almost complete integrated betting package for live events.
Ladbrokes make up for a generally bland and packed desktop site by having a great portfolio of mobile betting apps. Ladbrokes offer a main app for sports betting as well as dedicated games, casino, bingo, blackjack, live casino, exchange, roulette and poker apps – so many in fact you may need to upgrade your phone memory to cope!
All the apps have a decent rating of over 3/5 stars on both Apple and Android.
Following a recent overhaul the main sports app is now quicker to load and much less crowded. You can view most of the sports markets you can view online with a few exceptions (mainly virtual sports), you can bet in play, view the latest odds and daily bundle offers, manage your account, stream live events, see your betting history and deposit/withdraw.
The interface is nice, the red background has been toned down and the odds stand out nice and big in black font. It’s easy to find your sport or event through the menu with highlights, in play and next races prominent on the start page.
If you like betting on football and horses this is a really nice app and considering the news and information you can also get access to, this is in some ways more than just a betting app.
Ladbrokes can be slower than its competitors when it comes to new online innovation but to be fair they have a nice Cash Out and partial cash out system up and running. If you have placed bet that qualifies for Cash Out you have the option to cash in your bet for a fixed value at any point before the event is played or even when the event is in play.
Cash Out is offered on many pre-event an live in play betting selections and appears next to your wager in the my bets section. The centre of the box displays the amount you can Cash Out at that given moment. You can tell if a bet is eligible for Cash Out before you play if a green money stack symbol is displayed next to the odds.
For example you may have staked a bet on McIIroy to win the Golf Open Championships before the start, with 3 holes to go on the final day McIIroy is one shot ahead in the rankings but you think the pressure is getting the better of him. You may decide to Cash Out your bet at this point for fixed returns or maybe even whilst he is playing the hole. A word of caution for the uninitiated Cash Out will always be a reduced amount compared to the potential final winnings if you allow your bet to go to completion.
Cash out is a huge amount of fun and integrated with live betting and streaming is a punters delight. This feature adds a new tactical dimension to betting that can make betting on previously mundane events far more interesting.
Ladbrokes are one of the only bookmakers to offer cash out on bets placed in their shops too, through the grid service (see below). Ladbrokes also offer the facility to edit your bets, adding and removinf selections live once placed.
Ladbrokes The Grid Service
The Grid is a Ladbrokes service to reward customers who bet online and in store. When you sign up to the grid you will receive a fob or card that you can use whenever you bet over the counter or when using gaming machines in shops to receive benefits. You can earn 1 point for every £4 bet over the counter, which can then be exchanged for further rewards. Earn one point for every £10 wagered on slots or £20 wagered on gaming machines.
With the grid you will receive promotional offers not available to other non-grid customers including prizes and freebies. The Grid will also give you exposure to offers not available to normal customers including discounts at retailers.
This is a good service if you do some of your betting in store. Even though you don't earn rewards directly by betting online by signing up you will receive free bets and deals not sent out to other customers, you can also use the system to deposit, bet and withdraw from your online account in store using cash.
The grid is free to join and you can also keep track of your bets through the mobile app or online. You can even cash out a bet that you placed in store, if applicable for the service.
Gaming and Casino
Like most of the big players Ladbrokes have an extensive portfolio of casino and games sections available.
Ladbrokes offer casino, live casino, games, poker, Vegas, bingo, virtuals and Lottery betting sections as well as the Ladbrokes exchange. For mobile there are a plethora of apps for all of these gambling opportunities and you can receive additional sign up bonuses for many of them.
For more visit the Ladbrokes Casino page.
A traditional bookmaker they may be but Ladbrokes are one of the best at advertising, can you remember the last big event in the UK you didn’t see a Ladbrokes hoarding at?
When it comes to social media Ladbrokes are surprisingly engaging with regular Facebook updates with sports news and trivia and large number of dedicated Twitter feeds, the main one being @Ladbrokes. They have many short term offers which they push using Twitter, which is a good reason to follow them, it’s a good way of contacting them quickly too.
As a true all round bookmaker there really isn’t anyone better than Ladbrokes. With a huge number of shops nationwide, full market coverage and great mobile apps you will always be able to place the bet you want when you want.
The integration of live betting with streaming, live scores, great stats and even up to date digestible sports news gives Ladbrokes online betting operation an all-encompassing feel. You get a real sense of belonging when betting with Ladbrokes, once you get a feel for the site and it functions and you get over the blandness it is a great betting tool.
The Ladbrokes Grid service is a really interesting feature too, especially if you like to bet online and in store. By earning points for betting and gambling you can trade these in for rewards and get access to promotions and enhanced odds not available to the normal punter.
If you are old school and you want to bet online but keep your feet in the physical world then Ladbrokes are a great bookmaker for you.
Payment Options Deposit/Withdrawal
|Method||Min Deposit||Min Withdrawal||Fees||Withdrawal Time|
|Debit Card||£5||£5||0%||3-5 Days|
|Credit Card||£5||£5||0%||3-5 Days|
|PayPal||£10||£10||0%||Up to 6hrs|
|Skrill||£10||£10||0%||Up To 48hrs|
|Neteller||£10||£10||0%||Up To 48hrs|
|Cash - The Grid||£1||£5||2300+ Locations||n/a|
|Bank Wire||£10||£10||BACS Free||1-5 Days|
A real strength of Ladbrokes size means they can offer a wide range of options in currencies, payment methods and languages. For details on how each payment method works see our payment options section.
How to place a bet
Placing a bet with Ladbrokes is simple. Sign up, make a deposit into your digital account by any of the means discussed here, create a bet slip either on the main site or on mobile and simply click ‘place bet’. You can use the same account to bet over the phone, by text and in store.
Betting over the phone has a minimum spend of £25+.
With Ladbrokes you can bet in lots of currencies, although once you open your account you must stick to that currency. Options include British pounds (GBP), Euros (EUR), Australian Dollars (AUD), Canadian Dollars (CAD), Danish, Kroner (DKK), Hong Kong Dollars (HKD), Japanese Yen (JPY), New Zealand Dollars (NZD), Norwegian Kroner (NOK), Singapore Dollars (SGD), Swedish Krona (SEK), Swiss Francs (CHF), and United States Dollars (USD).
Minimum and maximum deposits vary by method and currency but for general card payments (Visa, Maestro, Mastercard) the minimum is £5 up to £100k. Cash can be deposited in store by simply stating your customer ID or through the Grid service.
- All major Debit and Credit cards
- Visa and Visa Electron
- Skrill (moneybookers)
- Click and Buy
- Bank transfer
- Bank Wire
- Western Union
- Cash In store
- And More…..
Ladbrokes will allow you to withdraw funds using the methods as you can deposit, with the exception of a cheque and voucher systems such as Paysafecard – In general you will be required to withdraw funds using the same methods you used to deposit. All withdrawals are free of charge with the exception of some bank wire transfers although charges will be clearly displayed in the withdrawal section.
Withdrawal transactions are processed instantly, funds may take 2-5 working days to reach your account due to standard banking procedure. Other digital payment methods such as Paypal, Neteller and Skill can process within hours, although can take up to 2 days due to processing times. Maximum and minimum withdrawal amounts vary by payment method and currency but in general the maximum is £55k (by card per transaction) and the minimum £5.
Remember cash can also be withdrawn directly from Ladbrokes betting shops even if you are not a Grid member. Simply bring your customer ID and Ladbrokes account card and you can withdraw anywhere between £5-5000, providing they have enough cash in store to meet your request. You can withdraw more than £500 in cash if you arrange this with them first.
Ladbrokes have excellent customer service and seem to have some of the most knowledgeable staff around. They can give you anything from the latest sports results to technical advice. Customer services are available 24/7 and available by free phone, live chat, email, conventional post and Twitter. Response times are good and customers seem to be happy
If you are a non-UK punter or English is not your first language then Ladbrokes also offer support in 20 different languages including: English, Bulgarian, Croatian, Czech, Danish, Finnish, German, Greek, Italian, Norwegian, Portuguese, Romanian, Russian, Slovenian, Slovak, Spanish, Swedish, Thai and Turkish.
See the contact details section below for ways to get in touch
Responsible gambling is taken seriously in the UK and Ladbrokes is no exception, with all UK licenced bookmakers required to hold a gambling licence that can be enforced by law. In addition there are independent sources of advice such as Gam Care (http://www.gamcare.org.uk/).
Ladbrokes offer features to help you gamble safely and responsibly although it is worth noting that while within the law these are not quite as extensive as those offered by other bookmakers.
- Deposit Limits – daily and weekly
- Self exclusion – 6 months – 5 years or permanently
- Reality Checks
- Advice and referral service
- Parental control available
UK Licence ref/No: 1611
Ladbrokes hold a UK gambling licence and Gibraltar gambling licence for their online operation (010, 012, 044) that also covers casino and gaming. The UK gambling commission have power to enforce its guidelines and can revoke licences for failure to comply
Additional details on restricted territories and operations can be found in our licensing article or in the Ladbrokes terms and conditions found on the home page.
- Name: Ladbrokes
- Registered Name: Ladbrokes Betting & Gaming Limited
- Holding Company: Ladbrokes Coral Group Plc
- URL: www.ladbrokes.com
- Customer Services (sportsbook): 0800 731 6191 (UK), +44 208 515 2565 (overseas)
- Customer Services (exchange): 0800 151 0289 (UK), 1800 855 325 (IRE), +353 1673 3377 (overseas)
- Customer Services (gaming): 0800 032 1133 (UK), +350 200 43003 (overseas)
- Customer services address: Ladbrokes Customer Support, Imperial House, Imperial Drive, Rayners Lane, Harrow, Middlesex, HA2 7JW, United Kingdom.
- Phone betting (sportsbook): 0800 777 888 (UK), +44 208 866 4488 (overseas)
- Phone betting (exchange): 0800 151 0289 (UK), 1800 855 326 (IRE), +353 1673 3369 (overseas)
- Text betting: No Longer Available
- Twitter: @Ladbrokes and many more
- Registered Company address: Ladbrokes International plc & Ladbrokes Sportsbook LP, Suites 6-8, 5th Floor, Europort, Gibraltar.