Sport Nation Review

Sport Nation are by far the newest betting site listed at, only launching in the UK in 2016 (under their original name Bet On Brazil) and re-branded in August 2017 to appeal to a wider audience.  In a short space of time they have really impressed with their attitude towards punters. Despite being new Sport Nation have some outstanding loyalty promotions and features that match, and often beat, some of the biggest names in the industry; giving consistent value, range and reward to customers.

Sport Nation is a UK focused bookie aimed at all levels of punters.  Their regular offers tend to have higher stake limits compared to others and their loyalty rewards scheme is excellent, allowing you to earn points that you can exchange for 100's of products.  A real strength of this brand is their focus on the customer and this isn't just through offers, they also have an outstanding news and blog section that is frankly better than those provided by the big high street names.  Sport Nation is a great bookmaker for football bettors in particular.

  • Good For Higher Stakes Punters
  • Free Bet Clubs, Points, Acca Offers & Tons More Loyalty Deals
  • For regular rewards and offers worth having an account with
Welcome Offer: 100% Up To £50 Bonus
Code: SN50NEW. New customers only. Valid once per customer. Bonus expires after 30 days. Expires 31.05.19. 7x turnover at 1.6 minimum odds. 18+ only. BeGambleAware.
New customers only T&Cs Apply, 18+

About Sport Nation

sportnation logo

Sport Nation is a UK facing online sportsbook run by Argyll Entertainment, a Swiss company, and a member of the AHG Group based in the USA.  The site was originally known as Bet On Brazil when launched in 2016 and rebranded in August 2017.

Argyll have set up from the very beginning to approach the UK betting and gaming market from a different angle. They realise the betting and gaming market in the UK is saturated with many websites offering the same old routine bonuses, rewards and features. Most betting sites don't place much of an emphasis on being different when engaging the punter and this, as we know, results all too often in a boring, very transactional, betting experience.

Sport Nation's mission to be different is one reason why I am listing them here so early in their journey. At we present a range of varied online bookmakers with unique qualities and features that give something new to bettors. this is exactly what you get from Sport Nation.

The sportsbook (under the original BOB name) hit the ground running in its first year launching a series of very high value offers for customers. Initial free bet clubs and accumulators free bet promotions demonstrated outstanding value compared to even the biggest betting sites. It is already clear that Sport Nation want to drive more of their resources into delivering the best day to day betting experience for the customer rather than just offering a massive welcome bonus and then nothing else.

The bookmaker initially focused around Alan Brazil (after which the original site was named), who was not quite a brand ambassador, more the brand itself. If you don't know who Alan is he is an ex-international footballer who played for Scotland, Ipswich Town, Tottenham Hotspur and others in the 1970's and 1980's. Alan went into journalism following his successful career, initially as a Sky Sports pundit before hosting one of the longest running sports radio talk shows on talkSport from 2001. Alan has also written several books and is widely regarded as both a knowledgeable footballer and an engaging character. If you've ever listened to Alan's show you will know he is passionate about a range of sports, football obviously, but also horse racing and golf.

Even though the site has been rebranded and moved away from a complete focus on Alan Brazil you can still see the dedication to providing expert opinion, particularity in the news and tips sections (one of the best site features).  The site now runs on the exceptional SBTech platform (similar to 10Bet) and for me this is one of the best sportbook software providers there is.

Initially focused on football when the site launched as bet On Brazil for Euro 2016, the move to the Sport Nation brand running on a new platform has since broadened the range of markets adding much better depth.  This wider appeal now makes this an almost complete betting site for the typical punters needs, and the site is growing constantly. The new brand had a casino  and live casino section, with games powered by Microgaming and other providers, full live betting and cash out available.

Sport Nation is still a growing brand but it is already putting its eggs in the right baskets, focusing on existing customer rewards and providing higher stake limit promotions.  Early adopters will not be disappointed.

Interface and Appearance

sportnation home

The interface as a whole is simple but effective. The whole design and ease of navigation has improved dramatically since the migration to the SBtechs sportsbook platform to coincide with the relaunch as Sport Nation.

The site is easy on the eye with a theme of grey and black on white backgrounds with the odd but of turquoise and orange text for headings. This means everything is easy to read and you can find what you are looking for without straining. The lack of flashy graphics and too many sidebar images means the desktop and mobile sites are a breeze to use.

Sections of the site are all clearly displayed and you can reach any area, from banking, to promotions to customer care in one click from the home page. There is one central panel that displays featured offers, but beyond that everything else is just about the markets and the betting, which is the reason most of us visit a bookie in the first place.

Sport Nation has a full live betting section with other features including cash out. To be fair Sport Nation have ploughed most of their early development time into creating a good sportsbook with very good promotions, rather than focusing too much on prettying up the site. I don't mind this at all.


Sport Nation now have over three times more markets than the old Bet On Brazil site, catering to a more diverse range of punters you can now bet on things like cycling, trotting or eSports with this operator but you will find the sports you want to bet on 99% of the time.

As I've said Sport Nation won't immediately replace your main bookie as they don't quite yet have the range, but you may find yourself placing most of your main sports bets here.

sportnation markets

Depth of market for the events they do list is however fantastic with over 100 different lines on major football matches for example. There are also leagues here to bet on that are hard to find elsewhere such as divisions from the UAE, Qatar, Jordan and Iran.

Sport Nation have the following sports markets: American football, athletics, Aussie rules, badminton, baseball, basketball, beach volleyball, boxing & MMA, chess, cricket, cycling, darts, eSports, football, futsal, Gaelic Sports, golf, greyhound racing, handball, horse racing, ice hockey, motor racing (F1 + others), netball, rugby (union & league), snooker, speedway, surfing, table tennis, tennis, trotting, virtual sports and volleyball and winter sports.


betting oddsSport Nation are not yet widely listed on odds comparison sites so it is difficult to compare their full range of odds but from my own personal experience their football and horse racing prices are very competitive. I've found Sport Nation constantly beat the likes of Betfair and are often on par with Bet365 who I personally use as my benchmark.

There are plenty of price boosts available, mainly on football, but also for other sports around bigger events. These are often great value and are either unlimited or have a high stake maximum.

Odds prices are available in decimal and fraction formats.  Remember also you are earning points every time you bet and so in reality the odds prices are weighted slightly better due to this rebate.

Minimum / Maximum Bets and Payouts

limitsMinimum bet is £0.10 and maximum stake depends on the payout maximum.

At Sport Nation there specific maximum payouts by sport are very high, especially for a newer brand.  For top level football for example you can win up to £500,000 in any 24 hour period, horse racing 250,000, tennis 250,000, etc., with the lowest max payout (for sports like handball and wresting) set at £25,000. 

This is a brand that states they are for all types of punters and this is reflected in these high payout limits which are better than some of the bigger high street names.

Live Betting and Streaming

Live In Play Betting

sportnation live

As you would expect with all online bookies now there is a full in play section that covers all the sports listed on the site. For football, especially, there are an astonishing number of domestic and foreign leagues available to bet on live during the match.

The live betting feature itself, like the rest of the site, is simple but functional, and packed with lots of information, this means placing bets is both quick and easy. The lack of too much styling also allows the live betting section to be fast and not liable to freezing.

The mobile site live-in play feature is even more impressive as it is on slower mobile networks that you really notice how quick the tool is.

Live Streaming

live stream footballThere is no steaming available as of yet, it is likely that the bookmaker will begin by broadcasting live horse racing at some point in the near future however.

For a new site like this I really don't mind the lack of live streaming, it is a costly feature to add to a betting site and Sport Nation have initially focused on getting the betting side of things right before worrying about streaming. After all there is no point having live streaming if the sportsbook attached is not up to the job.

I don't expect it to be too long before these guys have a suite of live events to watch. In the meantime you can always stream with another bookie and still place your bets with Sport Nation if they are offering better odds or offers.

Mobile Betting

sportnation mobileThere isn't a mobile app yet. This, like the live streaming, this all about resource management, if they plough money and time into developing an app first then perhaps they wouldn't have created so many great offers for regular users, which is the real selling point of the site.

As a very new and modern online bookmaker the site is designed to be completely scaleable and so it will shrink down to fit the size of any screen device.  In fact SBTech offer, for me, the best all round design for both desktop and mobile versions.

The mobile version of the site is fantastic and quite frankly leaves you wondering why they even need an app. The simplistic no frills design of this betting site does lend itself well to mobile devices offering a quick and easy to navigate sportsbook on the move.

The mobile site lets you play casino games from the same page which is more convenient for the occasional casino player who doesn't want to have to download separate apps just to play the odd game.

You can access all banking, promotions, support and account history from the mobile site.

Gaming and Casino

sportnation casinoThe casino at Sport Nation is powered by some of the best industry software providers: NetEnt, Microgaming, Play'N Go (and others), and this means you can play a suite of top game titles. There are also large jackpot games such as Mega Moolah and Major Millions available to play.

By opting to work with NetEnt and Microgaming Sport Nation are maintaining their ethos of providing a quality user experience. In the casino there are also games from iSoftbet and along with a host of live games provided by the Evolution (who are frankly the best at live casino). In total this results in just on 400 titles currently available, with around three quarters of these slots.

The operator is very good at running linked promotions between casino and sports, e.g. bet £20 in the casino get a £5 free sports bet.


The Sport Nation unique selling point is their attitude to customers. This is not just another new betting site with the same old stuff, there is a different vibe to this online bookmaker.

It is easy to have tag lines like "don't bet on boring" and to claim you will be different, but rarely do companies have any substance behind these statements. Sport Nation do seem to want to deliver a different type of UK sportsbook . They clearly have a focus on keeping customers, not just getting new punters through the door, and they've shown this by prioritising existing customer offers and features before anything else.

Yes, this site is still up and coming and yes you can get more markets and features elsewhere but for a new site this is fantastic. Certainly worth trying out and having as part of any bettors portfolio, especially if you bet a lot on football.

Oh and if you like Alan Brazil's radio show or have nostalgic memories of him as a player then this site is right up your street.

Payment Options Deposit/Withdrawal

Method Min Deposit Min Withdrawal Fees Withdrawal Time
Debit Card £10 £10 0% 3-5 Days
Credit Card £10 £10 0% 3-5 Days
Bank Wire £10 £10 0% 3-5 Days


Cash imageRight now you can only deposit and withdraw by credit or debit card or by bank transfer. More payment methods are due to be added soon but for now if you want to bet with them you will need a bank account and bank card.

All deposit minimums are set at £10 and there is a maximum limit of £20,000 per transaction, although you can make more than one payment should you wish to deposit more.



Again right now withdrawals are only possible back onto your debit or credit card or via bank transfer if you get in touch. The minimum is nice and low at £10 and there are no maximum limits or fees.

In fact this is something Sport Nation pride themselves on "You may request a withdrawal of any amount up to the full balance of your Account" and considering their high payout limits this is a real plus point.  Another example of how the brand is designed to suit higher stakes players.

Customer Service

customer serviceCustomer services are available by live chat, email and post, there is no phone number available, although if you contact Live Chat during the day you will get an almost instant response.

Live chat is only available all week from midday  to 10pm, during this time it is very good. OK this isn't exactly 24/7 coverage but I expect this will improve as the brand grows. At least they are upfront and honest about their opening times.

Responsible Gambling

responsibleTo hold a UK gambling licence these days you have to provide means to encourage safe and responsible gambling and as a new operator Sport Nation have embraced this. Below is a list of features provided, you can read more about these tools in our responsible gambling article. For independent advice there are multiple sources including Gam Care (

  • Deposit Limits – daily, weekly and monthly
  • Loss Limits – daily, weekly and monthly
  • Stake Limits – daily, weekly and monthly
  • Self exclusion – 6 months – 5 years
  • Time Out – 12 hours to 1 month
  • Reality Checks
  • Session time limits
  • Full customer transaction and betting history
  • Self-Assessment features
  • Parental control measures

Licence Information and Contact Details

licencing colourUK Licence ref/No: 45143

  • Name: Sport Nation
  • Registered Company Name: Argyll Entertainment AG
  • URL:
  • Customer Services: Live Chat: 12pm to 10pm (GMT)
  • E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Customer services & registered company address: Argyll Entertainment of Bahnhofstrasse 10, Zug, 6300, Switzerland.
  • Phone betting: Not accepted
  • Text betting: Not accepted
  • Registered Company address: Argyll Entertainment of Bahnhofstrasse 10, Zug, 6300, Switzerland.
T&Cs Apply to Welcome Offer, New Customers Only (18+).