Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
100% matched deposit bonus up to £100. £10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1/2 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply.
Very modern betting site from an old hand bookie, great range, odds and features
T&Cs Apply, 18+
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Professional bookie, remarkable interface with an attractive introductory offer.
T&Cs Apply, 18+
Register and make your first deposit (card or PayPal) within one week. Wager the depsoit once at 2/5 (1.4) min odds to release a matched free bet up to £30. Token active for 7 days with cash winnings, stake not returned. Offer for UK and Ireland new customers, 18+, full terms apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers Only. Deposit via Credit/Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £10 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Click for T&C’s. 18+|
Owner of the tote, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UKresidents only. T&Cs Apply.
Friendly, transparent, Player Points, weekly Free Bet Club + a nice bonus
Claim a £10 free bet by opting in on registration, depositing and betting £10 at 4/5+ odds within 14 days. £10 free bet within 24 hours. New UK customers can also get a 100% casino bonus equal to the first deposit amount up to £25 (£10 minimum, 35x wagering requirement). Also get 20 free spins for registering (30x rollover on winnings, max payout £100, use in 7 days). Full terms apply.

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

888 Sport: 100% Bonus Up To £100 (£10 Min)

888 100 percent bonus ukThe ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form 888 Sport are truly outstanding value therefore as it has huge flexibility allowing you to claim a matched bonus from just £10 or any amount up to £100.  This offer is particularly superb given the low wagering requirements on the bonus, it is also exclusive meaning you can only reach it through the link here.

To claim all you need to do is register as a new customer and deposit £10 or more, by any method other than PayPal, Skrill or Neteller. A 100% matched bonus will then be applied once you have played through your deposit amount once on bets with odds of 1/2+.

Once awarded the bonus has a long expiry time of 60 days, so you do not need to rush to use the bonus, you can wait for wagers that you want to place. To release the bonus funds, and any bonus winnings, as cash you need to rollover the bonus amount six time (6x) in this period again at odds of 1/2+.  This is one of the lowest play through requirements for a sportsbook bonus in the UK.

Only sports bets count, cashed outs bets will not contribute to wagering.  For more about 888 Sport you can read our full comprehensive review.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Liverpool vs Tottenham - Saturday 1st June

It's the pinnacle of European club football and the competition every fan wants to win. This year there were five English teams in the competition and two of them made it all the way to the final at Atletico Madrid's Wanda Metropolitano stadium, but one wasn't Manchester City as most expected, including the bookies.

Liverpool are of course the record English side in the competition, have has an amazing league season and were finalists last year, this year they seemed to want the Premier League more, but with that dream gone they will be 100% committed to adding another European Cup to their expanding trophy cabinet. Following their second-leg destruction of Barcelona, Messi and co, few will bet against them winning this year. Then again Klopp does have a cup final hoodoo he must rid him self off if they are to meet that expectation.

Tottenham were nearly down and out at the group stages but staged a late comeback to go through. In the knockout stages they showed huge potential beating Manchester City and coming from behind in spectacular fashion to beat Ajax in the last seconds of their semi-final second leg.

Whoever wins it is sure to be a classic and being two English teams expect the best betting odds, deals and features for the Champions League final since the World Cup last year.

Watch: BT Sport

Anthony Joshua v Andy Ruiz Jr
1st June 2019 - Madison Square Garden, New York City

It's been a long wait that has seemed like forever but finally AJ is back in the ring and seeks to see off Andy Ruiz Jr on his way to fighting either Deontay Wilder or Tyson Fury later in the year. Former challenger Jerrell Miller was due to fight AJ following constant delays in trying to arrange a bout with Wilder, Whyte or Fury. The fight against the the unbeaten former kickboxer was cancelled however when he tested positive for drugs.

In late April it was announced Californian heavyweight Andy Ruiz Jr would replace Miller. He has fought for the world title before, but was beaten by Joseph Parker for the WBO belt, just one year before Joshua then took it from Parker.

This being Joshua's first US fight perhaps it is a good idea to fight an 'easier' opponent first. The fight will be live on Saturday 1st June, or the early hours of Sunday 2nd June in the UK. Joshua's WBO, WBA, IBO & IBF heavweight title belts will be on the line.

Being the biggest fight of 2019 and happening during a quiet June for sport, expect some explosive bookie odds and deals for this one.

Watch: Sky Box Office

UEFA Nations League Finals
5th - 9th June 2019 (Final Sunday 7:45pm)

England won their League A group in dramatic style against Croatia, who had beaten them only months earlier in the World Cup semi-finals in Russia. With 10 minutes to go in that game it was possible for England to be relegated, finish second or win the group and progress to the finals. Certainly more interesting than your average friendly the tournament was designed to replace.

The other league A group winners, Portugal, Netherlands and Switzerland will join England to see who is crowned the winner of the first ever Nations League. Portugal, Italy and Poland all expressed interest in hosting the finals and as they were all in the same group this ensured Portugal were selected.

Format wise there will be two semi-finals on the 5th and 6th June, first up Portugal v Switzerland followed the next day by Netherlands v England. The losers will play a third placed play off on the afternoon of the 9th June and the finalists will battle it out to find the tournaments first winner in the evening.

Winning the Nations League has been cited as being more important to England than reaching the World Cup.

Watch: BT Sport

ICC Cricket World Cup
30th May to 14th July 2019 - England

The ICC Cricket World Cup will take place in England this year, the 12th incarnation of the elite one day international limited 50 overs game. The opening match will see England take on South Africa at the Oval and over the course of the following 6 weeks there will be 45 round-robin matches between the 10 teams involved. This includes 6 day/night games along the way too.

Matches will take place around the country at 11 different grounds, ranging as far north as Durham's Chester-le-Street to as far south as the Rose Bowl in Southampton. It is the first time England has hosted the World Cup since 1999 and offers an excellent opportunity for fans to see top class international cricket across the nation.

Following the round-robin stage the top four teams will play in a semi-final on the 9th and 11th July that will culmiante in the final to be held at the home of cricket, Lord's, on the 14th July.

With no summer football this year and little else going on it is likely the bookies will be competing with each other with enhanced odds and freebies, especially if you bet in the outright market within the week preceding the opening game.

Watch: Sky Sports

French Open Rafa Nadal
François GOGLINS [CC BY-SA 4.0], via Wikimedia Commons
French Open Tennis
26th May - 9th June 2019

The French Open is the most unique of all the slams because it is contested on clay courts. Clay is the slowest of all tennis surfaces and this means it is harder to smash your way through your opponent with big serves and returns. Instead for players to win on clay they must play a slower tactical game and this is one of the major reasons the big names of the grass and hard courts don't always perform well in the French. Novak Djokovic, for example, has one French tile from 15 grand slams and Roger Federer one from 20 grand slam wins.

The king of clay is without doubt Rafa Nadal, the record French Open winner has almost the opposite statistic with 11 wins at Roland Garros out of 17 total slams. On top form it is very hard to see any other player coming close to stopping him winning his third consecutive title in 2019. Novak seems the most likely on the back of his win in the Aussie Open earlier this year if the Spaniard has an off-day.

The women's game by contrast is much more open. Since 2004 only 4 different player have won the men's title but by contrast 12 different players have won the women's singles. Only Serena Williams and Maria Sharapova have Justin Henin have won it more than once in the last 15 years. If you are therefore looking for a good market to bet on the women's title seems to be the one to go for.

Watch: ITV & Eurosport

Epsom Derby & Oaks Stakes
31st May & 1st June 2019 - Epsom Downs

The football might be pretty much over but the elite flat racing season has barely begun and with no major summer events, like a World Cup, to worry about the bookies are firmly focused on the racing. For the feature races like the Derby and Oaks classics this means punters can get some fantastic added value if you wait until a day before to place your bets.

Epsom is synonymous with high level racing having seen horses running there since the mid-1600s. It is close enough to London to draw big crowds, and a lot of royalty, but far enough away to be set among the rolling green hills of the south downs.

Both the Oaks (Friday 31st May 16:30) and the Derby (Saturday 1st June 16:30) are held over just over one and a half miles and are two of the five British classics. The winner can expect to take home in the region of £900,000 from a purse worth over £1.6M, for winning either race. These two races are part of an entire two day festival too, that includes other elite racing, such as the group 1 Coronation Cup also held on the Friday.

Watch: ITV

Golf US Open
Golf US Open at Pebble Beach, California
Thursday 13th to Sunday 16th June

With the US PGA having moved from August to May, to accommodate the NFL season, the US Open now becomes the third rather than the second golf major of the year. This will do nothing to diminish the event, and if anything should mean the leading golfers are more in the zone having come hot on the heels of the PGA Championship.

The 2019 incarnation is the 119th US Open in history and will be played at the beautiful and sunny, but challenging and changeable, Pebble Beach links course in Monterey, California.

Golf is hard to predict at the best of time but over the last couple of years there has been no clearly dominant player, this means for the US Open you can find some pretty good odds on top players if you do have an inclination. Whether you think Rory McIlroy is due a major crown, Tiger Woods will continue his reassurance or house-hold names like Dustin Johnson or Justin Rose will come good, then it can pay to wait until a few days before the event to claim the best prices and linked offers.

Watch: Sky Sports Golf

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About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.