The fourth largest UK bookmaker Betfred are popular with their customers having pioneered a lot of things we now take for granted in bookmaking, such as price guarantees on horses and the lucky bet type. Great for horse racing and football in particular, but massive range and good value on all sports and events.
Betfred have a top value sign up offer and have a plethora of regular bonus for customers, earning them the name of ‘The Bonus King’. Betfred's existing customer promotions are not just good value they are reliable, some having been around for many years. Betfred stream ALL horse races in the UK and Ireland and are the owners of the Tote, with commentary available on other sports. Very good odds and a nice easy to use interface, Betfred are a good addition to your betting portfolio and perfect for any UK punter.
- Epic For Racing and Football - outstanding for traditional sports and markets
- Live betting, commentary and streaming of ALL UK and Irish horse races
- Best all round bookmaker for horse & greyhound racing with full Tote betting
At over 50 years old Betfred are an experienced British bookmaker and claim to be the UK’s 4th biggest, based in Warrington, UK, and employing around 10,000 people. Founded in 1967 by Fred and Peter Done as a single shop in Salford, partly using money won betting on England to win the 1966 World Cup, the chain went on to own 100 premises by 1997 and around 1400 betting shops today. Its telephone betting service was launched in 2002, the online site in 2004 and mobile in 2006.
Betfred were famously the first bookmaker to payout early. The Done's as unashamed Manchester United fans paid out on them winning the league early in 1998 only for Arsenal to win the league by 1 point. They didn’t learn any lessons from this going on to pay out on United again in 2012 only for Manchester City to beat them on goal difference.
Fred Done is also supposed to have lost £1 million personally to bookmaker Victor Chandler after staking that amount on United would finish higher than Chelsea in 2005. If you are a Manchester United fan you would be silly to bet anywhere else, it seems you can’t fail to win!
Betfred also claim a number firsts in the world of bookmaking. Fred Done invented the Lucky 15 in 1984 and Betfred created the first ever betting shop millionaire in 2004. They were the first bookmaker to offer singles markets on football bets, first to offer a ‘back or lay’ service on football bets, first to offer price guarantees on races, first to offer non-runner no bet and several other firsts too.
These days Betfred have thoroughly embraced the online revolution and provide a full online bookmaking ad gaming service alongside their stock of just under 1500 shops. One of the last independent bookmakers in the UK and one of the few places where you can deposit and withdraw from your online account using cash in store.
Betfred services are available in English only but you can bet in a range of different currencies. You can also bank using most standard methods and have the option to deposit and withdraw in store.
Interface and Appearance
Betfred have the kind of home page that I absolutely love. It’s fairly easy on the eye in shades of blue and white, very similar to Coral really, but the real quality of this site is how they deliver so much information without crowding the page. The menu options on the left hand side are clear with betting highlights and an A-Z list of sports betting. The central panel contains all the latest in play betting by sport and the right hand menu is gives you quick access to stats, results, commentary and next events. It’s rare that you need to navigate too far away from the home page.
The mobile app is nice too, not quite my favourite but really logical and easy to use. The menus are big and clear and each page is not too overcrowded. Effectively you don’t get finger ache scrolling down page after page to find what you want. With Betfred you do feel they have really thought of the user experience with their products.
Some people might disagree and say the site looks dated and clunky. It depends on what you are looking for from a betting site really. Betfred are never going to match the style of say Betway but they do have a very tried and tested, functional way of delivering sports markets quickly, which, after all is what we want a bookie to do first and foremost.
Betfred, like many of the more traditional shop first bookmakers, have a history steeped in horse racing. Betfred more than anyone else are the place to go if you like a few quid on the nags. As the owner of the tote they have a presence at every UK race course, combined with streaming of ALL UK and Irish races, unbeatable stats, price guarantee, a ton of horse racing related offers and a physical presence at every course I don’t know what more you want from a horse racing bookie.
That doesn’t mean Betfred doesn’t have a sportsbook to go with it, with betfred you can bet on English, European and world football, American football, Australian rules football, baseball, basketball, bowls, boxing & wrestling (inc UFC/MMA), cricket, cycling, darts, eSports, Gaelic football golf, greyhound racing, handball, horse racing, hurling, ice hockey, motor racing (F1 and Moto GP), rugby (union and league), snooker, speedway, tennis, and winter sports.
Betfred offer a good number of sports markets but a criticism could be the size of some of the samller markets offered – although for most punters it’s got everything you want.
Horse racing is obviously vast and there are a good number of football betting lines both pre-event an in place, around 100 lines for a big event. It is surprising that markets such as snooker, where Betfred sponsor the world championship, do not have more markets, apart from the championship itself there are few other events to bet on.
Betfred offer a decent number of specials and non-sports markets to keep you entertained too and you can bet on TV shows, Eurovision, politics and sports personality. A strength of Betfred is Lottery betting, you can bet on Irish, Canadian, Spanish lotteries and more.
Betfred, like so many other bookmakers now, guarantee odds on UK and Irish horse races - although they did pioneer this feature so it is worth a special mention. For odds around other sports events Betfred are usually there or thereabouts and when you consider the number of bonus offer and promotions they offer in combination then you can be sure you are getting a good deal.
Betfred are an excellent bookmaker for regular enhanced odds promotions. For example ‘double delight’ and ‘hat-trick heaven’ back a first goal scorer and if they score and then score again you get double your money back, if they score three get treble your money back – I wish Luis Suarez still played for Liverpool I would make a killing. Always look at the promotions section of the site prior to placing your bets as with Betfred you are sure to get better terms.
Odds are available in fraction, decimal and American formats, Betfred are also happy to give you odds and prices on request for more bespoke markets, especially if they involve Manchester United!
Minimum / Maximum Bets and Payouts
People get caught out every year by maximum payouts yet few of us ever really think about this until it is too late. Maximum payouts don’t just affect those placing massive wager but can also hit punters who place moderate bets on single or multiple lines with high odds. It is worth knowing this before you place you massive accumulator to make sure your once in a life time win isn’t overshadowed.
Betfred offer a middle ground when it comes to maximum bets and payouts. Minimum and maximum bet amounts are defined by the odds and selection are usually shown on the bet slip. Minimum bets can be as low as £0.01 with Betfred and maximum bets are defined by the maximum payouts.
Betfred will payout up to £1 million on UK and Irish horse racing and £250k on greyhounds (covered by the full official information service, £50k if not), £1 million for major European men’s football leagues, £500k for golf and £100k for other sports. Maximum payouts are easily searchable in the FAQ’s so always check before you bet. One point to note is Betfred maximum payouts on novelty and special bets is only £10k, you can get a lot higher than this elsewhere.
Any massive totepool jackpots are excluded from payout caps.
Live Betting and Streaming
Live In Play Betting
Live in play betting is becoming an ever more popular way to bet when you are at home, in work or out and about on your mobile. All major online bookmaker now offer live in play betting and Betfred are no different. Befred’s in play watch live service is prominent and nicely divided by sport and time. It is one of the easier in play systems for quickly finding the event you want.
The in play service is not as comprehensive as other bookmaker offerings. There are some match stats and even live text running alongside most of the in play events and you have got the commentary services for more information. On the whole there are better services out there though.
The mobile in play is fast and logical but still lacking comprehensive information to keep you engaged while the event is in play. The benefit however of the rather no frills service is it is very quick to load on all devices and with all connections. Another example I suppose of Betfred going for functionality over aesthetics, no bad thing really if all you want your live betting service to be is reliable and fast.
If you have never bet before using live in play betting with streaming then you are missing out. It is a fun way to bet and watch sport at the same time and may even encourage you to watch a sport or event that you have never seen before.
As the biggest sponsor of UK and Irish horse racing Betfred will stream ALL meetings and this service cannot be matched by other bookmakers except Bet365, all you need to do is place a minimum £1 bet on a race and you can watch the stream online or on mobile. You can also stream all greyhound racing live on Racing Post TV for free.
Betfred do provide live streaming for other sports, such as Football, Tennis, Basketball, and others, so if you like to watch your events as you gamble then you should like Betfred.
Betfred are also very strong when it comes to radio commentary services. There are several streams covering horse racing, football, greyhounds, cricket, general sports news and a nice football scores stream that is useful to run alongside in play so you can take your eyes off the screen.
Betfred have a good mobile betting sportsbook app with additional functionality offering games, virtual betting, lotto, bingo, poker and others. Betfred have other bespoke apps (bingo, games, casino, lotto, etc) but if you do most of your betting on the sportsbook and like to dip into the odd game to pass the time this is a great little package.
All the main apps are rated well on Anrdroid and Apple OS getting 3/5 stars or more.
The mobile app has the same size sportsbook of the main site. The top scroll bar is really intelligible splitting quite a large app into nice digestible chunks with in play, football, horses, etc and a great easy to use A-Z list. Odds and text are not quite as clear as they could be but the speed of navigation offsets this.
You can bet in play and stream horse racing through the app with a quick to load interface. You can also view all the latest odds, manage your account, perform all banking and view results history.
On the whole the app and mobile site is nothing special, but then as part of the overall package it is a great betting platform. In the style of Betfred generally the mobile versions of the bookmaker are functional before they are fun, but then that will suit many.
Betfred were a little late to the party with their Cash Out feature but it is now up and running and fully functional. Cash Out offers a means of cashing in your bet for a fixed sum before the event finishes or your bet runs to completion. This is a tactical way of betting where you can minimise your risk but your payout will be lower than it would be if you let the bet run to completion. If you want to know more about Cash Out see our specific section.
This is a nice addition to the Betfred live betting service. Cash Out is indicated with an icon showing a small grey circle surrounded by a three quarter red circle. Cash Out availability is also displayed clearly on the bet slip.
Gaming and Casino
Betfred like most of the big online bookmakers have a full house of games, casino, poker etc. Betfred will give you a bonus for signing up to every other section they have too.
In terms of gaming the brand also have a range of other mobile apps for playing casino and games that can be downloaded alongside the main sports app. You can however play some games, slots, casino tables an virutals within the main app which is a nice option if you want to play the odd game but don’t want all the extra apps.
Betfred have a presence on both Facebook and Twitter. On Facebook you can engage in latest news and trivia with the page updated daily, a real draw of this though are their giveaway offers that are plentiful and include holidays, freebets, event tickets and more.
Betfred have a decent Twitter profile with over 100k followers. The main feed (@Betfred) is constantly updated giving you the latest offers and news as well as offering a quick way to get advice. Betfred also have specific feeds by sport, for example @Betfred Racing, @Betfred Golf. This is a great way to keep in touch of the latest offers and get support without having to log in to the site.
Betfred greatest asset is their unrivalled overall horse racing package. You can watch every race in the UK and Ireland if you’ve bet on it with and have access to full audio and text commentary too. There are also more offers around horse racing than with most other bookmakers especially around things like price guarantees, placepots and Lucky’s. Betfred also own the tote giving them the ability to offer pool betting and enhanced jackpots in a way other bookmakers simply can’t.
Betfred have a great site and mobile app and offer regular promotions that are better than most bookmakers and give you something to come back for each week. The company provide a wide range of sports and decent range of markets and payment options so they are certainly a big player.
A perfect betting site if your main objective is to bet with a solid bookmaker, maybe not so good if you are looking for a very modern themed operator.
Payment Options Deposit/Withdrawal
Betfred are particularly strong when it comes to payment options and currencies. In particular they have low deposit and withdrawal minimums of just £5 with most methods.
You can use the same account to bet by phone and to deposit and withdraw in store, with a minimum deposit of £10 and a maximum withdrawal limit of £250, although you can arrange a higher cash withdrawal if you contact customer services in advance of visiting the shop.
Betfred support most standard payment options but for details of each method works see out payment options section.
Betfred are a UK-centric bookmaker but still offer a wide range of payment options and currency options for both UK and non-UK punters. A list of restricted territories is available in the terms and conditions section on the site.
At Betfred the transactional currency is British Pounds (GBP) but you can deposit in a range of currencies which it will convert based on the daily rate in the Financial Times. You can deposit in: Australian Dollars (AUD), Canadian Dollars (CAD), Danish, Kroner (DKK), Euros (EUR), Hong Kong Dollars (HKD), Icelandic Kroner (ISK), Japanese Yen (JPY), Malaysian Ringgits (MYR), New Zealand Dollars (NZD), Norwegian Kroner (NOK), South African Rand (ZAR), Swedish Krona (SEK), Thai Baht (THB), UK Pounds (GBP) and United States Dollars (USD).
The minimum deposit at Betfred varies by currency but for British pounds is £5 and the maximum deposit is unlimited by bank transfer.
- All major Debit and Credit cards
- Visa and Visa Electron
- Skrill (moneybookers)
- Bank transfer
- Cash In store
With Betfred you can withdraw your funds using all the methods you can deposit with. Withdrawals are free of charge with the exception of some bank wire transfers and these are clearly displayed at the time of withdrawal. Minimum withdrawal amount is just £5 across the board and £25 for bank transfers and wires. The maximum withdrawal limits vary by method but are around £10k in any 24 hours period onto card, not limited for bank transfers.
Whereas withdrawals are all quickly processed by Betfred with normal banking procedures it can take 2-5 working days to appear in your account. Withdrawals can clear in a matter of hours hours through other services such as Skrill, Paypal and Neteller.
In spite of accepting non-UK punters and offering a range of currency options surprisingly Betfred support is only available in English. Saying that support is available 24/7 by Freephone, live chat, email and twitter. Betfred have a large FAQ section with a huge glossary of terms to help you, with things like ‘what is pony’. Annoyingly the FAQ section is not searchable and this can make finding specific terms difficult – as I have found writing this guide.
Customer support is rated well at Betfred. The bookmaker has a big number of loyal punters based on their support and offers so they must be doing things right. Betfred teams are friendly and really well trained, especially when it comes to explaining all the betting around horse racing and the tote.
See the contact details section below for ways to get in touch
Responsible gambling is now taken very seriously in the UK and the UK gambling commission have powers to enforce legislation and guidelines that include revocation of licences. A bookmaker licence is like gold so Betfred like many others offer several mechanisms to help support you to gamble responsibly.
There are many sources of independent advice too such as Gam Care (http://www.gamcare.org.uk/) and others that will help you manage your gambling in the best way for you.
Betfred offer several services to help you manage online betting, as shown in the table. It should be noted however that while within the law they don’t go quite as far as other bookmakers who offer activity limits, exclusion from certain sections and can even offer exclusion from in shop betting too.
- Deposit Limits – daily, weekly and monthly
- Time-Out - 24 hours to 6 months
- Self exclusion – 6months – 5 years or permanently
- Advice and referral service
- Exclude yourself from online and betting shops
- Full customer history to keep track of your betting habits
- Parental control available
UK licence ref/No: 39544
UK bookmakers are required to hold a UK commission gambling licence and as a holder Betfred offer one of the safest and securest ways of betting online.
The UK gambling commission have full powers of enforcement and can remove gambling licences from bookmakers for failure to comply.
Further details on the Betfred gambling licence can be found at the bottom of their home page.
Always make sure you bet and and gamble with licensed operators.
- Name: Betfred
- Registered Company Name: Petfre Limited (Gibraltar)
- URL: http://www.betfred.com/
- Customer Services: 0800 028 7747 (UK), +44 (0) 01925 907500 (overseas)
- Customer services address: Betfred Online, c/o The Spectrum, 56-58 Benson Road, Birchwood. WA3 7PQ.
- Phone betting: 0800 032 0878 (UK), 1 800 818 613 (IRE), (+44) 1942 613 068 (overseas)
- Text betting: Not accepted
- Twitter: @Betfred and others
- Other company address: Betfred, Petfre Limited, 5/2 Waterport Place, Gibraltar