Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Very modern betting site from an old hand bookie, great range, odds and features
New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
New customers only. Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5). Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering req. vary by game. Withdrawal restrictions and Full T&C’s apply
Great British Sports Bookie, Top for Football Especially
T&Cs Apply, 18+
Valid for new UK customers who have registered from 27/08/2020. Deposit using code SNWEL100. Valid once per customer. Bonus expires after 90 days. 8x turnover at 1.6 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £50. Multiple bets on the same market do not qualify.
Have a laugh with Paddy, loads of regular promotions and a nice sign up offer
T&Cs Apply, 18+
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New customers, Min £5 bet on the SBK. Rewards valid for 7 days. Free bets must be placed at min odds of 1.5. Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply.
Massive Bookie From Poland
T&Cs Apply, 18+
New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days.
Proper Family Run Irish Bookie
T&Cs Apply, 18+
No Deposit £1 Free Bet Plus 50% Back of First Day Sportsbook Losses up to £25 Or a Guaranteed £5 Free Bet if your account is up. Enter code BET on registration. £1 no deposit bonus credited after verification. If your account has Sportsbook losses at the end of your first day's betting (23:59), get a refund of 50% first days losses as a Free Bet up to £25 (Minimum 3 bets required). If your account is up, you're guaranteed a £5 Free Bet provided you place at least 1 bet of £10 or greater at minimum odds evens or greater.

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

Betfair: Bet £5 Get £20 (£10 Sports/£10 Exchange)

betairBetfair are now part of the mega gambling group Flutter/Stars, that includes Paddy Power, Poker Stars and other big brands, however, they remain the jewel in the crown for the group and still one of the most unique betting sites you can sign up to. Why? Because they have the worlds biggest exchange, which is how they made their name way before they ran a typical fixed odds sportsbook.

Exchange betting is known to provide better odds generally than fixed-odds sports but many people don't use them because they don't understand them. Once you've used an exchange, however, you may find you never go back to conventional bookies again given you can often find better prices and you can back bets but also lay them, meaning you can act like your own bookie.

This new offer from Betfair gives you both a £10 free bet for the fixed-odds sportsbook as well as a £10 exchange free bet from just an initial £5 bet on the sportsbook. This gives an opportunity to try the exchange without needing to use your own funds to do and this is why we are featuring it as the offer of the month.

New customers only. Min £5 bet on the SBK. Rewards valid for 7 days. Free bets must be placed at min odds of 1.5. Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
12th September 2020 - 23rd May 2021

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2020-21, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

Michael Van Gerwen at Darts Premier League Match
Steve Welsh/PDC
Premier League Darts
New Revised Schedule 25th August - 22nd October 2020

In normal years the darts Premier League takes place from February to May every Thursday evening. This year due to the sport shutdown the PL was postponed after night 6 in Liverpool and will now resume on 25th August in Milton Keynes. This will see 5 consecutive nights of darts at the Marshall Arena followed by Glasgow (17/09), Manchester (24/09), Newcastle (01/10) and Sheffield (15/10) with the play-off and final on the 22nd October at the London O2 Arena. The world's best PDC players compete in the Unibet Premier League. There are two initial phases that result in a play-off night held to see who is crowned the winner. Michael Van Gerwen has won the previous four titles in a row.

The event was only conceived in 2005 and yet has already become one of the most high profile events on the darts calendar, second only perhaps to the World Championship.

Being held on a Thursday (usually), a quieter day for football, and on Sky, means this is a very big event for live betting for both punters and bookies. You can find some excellent linked free bets and price boosts, especially from the event sponsor Unibet.

Watch: Sky Sports

EFL Cup Rounds 2, 3 & 4
15th - 30th September

The 2021 EFL Cup gets underway a little later than usual due to the late end to the 2020 season. This means the 2nd (15th-16th), 3rd (22nd-23rd) and 4th (29th-30th) rounds will all be played over just two weeks. That doesn't however mean teams won't want to play seriously for the silverware that could come. Manchester City have won five of the last seven finals since 2014 and have come to own the competition of late. Then again this is a cup competition and anything can happen, this will be in City's mind too having been beaten in one of the biggest FA Cup shocks when Wigan overcame them in the 2012 final.

With Liverpool and Man City likely to dominate the Premier League again it gives added importance for the League Cup where it will be high on the list for teams like Chelsea, Arsenal, Spurs and Man United as a way to earn silverware to grow their teams. Equally upcoming teams like Everton and Wolves could get a lot out of a good EFL Cup run.

For 2021 the two-legged semi-finals have been scrapped to help reduce the number of matches in a shortened season. This now makes the entire competition a single leg knockout. The team drawn first will be at home, the only game held at a neutral venue is the final at Wembley on 28th February 2021.

Watch: Sky Sports

UEFA Nations League Group Stages
3rd September - 17th November 2020

The inaugural Nations League in 2018/19 proved to be certainly more interesting than your average friendly the tournament was designed to replace. England won their League A group in dramatic style against Croatia, who had beaten them only months earlier in the World Cup semi-finals in Russia. With 10 minutes to go in that game it was possible for England to be relegated, finish second or win the group and progress to the finals.

Other league A group winners, Portugal, Netherlands and Switzerland joined England in the first ever finals in June 2019, which saw hosts Portugal win the first ever trophy. Hardly as exciting or memorable as a World Cup or European Championship, but a damn sight more interesting than a normal June friendly.

The Nations League now returns from September to November 2020 where 6 rounds of group matches will take place to see who makes the second finals in June 2020 (hosts selected after group stages). It is not just a finals spot on offer either, just like in the previous edition the winners of lower leagues can compete for World Cup 2022 places.

Watch: BT Sport

French Open Rafa Nadal
François GOGLINS [CC BY-SA 4.0], via Wikimedia Commons
French Open Tennis
27th September - 11th October 2020

The French Open is the most unique of all the slams because it is contested on clay courts. Clay is the slowest of all tennis surfaces and this means it is harder to smash your way through your opponent with big serves and returns. Instead for players to win on clay they must play a slower tactical game and this is one of the major reasons the big names of the grass and hard courts don't always perform well in the French. Novak Djokovic, for example, has one French tile from 15 grand slams and Roger Federer one from 20 grand slam wins.

The king of clay is without doubt Rafa Nadal, the record French Open winner has almost the opposite statistic with 12 wins at Roland Garros out of 18 total slams. On top form it is very hard to see any other player coming close to stopping him winning his fourth consecutive title in 2020. Novak seems the most likely on the back of his win in the Aussie Open earlier this year if the Spaniard has an off-day.

The women's game by contrast is much more open. Since 2004 only 4 different players have won the men's title but by contrast 13 different players have won the women's singles. Only Serena Williams and Maria Sharapova have Justin Henin have won it more than once in the last 15 years. If you are therefore looking for a good market to bet on the women's title seems to be the one to go for.

Watch: ITV & Eurosport

British Champions Day at Ascot
British Champions Day
Ascot - 17th October 2020

The British Champions Day is a modern meeting having only began in 2011 but it has already become the biggest single day in the British flat horse racing season. The meeting was created to created to bring together a series of historic group races late in the season to create one of the richest and most watched days in racing.

Each group race represents the final of a British Champion Series division over different distances ranging from 6 furlongs to 2 miles. The races are worth a massive amount, the whole day has a prize fund of over £4.35 million with the riches race being the QEII Stakes carrying a pot of over £1 million.

The meting attracts the very best jockeys, trainers and horses at the peak of the their seasons. The day is worth a massive amount to the bookies and this means they love to compete with each other through offers, enhanced odds and free bets. It is generally best to wait until 48 hours before to find the very best deals.

  • 13:35 - Champions Sprint Stakes: sprint final (6 furlongs, group 1)
  • 14:10 - Long Distance Cup: long distance final (2 miles, group 2)
  • 14:45 - Champions Fillies & Mares Stakes: middle distance final for fillies % mares (1 miles 4 furlongs, group 1)
  • 15:20 - Queen Elizabeth II Stakes: mile-division final (1 mile, group 1)
  • 16:00 - Champion Stakes :middle distance final (1 miles 2 furlongs, group 1)
  • 16:40 - Balmoral Handicap: (1 mile, class 2)

Watch: ITV

Golf Race To Dubai
Golf Race To Dubai
DP World Tour: 19th-22nd November 2020 - Earth Course at Jumeirah

The Race to Dubai is the culmination of the European Golf Tour and offers a $5 million bonus fund to the top 5 season points earners. The top 70 players enter into the Turkish Airlines Open, the top 60 then progress to the Nedbank Golf Challenge with the final 50 contesting for the bonus prize in the DP World Tour Championship in Dubai.

Whoever finishes top in the points rankings will receive a cool $2 million, with the remaining $3 million between 2nd-5th. Players also earn points and prize money for each tournament, with a $7 million purse for the Turkish Open and $7.5 million for the Nedbank Challenge.

The DP World Tour itself has a prize pot of $8 million and for 2020 the winners share has been increased to $3 million. This makes the event the biggest prize on the European tour and was increased to encourage further player interest with players in the past snubbing the event if they have little chance of winning the race.

The Jumeirah Earth Course is on the longer side at over 7600 yards and is known for its stunning backdrop of the Dubai sky line, brilliant white sand bunkers and one of the most challenging 18th holes in golf. Being an end of season event there is always more interest from the bookies and therefore better odds and offers available than for other European tour events.

Watch: Sky Sports Golf

Prix de l’Arc de Triomphe
3rd & 4th October - Longchamps Racecourse, Paris

The Prix de l’Arc de Triomphe dates back to 1920; it is as much a part of classic flat racing as the Epsom Derby, Guineas, British Champions Day or the St Leger. It's not just about one race either, with 14 races over the two days, 11 of which are group races, including; the Prix du Cadran, Prix Marcel Boussac, Prix Jean-Luc Lagardere, Prix de l’Opera, Prix De l’Abbaye and Prix De La Foret, this is without doubt one of the biggest racing meetings on the flat racing calendar.

The group 1 Prix de l’Arc de Triomphe on Sunday 4th of course dominates the card. It is the richest European flat race with a total prize fund over €5,000,000 with just under €3,000,000 for the winner. It is run over 1 mile, 4 furlongs. A mainstay of the flat racing calendar, it is perhaps not as prestigious as it once was with subsequent modern events like British Champions Day still to come, but it is still one of the most loved and watched races in the world.

Being one of the final big group races of the flat season the bookies will have tons of offers and features for this meeting. It is also a good one for punters who at this point can have more certainty of the horses in form as they hit the peak of the season.

Watch: Racing TV

Newmarket Racevourse on a July summer evening
christopher_brown from Mildenhall, England [CC BY 2.0], via Wikimedia Commons
Dubai Future Champions Festival
9th & 10th October - Newmarket

Newmarket is best known for hosting the 1000 and 2000 Guineas in May, but being the home of the jockey club and one of the oldest and most prestigious flat horse racing courses in the UK it also holds a ton of other high profile meetings, one of which is the Future Champions Festival in October.

The two day meeting sees 14 races over Ladies Day (Friday) and Future Champions Day (Saturday), including 9 group races, a listed race and the much loved Cesarewitch heritage handicap on the final day. The feature races are (m - miles, f - furlongs):

  • Cornwallis Stakes - Group 3: 5f (Fri)
  • So Sharp Stakes - Group 3: 7f (Fri)
  • Challenge Stakes - Group 2: 7f (Fri)
  • Fillies’ Mile - Group 1: 1m (Fri)
  • Old Rowley Cup - Heritage Handicap: 1m, 4f (Fri)
  • Darley Pride Stakes - Group 2: 1 mile (Fri)
  • Zetland Stakes - Group 3: 1m, 2f (Sat)
  • Autumn Stakes - Group 2: 1m (Sat)
  • Dewhurst Stakes - Group 1: 7f (Sat)
  • Cesarewitch Stakes - Heritage Handicap: 2m, 2f (Sat)
  • Boadicea Stakes - Listed: 6f (Sat)
  • Darley Stakes - Group 3: 1m, 1f (Sat)

The feature races are broadcast live in ITV meaning you can claim many of the high value associated TV racing offers.

Watch: ITV

ICC T20 Cricket World Cup
18th October - 15th November 2020 - Australia

The ICC T20 Cricket World Cup will take place in Australia this year, the 7th incarnation of the elite limited 20 overs game. The competition takes place over the course of 4 weeks there will be 45 matches between the 16 teams involved.

The group stage sees two groups of 4 teams compete in a round-robin (3 matches each team) from the 18th-23rd October. The winners and runner up from each group then join the top 8 ranked teams that progress straight to the Super 12 stage. The Super 12 stage sees the 12 remaining teams split into two groups of 6 teams who again play 5 matches each in a round-robin. The top two teams in each Super 12 group progress to the semi-finals. The final will be held on the 15th November at Melbourne Cricket Ground.

Matches will take place around the country at 7 different grounds, ranging from Brisbane to Perth. It is the first time Australia has hosted the T20 World Cup, a tournament they are yet to win. West Indies are the current record holders with 2 previous wins (2012 & 2016) from the 6 world cups to date, Sri Lanka are historically the best performing team with the highest number of wins, they have won it once (2014) and been runners up twice (2009 & 2012).

Fans can only hope the 2020 World Cup lives up to the spectacular 2016 edition that England lost in dramatic style to the West Indies, who won with just two balls to spare.

Watch: Sky Sports Cricket

Michael Van Gerwen at Darts Premier League Match
Steve Welsh/PDC
Darts World Grand Prix
4th to 10th October 2020, Citywest Hotel, Dublin

The World Grand Prix is a PDC event particularly liked by fans due to the requirement that players must double both in and out of each leg. This generally means the event favours those good at doubling over the big 180 hitters, therefore, it is no surprise the event has been dominated by two of the best doublers in history, Phill Taylor (11 wins) and Michael van Gerwen (5 wins).

Established in 1998 it was first held in Kent in England before moving to Ireland in 1999, where it has stayed since. It has been held at the Citywest Hotel in Dublin since 2001. The format sees the 32 top PDC players compete in a straight knockout event with five rounds, round 1 (best of 3 sets), round 2 and the quarter-finals (best of 5 sets), semi-finals (best of 7 sets) and the final (best of 9 sets).

Held over just 6 days it is a captivating tournament that pays well for the players too, with the winner pocketing £100,000 of a total £450,000 prize pool. In terms of betting it is wise to head over to the Irsih bookies (e.g Paddy Power and Boylesports) to find the best deals and odds.

Watch: Sky Sports

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Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.