Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
100% matched deposit bonus up to £100. £10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1/2 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply.
Very modern betting site from an old hand bookie, great range, odds and features
T&Cs Apply, 18+
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
Owner of the tote, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Professional bookie, remarkable interface with an attractive introductory offer.
T&Cs Apply, 18+
Register and make your first deposit (card or PayPal) within one week. Wager the depsoit once at 2/5 (1.4) min odds to release a matched free bet up to £30. Token active for 7 days with cash winnings, stake not returned. Offer for UK and Ireland new customers, 18+, full terms apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers Only. Deposit via Credit/Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £10 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Click for T&C’s. 18+|
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UKresidents only. T&Cs Apply.
Friendly, transparent, Player Points, weekly Free Bet Club + a nice bonus
Claim a £10 free bet by opting in on registration, depositing and betting £10 at 4/5+ odds within 14 days. £10 free bet within 24 hours. New UK customers can also get a 100% casino bonus equal to the first deposit amount up to £25 (£10 minimum, 35x wagering requirement). Also get 20 free spins for registering (30x rollover on winnings, max payout £100, use in 7 days). Full terms apply.

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

888 Sport: 100% Bonus Up To £100 (£10 Min)

888 100 percent bonus ukThe ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form 888 Sport are truly outstanding value therefore as it has huge flexibility allowing you to claim a matched bonus from just £10 or any amount up to £100.  This offer is particularly superb given the low wagering requirements on the bonus, it is also exclusive meaning you can only reach it through the link here.

To claim all you need to do is register as a new customer and deposit £10 or more, by any method other than PayPal, Skrill or Neteller. A 100% matched bonus will then be applied once you have played through your deposit amount once on bets with odds of 1/2+.

Once awarded the bonus has a long expiry time of 60 days, so you do not need to rush to use the bonus, you can wait for wagers that you want to place. To release the bonus funds, and any bonus winnings, as cash you need to rollover the bonus amount six time (6x) in this period again at odds of 1/2+.  This is one of the lowest play through requirements for a sportsbook bonus in the UK.

Only sports bets count, cashed outs bets will not contribute to wagering.  For more about 888 Sport you can read our full comprehensive review.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

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Wimbledon Championships
1st - 14th July 2019

Wimbledon is the pinnacle of the tennis season, the third grand slam of the year and the only one still held on grass. 2019 will be the 133rd edition of The Championships, which started back in 1877 and will see 128 men and 128 women players compete for their respective titles.

Each singles winner is expected to pick up in the region of £2.3M from a prize pool of around £35M, making this one of the biggest events to win in the sport for both prestige and earnings.

Broadcast each year on the BBC at a time when other sports are in a quiet period it captivates the attention of the public like no other event outside of major football and the Grand National. This means the bookies absolutely love it making it one of the most competitive events on the calendar, which ultimately means better value prices and offers for punters. If you want to bet it is generally best to wait until a couple of days before the event starts to get the best outright deals.

This year the men's game is as competitive as ever, with Federer, Nadal and Djokovic all on good form. The Women's game has never been more open as Serena Williams continues to struggle in her return with a whole host of contenders lining up to take her place.

Watch: BBC

royal carriage at Ascot
Royal Ascot
18th - 22nd June 2019

The football might be pretty much over but the elite flat racing season has barely begun and with no major summer events, like a World Cup, to worry about the bookies are firmly focused on the racing. For the feature races, like the 19 group races at Ascot this year, this means punters can get some fantastic added value if you wait until a day before to place your bets.

Ascot is synonymous with high level racing having seen horses running there since the early 1700s. It is close enough to London to draw big crowds, and, of course, a lot of royalty, who can easily trot back to their local Windsor Castle afterwards.

Racing begins on Tuesday 18th June and continues over 5 days ending Saturday 22nd June. Over £6,500,000 will be paid in prize money, and probably the same amount spend on outfits for the spectators attending. With so little else going on there are some exceptional bookie odds and deals to be had if you shop around, especially for new customers who they want to try to get on board for the new season.

Watch: ITV

ICC Cricket World Cup
30th May to 14th July 2019 - England

The ICC Cricket World Cup will take place in England this year, the 12th incarnation of the elite one day international limited 50 overs game. The opening match will see England take on South Africa at the Oval and over the course of the following 6 weeks there will be 45 round-robin matches between the 10 teams involved. This includes 6 day/night games along the way too.

Matches will take place around the country at 11 different grounds, ranging as far north as Durham's Chester-le-Street to as far south as the Rose Bowl in Southampton. It is the first time England has hosted the World Cup since 1999 and offers an excellent opportunity for fans to see top class international cricket across the nation.

Following the round-robin stage the top four teams will play in a semi-final on the 9th and 11th July that will culmiante in the final to be held at the home of cricket, Lord's, on the 14th July.

With no summer football this year and little else going on it is likely the bookies will be competing with each other with enhanced odds and freebies, especially if you bet in the outright market within the week preceding the opening game.

Watch: Sky Sports

Women's Football World Cup
7th June to 7th July 2019 - France

The FIFA Women's World Cup in France will be the eight edition of the tournament that started officially in 1991 in China. Before the World Cup there were many unofficial tournaments in the 70's and 80's but it took a long time for the attitudes to change in the male-dominated world of football. The sport still has a long way to go to get away from its stereotypes, but at least we can say things improve year on year and consequently this expanded 24 team tournament should be the best yet.

If you are watching in the UK then the BBC have exclusive rights to all the games and will be broadcasting them across their various digital channels. England and Scotland represent the home nations in the event, that has been dominated by the USA (with three wins) and Germany (with two). The group phase runs from the 7th - 20th June with the knockout phase starting with the last 16 round on the 22nd June, the final will be played in Nice on the 7th July.

With no men's football to worry about, little other summer sport, and a higher profile than before, you can find some very competitive odds and deep markets for the World Cup.

Watch: BBC

Africa Cup Of Nations
Ben Sutherland from Crystal Palace, London, UK [CC BY 2.0], via Wikimedia Commons
Africa Cup Of Nations
Egypt - 21st June to 19th July 2019

The 2019 Africa Cup of Nations is the 32nd edition of the biennial tournament organised by the Confederation of African Football (CAF). This year it will be hosted by Egypt after the event was stripped from Cameroon late lat year due to delivery delays. The tournament has also moved from its usual January/February slot to June/July, largely to be more accommodating to European club players, many of who have shunned the event in recent years in preference of playing for their clubs.

The hosts have an automatic berth with the other 23 nations qualifying. The group stage consists of 6 groups of 4 that play each other in a round-robin format, following this the knockout stage begins with the last 16 made up of group winners, runners-up and highest third-placed finishers. The final will be held on the 19th July at Cairo's International Stadium.

Hosts Egypt are favourites with last years champions Cameroon at around 5th favourite. With the event having moved to the summer this will also increase the betting profile for the event as it does not have to compete with the usual club football of the winter months.

Watch: Eurosport

Copa America
Casa Escasany de Buenos Aires (trophy) Hazaña17 (photo) [Public domain], via Wikimedia Commons
Copa América
Brazil - 14th June to 7th July 2019

The Confederation of North, Central American and Caribbean Association Football (CONCACAF) America Cup, or Copa America as it is more commonly known, is held (roughly) every three years and for 2019 Brazil will be hosting the event, which is now in its 46th edition since it began in 1916.

Twelve teams will compete in 3 groups of four in a round-robin, the winners and runners-up then progress to the knockout stage that begins with the Quarter finals. The final will be played in Rio de Janerio's Estádio do Maracanã on the 7th July in front of 75,000 people.

Uruguay have won the event the most, 15 times, although only once this century. Argentina are one behind with 15 trophies, but the last of those was in 1993. Brazil have 8 wins, and are favourite again this year, but haven't won it since 2007. Chile won the previous two Copa America's in 2015 and 2016.

Group A: Brazil, Bolivia, Venezuela, Peru.

Group B: Argentina, Columbia, Paraguay, Qatar

Group C: Uruguay, Ecuador, Japan, Chile

Watch: Premier Sports

See page for author [CC BY-SA 3.0], via Wikimedia Commons
USA, Costa Rica & Jamaica: 15th June - 7th July

The 15th CONCACAF Gold Cup takes place this summer, with shared hosting duties, however most matches will take place in the US with only one stadium in each of Costa Rica and Jamaica to be used.

Sixteen teams will compete in the biennial event this year, up from the previous 12. Teams are divided into 4 groups of four nations each (see below) that will play each other once, with the winners and runners-up progressing to the quarter-finals in the knockout stage. The final will be held at Chicago's Soldier Field stadium on the 7th July, the same day as the Copa America final, in front of up to 61,500 people.

The USA won the previous Gold Cup in 2017, they have won it six times in total, which is one less than record holders Mexico with seven titles, their last being in 2015.

Group A: Mexico, Canada, Cuba, Martinique.

Group B: Costa Rica, Haiti, Nicaragua, Bermuda

Group C: Honduras, El Salvador, Jamaica, Curaçao

Group D: USA, Panama, Trinidad and Tobago, Guyana

Watch: Free Sports

Tour De France
Vzach [Public domain], via Wikimedia Commons
Tour De France
6th - 28th July 2019

The annual multi-stage cycling race takes place over 21 days in July in France (mainly) and will cover a distance of 2150 miles (3460 kilometers). Twenty-two teams will ride over the twenty-one stages starting Brussels on the 6th and finishing in Paris at the Champs-Élysées on the 28th.

2019 will be the 106th edition of the race and will honour the 50th anniversary of Eddy Merckx first win, regarded widely as the most successful competitive rider in history with 5 Tour de France wins among 11 grand tour titles.

Team Sky, who have won six tours in seven years, will this time be known as Team Ineos, following Sky's decision to end their sponsorship. The team was bought by Britain's richest man, Jim Ratcliffe, who will be looking to win the tour at the first attempt. The team have retained the two favourite pre-event riders, however, Chris Froome, who won the tour three times between 2015 and 2017 is out following a bad crash in June, leaving Geraint Thomas, last years winner, as the main prospect.

Watch: ITV

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About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.