Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of 10 of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
300% free welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+. New customers only. Promo code 'F50' required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New customers who deposit (using debit/credit card) and bet £10+, evens (2.0)+, within 7 days of joining get 5 x £10 sports free bets (£10 any event, £10 in play, £10 3-fold+, £10 5-fold+, £10 virtual), cash winnings stake not returned, plus a £10 casino bonus (40x turnover, game contributions vary), all valid 7 days. 18+, T&Cs Apply.
Owner of the tote, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers | Min. deposit £15 (no Skrill/Neteller) | Bonus amount is 50% of deposit | 1x deposit turnover (min. odds 3/5) for bonus receipt | 5x deposit and bonus turnover (min. odds 3/5), in 90 days, for bonus release | Some bet types don’t contribute to turnover | Withdrawal before turnover results in bonus cancellation | Terms apply | 18+
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
New customers (18+) who deposit (£5 minimum) and bet £1+ (2/5 (1.4) or greater odds) will receive a 100% matched free bet up to a maximum £20. Free bet valid 30 days from opt in, cash winnings, stake not returned. Full terms apply.
Professional bookie, remarkable interface with an attractive introductory offer.
T&Cs Apply, 18+
Register and make your first deposit (card or PayPal) within one week. Wager the depsoit once at 2/5 (1.4) min odds to release a matched free bet up to £30. Token active for 7 days with cash winnings, stake not returned. Offer for UK and Ireland new customers, 18+, full terms apply.
Very modern betting site from an old hand bookie, great range, odds and features
T&Cs Apply, 18+
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
Friendly, transparent, Player Points, weekly Free Bet Club + a nice bonus
Claim a £10 free bet by opting in on registration, depositing and betting £10 at 4/5+ odds within 14 days. £10 free bet within 24 hours. New UK customers can also get a 100% casino bonus equal to the first deposit amount up to £25 (£10 minimum, 35x wagering requirement). Also get 20 free spins for registering (30x rollover on winnings, max payout £100, use in 7 days). Full terms apply.

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

BetVictor: Bet £10 Get £60 (5x £10 Sports Bets + £10 Casino)

betvictor offer of the month bet 10 get 60The ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form BetVictor are truly outstanding value therefore. For just a £10 deposit and bet, at evens or higher on any sports markets you like, you will get a no less than five £10 Sports Free Bets AND a £10 casino bonus. All you need to do is sign up, opt in and place your bet within 7 days of opening the account.

The £50 in sports free bets will be awarded immediately. The first £10 free token is completely unrestricted and can be used on pretty much anything you like. The second £10 free bet can be used on any in play markets. The third £10 free bet can be used on any 3-fold+ accumulator bet and the fourth any 5-fold+ multiple. Finally the fifth £10 token can be use don any virtual sports. All five tokens are valid for one week, have no min or max odds, free bet stake is not returned but all winnings are cash.

The £10 casino bonus is also awarded on placing your first bet. Funds are valid for 7 days and can be used on nearly all games on site (except for Baccarat and the Blood Suckers slot). The casino funds must be rolled over 40x (slots 100%, some games less, see BetVictor for full game contributions) to turn any remaining bonus funds and winnings into withdrawable cash. Skrill and Neteller deposits will not be eligible.

New Customer Enhanced Odds Offers & Specials

T&Cs Apply. New Customers Only (18+). BeGambleAware
Latest Betting Offers
See our sister site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.
£1 bet only, min. £5 Deposit, plus £5 Free Bet should you lose, available for a limited time. 18+ T&Cs apply, UK+IRE New Customers Only. Winning bets paid in cash based on the normal price on Coral website. Enhanced odds paid in free bets. Free bets valid 4 days. Free bet stake not returned.
Register, deposit and bet £20 on darts (2/5+ odds) and once that bet settles get 5 x £10 free bet tokens that can then be used on any sports markets over the next 7 days. UK customers only.
Welcome £1 bet special for the hotly anticipated International clash. Standard price winnings in cash with enhanced payout as a single use bonus tokens (multiples of £5) valid 7 days. Winnings from bonus tokens in cash, stake itself not returned.

Exclusive Introductory Free Bets & Bonuses

T&Cs Apply. New Customers Only (18+). BeGambleAware
New customers who join, deposit (except Skrill/Neteller) and then bet £10 or more on any sports markets at evens+ will get no less than 5x£10 sports free bets (£10 any event, £10 in play, £10 3-fold+, £10 5-fold+, £10 virtual) + £10 casino bonus (40x rollover) all valid for 7 days each.
Register, deposit (£5 minimum) and bet between £1-20 at 2/5+ on any sports markets except horse racing. Once this bet is settled get an exclusive matched free bet up to £20 available 30 days, whether your first bet wins or loses. Winnings from free token in cash, stake not returned.

Popular Pages

betting sites

Betting Sites

Find the best bookmaker for you by offers, features and more.

free bets

Free Bets

The top free bet offers and welcome bonuses from UK betting sites

acca inurance

Acca Insurance

Get your money back if one or more legs let you down with Acca Insurance.


Online Bingo

Recommendations and Offers for playing Online Bingo in the UK.


Online Casinos

We have a whole section dedicated to the best casinos & how to play.


Loyalty Free Bets

Bookie deals for existing customers, free bets, loyalty points and more.


Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Golf Guide
Tennis guide
Rugby Guide

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

PayPal Betting Sites
Skrill Betting Sites
Online Bookmakers That Accept Cash

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed, reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.