Online Betting UK

onlinebettingWelcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

Offers for new customers only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop. #ad.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply. #ad
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
Very modern betting site from an old hand bookie, great range, odds and features
18+. Play safe. New customers using promo code M50 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€20 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. See full terms below. #ad
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
£/€10 deposit using promo code "10FREE" - Minimum stake £/€10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days - Withdrawal restrictions, payment methods, country & full T&Cs apply #ad
Real-Money peer-peer trading platform, buy & sell shares in football teams
T&Cs Apply, 18+
New players who join SportsBroker between 7th December 2020 and 21st December 2021 will automatically be eligible for the offer. Users who qualify for the refund must email firsttrade @ with their username and the SportsBroker team will refund the amount back to their SportsBroker account balance as cash within 7 days. 18+ only, full T&Cs apply. Play responsibly. #ad
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £20 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. #ad
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly #ad
Top class SB-Tech powered sportsbook from a UK casino heavyweight
T&Cs Apply, 18+
New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply. #ad
Any bet can be 'Kwiffed', increasing your odds and winnings
T&Cs Apply, 18+
New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly #ad
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms #ad
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad
Stylish and modern European bookie with different markets
T&Cs Apply, 18+
Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+ Please gamble responsibly #ad
Proper Family Run Irish Bookie
T&Cs Apply, 18+
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 50 Free Spins on Grand Spinn. Even if your account is up, you're guaranteed a £5 Free Bet Plus 50 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | #ad

Welcome Offer of the Month

T&Cs Apply #ad. New Customers Only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop.

Novibet: Bet £10 Get £20 Trustly Special

novibetNovibet have doubled their welcome offer this month from the standard bet £10 get £10 to a special bet £10 get £20 exclusively for customers who make their first deposit using Trustly. Trustly is an online realtime payment method for bank transfers, allowing you to make payments to gambling companies from your bank account, a bit like PayPal, but allowing you to keep your transactions separate for increased security and easier profit/loss tracking.

To use this offer you must enter the code TRUSTLY when you register and then make a £10+ deposit using the method. Place a £10+ bet at 7/10+ odds within 24 hours of bet settlement that is then valid for 7 days that can be used on any sports markets.

18+ | UK new customers only | Max £20 free bet | Min bet £10 | Bonus Code: TRUSTLY | Min of 3 selections in accumulator | Min odds per selection 7/10 (1.70) | Free bet stake not returned | Offer restricted only via Trustly payment method | Qualifying bet must be made within 7 days | Free bet valid for 7 days | T&C's apply | General Promotions Terms apply

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
14th August 2021 - 22nd May 2022

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams dominating the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2021-22, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

Group Stages 14th September to 8th December 2021

It's the pinnacle of European club football and the competition every fan wants to win and this year with no less than four English teams in the competition and this means even more attention than before. Liverpool are of course the record English side in the competition and were finalists in 2018 and won the competition in 2019.

This year, however, it seems Liverpool may still want the Premier League more, whilst at the same time league champions Man City would give anything for a European Cup in their expanding trophy cabinet, especially given their weak performance when they lost the final to Chelsea in 2021. Chelsea, of course, will fancy winning the competition back-to-back as the reigning English European Champions and Man Utd cannot be discounted.

Following two years of disruption the schedule returns to normal for 2021-22 with six matchdays in the group stages spread between mid-September and early December.

Watch: BT Sport

9th August 2021 to 27th February 2022

The 2022 EFL Cup gets underway with the first round starting the week of the 9th August. The games then come quick and fast through the autumn in order to complete the competition by February. That doesn't however mean teams won't want to play seriously for the silverware that could come. Manchester City have won six of the last eight finals since 2014 and have come to own the competition of late. Then again this is a cup competition and anything can happen, this will be in City's mind too having been beaten in one of the biggest FA Cup shocks when Wigan overcame them in the 2012 final.

With Man City likely to dominate the Premier League again it gives added importance for the League Cup where it will be high on the list for teams like Tottenham, Chelsea, Arsenal, Spurs and Man United as a way to earn silverware to grow their teams. Equally upcoming teams like Everton and Wolves could get a lot out of a good EFL Cup run.

For 2021 the two-legged semi-finals were scrapped to help reduce the number of matches in a shortened season. If carried through this year it makes the entire competition a single leg knockout. The team drawn first will be at home, the only game held at a neutral venue is the final at Wembley on 27th February 2022.

Watch: Sky Sports

Breeders' Cup
Lisa Andres from Riverside, USA [CC BY 2.0], via Wikimedia Commons
Breeders' Cup
5th & 6th November - Del Mar, San Diego (California)

The Breeders Cup was established in 1982, not very old in British horse racing terms but in typical American style it has smashed its way to the top of the worlds best meetings by offering staggering amounts of prize money. This year the fund is expected to exceed $30 million, which beats any UK meeting by a country mile.

Despite the name the Breeders' Cup is a series of races over two days. It moves around each year but for 2021 it will be held at Del Mar in the San Diego. The races are held on both turf and dirt tracks and range from 5 furlongs to 1 1/2 miles. There are 14 races, five on Friday and 9 on Saturday; 12 of which have grade 1 status. The biggest and final race (late night UK time on Saturday) is the 1 mile 2 furlong Breeders' Cup Classic on dirt, which has a prize pot of $6 million alone.

The biggest turf race precedes the Classic, the Breeders' Cup Longines Distaff, a one and a half mile run with $4 million prize fund. Even the lower races that would often be counted as filler at other events offer at least $1 million.

Obviously given the lavish amount of cash to be won the Breeders' Cup attracts a lot of interest around the world and UK bookies like to get in on this and will have their best prices and promos around 24-48 hours before the main races.

Watch: NBC

ATP Finals
14th - 21st November 2021: Pala Alpitour, Turin

Since finding its home at the London O2 from 2009-2020 the ATP Finals has become one of the must watch tennis events of the year, coming close to the slams in terms of viewing figures and betting interest This year the tournament moves for the first time in a decade to Turin in Italy.

The event for the top eight men's singles and men's doubles players of the season is contested in two groups of four in a round-robin format, with the top two players in each group progressing to the ATP Final. With over $14.5M in prize money available it is more than just pride on offer for the winning player, who could pocket over $3M if they win the tournament undefeated. Even a single round-robin match win is worth a staggering $215,000 to the victor.

Roger Federer holds the record with 6 titles to his name, although Djokovic is not far behind with 5 and will be favourite again this year. Saying that the last five years have seen five different winners since Djokovic last won in 2015 and so the event is as wide open as it has ever been. Rafa Nadal will also have his eye on the title having never won it, twice finishing as runner-up, time is running out for the Spaniard to add the title to his many accolades.

Watch: Sky Sports

Melbourne Cup in 1883
State Library of Victoria [Public domain], via Wikimedia Commons
Melbourne Cup
2nd November - Flemington Racecourse, Melbourne, Australia

Established in 1861 the Melbourne Cup is without doubt one of the biggest, and richest, flat races in the world. Held at Flemington racecourse in Melbourne the 3200 metre race (just under 2 miles) for 3 year olds and over has the biggest prize fund of any 2-mile race in the world, worth an astonishing $8,000,000 (Australian dollars) with the winner taking home $4,400,000.

The group 1 race is truly international and was won by Cross Counter in 2018, the first time a British trainer has won the famous race. In 2019 Frankie Dettori had another Cup to forget as he was banned as runner-up and in 2020 Irish trainer Joseph O'Brien won with the joint oldest-winner (8yo), Twilight Payment. The field is restricted to 24 horses, with prizes available for the first 12 to finish.

The Melbourne cup itself is due to go off at 3pm Melbourne time, which is 4am UK time. The big race is however just one of 10 races on the card, many of which are big group or listed races, all with prize funds over $135,000.

UK bookies don't usually do a lot for foreign racing as we have enough elite racing on these shores already, the Melbourne Cup is however an exception and you can expect some tasty deals, enhanced odds and specials if you wait until the day before to bet.

Watch: Sky Sports Racing

cheltenham festival
Cheltenham November Meeting
12th, 13th & 14th November 2021

Cheltenham may well be known for holding the Festival in March, the biggest week of jump racing on the calendar, but the famous course also hosts the first high profile National Hunt meeting of the season with the November meeting (formerly the Cheltenham Open).

This meeting is seen as marker by serious punters looking to see the who the form horses are for high level Grade races for the year to come. The three day meeting begins with Countryside Day on the Friday, followed by Gold Cup Day on the Saturday and finally November Meeting Sunday. In total there are 19 races with 8 grade races and 3 listed races. The feature races are:

  • Ballymore Novices’ Hurdle (Grade 2) Fri
  • Triumph Trial Hurdle (Grade 2) Sat
  • Handicap Chase (Grade 3) Sat
  • Gold Cup (Grade 3) Sat
  • Arkle Trophy Trial Novices Chase (Grade 2) Sun
  • Cheltenham Chase (Grade 2) Sun
  • Greatwood Hurdle (Grade 3) Sun
  • Supreme Trial Novices’ Hurdle (Grade 2) Sun

Watch: ITV

ICC T20 Cricket World Cup
17th October - 14th November - UAE + Oman

The ICC T20 Cricket World Cup will take place in the UAE and Oman this year, the 7th incarnation. The competition takes place over the course of 4 weeks there will be 45 matches between the 16 teams involved. It was due to be scheduled in Australia in 2020 but this has been moved to 2022.

The group stage sees two groups of 4 teams compete in a round-robin (3 matches each team) from the 17th-22nd October. The winners and runner up from each group then join the top 8 ranked teams that progress straight to the Super 12 stage. The Super 12 stage sees the 12 remaining teams split into two groups of 6 teams who again play 5 matches each in a round-robin. The top two teams in each Super 12 group progress to the semi-finals. The final will be held on the 14th November.

Matches will take place at 3 different grounds in the UAE with preliminary matches hosted in Oman. It is the 1st time that the UAE has hosted the T20 World Cup. West Indies are the current record holders with 2 previous wins (2012 & 2016) from the 6 world cups to date, Sri Lanka are historically the best performing team with the highest number of wins, they have won it once (2014) and been runners up twice (2009 & 2012).

Fans can only hope the 2021 World Cup lives up to the spectacular 2016 edition that England lost in dramatic style to the West Indies, who won with just two balls to spare.

Watch: Sky Sports Cricket

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Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.