Winner Review

Winner are kind of like Bet365 with less styling but with a little more in terms of loyalty rewards for regular bettors. Modelling yourself on one of the best bookies in the business is by no means a bad thing and this is a major reason why we list Winner on this site.

In addition to some of the highest stake offers you can find you also get a loyalty points programme and lots of free bets just for betting on the likes of horse racing, golf, football and tennis. Winner have a decent range of markets and features, similar to what you would expect from a top bookmaker; including cash out, streaming and other products. Winner don't take themselves as seriously as some others, being honest it is nice to see a bookie with big ambitions but with a lighter side too.

  • Bookie For Serious Punters - Rewards for higher stakes betting
  • Loyalty points scheme & free bets for top sports, awesome acca bonuses
  • A great bookie for regular bettors and anyone who wants a big bonus
Welcome Offer: £200 Deposit Bonus
New customers, 18+, UK residents only. Deposit and bet from £30 to £200 on any sport market at odds of at least 1.5, and receive a matching bonus of 100% once your bet is settled. You must wager your “BET PLUS BONUS” amount 8 times at odds of at least evens (2.0). Ante-post, each-way, handicap and virtual bets do not qualify for matching bonus or wagering requirements. Only 1 qualifying bet per event counts towards wagering requirements. Deposits made using Skrill, Neteller, PaySafeCard and Ukash do not qualify. Wagering is with real money first. Bonus can never be withdrawn. T&Cs apply
New customers only T&Cs Apply, 18+

About Winner

winner logo

Online since 2011 Winner are a thoroughly online only modern betting site. The bookie has decided to focus on how people bet online and this has resulted in some top features, especially in terms of offers, and particularly on mobile.  They don't offer much of a pretty sparkly product, more a deep and functional sports betting and gaming website suited more to the serious punter.

Winner are operated by PT entertainment services limited, who hold their UK gambling licence and are based in the Isle of Man, and are owned by parent company Zirconium Gaming Ltd based in Antigua and Barbuda. The brand name is believed to have come from the tag line 'turning every bet into a winner'.  Winner also have a sister site, Titanbet, who provide a very similar range of markets and promotions but with a different interface and design.

Winner launched in the UK in2013 and immediately they looked to the very top betting sites to set their benchmark. Winner match the top offers from the big brands to create a best of all worlds regular offers package that the typical punter can rely on week by week. This includes a large bonus welcome package and great value regular promotions.

The Winner brand is powered by Playtech giving the users an easy to use but very powerful site. The winner mobile site and app is equally well powered. The bookmaker has a full range of cross products from casino to bingo, news and stats sections and lots of banking options and high limits. You can see why even for a relatively new brand Winner are already knocking on the door of the big bookies like William Hill, Bet365 and Ladbrokes.

Winner Points Loyalty Programme

winner points

The Winner points programme is an added bonus for punters from a bookie that is already good at rewarding loyalty.  The scheme applies across all sports and casino sections and can earn you bonuses up to £2,100.

One point is awarded for every £4.50 single, £2 multiple or £12 casino bet.  There is no difference in points allocation as you move up the levels of the points scheme, but what does increase are the bonuses.

winner points 2

When you have accrued 400 points you move up from level 1 (amateur) to level 2 (semi-pro) and this comes with a £12 fee bet bonus.  You can choose to receive the bonus as a sports free bet or as a casino bonus.  Free bets are open to use as you like within 7 days, casino bonuses have a 30 day expiry, a 30x wagering requirement and a variable game contributions.

Each level you move up you will receive a higher bonus, level 3 (Championship) gives you £40, level 4 (Premier League) £200, level 5 (Premier League winner) £450 plus VIP access and £50 additional bonus, level 6 (Champions League Winner) £960 plus a further £100 and finally level 7 (World Cup Winner) £2,00 plus £500 (see screenshot).

Interface and Appearance

winner home

On the face of it the winner interface comes across as simple and a little bland, however, use it for 5 minutes and you will love it. By dispensing with most of the flash and other graphics the site runs quick and this makes finding what you want a breeze. It also means if you click back at any point it won't take minutes or hours to load.

Winner seem to have matched the top bookies where it matters, in offers and market depth, without feeling the need to create an over styled interface. Any regular punter will welcome this with open arms as we know finding markets quickly is far more important than graphics.

The desktop home page is fairly large but this does at least mean all of the text and odds lines are big enough to see at a glance. The central top panel shows betting highlights, including daily price boosts, without overpowering the page while the rest of the page is devoted to displaying the markets available. Text is really easy to see, generally blue or orange on a clear grey to light blue background.

You can pretty much get anywhere on the winner site in two or three clicks in less than 10 seconds. I can't stress how less really is more with this betting site.

The Mobile app has an equally simple but yet fully functional style. The light backgrounds and easy on the eye colours actually make this app one of the nicest to use and the simplicity makes is quick enough to use on slow networks. Considering the additional mobile loyalty bonuses for football, tennis, golf and racing it actually makes more sense to bet this way.


Not quite the range of the very biggest operators but all the major markets most punters will want, especially a UK customer. Rather than offering Futsal, for example, Winner have decided to focus on having a large depth of market for the sports that most people want like football and horse racing. A typical top football match can carry up to 150 markets, this is in the range of the largest online betting sites.

winner markets

Winner feature the following sports markets: American football, Australian rules football, baseball, basketball, boxing & wrestling (inc UFC/MMA), cricket, cycling, darts, eSports football, golf, greyhound racing, handball, horse racing, ice hockey, motor racing (F1 and others), rugby (union and league), snooker, speedway, table tennis, tennis and volleyball (and beach volleyball).

Winner have a separate section devoted to virtuals, and again the simplicity of the winner site creates very fast virtual markets. There is also a standard range of novelty markets, entertainment specials and politics available.


betting oddsPrices are about average for most markets. If, however, you factor in the winner mobile loyalty bonuses and daily price boosts some lines can actually turn out to be quite decent.

If you are betting based on price alone then there are better bookies, such as BetVictor, but if you look at odds prices as a package then most people will be happy. Enhanced odds are almost guaranteed daily for racing and all other popular markets on football, tennis, etc.

The bookie provide prices in American, decimal or fractional odds formats.

Minimum / Maximum Bets and Payouts

limitsDespite winner modelling themselves on the biggest betting sites, this is one area where Winner show their younger age. Maximum payout at winner is capped at £100,000 (in 30 days), this is twenty times lower than at Bet365, although still far more than any regular player would ever need.

Minimum stake is not amazing either at £0.50. Payout maximums vary between sports but most match result markets for the likes of football, cricket, rugby, tennis, etc are capped at £50,000. Some obscure markets for events in less popular sports can carry limits as low as £1-2000 so it is always worth checking first if placing a high stakes bet or wagering on high priced odds. Winner do at least make finding payout limits very easy so there is no excuse.

Live Betting and Streaming

Live In Play Betting

winner live

Certainly not the most attractive live betting feature I have ever seen but again when it comes down to speed, ease of navigation and clarity then the Winner in play feature, is well, a winner.

Overall it is slightly more crowded than I like, especially on small devices, but then the soft colour and lack of graphics makes it easy to find what you want to bet on. There is also an event view feature and the possibility to customise the interface.

Despite being simple in design the system is still flash based, but luckily there is even an option to view a basic web page if you want an even faster in play section. To support the live betting section there is are full calendar, live scores and results sections as well as a very populated news section with posts on everything from cycling to cricket.

The in play section on mobile also focused on functionality over style, but this is very welcome if your mobile connection is slow; winner will load where some other apps won't.

In terms of market depth, for top sports, there are not many better services. The simplicity of the Winner interface gives them an edge when it comes to finding buried in play markets.

Live Streaming

Winner are a very good bookmaker for horse racing so thankfully they also offer streaming of all UK and Irish racing if you bet at least £1.

This is about as far as it goes when it comes to live streaming and an example where the bigger bookies can flex muscle. Saying that by having a portfolio of bookmakers you can always enjoy streaming through one bookie while enjoying say the live betting feature of another. For more about live streaming betting sites see our streaming guide.

Mobile Betting

winner mobileIt's funny because if you look at the app star ratings for apple and android the winner app doesn't score so highly. This is strange because from my perspective any regular punter would love this app. This is app, perfect for mobile networks. From opening the app to placing a bet can literally take seconds and therefore this has to be one of the most convenient gambling apps available. There are similarly simple apps available for casino and other products.

Major markets are displayed at the top of the app, you can simply swipe along to find the sport you want. The lack of graphics makes navigation easy too. For larger sports, like football, you will need to do a bit of finger scrolling, this is a small negative, Winner could do with collapsing markets in a better way.

Although there is a separate casino app the major table games (e.g roulette) are available through the sports app. This is great for the occasional bettor who wants to have a quick game without downloading an entirely separate application.

The mobile loyalty free bets provided by Winner are some of the best around. If you bet regularly on racing, darts, snooker, football or tennis or golf then placing your wagers on Winner mobile will add significant value to your returns in the long term.

Cash Out

Cash Out is becoming fairly standard now. This allows you to cash in your winnings early before the end of an event. You will always win less than if you were to allow the bet to run to the end, but then it is a fun way to manage risk. If you cash in at the right time then you can win where you might have lost if you allowed the wager to complete.

Winner's cash out facility is offered on major sports but not in quite the same depth as some of the earlier adopters. Winner have developed quickly however and the Cash Out section is much bigger than it used to be.

Gaming and Casino

winner casino

Winner have all of the other products you would expect from a top bookie. For any player that likes variety then Winner have a good package.

There are casino, live casino, slots, poker, bingo, vegas, games and macau sections and all come with fantastic interfaces and loyalty promotions.

Social Media

Winner have a twitter account (@Sports_Winner) and Facebook page with daily tweets and psots including news and offers.

This is a great easy way to find out what daily price boosts and money back deals are available from the bookie. The social media is available but not in your face and so suits a range of punters.


Winner's selling point is their ability to match some of the best offers and features from a range of top bookies whilst still retaining a no frills experience that makes betting easy.

Winner's offers are an amalgamation of the best deals from Bet365, Betfred, ComeOn and other top bookies making this a great one stop shop. The loyalty deals, giving around 5% back on certain sports, along with the reward points, are great for anyone betting regularly. If a supermarket gave you 5% back you certainly would take it.

Winner is a site for anyone wanting to add a bookie to their list where you intend to place regular bets, if you are after low deposit sign up free bets and more flash in the pan promotions then I wouldn't stop here.

Payment Options Deposit/Withdrawal

Method Min Deposit Min Withdrawal Fees Withdrawal Time
Debit Card £5 £20 0% Up to 10 Days
Credit Card £5 £20 0% Up to 10 Days
PayPal £5 £20 0% Up to 3 Days
Skrill £5 Not Available 0% Up to 3 Days
Neteller £5 £20 0% Up to 3 Days
PaySafeCard £10 No Withdrawal 0% N/A
Bank Wire £100 £20 BACS Free 2-8 days
Entropay £10 £20 0% 4-7 Days

You can find the payment options using a link prominently positioned under the home button on the Winner site. Winner make finding payment options very easy (unlike many others) and this is another welcome addition for punters

Winner can be funded in British Pounds (GBP), Euros (EUR), Danish Krone (DKK), US dollars (USD) as well as other currencies.


bank transferThe minimum deposit is pretty much £10 across the board and £5 on mobile.  I have no idea why deposit limits are lower on mobile.There are also no fees. See our banking section for all the minimums and maximums by payment method.

Being an online entity only you cannot fund Winner accounts directly with cash but you can use cash voucher systems such as PaySafeCasd or using you mobile phone with services like Boku.



You can use bank cards, bank transfer, PayPal, Neteller and EntroPay to withdraw from your account. There is a maximum withdrawal of £10k per 48 hours and £100k per 30 days. This can be negotiated however, if you have a big win simply contact them to arrange larger transfers, this is more in place to prevent fraud.

Minimum withdrawal is a little disappointing at £20.

Customer Service

customer serviceWinner have a comprehensive terms and conditions section, this is one long document but in some ways is nice to have it all in one place. In there you can find most information of terms, payouts, etc., that you will need.

If you do need to contact customer services there is a free phone number as well a email and live chat support. From experience operators are quick and friendly.

See contact us below for details of how to contact Winner.

Responsible Gambling

responsibleAt we only list fully UK licenced companies and this therefore means they must comply with responsible gambling laws. You can read more about UK gambling licences and responsible gambling in our betting guide section.

Winner provide a range of features to promote responsible gambling, there are also independent organisations such as GamCare (

  • Deposit Limits – daily, weekly and monthly
  • Self exclusion – 6 months – 5 years
  • Time Out – 1 hour to 30 days
  • Session time limits
  • Full customer transaction and betting history
  • Self-Assessment features
  • Parental control measures

Licence Information and Contact Details

licencing colourUK Licence ref/No: 39123

Winner also possess European and other geographical licences.

  • Name: Winner
  • Licensee Name: PT Entertainment Services Limited
  • Registered Company Name: Zirconium Gaming Ltd
  • URL:
  • Customer Services: 0808 120 3498 (Freephone)
  • E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Customer services address: Winner, PO Box 45, Post office Mladost 1784, Sofia, Bulgaria
  • Phone betting: Not accepted
  • Text betting: Not accepted
  • Twitter: @Sports_Winner (and others)
  • Registered Company address: Zirconium Gaming Ltd, 6 Temple Street, St. John's, Antigua W.I.
T&Cs Apply to Welcome Offer, New Customers Only (18+).