Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
New Customers only - £10 minimum deposit using promo code "FOOTBALL" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply
Very modern betting site from an old hand bookie, great range, odds and features
New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Professional bookie, remarkable interface with an attractive introductory offer.
T&Cs Apply, 18+
Register and make your first deposit (card or PayPal) within one week. Wager the depsoit once at 2/5 (1.4) min odds to release a matched free bet up to £30. Token active for 7 days with cash winnings, stake not returned. Offer for UK and Ireland new customers, 18+, full terms apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
Great British Sports Bookie, Top for Football Especially
T&Cs Apply, 18+
Cashback if you lose. Use deposit code SN20CASH. Available for customers who register from 04/12/2019. The risk free bet token should be selected on your bet of choice. The maximum refund is £20. Casino is excluded. Full terms apply.
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UKresidents only. T&Cs Apply.
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New customers only, bet up to €/£20 on the Exchange and if your first bet loses, we’ll refund you €/£20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply.

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

Ladbrokes: Bet £5 Get £20 (4 x £5 Free Bet Tokens)

ladbrokes b5g20The ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form Ladbrokes are truly outstanding value therefore. For just a £5 deposit and bet, at 1/2 (1.50) odds or higher, on any sports markets you like, you will get a no less than four £5 Sports Free Bets.

All you need to do is sign up entering the promotional code 20FREE, and place your bet within 14 days of opening the account. If placing an accumulator bet bear in mind each individual selection must have odds of 1/2+. The £20 in sports free bets will be awarded immediately on bet placement.  All four £5 tokens are valid for four days, have no min or max odds, free bet stake is not returned but all winnings are cash. This offer is not valid for Skrill, PayPal Paysafe or Neteller deposits.

You can use your free bets on pretty much any sports markets except for the Tote and the exchange. The bookmakers, Britain's oldest surviving, is a powerhouse of modern betting and with quite literally hundreds of thousands of markets available you should be able to find four wagers to place with your free tokens.  For more about the Ladbrokes site and features see our full review.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

rugby union 6 nations
Rugby Union Six Nations Championship
1st February to 14th March 2020

Following the World Cup in Japan last Autumn the 6 Nations represents one of the first chances to gauge which of the top European nations have stayed on top form and will be pushing for the big title.

Ireland were favourites last year but a strong start from both England and Wales blew many expectations away. Wales of course went on to win the Grand Slam in style leaving a sore taste in mouths of the English and the Irish. Is revenge on the cards or can the Welsh do it again?

The Six Nations is a great event for finding try scorer money back offers, extra winnings, early payouts and insurance deals.

Watch: BBC and ITV

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
Until 19th May 2020

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. lately however the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2019-20, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second last year with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

EFL Cup Semi-Finals
7th & 8th (1st Leg) & 28th & 29th (2nd Leg) January 2020

The 2020 EFL Cup semi-finals get underway as the competition begins to reach its business end and teams start to play seriously for the silverware that could come. There are 4 teams and 4 fixtures to be played at this stage, with two legs for each semi-final, home and away. All 4 teams are from the Premier League. The matches are:

  • Man Utd v Man City (1st Leg)
  • Leicester v Aston Villa (1st Leg)
  • Man City v Man Utd (2nd Leg)
  • Aston Villa v Leicester (2nd Leg)

The Manchester derby is the feature semi-final after United went through 3-0 against Colchester and City qualified by beating Oxford 3-1 in the quarters. Leicester are fancied well here too given their league form that has carried them to 2nd place, they beat Everton on penalties to reach this stage. Villa will face a tougher test this time around having dispatched the youngest ever Liverpool team 5-0 in the last round.

With Liverpool and Man City so dominant in the league and cups last year the EFL Cup has added importance for many teams this year as it might be the only silverware a lot of clubs can get their hands on.

Watch: Sky Sports

FA Cup Fourth Round
24th-27th January 2020

The 2019-20 FA Cup could be one of the best in years, yes there is an expectation that Manchester City will simply walk it, but then they said that in 2012 when Wigan produced the biggest shock of the last 30 years. This is the 138th edition of the worlds oldest and best domestic cup competition and will see 736 teams compete in over 700 games to find a winner.

Despite the magic and all the giant killings it remains true that the FA Cup has been won by only two teams other than Man Utd, Man City, Liverpool, Arsenal and Chelsea since 1992. That doesn't stop fans believing however and an upset is due again soon surely?

Liverpool and Man City will have their eyes on other prizes this year there is no doubt, but then they both have one of the deepest squads to cope with it and are aiming to win as much as they can. On the flip side the other top 6 clubs will be taking the tournament more seriously this year as they unlikely to win the league or Champions League, other clubs will also be courting the Europa League spot available to the winners along with the trophy.

The fourth round gets underway on the weekend of the 24th January. With 16 matches available it is one of the best footy events for an acca.

Watch: BBC and BT Sport

Australian Open Tennis
20th January - 2nd February 2020

Often regarded as the first major sporting event of the calendar year for all sports, not just tennis. The Aussie Open dates back to 1905 and the 2020 edition will be the 108th tournament in that time. The event was played for most of its history on grass and only in recent times has changed to hard courts since moving to Melbourne Park in 1988.

You could say we are living through the greatest age of the Australian Open right now, with both the men's and women's' record champions still playing. Novak Djokovic (pictured) has won the men's singles no less than 7 times since 2008, he has never lost a final and has beaten Andy Murray four times. It's not like he is out there on his own either with six time winner Roger Federer also still playing - between them they have won 13 of the last 16 events. Do you fancy betting against either of them in 2020?.

Serena Williams is the record open era women's champion also with 7 titles, her first in 2003 and last in 2017. Unlike the men's game however William's is not as dominant any more since having a baby and struggling to return. The women's side of the game is very open right now with at least 6 or 7 players that will believe they can honestly win it.

Watch: Eurosport

NFL Trophy With MVP List
Cpl Jody Lee Smith [Public domain], via Wikimedia Commons
NFL 2019-2020 Season
Regular Season & Play-Offs

The regular season sees 256 games played by 32 teams over 17 weeks starting on 5th September and running until the 29th December. This makes 16 games with one week being a bye. Each team will play the three teams within their division twice (6 games) and then all four teams in one other division from each conference (8 games). The remaining two games are played against teams that finished in the same league position in other divisions within the conference.

Following the regular season the play-offs will begin starting 4th January 2020 with the wild card play-off round, this is followed by the Divisional Round games on 11th & 12th January. The winners of these games progress to the Conference Championships on the 19th January with the Pro Bowl scheduled for the 26th January and Super Bowl 54 on the 2nd February at the Hard Rock Stadium in Miami.

Watch: Sky Sports

Super Bowl
Super Bowl LIV
Hard Rock Stadium, Miami Gardens, Florida: 2nd February 2020

The 54th edition of the Super Bowl game will be held for the fifteenth time in Florida and for the sixth time at the Hard Rock Stadium in Miami. The event is live for UK viewers on the BBC with kick off due around 11:30pm British time on the Sunday 2nd February 2020.

The 256 game regular season saw 32 teams play 16 games, this was followed by the play-offs contested between the top 4 teams in each division along with two wild card teams. The final four teams entered into the Conference Championship game to define the two teams to contest Super Bowl LIV.

Whether you like American Football or not this is without doubt one of the biggest sporting showpieces in the world. It is more than just a football game, but a US national icon, that sees top celebrities rolled out for the famous half-time show to a watching audience of over 170 million in the US alone.

Bookies love the Super Bowl and you are best waiting until 48 hours before kick-off to place your bets to take advantage of the best odds and deals.

Watch: BBC1

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Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

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Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

PayPal Betting Sites
Skrill Betting Sites
Online Bookmakers That Accept Cash

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.