There is no better way to find the right bookie than by trying a few out for yourself. At Onlinebetting.org.uk we recommend you keep a few bookmakers in your portfolio to give yourself the best chance of finding the right events, markets, odds and offers each week. If you are going to sample a range of betting sites then you might as well do it by taking advantage of the numerous sign up bonuses and free bets on offer from leading UK betting sites.
Most online bookmakers we list on this site provide a sign up bonus and although many of these deals sound the same there are in fact a range of introductory offers available with very different terms and requirements. Here we will explain the various types of sign up offers available and show you the best free bets around so that you can get the most out of your online bookmaker.
All bookies on this site are fully UK regulated, meaning your money is safe. In addition all bookmaker offers listed here have been tried and tested by us. With so many welcome offers and free bets available why not try more than one? Simply click the free bet or bonus you like on this page to claim, sign up and try them out to find out for yourself? Click more details to read our in depth reviews of each site.
Join, deposit (using code 30f) and bet just £10 with 888 sport, at 1/2+ odds, any bet you like, within 30 days of registration, and get 300% free in the form of 3 x £10 free bets. This consists of two unrestricted £10 bet tokens and one £10 mobile bet. This hugely generous offer, a perfect example of what to expect at 888, gives punters a great chance to trial the 888 betting site.
The £30 of free funds are awarded within 3 days of the placement of your qualifying bet, they then remains active for one week. Each free bet comes with no odds or payout limits, all winnings in cash with stake not returned. Get plenty of unique regular customer free bet and money back promos too. See the full 888 Sport review for more about the brand.
Coral have one of the best value welcome bonus available giving punters 400% in matched free bets and requiring customers to deposit and bet just £5 to claim. Most offers start at £10 minimum, or more. Get a free bet worth £20 (4 x £5 tokens) when you sign up and place a £5 bet with Coral.
The qualifying bet must be wagered on selection(s) with odds of 1/2 (1.5) within 14 days of opening the account. Your bonus is awarded as four £5 Free Bets allowing you to split your free tokens between different wagers, bets need to be used within 4 days of receipt. You will also get a £5 free bet each week as an existing customer if you bet just £25 (evens+) with lots of other free bet retention offers after sign up too.
Register now with Ladbrokes by clicking here and enter the code F50 to claim your 100% matched free bet from £5 up to £50. Deposit and place a bet on any selection(s) with odds of 1/2 (1.5) or over and receive your free bet valid for 7 days. This traditional bookie has a huge range and offers a very large book for you to use your free bet on. You will certainly have plenty of choice with where to place your bet. Game On.
The gentleman's bookmaker are giving new customers an astonishing 600% welcome bonus, bet £10 and get a £60 Free split into a £10 Free Bet, £10 in-play Free Bet, £10 3+ accumulator Free Bet, £10 5+ accumulator Free Bet, £10 virtual sports Free Bet and a £10 Casino Bonus. Sign up by clicking below, deposit your funds, opt in and place a £10+ bet on selection(s) with odds of evens (2.0)+. Qualifying bet must be placed within 7 days. The £50 sports free bets are valid for 7 days and can be used on any applicable sports market, there is no rollover requirement (cash winnings) but bonus stake is not returned. The casino bonus has a 7 day expiry with a 40x wagering requirement with all games included (weightings vary). Epic offer.
For details of the Bet365 welcome offer in your area visit the site by clicking below, where you can find all significant promotional terms along with details of how to claim.
Once you've taken the welcome deal I don't think you will be disappointed with what this bookie has to offer. Bet365, in my opinion, provide, hands down, the ultimate online betting and gaming experience in the UK. I have been betting for many years and we have tried every single online bookmaker with a presence in Britain. Nobody yet comes close to the overall package available from Bet365.
10Bet will welcome you with a massive sign up bonus worth up to £100 and with their massive book you will certainly find plenty to wager it on. To claim this 50% deposit matched bonus, register by clicking below and deposit (minimum £15) into your account and enter the code WB10BET into the bonus field.
Bet through the deposit and bonus amount six times, at odds of 3/5 (1.6) or more, at which point your bonus (and any winnings) will be converted to cash. You must do this within 30 days. If placing accumulator bets each selection must have odds of 2/5 (1.4) or more to qualify.
As a customer this is one of the best bookies for retention. There are also plenty of daily and monthly bonuses, free bets, insurance and bet clubs to look forward to. This is a bookmaker for regular punters who want big depth and assured long term value.
Betway have a special welcome bonus offering you a 100% matched free bet on deposits up to £30 (£10 minimum). This deal has good terms and may not be available forever so grab it while you can. All you need to do is deposit within one week of registration and you will be awarded your free bet that is unrestricted and is then valid for a further 7 days.
To use the free bet wager your deposit amount once at odds of 3/4 (1.75) or greater (2/5 each leg if an acca), this can be one or several wagers. Betway are a great bookie and renowned for having market depth on all sports not just the traditional ones. You will enjoy using your sign up offer too with their sleek and smooth site.
ComeOn are a transparent user friendly bookie and their top quality double sign up deal reflects this with a clear £10 Free sports bet and a 100% matched casino deposit bonus up to a £25. To claim the free bet deposit and bet £10 (1/2+ odds) and to to claim the bonus deposit £10+ into the casino and get a matched bonus up to £25 (35x rollover). New customers also get 20 starburst casino spins just for registering (valid one week, 30x wagering requirement of winnings, £100 max payout). One of the best betting sites for loyalty too, earn player points for more rewards and a weekly free bet. ComeOn why not?
New customers of Betfred can claim £30 in free sports funds plus 30 casino spins from just a £10 bet when you sign up here. Register, deposit and bet £10 on selection(s) with odds of evens (2.0) or higher within 60 days of opening the account and Betfred will credit you with a £30 free bet within 48 hours. Free bet is valid for 7 days and can be used on any sportsbook market.
Once that bet settles customers also get 30 free spins to use on a range of selected slots, opt in within 3 days and use within 7. Only card deposits are valid for this offer. All resulting winnings are paid in real cash. Calling themselves "The Bonus King" I'm sure you will enough find regular offers and promotions with Betfred to keep you betting and having fun.
New Sport Nation (originally known as Bet On Brazil) customers are entitled to claim a 50% bonus matching your very first deposit from £20 up to £100. Enter SPORTN100 in the promo box when you first fund your account and immediately receive a bonus equal to 50% of your deposit amount.
The free funds and winnings can be withdrawn once you've met the rollover of 7x deposit + bonus in 30 days (3/5+ odds). Regular customers can also claim huge weekly rewards, get loyalty points, acca deals, etc., see our review for more.
William Hill are offering new customers a 300% matched free bet worth £30 (3 x £10). Sign up here by clicking the offer below and enter the promo code C30, deposit and place a £10 qualifying bet on selection(s) with odds of 1/5 (1.2) or greater to receive your welcome bonus. The free bets are valid for 30 days and can be used on any bet, with the scale of William Hill you will definitely have a lot of choice for what to use your bet on.
The NetBet sportsbook welcome deal matches your first deposit 50% up to a maximum of £50 (£10 min deposit), use code WELCOME50. Play through your deposit (3/5+ odds) to activate and then rollover the deposit + bonus six times to withdraw bonus funds (3/5+). The bonus is valid for a long time of 60 days giving you chance to enjoy the freebie and select the right bets for you, rather than trying to rush to meet the play through requirement. With some excellent value regular loyalty and cashback promotions you will probably stay for a while longer too.
The bonus token is effectively the same as a free bet. It is a single use token, cash winnings, stake not given back. You can use it on any single or accumulator wagers and it remains active for 5 days.
This 100% free bet offer from Unibet cannot be claimed direct and is exclusive to us. It rewards new customers who sign up, deposit £5 or more, and bet £1+ at odds of 2/5+, with a matched free bet up to a maximum amount of £20.
The token is awarded on settlement of your first wager and doesn't expire for a good amount of time, 30 days. The bet is unrestricted and can be used on any sports markets. Once you've signed up you will have no difficulty finding markets to wager on with this giant. Not so well known in the UK but these guys are in the same league of Bet365 when it comes to their features and depth.
This is a horse and dog racing specialist betting site. They excel at all things to do with betting on racing, with the best streaming, coverage and offers. Of course if you mostly bet on footy then skip this one.
If however that sounds up your street then you could also claim a 100% bonus on your first deposit, applying to amounts from £10 up to £50. To activate the bonus bet the deposit amount and then enter the code WELCOME in the bonus section. The promotional cash can be claimed at any time for a period of 45 days following registration. Wager the bonus five times within 30 days on bets with odds of at least 1/2+. Anything you have left of the bonus and any winnings can then be withdrawn in cash if you meet these conditions.
The biggest sports betting exchange, Betfair now run a full fixed odds sportsbook and will give you an awesome up to £100 in free bets for using it. Sign up and deposit by clicking here using the promotional code ZBBC01 (UK and Ireland only). Once you've placed five bets of £10+ at 1/2+ odds (singles only) and those bets have settled you will be rewarded with a £20 free bet within one day (unrestricted, valid for 30 days, cash winnings, stakes not returned).
There is no time limit to qualify for the freebie so take your time. You can claim the above offer up to five times (5 x £20 = £100). For full terms read our Betfair review. Once you've joined Betfair expect further bonuses and regular offers on a weekly basis too to keep you sweet.
With Paddy Power should your first £20 bet lose you will get your stake back in real cash! Sign up, deposit and bet £20 and Paddy Power will give you withdrawable cash should it nit win. There are no lower or upper odds restrictions to worry about and no time limits either. Paddy Power are one of the best bookies for regular offers and promotions and you will find lots of incentives to keep betting with them when you sign up. With Paddy Power you are also likely to have laugh along the way too!
Free Bets and Sign Up Bonus Explained
There is no such thing as a free lunch, but luckily there is such a thing as a free bet. Competition in online bookmaking is fierce and you can get access to better offers with online bookmakers than with most other things in life.
You will never get these types of offers in betting shops but getting access to sign up bonuses online is easy. Find an offer that you like on here that fits the amount you want to deposit or stake, making sure you read our bookmaker offer summaries clearly first so you understand the terms. Sign up and deposit the appropriate amount to activate the introductory offer or free bet, you may need to enter a code if required. To place your free bet or use your sign up bonus you should select your bet as usual making sure, if necessary, you check the correct box in the bet slip to wager using promotional funds.
Terms vary so please check carefully before you play. Some offers require you to play through your deposit first, often on selections with minimum odds. The free bet or bonus itself may have an expiry and certain bet types and markets may not qualify for the free bet or offer. We explain all of this clearly in our summaries to help you make the right bets.
Punters wager their welcome offer cash in different ways. Effectively you are getting something for nothing and you can decide if you want to throw caution to the wind or go for the safe option. Some will use their free offer to back a selection with high odds and hope it comes in for a big win, if you sign up to enough bookies with this strategy hopefully one of the big bets will come in. Others will exploit the maths with their sign up offer and back a selection using a free bet and then either back against this selection on another sportsbook or lay the same bet on an exchange. This will work as long as you have your maths right.
There is no right or wrong way to use a free bet sign up offer, use it however you want and most importantly enjoy playing with it. Use your introductory sign up offer to try the betting site out, place multiple bets if terms allow on pre-event and in-play markets to get a feel for whether you want to carry on betting with that bookmaker after you have used your offer. After all when you've finished using sign up freebies you will need a bookmaker that fits you for the longer term.
Matched Deposit Sign Up Bonus
This is the best type of sign up offer going, and fortunately many more online bookmakers are going this way.
This type of offer will give you a percentage of your first deposit (sometimes further deposits too), usually 50-100%, up to given maximum amount to play with as bonus cash. The bonus usually does not have to be wagered in one go and you can bet with it as you would bet with normal cash, i.e. you can spend it on most bet types and most markets.
To roll-over any using bonus cash you will generally need to bet on selections above a minimum odds threshold – This means you can't stick the whole bonus on a banker bet at say 1/5 just to get free cash. Most minimum odds are in the region of 1/2+ (1.50).
The bonus cash is often withdrawable but only after both the initial deposit and bonus have been rolled over a few times, this can also be termed the wagering requirement or play through. If, for example, you are given 100% matched deposit sign up bonus and you deposit £50 you will get £50 in bonus cash. If the deposit and bonus amounts needs to be rolled over say three times then you will need to play through £300 worth of bets in total before you can withdraw the bonus as cash. Some terms will state the rollover as the deposit + bonus, others will state it using the bonus amount only. For example, 3x deposit and bonus roll-over is the same as 6x the bonus (if the bonus is 100%).
Welcome bonus cash will generally expire after a given period so be sure to play through your bonus before this happens. Most bonuses don't expire for around 30+ days, although always check. Bonuses also tend to last longer than free bets. Some bonuses come up an upper payment cap, although this should be well in excess of the bonus amount itself.
Free bets are the most common type of sign up offer. Deposit and bet an amount of money, usually both £10, and you will be credited with a single free bet, or several free bet tokens, to play with as you like. Usually the initial qualifying wager for the free bet will require minimum odds to be met, usually 1/2 or Evens+. The free bet will generally need to be wagered in one transaction, unless you are awarded multiple free bets. Either way each individual token must be bet in one go.
You may sign up a bookie who is offering a single £30 free bet and this must be wagered in one go. You could sign up to another bookie also offering £30 in free bets but in this case they are giving three £10 free bets. This is a better offer as you now have the flexibility to place multiple bets or one big bet.
In comparison to bonuses free bets tend to give you a higher percentage reward, usually up to around 300%, and require lower deposits or stakes to get the maximum amount. Conversely bonuses are more flexible and allow you to vary your bets, perhaps giving you more opportunity to win and certainly giving you more opportunity to try out the betting site. Free bets don't tend to have minimum odds themselves, unlike bonus roll-overs, although they can come with maximum odds.
Free bets usually have an expiry and if you do not use the bet by this time the token(s) will be rescinded. Free bets may also have a payment cap that is different from usually maximum payout limits so check in advance if you are punting your whole bet on a 1000/1 shot.
Risk Free Bet
A risk free bet is the lowest value offer for a comparable amount of money, for example a £25 free bet is better than a £25 risk free bet. A risk free bet, sometimes referred to as first bet insurance or money back, will only give you a free bet if your initial stake loses. If you sign up and bet say £25 to get a £25 risk free bet offer then you will only get the free bet if your first £25 cash bet loses. If your first bet wins you will be given no bonus at all.
This doesn't mean to say risk free bets are not worth taking as value is relative to the amount offered. A risk free bet of £50 will give you more winnings overall than a conventional free bet of £10, for this reason risk free bets tend to be of a higher value than free bets. These are the offers that people tend to go for if they have used most other introductory offers, or they just want to bet with that particular bookie
Stakes Returned and Not Returned
A stake is the amount of money that you place on a bet. A conventional cash bet with a stake of £10 at odds of 4/1 will give you £50 if you win, this consists of £40 in winnings with your £10 stake returned. Most free bets and some deposit bonus offers will not your return your bonus stake if your bet wins. In the case of a non-stake returned £10 free bet at odds of 4/1 you will receive £40 in winnings but no return of stake.
It is mainly bonuses that give you your stake returned with winnings. Once you have met the wagering requirement the bonus amount itself, along with any winnings, is returned as cash that you could then withdraw. A free bet will not give you your promotional funds back but your winnings are returned as cash straight away. A bonus will give you the free funds as cash eventually but you will need to bet more to get it as cash.
With some introductory sign up offers you will occasionally see enhanced odds rather than a specific value free bet. These types of offers tend to come in two formats. The first format would be something like 'Treble the odds on your first bet', this type of bet can be wagered on whatever you like within the limits of the terms and will pay you out enhanced winnings.
The second type of enhanced odds sign up offer for new customers will offer specific enhanced odds on a given event or market if you sign up and bet. For example, Arsenal are playing Fulham in the FA cup final, the real odds of Arsenal winning will be fairly short, below evens for sure, an enhanced odds sign up bonus might offer something like 5/1 on Arsenal to win the FA cup if you sign up and bet with them. These types of offers will have a maximum stake but as you are using your own cash to bet with the stake will be returned as cash, although extra winnings will usually be as a free bet or bonus. We feature these offers on our home page if you are interested.
Some bookies do more enhanced price offers than others, Coral are a good example of a bookie that offer regular enhanced odds sign up offers around big events. It can sometimes be more profitable to take an enhanced odds offer around a big event than sign up through the conventional welcome bonus. Quite often with these types of introductory offer if the enhanced odds bet loses you will be given a free bet anyway which makes it a no brainer.
Try to not sign up to all the bookie welcome offers at once. It can be better to wait for big events such as Cheltenham, Ascot, a football cup final, etc., to get the best enhanced terms. We update our offers on onlinebetting.or.uk regularly so check back here for enhanced terms around big sporting events.