Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of 10 of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
300% free welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
Owner of the tote, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
Top bookie for loyalty points, free bets and competitive regular promotions
T&Cs Apply, 18+
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
Unique and regular offers with a top interface and features
T&Cs Apply, 18+
Professional bookie, remarkable interface with an attractive introductory offer.
T&Cs Apply, 18+
Very modern betting site from an old hand bookie, great range, odds and features
T&Cs Apply, 18+
Friendly, transparent, Player Points, weekly Free Bet Club + a nice bonus
Great European Bookie with Bespoke Loyalty Offers & a Cracking Interface
T&Cs Apply, 18+
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
Exclusively Racing, Huge Range & Depth, Exceptional Streaming + Offers
T&Cs Apply, 18+

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

BetVictor: Bet £10 Get £60 (5x £10 Sports Bets + £10 Casino)

betvictor offer of the month bet 10 get 60The ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form BetVictor are truly outstanding value therefore. For just a £10 deposit and bet, at evens or higher on any sports markets you like, you will get a no less than five £10 Sports Free Bets AND a £10 casino bonus. All you need to do is sign up, opt in and place your bet within 7 days of opening the account.

The £50 in sports free bets will be awarded immediately. The first £10 free token is completely unrestricted and can be used on pretty much anything you like. The second £10 free bet can be used on any in play markets. The third £10 free bet can be used on any 3-fold+ accumulator bet and the fourth any 5-fold+ multiple. Finally the fifth £10 token can be use don any virtual sports. All five tokens are valid for one week, have no min or max odds, free bet stake is not returned but all winnings are cash.

The £10 casino bonus is also awarded on placing your first bet. Funds are valid for 7 days and can be used on nearly all games on site (except for Baccarat and the Blood Suckers slot). The casino funds must be rolled over 40x (slots 100%, some games less, see BetVictor for full game contributions) to turn any remaining bonus funds and winnings into withdrawable cash. Skrill and Neteller deposits will not be eligible.

New Customer Enhanced Odds Offers & Specials

Online bookmakers occasionally run parallel event specific short term sign up promotions. These are still offers for new customers only (18+ T&C's apply).

Latest Betting Offers
See our sister site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions
888 Sport
Join using code 10FREE, bet £10 at 1/2+ odds and as a introductory deal get £30 in free bets (this is the standard sign up offer, see review for full details) plus also get a £10 free bet for this game
888 Sport
Use promo code EUROPA to claim, £30 in free bets + £10 free bet on any match, min odds 1/2+
Click here to claim
888 Sport
Stake £10+ on the first race (14:20) to receive a £5 free token for each of the other 6 races on the card (14:50, 15:20, 15:55, 16:25, 16:55, 17:25). Use code RACE888 when you register to claim the offer.
888 Sport
Register with code RACE888. Deposit and bet £10+ on the first race on Saturday at Ascot (13:15) and win or lose get a £5 free bet for each of the other 6 races of the day (13:50, 14:25, 15:00, 15:35, 16:10. 16:45)
888 Sport
Use promo code ELF10 to claim this welcome offer, £30 in free bets (standard offer, see review for details) + on top of this get £10 free bet for the ELF Cup final on Sunday, min initial bet odds 1/2+.
Bet £10, evens+ on any sports market (not just rugby), to get a £20 free bet (any pre-event rugby), a £20 live bet (any in play rugby), £10 outright 6 Nations bet & £10 casino bonus (40x rollover in 7 days)
Register, deposit and bet £20 on darts (2/5+ odds) and once that bet settles get 5 x £10 free bet tokens that can then be used on any sports markets over the next 7 days. UK customers only.

Exclusive Introductory Free Bets & Bonuses

The sign up deals below (18+, terms apply, new customers only) are exclusive and cannot be accessed directly.

£10 bet at evens+ gets no less than 5x£10 sports free bets (various requirements) + £10 casino bonus
Click here to claim
Bet between £1-25 at 2/5+ (min dep £5) and get an exclusive matched free bet available 30 days
Click here to claim
Exclusive, standard offer plus entry for two VIP 2018 festival tickets, offer expires on 26/02/18
Click here to claim
Get 300% in matched free bet tokens (3 x £10), bet £10 at 1/2+ odds, any markets to claim
Click here to claim

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Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

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Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

PayPal Betting Sites
Skrill Betting Sites
Online Bookmakers That Accept Cash

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed, reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.