Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Very modern betting site from an old hand bookie, great range, odds and features
New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
New customers only. Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5). Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering req. vary by game. Withdrawal restrictions and Full T&C’s apply
Great British Sports Bookie, Top for Football Especially
T&Cs Apply, 18+
Valid for new UK customers who have registered from 31/03/2020. Deposit using code SNWEL125. Valid once per customer. Bonus expires after 60 days.6x turnover at 1.7 minimum odds before withdrawal.
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
Have a laugh with Paddy, loads of regular promotions and a nice sign up offer
T&Cs Apply, 18+
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New customers only, bet up to €/£20 on the Exchange and if your first bet loses, we’ll refund you €/£20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply.
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

Betfred: Bet £10 Get up to £40 Free Bets

betfredWith the return of the racing and major football Betfred have brought back one of their most popular welcome offers. The deal allows you to claim £30 in free bets when you sign up, using code BETFRED40a, deposit and bet £10+ in one transaction at a cumulative price of Evens (2.0) or greater. An additional £10 free bet is awarded if your qualifying bet loses.

On settlement of the qualifying wager (which must be before the end of the promotional period, 23:59 on 21st June) you will receive £30 in free bets within 10 hours. The £30 free token can be used on any pre-match or in-play markets with no minimum odds and will remain valid for 7 days from issue. There are no wagering requirements, any winnings are cash, but the token stake itself is not returned.

The additional £10 free if your first bet loses will be awarded alongside the £30 if this is the case. For more about Betfred read our full review.

Other important terms to note are; you cannot cash out your qualifying bet, E-Wallet & Prepaid Card restrictions apply, SMS validation may be required and game restrictions apply. - Please gamble responsibly

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Guineas at Newmarket
1000 & 2000 Guineas
4th-7th June 2020 - Newmarket

The flat horse racing season in the UK gets underway officially with the Lincoln Handicap in late March / early April each year. For many though the season doesn't really begin properly until the Guineas at Newmarket, the first two of the traditional five English classics.

Both races are held on the famous Rowley mile at Newmarket, the home of the jockey club and seen as the birth place of elite flat racing, having been hosting racing sine the 1600's. Predictably they are both one mile long with a prize purse over £520,000 with over £297,000 for the winner.

The 2000 Guineas is held first on the Saturday and is in fact older than the 1000 Guineas on the Sunday. The 2000 is open to three-year-old colts and fillies and for four of the last five years has been won by Aidan O'Brien trained horses, he is also the leading trainer with 10 wins since 1998.

The 1000 Guineas is an identical race held on the Sunday but only open to 3-year-old fillies. This race has also been dominated in recent years by O'Brien horses, winning in 2016, 2017 and 2018. He is also the leading trainer of modern times for this race with 5 wins since 2005. He is favourite to win the race again in 2020.

The Guineas is a perfect time to see how the best milers are running early in the season and also a good time to see all the new bookies offers for the flat season.

Watch: ITV

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
Resumes 17th June 2020

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. lately however the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2019-20, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second last year with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

German Bundesliga I & II
16th May - 27th June 2020

The Bundesliga is the first elite European league to resume matches with both first and second division matches behind closed doors on a weekly basis. The league starts again with match week 26, there are 9 remaining games to be played for most teams with the final games of the season projected to take place on the weekend of the 27th June.

Ordinarily German football would only attract attention from avid enthusiasts but considering the current situation it is likely football supporters from across the planet will want to watch and bet on the Bundesliga. Given the lack of business bookies have suffered over the last two months you can certainly expect to find value if you shop around, for both odds and offers.

German leagues already represent some of the most popular foreign leagues for UK bettors, thanks largely to the similar style of football that you don't get with top Italian and Spanish leagues.

Watch: Sky Sports

PDC Home Tour
Every Night From 17th April

The majority of sports simply cannot be played at the moment but darts is unique in the fact that technically players do not need to physically be together. As long as players have a board, an oche and a visual connection it is possible to have a match between two players in completely different places. Over the last few weeks a host of live streamed darts tournaments have cropped up where matches have been played at home. The PDC recognising this popularity has come up with its own event, aptly named the PDC Home Tour.

The tour is made up of PDC tour card holders who will each be given the opportunity to take part from their own houses. There will be six matches each night between four players who will play each other in a round-robin league format. Each match is the the best of 9 legs. The league phase will continue for 32 consecutive nights after which time the 32 winners will enter a knock-out stage to decide the winner.

The Home Tour will be live from Friday 17th April and will be broadcast on the PDC's own internet TV channel (it is free to sign up) from 19:30, it will also be streamed by several bookies.

Watch: PDC TV & Bookmaker Streaming

Belarus Premier League & Cup

The only significant football still happening at the moment comes from Belarus. What would normally be classed as minor fringe competitions from the eastern European country have been propelled into the spotlight with the majority of major football in other countries currently suspended.

This has caused both punters and bookies to take a massive interest in football from Belarus, which as a result has become the most bet on market in the last few weeks and as we know competition between bookies means better prices, lower margins and ultimately better betting value for customers.

The Belarus Premier League is the current highlight of European football with matches taking place each weekend as well as some weekdays. Many betting sites have bought the rights to stream these matches (although you may need to bet or deposit to do so). The league has become so popular that some brands are running offers specifically for it. Other events include the Belarus Cup, Belarus Premier League Women and the Belarus Reserve League.

Watch: Some Bookmaker Streams

Anthony Joshua v Kubrat Pulev - POSTPONED
20th June 2020 - Tottenham Stadium, London

It's been a long wait that has seemed like forever but finally AJ is back in the ring again since seeing off Andy Ruiz Jr at the second time of asking following his shock defeat in New York in June 2019. The man mountain has hoped he was on his way to fighting either Deontay Wilder or Tyson Fury this year in a potential heavyweight unification bout but that will now have to wait until Fury and Wilder have got through their second re-match. If a unification fight doesn't come about it will be a sporting travesty of our time.

Kubrat Pulev is the IBF mandatory fighter for Joshua, he had been due to fight the Bulgarian in Cardiff in 2017 before the former European champion had to pull out with a shoulder injury, which lead to the fight against Carlos Takem with just 12 days notice. 'The Cobra' as he is nicknamed has had just one loss in 29 fights that have included 14 wins by knockout.

The fight will be Anthony's first in the UK since he beat Povetkin in 2018 at Wembley and will be the first fight held at the new Tottenham Hostpur stadium. The odds suggest it will be a walkover for AJ, but then people thought that against Ruiz the first time. Which Joshua will we see is the question?

Being the biggest fight of 2020 since Fury v Wilder and with it taking place in London expect some explosive bookie odds and deals for this one.

Watch: Sky Box Office

royal carriage at Ascot
Royal Ascot
16th - 20th June 2020

The elite flat racing season has barely begun and with no major summer events to worry about this year the bookies are firmly focused on the racing. For the feature races, like the 19 group races at Ascot this year, this means punters can get some fantastic added value if you wait until a day before to place your bets.

Ascot is synonymous with high level racing having seen horses running there since the early 1700's. It is close enough to London to draw big crowds, and, of course, a lot of royalty, who can easily trot back to their local Windsor Castle afterwards. That is usually, as this year it will be behind closed doors and not even being Royal will get you in.

Racing begins on Tuesday 16th June and continues over 5 days ending Saturday 20th June. Over £6,500,000 will be paid in prize money, and probably the same amount spend on outfits for the spectators attending. With so little else going on there are some exceptional bookie odds and deals to be had if you shop around, especially for new customers who they want to try to get on board for the new season.

Watch: ITV

Epsom Derby & Oaks Stakes
4th July 2020 - Epsom Downs

The 2020 Derby and Oaks have been moved from their usual early June date to the first Saturday in July. With no where near as many other major events as usual to worry about the bookies are firmly focused on the racing. For the feature races like the Derby and Oaks classics this means punters can get some fantastic added value if you wait until a day before to place your bets.

This year there will be one single day of racing instead of the usual Ladies Day and Derby Day. This means the Oaks and Derby will be run on the same day on a shortened 7-race card. Some races have had to be sacrificed to cramp two days racing into one, the group 1 Coronation Cup is an example and will no longer take place.

Epsom is synonymous with high level racing having seen horses running there since the mid-1600s. It is close enough to London to draw big crowds, and a lot of royalty (on normal years!), but far enough away to be set among the rolling green hills of the south downs.

Both the Oak and the Derby are held over just over one and a half miles and are two of the five British classics. The winner can expect to take home in the region of £900,000 from a purse worth over £1.6M, for winning either race. These two races are part of an entire two day festival too, that includes other elite racing, such as the group 1 Coronation Cup also held on the Friday.

Watch: ITV

Michael Van Gerwen at Darts Match
Steve Welsh/PDC
PDC World Cup of Darts
18th - 21st June 2019 - Hamburg, Germany

The World Cup of Darts will be held in Hamburg's Barclaycard Arena in June and will see 32 nations compete to be crowned this years champions. The Netherlands are favourties, largely driven by the fact they have the worlds best player, Michel Van Gerwen. Last year however the Dutch lost to Ireland in the semi-finals with Scotland's Gary Anderson and Peter Wright taking the tite.

All home nations are represented; England, Scotland, Wales and Northern Ireland, representing the second to fifth favourites after the dutch. The top 8 teams are seeded, the first round takes place over the first two days, and is the best of nine-legs doubles. Round two takes place on Saturday and consists of two best of seven singles legs per team and if scores are tied a best of seven doubles leg is played.

Quarter and semi-finals have the same format and are played on the Sunday, before the final. The final also has the same structure but this time three points are needed to win the title, if no team has 3 points following the two singles and doubles leg then the singles are played in reverse to find the champion. The winners will take home £70,000 of a £350,000 prize pool.

Watch: Sky Sports

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About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.