Online Betting UK

onlinebettingWelcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

Offers for new customers only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop. #ad.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply. #ad
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
Very modern betting site from an old hand bookie, great range, odds and features
18+. Play Safe. New customers using promo code M40 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€15 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. #ad
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. #ad
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly. #ad
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms #ad
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
New customers only. Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5). Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering req. vary by game. Withdrawal restrictions and Full T&C’s apply #ad
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad
Great British Sports Bookie, Top for Football Especially
T&Cs Apply, 18+
New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation. #ad
Stylish and modern European bookie with different markets
T&Cs Apply, 18+
Only available to new verified customers residing in the UK to Place a first sports bet (min. £15; min. odds per selection - 1/2 (1.2)). Get £5 in free in-play sports bet, 15 free spins on eligible games, £5 in bonus money (2x£5) on BetContruct blackjack and keno and a £5 free bet at BetConstruct virtual sports. Payment method restrictions apply. T&Cs apply. Please gamble responsibly. #ad
Proper Family Run Irish Bookie
T&Cs Apply, 18+
If your account has Sportsbook losses at the end of your first day's betting (23:59), we'll refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 50 Free Spins on Grand Spinn. Even if your account is up, you're guaranteed a £5 Free Bet Plus 50 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. #ad
Top class SB-Tech powered sportsbook from a UK casino heavyweight
T&Cs Apply, 18+
New customers only. Min deposit £10 (UK debit cards only) Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Valid for 7 days, each Free Bet must be used in its entirety. #ad

Welcome Offer of the Month

T&Cs Apply #ad. New Customers Only (18+). BeGambleAware

Sport Nation: £50 In Free Bets

sport nationThe ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. One of the best ways to do that is using a bonus, as this allows you to split your promotional funds between different bets giving you an overall better appreciation of the site and markets.

These days, however, multiple bonuses are now quite rare for sports betting and this makes this £50 in free bets offer from Sport Nation quite unique. It allows you to earn free bets for placing different wagers and you can claim these in any order within 30 days.

Sport Nation are a powerhouse of modern betting and with quite literally hundreds of thousands of markets available, they are particularly well know as being a high limits no messing operator that don't limit players, a book for a proper punter. They also have the best loyalty points program around, which you can real more about in the Sport Nation full review.

New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
12th September 2020 - 23rd May 2021

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2020-21, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

Man City v Chelsea - Saturday 29th May

It's the pinnacle of European club football and the competition every fan wants to win. This year there were 4 English teams in the competition and 2 of them made it all the way to the final at Istanbul's Ataturk Stadium, scene of the most famous CL final when Liverpool staged their stunning comeback against AC Milan in 2005. Liverpool won't be there this year but finally Man City will get their long awaited chance to win the crown they have been vying for for over a decade.

Man City may be favourites but Chelsea will be 100% committed to adding a second European Cup to their expanding trophy cabinet. Following their semi-final destruction of record winners Real Madrid it is hard to bet against Chelsea winning this year.

Still, despite Chelsea's prior experience there is no more consistent team in the world right now than Man City. They finally managed to overcome their semi-final hoodoo by beating PSG, demonstrating far more maturity than in previous seasons. The ultimate question for City is will they maintain their focus or will the occasion overawe them, as it did to Tottenham in their 2019 final against Liverpool.

Whoever wins it is sure to be a classic and being two English teams expect the best betting odds, deals and features for the Champions League final since the World Cup in 2018.

Watch: BT Sport

Michael Van Gerwen at Darts Premier League Match
Steve Welsh/PDC
Premier League Darts
5th April - 28th May 2021

The darts Premier League usually takes place from February to May every Thursday evening, this year due to restrictions in place it will be held on consecutive nights in blocks at the Milton Keynes Marshall Arena. Over 17 evenings the league will take place with the play-offs and the final due to be staged on 28th May. The world's best PDC players compete in the Unibet Premier League. There are two initial phases that result in a play-off night held to see who is crowned the winner. Glenn Durrant won the 2020 version with Michael Van Gerwen winning four titles in a row before that.

The event was only conceived in 2005 and yet has already become one of the most high profile events on the darts calendar, second only perhaps to the World Championship.

Phase 1 will run from 5th-9th April and 19th-22nd April, phase two runs from 5th-7th May then 24th-27th May. You can find some excellent linked free bets and price boosts, especially from the event sponsor Unibet. Phase 1 is the best of 12 legs, phase 2 best of 14 legs, the semi-finals best of 19 legs and the final best of 21 legs.

Watch: Sky Sports

FA Cup Final: Leicester v Chelsea
Saturday 15th May, Wembley

The 140th 2020 FA Cup could be one of the best in years, yes there was an expectation that Manchester City would simply walk it and at the semi-final stage everyone expected City to get to yet another cup final. That was not to be the case, instead we have eight time winners Chelsea, who lost the final last year to Arsenal and last won in 2018, up against Leicester City, who have never won the cup but finished runner up 4 times, the last time in 1969.

Both Leicester and Chelsea have been in good form and expectations are for a good final this year, although usually when we say that it ends 1-0! Chelsea are surely the team to beat having now reached 15 finals and won the FA Cup a joint-third record 8 times. Thomas Tuchel will be hoping he can solidify his excellent start at Chelsea by adding an early trophy to the cabinet while Brendan Rogers will be hoping Leicester can add to their amazing 2015 Premier League win with a first FA Cup title..

The worlds oldest association cup final will take place on Saturday 15th May at Wembley, and as usual the bookie will pull out the stops, it is recommended you wait until 24-48 hours before kick off to get the best deals.

Watch: BBC and BT Sport

French Open Rafa Nadal
François GOGLINS [CC BY-SA 4.0], via Wikimedia Commons
French Open Tennis
23rd May - 6th June 2021

The French Open is the most unique of all the slams because it is contested on clay courts. Clay is the slowest of all surfaces and this means it is harder to smash your way through an opponent with big serves and returns. For players to win on clay they must play a slower tactical game and this is one of the major reasons the big names of the grass and hard courts don't always perform well in the French. Novak Djokovic, for example, has one French title from 15 grand slams and Roger Federer one from 20 grand slam wins.

The king of clay is without doubt Rafa Nadal, the record winner has almost the opposite statistic with 13 wins at Roland Garros out of 20 total slams. On top form it is very hard to see any other player coming close to stopping him winning his fifth consecutive title in 2021. Novak seems the most likely on the back of his performance that took him to the final in 2020. As always it will depend ultimately if the Spaniard has an off-day.

The women's game by contrast is much more open. Since 2004 only 4 different players have won the men's title but by contrast 14 different players have won the women's singles. Only Serena Williams and Maria Sharapova have Justin Henin have won it more than once in the last 15 years. If you are therefore looking for a good market to bet on the women's title seems to be the one to go for.

Watch: ITV & Eurosport

Golf US PGA Championship
Golf US PGA Championship
20th to 23rd May - Kiawah Island Resort (South Carolina)

Having moved from August to May in 2019 the US PGA Championship is now the second rather than last major of the year. The move took place to prevent the tournament conflicting with the start of the new NFL season. Strangely last year it was still the 2nd Major but was held back in August due to rescheduling caused by the corona pandemic.

The 2021 Championship is being held at Kiawah Island Golf Resort in South Carolina. The Ocean course, which literally has spectacular permanent views of the Atlantic, hosts the event for the second time. The first was in 2012 when Rory McIlroy won his first ever major winning by a record 8 strokes.

A very long course at 7873 yards long (around 7199 meters) with some long distance holes to go with it, the 16th for example measures 579 yards, par 5, with 10 of thew 18 holes being over 400 yards. Being close to the sea may be beautiful but it also makes the course challenging with players subject to changeable weather and strong winds.

There are a lot of players in contention this year, including the rejuvenated Tiger Woods, who was runner up in 2018, and has already won the event four times. Should he win it again would equal Jack Nicklaus record of 5 wins. That will be no easy task, even on the back of Tiger winning the 2019 US Masters, as he is surrounded by many talented golfers - in particular American Brooks Koepka who has won the event back to back in 2018 & 2019, the first to do so since, you guessed it, Tiger Woods.

Watch: Sky Sports Golf

Eurovision Song Contest
Eurovision Song Contest 2021
18-22 May, Rotterdam, Netherlands

The Netherlands will host Eurovision 2021. Having won the event in 2019 they were due to host in 2020, however, this was cancelled due to Coronavirus, the first time in the history of Eurovision a year has been missed. It will be the fifth time the country has hosted the event. Whether you love it or hate it you can't ignore it, Eurovision has become a musical phenomenon watched by up to half a billion people across the globe, including in many countries that do not even participate, such as China.

Generally popular TV competition events attract pretty poor odds from bookmakers, driven by high market uncertainty that makes pricing hard, and low competition. Eurovision is different in this regard as it is so damn big it actually forces the bookies to price markets more fairly, meaning if you shop around you can find good odds. This is also one of the few events that you can find betting offers for to add further value.

One thing you can almost guarantee is that the UK will not win, although betting on them to come last is a popular market. The event is so politically motivated that the 'best song' rarely wins, but then if you think you've got your finger on the button of which countries like each other then you could take advantage of that fact.

Watch: BBC One

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Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.