Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of 10 of our favourite bookmakers. 

Best UK Online Betting Sites

Exclusive welcome offer, 3 x £10 free + £10 bonus from just a £10 Bet
Outstanding bonus, superb features, huge range of markets and excellent offers.
Huge sportsbook, great for football betting with massive market range
Excellent all-round bookmaker, EXCLUSIVE welcome bonus and regular offers
Massive bookie covering everything you are ever going to want to bet on
Top bookie for loyalty points, free bets and competitive regular promotions
The gentleman of bookmaking with an exceptional interface and features
Unique and regular offers with a top interface and features
Professional bookie, remarkable interface with an attractive introductory offer.
Very modern betting site from an old hand bookie, great range, odds and features
Friendly, transparent, Player Points, weekly Free Bet Club + a nice bonus
Great European Bookie with Bespoke Loyalty Offers & a Cracking Interface
An honest and well known site with brilliant loyalty features and offers
Owner of the tote, excellent book, regular offers and a terrific welcome bonus.

Welcome Offer of the Month

Ladbrokes: Bet £5 Get £20 (4 x £5 Free Bet Tokens)

ladbrokes b5g20The ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form Ladbrokes are truly outstanding value therefore. For just a £5 deposit and bet, at 1/2 (1.50) odds or higher, on any sports markets you like, you will get a no less than four £5 Sports Free Bets.

All you need to do is sign up entering the promotional code B5G20, and place your bet within 14 days of opening the account. If placing an accumulator bet bear in mind each individual selection must have odds of 1/2+. The £20 in sports free bets will be awarded immediately on bet placement.  All four £5 tokens are valid for one week, have no min or max odds, free bet stake is not returned but all winnings are cash. This offer is not valid for Skrill, Paysafe or Neteller deposits.

You can use your free bets on pretty much any sports markets except for the Tote and the exchange. The bookmakers, Britain's oldest surviving, is a powerhouse of modern betting and with quite literally hundreds of thousands of markets available you should be able to find four wagers to place with your free tokens.  For more about the Ladbrokes site and features see our full review.

New Customer Enhanced Odds Offers & Specials

Online bookmakers occasionally run parallel event specific short term sign up promotions. We list all long and short term alternative enhanced odds welcome offers on our sister site,, click the link below to visit.

See our sister site, for a comprehensive list of enhanced odds sign up offers
Visit For More
Bet £10 (evs+), £1 free football acca bet (5+ picks) every Sat for 43 weeks, ends 02/10/2017
Click here to claim
£1 special for the long awaited fight at 4am Sunday 27th (GMT) + get a £5 free bet if you lose
Click here to claim
£10 free bet for sports, £10 for pre-match footy, £10 in play footy and £10 free acca (5+ picks)
Click here to claim
Bet £1 and get £100 in free bets if he wins the big fight on Sunday 27th August 4am (UK time)
Click here to claim
Bet £10+ on any markets pre-fight and get a massive £40 in free bets with 48 hours, code GET40
Claim Offer
Welcome price from Ladbrokes, £1 maximum stake limit, free bet winnings, offer up to fight start
Click here to claim
Premier league £1 bet sign up special, Sunday 4pm KO, initial winnings cash, extra winnings in free bets
Click here to claim
Huge advance odds for the big fight between the UFC champion and the boxing legend. £1 max
Click Here to Claim
sport nation
Sport Nation - Introductory Specials
1 100/1 PSG Win CL (£1) | 2 Bet £20 Get £200 - Man U Win PL | 3 25/1 Liverpool beat Hoffenheim
Claim Offer 1 | Claim Offer 2 | Claim Offer 3

Exclusive Introductory Free Bets & Bonuses

The sign up deals described below are exclusive and cannot be accessed directly. To claim these deals you must access the offer through these specific promotions.

400% free from a £10 bet (1/2+). Get a 3 x £10 free bets and a £10 bonus for casino
Click here to claim
Limited time welcome offer, register using code B5G20. place a £5 wager (1/2+) get 4 x £5 free bets
Click here to claim
The 10Bet standard off gives just 50%, we can offer you 100% up to £50, 8x rollover in 90 days
Click here to claim
Exclusive deal giving a bonus instead of a free bet, £10 min deposit, 60 days to use bonus
Click here to claim
Get 4x more than the standard Titanbet welcome offer with this exclusive deal, 7x rollover
Click here to claim
Alternative deal, much bigger bonus, better for proper punters, 4x rollover of bonus in 90 days 3/5+
Click here to claim

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Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

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Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

PayPal Betting Sites
Skrill Betting Sites
Online Bookmakers That Accept Cash

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed, reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.