Paddy Power Review
Paddy Power, now joined with Betfair, is Ireland’s biggest bookmaker, and they also have one of the biggest marketing budgets around so you can’t have missed them. When it comes to controversy this bookmaker loves the attention; they are akin to that mate in your group who can always be counted on to say something offensive at just the wrong time.
Paddy Power constantly provides attractive offers, with daily money back promotions and a free bet club for all customers. Particularly strong when it comes to specials and novelty bets this is a brand that doesn't take itself too seriously, and as a consequence they are more exciting than many other online bookies and have a lot of energy about them.
You can bet online, through the mobile app, over the phone, or in store. Live in play betting and live streaming are available with a variety of payment options supported. By no means the best odds or the best betting interface around, but the offers, extra’s, and features more than make up for it.
- Renowned For Offers - They have a promotion for almost everything.
- Effective In-play - Live betting and streaming with Cash Out and a great range of markets.
- Quality Chat - A funny and lively bookmaker who don't take themselves too seriously.
What Can You Bet On?
Paddy Power have a focus on horse racing and football but like the other large online bookmakers, they offer markets on all major and some minor sports alongside. You can usually find around 35 different markets with tens of thousands of individual betting lines to choose from once you start exploring them.
They have a good handful of more obscure categories like Surfing and Netball, although some of those you often see at other sites such as Bowls are missing, but this won’t trouble many punters. Of course, being an Irish bookie, the Horses and the Gaelic Sports categories get plenty of attention so Paddy Power will always be an obvious choice if you bet on them.
Paddy Power are famous for their special and novelty markets which make up such a large part of their identity, so expect to find more lines than anywhere else on topics such as politics (currently chocker block), lotteries, TV shows, etc. Some current corkers include 500/1 on Harry and Meghan to name their first born, Joffrey, while Donald Trump gets his own section within the Politics category and Brexit gets a category all to itself. There’s nowhere better for current affairs betting.
Looking at individual events then, there are a huge range of betting lines for major events with around 175 different lines for a typical UK football match. This is great but scale can be a bit of an issue with big fixtures when you want to find your market quickly. There are some organisational buttons like Goals, Handicap, Team & Player, but these can still leave you with a long list to scroll through on busy games.
Coverage globally is impressive, and you can bet on Horse Races in the US, Australia, South Africa, Europe; and football league games from Egypt, Peru, and Venezuela if you want to - although given Paddy Power’s reputation for specials, the bet types from one game to another are pretty tame aside from the odd one or two interesting variations from the norm.
As well as the standard markets you would hope and expect to find at a decent online sportsbook, Paddy Power also play host to some fun extra’s that add to the playful atmosphere.
Beat the Drop is a take on the old pub quiz machines but aimed specifically at people with excellent footy knowledge, so if you are the sort that can remember the line-up for Wolves vs United in 1998 get on it.
You select your ticket price and how many questions you feel you can answer correctly and then the game begins. The difference is, your winnings are given up front so they are yours to lose. Before each question you can go all in or split the pot, then if you get it right you take your winnings through to the next round. The more questions you choose the higher your prize pot will be, and whatever is left at the end is yours to keep.
Hit the Spot is a fun little game that requires you to score from penalties and free kicks taking into account wind speed and direction plus an ever increasing number of defenders.
The will be aiming for various areas worth points to help you reach a daily target, and those that are harder to hit are worth more. The graphics are decent as well.
It’s free to enter ten times a day, and if you hit the daily points target you will get a share of the £1,000 prize pot. It’s not life changing money but it’s genuinely fun and it doesn’t cost you anything either, so stop complaining.
Do the Prices Stack Up?
As one of the largest online bookmakers Paddy Power should have the means to offer really competitive odds on major markets, but actually they can be a bit of a let-down. Visit an odds comparison site and you will rarely see Paddy Power at the top of the list, although they do still manage to stay competitive, especially with Football, Cricket, Tennis, and Boxing. Prices on the Horses seemed especially mean considering the emphasis Paddy Power puts on them, but then again, they also offer Best Odds Guaranteed on all UK/Irish racing.
Nevertheless, if you want to place large wagers then you should definitely shop around before you commit, although of course, some special bets may not be available anywhere else thanks to their unique sense of humour, so you won’t have an option.
Enhanced Odds promotions are extremely common with Paddy Power and this may be its saving grace. With daily event promotions available along with tons of money back offers and Power Prices, you may be right at home here if you bet weekly and enjoy promotions. Just make sure you read and understand the t’s and c’s, especially around big events, as Paddy Power are sometimes known to have convoluted promotional terms.
Odds are available in fractional and decimal formats and are impossible to miss, in green obviously, and you can request odds for special events or lines not listed by contacting them via Twitter using #WhatOddsPaddy. If there is cash out, a money back offer or an early payout available then this will be clearly marked.
Paddy Power have been known in the past as a bookmaker who will take big bets on long odds so if you like your outside punts place them here. A slight word of caution; although uncommon, Paddy Power have previously reneged on the deal to payout on high odds. Back in 2009 Shane Lowry won the Irish Open at odds of 3000/1; Paddy Power refused to pay out at this rate but did come to “an arrangement” with the punters involved.
Live Betting & Streaming
Live In-Play betting has become more of an expectation than an added benefit these days and Paddy Power offers a diverse range of live betting options. The interface is certainly functional but not necessarily aesthetically pleasing, some statistics are available but on the whole this is poor compared to other providers. You can’t personalise the layout much either aside from switching between live view and stats, so if live betting is something that ranks highly on your wish list you may get frustrated with Paddy Power.
For events closer to home there should be plenty of market depth when betting live, but this diminishes significantly for the more out of the way fixtures with some not even scraping 20 betting lines and almost zero match information.
To promote the use of in play betting Paddy Power provide frequent enhancements and promotions to encourage punters. You can bet in play on most sports markets day or night and while it’s not the most complete package out there, coupled with some excellent live streaming on the main site and cash out options on any device, this is still a wonderful way to spend some betting time.
Paddy Power offers a superb live streaming service integrated with live betting which is another reason to stick with them despite a few faults. There are always plenty of Tennis matches being streamed but apart from the big games they do slack off a little elsewhere.
The service is a quality one visually, but it can have a standard delay of up to 10 seconds plus the time it takes for your bet to process, so don’t wait too long to place your wager.
Live Horse Racing can be accessed through a separate service available on the appropriate page on the main site, but you will need to place a qualifying bet of £1 or more to use it. Other sports can be streamed just by having money in your account.
At Paddy Power, you can also get commentaries on football, horse racing and other events not available on live stream and where this isn’t available, although this isn’t embedded into the In-play area of the site.
Availability of cash out is very good with Paddy Power, which is another factor that tips the scales in their favour when betting live.
There is an obvious symbol by each event alerting you to the availability of bets that qualify for cash out, so you will know before you get too involved.
It’s a concept that can be very useful when betting live because it allows you to react to the event as it unfolds and either bag a guaranteed profit before the event has ended, or potentially salvage some of your stake if it doesn’t look like your bet is going to be a winner.
It essentially allows you to change your mind and keeps your bet active, moving and changing with the game.
Odds fluctuate all the time, so if you are having second thoughts and want to pull the plug early, make sure you act fast if you see a price you like or you may miss it.
It's also worth mentioning that you don't have to cash out your entire stake. If you bet £20 you could cash out £10 of it at the adjusted odds and leave the other £10 in at the original price that you took. This is useful if you are undecided or starting to get cold feet.
Who is Paddy Power?
Paddy Power are an Irish bookie now merged with Betfair, and together they make the second largest online betting company in the UK, creating huge inroads into the betting landscape over the last decade or so.
Paddy power was established in 1988 through a merger of 40 betting shops owned by three existing Irish bookmakers, one of them being David Power who has lent the brand his name. ‘Paddy’ could just have been a reference to the company’s Irish heritage, but David’s father, who died when David was just 16, was called Paddy so this likely played a role. David’s son was named after his grandfather and now works for the company as a marketing director and “glory boy” according to Mr. Paddy Power himself.
Paddy Power the company have always been an aggressively progressive bookmaker right from the off, famed for offering novelty style bets and very regular promotions. Initially owning an 8% share of the Irish off-site bookmaker market, this had grown to 33% by 2001. The business went on to float on the UK stock exchange in 2000 to raise funds for a UK expansion, and by 2010 Paddy Power operated 209 shops in Ireland and 148 shops in the UK. They currently employ around 4500 people.
Paddy Power launched their online business in 2000 and have pushed through a huge marketing drive over the years to win customers. Having seen their fair share of controversy Paddy Power are a marmite bookmaker, you will either love them or hate them. The ‘in your face’ style and quirky humour is a real draw for some, but can put off punters who just want to quietly place bets with no nonsense.
Paddy Power have previously offered odds on bizarre markets others simply won’t touch. They gave odds on the next species to go extinct following the BP oil spill and offered odds on Donald Trump not to complete his first term which some read as thinly veiled odds of an assassination. In 2012 Danish forward Nicklas Bendtner celebrated a goal at Euro 2012 by lowering his shorts to reveal a pair of Paddy Power underpants, very much to the annoyance of the national team's sponsor, Ladbrokes. Paddy Power paid the €100,000 fine on behalf of Bendtner and you get the impression they were laughing as they did so.
Despite being joined with Betfair, Paddy Power are still based in Dublin, Ireland, although licensed along with Betfair in Malta. For the foreseeable future at least PP and Betfair brands are to be kept separate, meaning you can have an account with both and take advantage of both welcome offers.
Paddy Power services are available in English and you can bet in British pounds or Euros. Paddy Power also pays tax in the UK for their UK operation, which makes a nice change. The combined company earns revenues in excess of £1.5bn each year, employs over 8000 people and operates over 600 shops in the UK and Ireland.
The Paddy Power website is a good one but it has plenty of quirks that are strangely in keeping with the brand’s individuality. For example, the Quick Links are down the bottom of the home page so that you can’t see them at first, which makes them… sort of, semi-quick links. The colourful long list of sports categories contains an A-Z option, which expands to reveal other categories unworthy of a place on the home screen. That’s Irish logic for you, I suppose!
The platform is very quick to load especially within the interface itself, but even full re-loads – where they occur – feel springy. The colourful home page is busy but well-proportioned so that it doesn’t feel crowded, although the shade of green used to display the odds could make you feel queasy. It definitely feels like a fun corner of the internet, personally though, I would prefer it if the slot games etc were kept out of sight of the Sportsbook.
You will be greeted by the day’s featured Racing in the first instance with Football then Tennis below, before other events of the day find their place. You are unlikely to miss any of their promotions as they are well publicised site wide but this has been judged well and never becomes shouty or obnoxious.
Getting Things Done
Despite the odd quirk, there is lots that makes sense on the Paddy Power site. The site is brighter than a lot of other places but the colourful visuals actually help more than they hinder by making the different sections of the screen stand apart from one another, and organisation is generally intuitive and useful.
The Horse Racing interface works particularly well, serving both as a betting portal and a daily schedule/future calendar. It’s great to use with links to streaming and stats and other useful bits and bobs. The same goes for the Greyhounds.
For all other sports the interface is practical rather than flashy, with useful options like In-play, Today, Next, Tournaments, and Specials to help you get to where you want to go, before listing all corresponding markets. This works to a point but nothing in the list is expandable or collapsible so you can end up on a bit of a scroll-a-thon. They use collapsible menu’s elsewhere so it’s odd that they haven’t bothered to here. Told you - quirky.
The betslip could do with a re-think as it feels a little behind the times; for example, aside from Cash Out all of your open bets and bet history have to be viewed in a separate window taking you away from the main interface and interrupting your flow. It’s not the end of the world but other sites utilise the betslip much more effectively.
Still, it’s an easy site to use which is quick, fun, and well organised, so it shouldn’t cause any frustrations.
Paddy Power offers quite a range of mobile betting apps, from their main sports betting app to bespoke casino, live casino, Vegas, poker and even a games application. If you want to do all of your gambling from your mobile then Paddy Power represents a popular choice with all the functionality of the main site between the various apps, as well as a mobile optimised website if you don’t want to overload your device with multiple downloads. They both look and function in the same way.
This is actually a pretty slick product that in many ways does a better job than the desktop site. It feels a little more grown up and sophisticated to look at and it’s smooth and fluid in the way that it moves. It loads and responds very quickly and considering it is a little more graphically intensive than many other betting apps this is impressive.
No screen space is wasted with unnecessary options so you can get stuck straight into betting, but if you did need anything then the main menu button is where it will be. The menu and the betslip will both float in and out as requested but otherwise are kept neatly tucked out of sight, and a handy link to cash out is always available for those last minute decisions on the terraces.
Rather than being a separate entity, the mobile site is a reorganised version of the desktop site that is perfectly arranged for mobile. Since it is so responsive the scrolling issue mentioned earlier is less of an issue because you can whizz from the top of the page to the bottom in half a second, and the collapsible option bars only make things easier in this regard.
Paddy Power expends a huge amount of time and money trying to engage with their customers via advertising campaigns, so it’s nice to know this is reciprocated with good customer service options.
You can contact Paddy power 24/7 by phone or live chat. All calls are free and there is even an international helpline (Thunderbirds comes to mind). Response times are excellent and you can also engage with them on Twitter if you like using their dedicated support account listed below.
Customer support is only available in English although satisfaction levels are high and you tend to have a laugh with them in the process.
E-mail was removed as a support option (although they will obviously still have email if necessary) but it’s not necessarily a bad thing. They make the case that e-mail is the slowest and most difficult way to solve issues, and they want to solve them instantly. By keeping their phoneline open 24/7 this feels genuine, and the contact details are not difficult to find.
The Help Centre and FAQ are sensibly constructed and full of relevant well written advice.
Paddy Power are an acquired taste but if you like your bookmaker to stand out from the crowd and show a bit of personality then there is no other choice. The controversial nature of their campaigns and bets, quirky humour and daily money back/promotional offers all add up to a really fun betting experience. We all love an offer and with Paddy Power you are like a kid in a candy store.
While they don’t have as many high street shops as some of the bigger bookmakers, they are in the process of growing their brick-and-mortar operation and this will always be an advantage for the punter due to the extra payment options it provides.
The other obvious selling point is their specials and novelty bets – no one comes close in this department.
Overall it’s a great package if you like their style. For those who bet on events daily or place regular accumulators then there are few that will keep you as happy as Paddy Power.
Payment Options Deposit/Withdrawal
|Method||Min Deposit||Min Withdrawal||Fees||Withdrawal Time|
|Debit Card||£5||£10||0%||2-3 Days|
|Credit Card||£5||£10||0%||2-3 Days|
|Cash - Cash Card (Plus)||£10||£1||130+ Locations||n/a|
|Bank Wire||£5||£10||BACS Free||1-5 Days|
Moving Your Money
As a UK and Irish operation, Paddy Power only allow deposits in Euros (EUR) or Sterling (GBP), if you want to deposit in another currency you will either have to convert it first or choose a different bookmaker.
The range of payment methods will work for pretty much everyone, and the minimum is a low £5 so you don’t need to deposit more than you want to bet at any one time. This is a good way to control your money from week to week if you are the sort of person who spends it if it’s there.
Maximums are quite low at Paddy Power which is great for safeguarding, but less great for those who stake big. If you want to deposit more then just get in touch and the team will talk you through the process.
When it comes to withdrawals Paddy Power sit happily at the quicker end of the table, and they won’t keep your requests pending unnecessarily for days either. Nor will you incur any fees from Paddy Power’s end unless in exceptional circumstances, but you may want to check maximum withdrawal limits as they are not clearly stated.
But with a low £10 minimum and the extra benefit of the Cash Card (see below) you will be hard pushed to find a much better service.
Cash Card & PPlus
The great benefit of betting with a giant bookmaker like Paddy Power is they have a lot of land based shops in addition to being an online sportsbook. To make the most of this they have come up with a couple of ingenious features: the Paddy Power Cash Card, and the Paddy Power Cash Card PPlus.
With a Paddy Power Cash Card you are able to link the money in your online account with the money in your pocket. So, if you made an online wager that won but you wanted the cash immediately, you could withdraw it at your local Paddy Power shop. Or, if you wanted to make a last-minute bet in store but didn’t have time to go to the bank, you could use your online funds. Equally, you could fund your online account with cash from your pocket. It cuts out withdrawal times and gives you more freedom and control.
The Paddy Power Cash Card PPlus is different in that it is also a MasterCard which can be used directly with any online or offline merchant that accepts MasterCard. So if you have a nice win you can treat your other half to an evening out and the money will come out of your Paddy Power account. As this is a pre-paid card you can also withdraw cash from your Paddy Power account at ATMs in the UK for free.
It’s a shame they can’t combine the two as no one needs yet another card bulking out their wallet, but both are a great features.
Placing Your Bet
One of the great things about Paddy Power is that you can place a bet in numerous different ways. None are difficult, but the range of options makes betting accessible for everyone and can really save the day if your internet goes down for example.
Placing a bet online is a simple case of depositing to your digital wallet by any method shown here, find the bet you want to make, click it and it will automatically be added to your betslip. Enter the stake, do a final check to make sure you are happy with the potential returns (and the terms), then click bet and cross your fingers.
Of course, betting in store has the advantage of members of staff being available to help if you need it. You can either write your bet out and take it to the counter or speak to the staff and let them print off a slip for you.
This is where Paddy Power go further than most because as well as being able to phone a bet in (£5 minimum stake), you can also text it in. Write your bet as you would on a bet slip with stake, bet type and selection(s), for example; '10 EW Hurricane Fly', and text to 51465.
Betting & Winning Restrictions
It isn’t just people who place huge wagers who can run into trouble with maximum payouts, a large multiple bet or a single bet with long odds can sometimes hit maximums easier than you might think. Since Paddy Power are one of those bookies prepared to take large bets and offer long odds, it’s especially important to be prudent here. If you are placing high level bets on multiple selections the maximum payout will be capped as at the lowest limit, always phone up in advance to check before placing a bet like this.
While Class 1 and 2 Horse Races and most popular bets on big Football matches come with a max payout of £1 million, this can drop to as little as £1k on some of the more obscure Tennis markets like set betting on an amateur game. Don’t panic, it’s usually much higher, but each category will have a sliding scale for specific bet types so do check – it only takes a few seconds and you don’t want to bet more than you need to.
For example, for a £100 wager where the odds are 12/1 and the max payout is £1k, you wouldn’t be able to receive the full winnings of £1,200. You only need to wager £83.33 at 12/1 to hit the £1k limit.
Minimum and maximum stakes are defined by the odds of the specific selection(s) and markets, although the minimum bet is usually as low at £0.10, or £5 if you bet over the phone.
The maximum bet is defined by the maximum payout but annoyingly the maximum bet allowed is not discoverable on the bet slip. However, if you try to stake too much it will return an invalid stake message. If you want to know what the maximum bet is for a specific line then contact Paddy Power in advance.
As well as metaphorical fun and games, customers at Paddy Power can also play real games at their online casino.
It holds a big selection of slots, table games, a live casino, scratch cards, and also a download casino which isn’t so common anymore.
These are all from top quality game developers and your account can be used across the whole site, so if you are a bit fatigued from sports (is that even possible?) but still want to have a flutter, why not try a hand of blackjack or a spin of the reels?
Get In Touch
- Name: Paddy Power
- UK Licence/ref Number: 38939
- Registered Company Name: PPB Entertainment Limited
- URL: www.paddypower.com
- Customer Services: 0800 056 5275 (UK), 1800 238 888 (IRE), 0044 2036369708 (International)
- Registered Address: PPB Counterparty Services Limited, Triq il-Kappillan Mifsud, St. Venera, SVR 1851, Malta.
- Customer services address: Paddy Power Betfair plc, Power Tower Blocks 1-3 Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4.
- Phone betting: 0800 056 5275 (UK), 1800 721 821 (IRE) - (24/7)
- Text betting: 51465
- Twitter: @AskPaddyPower, @PaddyPower
- Global Headquarters: Paddy Power Betfair, Belfield Office Park, Beaver Row, Clonskeagh, Dublin 4 (1800 238 888)
- London Office: Paddy Power Betfair, Waterfront, Hammersmith Embankment, Chancellors Road, London, England W6 9HP, United Kingdom (+44 (0)208 834 8000)