Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

Offers for new customers only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Very modern betting site from an old hand bookie, great range, odds and features
18+, Play Safe. New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
New customers only. Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5). Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering req. vary by game. Withdrawal restrictions and Full T&C’s apply
Great British Sports Bookie, Top for Football Especially
T&Cs Apply, 18+
Valid for new UK customers who have registered from 27/08/2020. Deposit using code SNWEL100. Valid once per customer. Bonus expires after 90 days. 8x turnover at 1.6 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £50. Multiple bets on the same market do not qualify.
Have a laugh with Paddy, loads of regular promotions and a nice sign up offer
T&Cs Apply, 18+
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New customers, Min £5 bet on the SBK. Rewards valid for 7 days. Free bets must be placed at min odds of 1.5. Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply.
Experienced Brand Founded 1994, Run In Partnership with BetVictor in UK
T&Cs Apply, 18+
New Customers opt in, deposit and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 3x £10 Free Bets, set events only at odds 2.00+. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ | Please gamble responsibly
Massive Bookie From Poland
T&Cs Apply, 18+
New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days.
Proper Family Run Irish Bookie
T&Cs Apply, 18+
No Deposit £1 Free Bet Plus 50% Back of First Day Sportsbook Losses up to £25 Or a Guaranteed £5 Free Bet if your account is up. Enter code BET on registration. £1 no deposit bonus credited after verification. If your account has Sportsbook losses at the end of your first day's betting (23:59), get a refund of 50% first days losses as a Free Bet up to £25 (Minimum 3 bets required). If your account is up, you're guaranteed a £5 Free Bet provided you place at least 1 bet of £10 or greater at minimum odds evens or greater.

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop.

Betfair: Bet £10 Get £50 In Free Accas

betairBetfair are now part of the mega gambling group Flutter/Stars, that includes Paddy Power, Poker Stars and other big brands, however, they remain the jewel in the crown for the group and still one of the most unique betting sites you can sign up to. Why? Because they have the worlds biggest exchange, which is how they made their name way before they ran a typical fixed odds sportsbook.

Exchange betting is known to provide better odds generally than fixed-odds sports but many people don't use them because they don't understand them. Once you've used an exchange, however, you may find you never go back to conventional bookies again given you can often find better prices and you can back bets but also lay them, meaning you can act like your own bookie.

This new offer from Betfair gives you £50 in free bets for 3+ accumulators if you stake £10 on any sportsbook bet with odds of evens or more. This gives a large amount in promotional funds compared to the deposit amount, 500%.

Min stake £10, min odds 2.0. Only deposits made using Credit/Debit Cards or ApplePay will qualify. Free bets are awarded after the qualifying bet has settled, valid for 30 days, must be used on multiples with 3+ legs. Max £50 in free bets. T&Cs apply.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
12th September 2020 - 23rd May 2021

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2020-21, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

Group Stages 20th October to 9th December

It's the pinnacle of European club football and the competition every fan wants to win and this year with no less than four English teams in the competition and this means even more attention than before. Liverpool are of course the record English side in the competition and were finalists in 2018 and won the competition in 2019, making them reigning English European Champions. This year however it seems Liverpool may still want the Premier League more, whilst at the same time league champions Man City would give anything for a European Cup in their expanding trophy cabinet.

Despite the restricted timings this year UEFA still know how to stretch an event out with the group phase extending over 6 match weeks from the 20th October to the 9th December, then following the winter break the last 16 now takes place over 8 days and 4 match weeks. This is good news for punters however as it means the bookies spread their feature offers over more weeks making more fixtures applicable to high value odds boost and promotion deals. With English clubs this year being favourite to win it the bookies will be putting in more effort than normal.

Watch: BT Sport

Anthony Joshua v Kubrat Pulev
12th December 2020 - O2 Arena, London

It's been a long wait that has seemed like forever but finally AJ is back in the ring again since seeing off Andy Ruiz Jr at the second time of asking following his shock defeat in New York in June 2019. The man mountain has hoped he was on his way to fighting either Deontay Wilder or Tyson Fury this year in a potential heavyweight unification bout but that will now have to wait until Fury and Wilder have got through their second re-match. If a unification fight doesn't come about it will be a sporting travesty of our time.

Kubrat Pulev is the IBF mandatory fighter for Joshua, he had been due to fight the Bulgarian in Cardiff in 2017 before the former European champion had to pull out with a shoulder injury, which lead to the fight against Carlos Takem with just 12 days notice. 'The Cobra' as he is nicknamed has had just one loss in 29 fights that have included 14 wins by knockout.

The fight will be Anthony's first in the UK since he beat Povetkin in 2018 at Wembley and was due to be held at the new Tottenham Hostpur stadium but following rearrangement has been moved to the O2 Arena. The odds suggest it will be a walkover for AJ, but people said that against Ruiz the first time.

Being the biggest fight of 2020 since Fury v Wilder and with it taking place in London expect some explosive bookie odds and deals for this one.

Watch: Sky Box Office

FIFA club world cup champions Corinthians 2012
Tomofumi Kitano [CC BY 2.0], via Wikimedia Commons
FIFA Club World Cup
Qatar: December 2020

The 17th FIFA Club World Cup takes place in Qatar for the second year in succession in December. Seven teams will compete for the title of world club champions, consisting of the 6 winners of the six confederation continental tournaments and the champions of the host nation.

The first round begin in early December followed by the second round. The European Champions enter, along with the Copa Libertadores winners, at the semi-final stage. This takes place on the third weekend December with the final in the week before Christmas.

The tournament has not been well loved over the years, seen mainly as another FIFA money spinner, which let's face it it is. On the other hand it is one of the only ways top teams from different confederations can play each other and while teams may not appreciate taking a break from a busy schedule and travelling to play, for the fans it is a nice trophy and title to have. They can also win a cool $5 million if they win (and $2 million guaranteed), for playing just two matches.

With Liverpool winning the 2019 version stoking more interest in the competition there is sure to be more betting activity than usual, which means if you wait until a couple of day prior to the semi-finals to wager you will likely find good retention promotions and enhanced odds.

Golf Race To Dubai
Golf Race To Dubai
DP World Tour: 10th-13th December 2020 - Earth Course at Jumeirah

The Race to Dubai is the culmination of the European Golf Tour and offers a $5 million bonus fund to the top 5 season points earners. The top 70 players enter into the Turkish Airlines Open, the top 60 then progress to the Nedbank Golf Challenge with the final 50 contesting for the bonus prize in the DP World Tour Championship in Dubai.

Whoever finishes top in the points rankings will receive a cool $2 million, with the remaining $3 million between 2nd-5th. Players also earn points and prize money for each tournament, with a $7 million purse for the Turkish Open and $7.5 million for the Nedbank Challenge.

The DP World Tour itself has a prize pot of $8 million and for 2020 the winners share has been increased to $3 million. This makes the event the biggest prize on the European tour and was increased to encourage further player interest with players in the past snubbing the event if they have little chance of winning the race.

The Jumeirah Earth Course is on the longer side at over 7600 yards and is known for its stunning backdrop of the Dubai sky line, brilliant white sand bunkers and one of the most challenging 18th holes in golf. Being an end of season event there is always more interest from the bookies and therefore better odds and offers available than for other European tour events.

Watch: Sky Sports Golf

uk championship barbican centre in york
vagueonthehow from Tadcaster, York, England [CC BY 2.0], via Wikimedia Commons
Snooker UK Championship
24th November to 6th December 2020 - Barbican Centre York

The old ones are the best and despite the proliferation of snooker the UK Championship, at the famous Barbican Centre in York, will always remain one of the pinnacles of the sport.

The format of the event hasn't changed much since it began in 1977, and that is no bad thing - if it ain't broke don't fix it. The world top 128 ranked players play in seven knock-out rounds over two weeks, with the final to be played on the 8th December 2019. This is a straight knockout event best of 11 frames in the first 6 rounds and then best of 19 in the final. This is about serious competitive matches between top players, none of this league or group stage BS that has permeated so many other sports.

Ronnie O'Sullivan is a threat as always, the legend has already won a record seven titles from eight finals and still has many years to increase that total further. The only person that is likely to stop Ronnie winning an 8th title is Ronnie himself. Should the legend of the game falter then Mark Selby, Judd Trump, Ding Junhui and Neil Robertson will all be waiting for an opportunity to win the crown, in fact, those four players have shared the last 9 titles. Or, perhaps it is time for a new winner, with Mark Allen looking to capitalise on good recent form.

Watch: BBC

PDC World Darts Championship
December 2020 - 1st January 2021

The PDC World Darts Championship is without doubt the single biggest event in darts, it runs each year at the famous Ally Pally (Alexandra Palace) in London from the second week in December and finishing on 1st January 2020. From personal experience there is no better way to get over the New Years Day hangover than a best of 13 set darts final.

No less than 96 players take part, made up of the 32 best PDC players in the order or merit along with 32 qualifiers from the Pro Tour and 32 international qualifiers. There are 95 matches total taking place in a knock-out format over 7 rounds. The tournament is set based, each set being the best of 5 games. Best of 3 sets first round, best of 5 second, best of 7 third and fourth, best of 9 QF's, best of 11 SF's and best of 13 in the final.

Phil Taylor dominated the event since its inception in 1994 following the PDC split from the BDO, with 14 titles to his name. The Power is however now retired and it is Michael Van Gerwen with 3 titles, the 2019 winner and last years runner-up to Peter Wright, who is the new man to beat. With a prize purse of £2,500,000 and £500,000 to the winner it is one of the biggest things a darts player can hope to win.

Watch: Sky Sports

BBC Sports Personality Of The Year Trophy
Parrot of Doom [Public domain], via Wikimedia Commons
BBC Sports Personality Of The Year
Media City Salford - 20th December 2020

The BBC Sports Personality Of The Year awards have been running since 1954 when Peter Dimmock first hosted it. Since then the awards have taken place every year and have become a firm favourite of the British public.

For 2020 the awards will take place in the BBC's own Media City in Salford. There are actually nine awards up for grabs in addition to the big one; the lifetime achievement, team of the year, world sports star of the year, Helen Rollason award, coach of the year, young sports personality of the year, greatest sporting moment and unsung hero awards.

Only Andy Murray has won the accolade three times, with three others winning it twice (Henry Cooper, Nigel Mansell and Damon Hill). Athletics dominates in history, with the sports stars from the discipline winning 18 times previously, F1 is a distant second with 7, tennis with 6, football, boxing and cycling with 5 and cricket with 4 winners.

In a heavily disrupted year for sport Lewis Hamilton is the favourite with Marcus Rashford, Tyson Fury and Ronnie O'Sullivan also in the running.

Watch: BBC1

Popular Pages

betting sites

Betting Sites

Find the best bookmaker for you by offers, features and more.

free bets

Free Bets

The top free bet offers and welcome bonuses from UK betting sites

acca inurance

Acca Insurance

Get your money back if one or more legs let you down with Acca Insurance.


Online Bingo

Recommendations and Offers for playing Online Bingo in the UK.


Online Casinos

We have a whole section dedicated to the best casinos & how to play.


Loyalty Free Bets

Bookie deals for existing customers, free bets, loyalty points and more.


Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.