Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
New customers only. Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5). Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering req. vary by game. Withdrawal restrictions and Full T&C’s apply
Very modern betting site from an old hand bookie, great range, odds and features
New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
Great British Sports Bookie, Top for Football Especially
T&Cs Apply, 18+
Valid for new UK customers who have registered from 31/03/2020. Deposit using code SNWEL125. Valid once per customer. Bonus expires after 60 days.6x turnover at 1.7 minimum odds before withdrawal.
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
Have a laugh with Paddy, loads of regular promotions and a nice sign up offer
T&Cs Apply, 18+
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New customers only, bet up to €/£20 on the Exchange and if your first bet loses, we’ll refund you €/£20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply.
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 100% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

Betfred: Bet £10 Get £30 Free Bets + 30 Free Spins

betfredGiven the current situation with sports largely shut down the best welcome offers right now are those that give you funds to use for gaming as well as free bets. Betfred's Bet £10 Get £30 + 30 Free Spins offer provides a nice mix by splitting the free funds into a £30 sports free bet and 30 spins for slot games.

The offer for new UK and NI customers (18+) who sign up using promo code SPORTS60 and opt-in, deposit and bet £10+ on any sports market with odds of Evens (2.0) or greater. If placing an accumulator the cumulative price must be evens+.

On settlement of the qualifying wager (which must be within 60 days) you will receive £30 in free bets within 48 hours. The £30 free token can be used on any pre-match or in-play markets with no minimum odds and will remain valid for 7 days from issue. There are no wagering requirements, any winnings are cash, but the token stake itself is not returned.

In addition to the £30 for sports you will also receive 30 free spins within 2 days of qualifying bet settlement. These are valid for 7 days and can be used on a range of slot games, including the Age of the Gods series. For more about Betfred read our full review.

Other important terms to note are; you cannot cash out your qualifying bet, E-Wallet & Prepaid Card restrictions apply, SMS validation may be required and game restrictions apply. - Please gamble responsibly

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
Until 19th May 2020

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. lately however the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2019-20, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second last year with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

Michael Van Gerwen at Darts Premier League Match
Steve Welsh/PDC
Premier League Darts - POSTPONED
Thursday Nights - 6th February to 21st May 2020

From February to May every Thursday evening sees the world's best PDC players compete in the Unibet Premier League. There are two initial phases that result in a play-off night held at the end of May to see who is crowned the winner. Michael Van Gerwen has won the previous four titles in a row.

The event was only conceived in 2005 and yet has already become one of the most high profile events on the darts calendar, second only perhaps to the World Championship.

Being held on a Thursday, a quieter day for football, and on Sky, means this is a very big event for live betting for both punters and bookies. You can find some excellent linked free bets and price boosts, especially from the event sponsor Unibet.

Watch: Sky Sports

scottish grand national
Scottish Grand National Festival - POSTPONED
17th & 18th April 2020 - Ayr Racecourse

Those who love long distance jump racing are in for a bumper treat in 2020 with the Scottish Grand National coming just three weeks after the English and Irish versions of the national.

The Scottish National is not quite as tough as the one at Aintree but is still a grueling race over just under 4 miles (3 miles, 7 furlongs and 176 yards) jumping no less than 27 fences. With a purse over a quarter of a million pound too this is one of the richest jump races on the calendar.

Amateur punters might fancy testing their newly acquired knowledge obtained betting on the English National the week before, while more experienced punters know this is the business end of the jump season and can predict the horses likely to be in best form.

As with its English counterpart the Scottish National is not held independently but is part of a two day festival of 13 races held on Friday and Saturday.

Watch: ITV

irish grand national
Irish Grand National Festival - POSTPONED
12th - 14th April 2019 - Fairyhouse

The Irish Grand National is always held on Easter Monday and is part of a three day festival of 23 races held between Easter Sunday and Tuesday 14th April. It just happens that for 2019 Easter falls the week before the Scottish National and one week after the Anitree Grand National, making it a perfect trio for lovers of the longest distance National Hunt races.

The Grade A Irish National itself is held over a distance of 3 miles and 5 furlongs, making it the shortest National race, but with a prize fund of over half a million Euros it is the second only to the English version. The race requires horses to hurdle no less than 24 fences at the famous Fairyhouse course in Ballybin, County Meath.

There are plenty of decent ante-post offers and deals you can find for the Irish National if you wait until the week of the race. You may also find more this year with the three Nationals coming as a trio. There is also a whole host of other races to watch and bet on during the festival and being Easter means it also has a captive audience.

Watch: RTE

snooker world championship
Chris Downer / Sheffield: World Snooker trophy outside the Crucible Theatre, via Wikimedia Commons
Snooker World Championship - POSTPONED
18th April to 4th May 2020 - Crucible Theatre Sheffield

The old ones are the best and despite the proliferation of snooker globally the World Championship, at the famous Crucible Theatre, will always remain the pinnacle of the sport.

The format of the event hasn't changed much in 50 years, no bad thing - if it ain't broke don't fix it. The world top 16 ranked players are joined by 16 qualifiers who play in five knock-out rounds over two weeks from Easter weekend to the the final on May bank holiday weekend. This is a straight knockout event ranging from the best of 19 frames in round one to best of 35 in the final. This is about serious competitive matches between top players, none of this league or group stage BS that has permeated so many other sports.

Ronnie O'Sullivan is a threat as always, but even he failed at the first hurdle last year to an amateur qualifier. The only person that is likely to stop Ronnie winning a sixth title (one away from Hendry's record 7) is Ronnie. Should the legend of the game falter then Mark Selby, Judd Trump, Neil Robertson and Mark Allen will all be waiting for an opportunity to win the crown - or perhaps there will be a surprise like when Mark William's stormed the competition beating John Higgins in 2018? Maybe John himself is due a fifth title having lost three on the bounce from 2017-19?

Watch: BBC

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Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.