Online Betting UK

onlinebettingWelcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

Offers for new customers only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop. #ad.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+). First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. #ad
Very modern betting site from an old hand bookie, great range, odds and features
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. #ad
Exclusive welcome offer with more existing customer free bets than any other
Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply. #ad
Experienced Brand Founded 1994, Run In Partnership with BetVictor in UK
T&Cs Apply, 18+
New Customers opt in and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ | Please gamble responsibly #ad
Exceptional retention, perfect for loyal customers
18+. The UK only. Available for new players who have registered at EnergyBet after 31.03.2021 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. £10 wag on first bet with min total odds of 1/1 to qualify. Bet must be settled. Bonus Wag. req 1x on min 2-fold combin bet (min 1/4 odds each selection) with min final odds of 1/1. Bets placed for both sites with the same outcome and for the same event will be disqualified. Virtual bets and cashed out bets do not qualify. One-time offer. Bonuses credited following working day. T&Cs apply. Please bet responsibly. #ad
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly #ad
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. #ad
Massive Bookie From Poland
T&Cs Apply, 18+
New depositing customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. #ad
Classic British Institution Since 1923
T&Cs Apply, 18+
18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply. #ad
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms #ad
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. #ad
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad
Proper Family Run Irish Bookie
T&Cs Apply, 18+
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | #ad

Welcome Offer of the Month

T&Cs Apply #ad. New Customers Only (18+). BeGambleAware

Sport Nation: 200% up to £200

sport nationThe ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. One of the best ways to do that is using a bonus offer, as this allows you to split your promotional funds between different bets giving you an overall better appreciation of the site and markets.

Bonuses for sports are now fairly rare, plus when you do find them they tend to be low offers. Therefore, this offer from Sport Nation that gives new customers a 200% bonus up to £200 is worth mentioning. The deal is of course suited to those that want to claim a higher welcome offer. Min odds per qualifying bet is 2/5 (1.4) with 3 or more selections, there is a 6x turnover, max contribution of £100 per bet and max bonus to cash conversion of £200.

Sport Nation are a powerhouse of modern betting and with quite literally hundreds of thousands of markets available, they are particularly well know as being a high limits no messing operator that don't limit players, a book for a proper punter. They also have the best loyalty points program around, which you can real more about in the Sport Nation full review.

Turnover the welcome offer amount 6x within 30 days on sports to release your 200% real money welcome deposit offer. Real money is equal to 200% of first qualifying deposit - up to £200. Welcome offer credited as real withdraw-able money.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
14th August 2021 - 22nd May 2022

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams dominating the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2021-22, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

Liverpool v Real Madrid - Saturday 28th May

It's the pinnacle of European club football and the competition every fan wants to win. This year there were 4 English teams in the competition and all made it to the last 16. Three made it to the Quarters and two got into the semis after Real Madrid dramatically knocked out Chelsea. Liverpool, however, were the only English team to make the final after Real also worked their magic on City in a pulsating tie won 6-5.

In a repeat of the 2018 final the reds travel to the Stade de France in Paris to take on the record title holders. The final should have been played in St. Petersburg before Russia was stripped of the honour.

The fixture may be the same as 4 years ago but the Liverpool team that Real face are much improved, in particular in the goalkeeping department. Real have pulled off some incredible comebacks in 2022, most notably against arguably the best team in the world; Manchester City. They have a love affair with this competition and always seem to find a way to win, but then again so do Liverpool and they may prove just one great team too many for Real this year.

Whoever wins it is sure to be a classic and being two of the biggest teams in European Cup history expect the best betting odds, deals and features for the Champions League final since England lost the Euros in 2021.

Watch: BT Sport

Michael Van Gerwen at Darts Premier League Match
Steve Welsh/PDC
Premier League Darts
3rd Feb - 13th June 2022

The darts Premier League takes place from February to June every Thursday evening, it moves around each week meaning that 17 different venues across the UK and Europe will be used this year.

The format changed in 2022 and now takes place over 17 evenings with 8 players competing in a series of 16 mini-tournaments before a final play-off. For the first 16 nights players play quarters, semis and a final with the winner getting 5 league points and a £10k bonus, runner-up 3 points and losing semi-finalists 2 points. The top 4 players in the league progress to the final play-offs and the final due to be staged on 26th May. The world's eight best PDC players compete in the Cazoo Premier League. Jonny Clayton won the 2021 version, Michael Van Gerwen won four titles in a row between 2016-2019.

The event was only conceived in 2005 and yet has already become one of the most high profile events on the darts calendar, second only perhaps to the World Championship.

You can find some excellent linked free bets and price boosts, especially from the previous event sponsor Unibet. For nights 1 to 16 each match is best of 11 legs, the semi-finals best of 19 legs and the final best of 21 legs.

Watch: Sky Sports

French Open Rafa Nadal
François GOGLINS [CC BY-SA 4.0], via Wikimedia Commons
French Open
2nd May - 5th June 2022

The French Open is the most unique of all the slams because it is contested on clay courts. Clay is the slowest of all surfaces and this means it is harder to smash your way through an opponent with big serves and returns. For players to win on clay they must play a slower tactical game and this is one of the major reasons the big names of the grass and hard courts don't always perform well in the French. Novak Djokovic, for example, has two French title from 19 grand slams and Roger Federer one from 20 grand slam wins.

The king of clay is without doubt Rafa Nadal, the record winner has almost the opposite statistic with 13 wins at Roland Garros out of 20 total slams. On top form it is very hard to see any other player coming close to stopping him winning his 14th title in 2022. Novak seems the most likely on the back of his performance that took him to the final in 2020 and victory in 2021. As always it will depend ultimately if the Spaniard has an off-day.

The women's game by contrast is much more open. Since 2004 only 4 different players have won the men's title but by contrast 14 different players have won the women's singles. Only Serena Williams and Maria Sharapova have Justin Henin have won it more than once in the last 16 years. If you are therefore looking for a good market to bet on the women's title seems to be the one to go for.

Watch: ITV & Eurosport

Golf US PGA Championship
Golf US PGA Championship
19th to 22nd May - Southern Hills Country Club (Tulsa, Oklahoma)

Having moved from August to May in 2019 the US PGA Championship is now the second rather than last major of the year. The move took place to prevent the tournament conflicting with the start of the new NFL season.

The 2022 Championship is being held at Southern Hills Country Club in Tulsa, Oklahoma. The Front Nine / Back Nine course, which hosts the event for a record fifth time. The first was in 1970 and the last was in 2007, which was the last time Tiger Woods won the US PGA. Interestingly, every winner at this course had won or went on to win the US PGA more than once.

A fairly long course at 7481 yards long (around 6840 meters) with some long distance holes to go with it, the 5th for example measures 656 yards, par 5, with 11 of the 18 holes being over 400 yards. Being set within the city and surrounded by urban area means the course is less susceptible to changeable weather and strong winds, often an advantage for less technical players.

There are a lot of players in contention this year, including the rejuvenated Phil Mickelson, who became the oldest golfer to win a major when he won the US PGA in 2021 at the age of 50 years and 11 months. If Tiger Woods can recover in time and win it again he would equal Jack Nicklaus record of 5 wins. ​That will be no easy task, even on the back of Tiger winning the 2019 US Masters, as he is surrounded by many talented golfers - in particular American Brooks Koepka who has won the event back to back in 2018 & 2019, the first to do so since, you guessed it, Tiger Woods.

Watch: Sky Sports Golf

Epsom Derby & Oaks Stakes
3rd & 4th June 2022 - Epsom Downs

When the Derby and Oaks roll around each year we know that the summer is here and the flat racing season is in full swing. The fact that there is little else on in early June means that for the feature races like the Derby and Oaks classics punters can get some fantastic added value if you wait until a day before to place your bets.

Racing takes place over the Friday (Ladies Day), which features the Oaks, and Saturday (Derby Day), which of course features the Derby. These are just the two biggest races however out of 14 in total that include the group 1 Coronation Cup along with a further 2 group races, 2 listed races and some seriously competitive handicaps.

Epsom is synonymous with high level racing having seen horses running there since the mid-1600s. It is close enough to London to draw big crowds, and a lot of royalty (on normal years!), but far enough away to be set among the rolling green hills of the south downs.

Both the Oak and the Derby are held over just over one and a half miles and are two of the five British classics. The winner can expect to take home in the region of £900,000 from a purse worth over £1.6M, for winning either race.

Watch: ITV

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About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.