Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Very modern betting site from an old hand bookie, great range, odds and features
New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
New customers only. Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5). Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering req. vary by game. Withdrawal restrictions and Full T&C’s apply
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New customers, Min £5 bet on the SBK. Rewards valid for 7 days. Free bets must be placed at min odds of 1.5. Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply.
Have a laugh with Paddy, loads of regular promotions and a nice sign up offer
T&Cs Apply, 18+
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply
Massive Bookie From Poland
T&Cs Apply, 18+
New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days.
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

Betfair: Bet £5 Get £20 (£10 Sports/£10 Exchange)

betairBetfair are now part of the mega gambling group Flutter/Stars, that includes Paddy Power, Poker Stars and other big brands, however, they remain the jewel in the crown for the group and still one of the most unique betting sites you can sign up to. Why? Because they have the worlds biggest exchange, which is how they made their name way before they ran a typical fixed odds sportsbook.

Exchange betting is known to provide better odds generally than fixed-odds sports but many people don't use them because they don't understand them. Once you've used an exchange, however, you may find you never go back to conventional bookies again given you can often find better prices and you can back bets but also lay them, meaning you can act like your own bookie.

This new offer from Betfair gives you both a £10 free bet for the fixed-odds sportsbook as well as a £10 exchange free bet from just an initial £5 bet on the sportsbook. This gives an opportunity to try the exchange without needing to use your own funds to do and this is why we are featuring it as the offer of the month.

New customers only. Min £5 bet on the SBK. Rewards valid for 7 days. Free bets must be placed at min odds of 1.5. Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
12th September 2020 - 23rd May 2021

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2020-21, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

Michael Van Gerwen at Darts Premier League Match
Steve Welsh/PDC
Premier League Darts
New Revised Schedule 25th August - 22nd October 2020

In normal years the darts Premier League takes place from February to May every Thursday evening. This year due to the sport shutdown the PL was postponed after night 6 in Liverpool and will now resume on 25th August in Milton Keynes. This will see 5 consecutive nights of darts at the Marshall Arena followed by Glasgow (17/09), Manchester (24/09), Newcastle (01/10) and Sheffield (15/10) with the play-off and final on the 22nd October at the London O2 Arena. The world's best PDC players compete in the Unibet Premier League. There are two initial phases that result in a play-off night held to see who is crowned the winner. Michael Van Gerwen has won the previous four titles in a row.

The event was only conceived in 2005 and yet has already become one of the most high profile events on the darts calendar, second only perhaps to the World Championship.

Being held on a Thursday (usually), a quieter day for football, and on Sky, means this is a very big event for live betting for both punters and bookies. You can find some excellent linked free bets and price boosts, especially from the event sponsor Unibet.

Watch: Sky Sports

snooker world championship
Chris Downer / Sheffield: World Snooker trophy outside the Crucible Theatre, via Wikimedia Commons
Snooker World Championship
31st July to 16th August 2020 - Crucible Theatre Sheffield

The old ones are the best and despite the proliferation of snooker globally the World Championship, at the famous Crucible Theatre, will always remain the pinnacle of the sport.

The format of the event hasn't changed much in 50 years, no bad thing - if it ain't broke don't fix it. The world top 16 ranked players are joined by 16 qualifiers who play in five knock-out rounds over two weeks from Easter weekend to the the final on May bank holiday weekend. This is a straight knockout event ranging from the best of 19 frames in round one to best of 35 in the final. This is about serious competitive matches between top players, none of this league or group stage BS that has permeated so many other sports.

Ronnie O'Sullivan is a threat as always, but even he failed at the first hurdle last year to an amateur qualifier. The only person that is likely to stop Ronnie winning a sixth title (one away from Hendry's record 7) is Ronnie. Should the legend of the game falter then Mark Selby, Judd Trump, Neil Robertson and Mark Allen will all be waiting for an opportunity to win the crown - or perhaps there will be a surprise like when Mark William's stormed the competition beating John Higgins in 2018? Maybe John himself is due a fifth title having lost three on the bounce from 2017-19?

Watch: BBC

Tour De France
Vzach [Public domain], via Wikimedia Commons
Tour De France
29th August - 20th September 2020

The annual multi-stage cycling race takes place over 21 days in France (mainly) and will cover a distance of 2090 miles (3565 kilometers). Twenty-two teams will ride over the twenty-one stages starting on the 29th August and finishing in Paris at the Champs-Élysées on the 20th September.

2020 will be the 107th edition of the race, which will begin in Nice, only the second time that the city has hosted the start of the tour out of its 36 times of use. This means the race will start with a 106 mile hilly stage followed the next day by a 118 mile mountain stage.

Team Sky, who won six tours in seven years between 2012 and 2019, are now known as Team Ineos, following Sky's decision to end their sponsorship. The team was bought by Britain's richest man, Jim Ratcliffe, and won the tour at the first attempt in 2019. The fact the team won was no surprise but the winner, Egan Bernal (first Colombian winner) perhaps was, as Welshman Geraint Thomas failed to produce his 2018 winning form and Chris Froome was out injured.

The team have retained the three favourite pre-event riders for 2020. Chris Froome, who won the tour three times between 2015 and 2017, along with 2018 winner Geraint Thomas and last years winner Egan Bernal.

Watch: ITV

Golf FedEx Cup
PGA_Tour's_FedEx_Cup.jpg: Steve Burnsderivative work: Bluedogtn [CC BY 2.0], via Wikimedia Commons
Golf FedEx Cup - PGA Tour Championship
Until 7th September 2020

With all the majors no complete for the year it is time to see who will win the race to be crowned the PGA tour champion and winning the 2020 FedEx Cup. The player with the most points after the final event on the 30th August will become the champion.

The players in the top 125 positions in the points rankings will take part in a series of three play-off events starting with The Northern Trust in New Jersey from 20th August. The top 70 ranked players after this event will then take part in the BMW Championship in Illinois starting 27th August. Finally the remaining 30 top ranked players go through to the Tour Championship in Georgia from 4th September.

The winner will receive a $15 prize, in addition to individual prizes from each event, plus an exception for the need to qualify for the PGA tour for 5 years.

Watch: Sky Sports Golf

Tork Racevourse on an August summer day
David Hebb / York Racecourse, via Wikimedia Commons
Ebor Festival: York Racecourse
19th, 20th, 21st & 22nd August 2020

When we think about elite summer flat racing it is easy to jump straight from Royal Ascot and Goodwood to the St Leger at Doncaster in September. Sandwiched in the middle, however, is the Ebor Festival, held at one of the most beautiful and iconic northern England racecourses in the historic city of York.

Ebor is an abbreviation of the Latin Eboracum, the early Roman name for York. The festival was established all the way back in 1843 with the Ebor Handicap, now a heritage handicap it has been run almost every year since. It takes place on the final day over 1 mile, 5 furlongs and 188 yards and carries an impressive prize fund, one of the biggest in the world for a handicap, of over £500,000.

This is a four day event however and is not just about the Ebor Handicap. There are 24 other races at the meeting, nearly half of which are group races, made up of 3 group one races, 4 group two and three group 3. Alongside these are a further 14 handicap, heritage handicap, listed and conditions races between 5 furlongs and 1 mile 6 furlongs, that will give plenty of spectacle to racegoers and viewers alike.

With the flat season well underway and the horses entering into the peak season condition this meeting is very much loved by punters and the betting companies, and is often used to try to attract summer racing bettors - and that means good prices and decent offers are available.

Watch: ITV

Popular Pages

betting sites

Betting Sites

Find the best bookmaker for you by offers, features and more.

free bets

Free Bets

The top free bet offers and welcome bonuses from UK betting sites

acca inurance

Acca Insurance

Get your money back if one or more legs let you down with Acca Insurance.


Online Bingo

Recommendations and Offers for playing Online Bingo in the UK.


Online Casinos

We have a whole section dedicated to the best casinos & how to play.


Loyalty Free Bets

Bookie deals for existing customers, free bets, loyalty points and more.


Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.