Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
100% matched deposit bonus up to £100. £10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1/2 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply.
Very modern betting site from an old hand bookie, great range, odds and features
T&Cs Apply, 18+
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
Owner of the tote, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Professional bookie, remarkable interface with an attractive introductory offer.
T&Cs Apply, 18+
Register and make your first deposit (card or PayPal) within one week. Wager the depsoit once at 2/5 (1.4) min odds to release a matched free bet up to £30. Token active for 7 days with cash winnings, stake not returned. Offer for UK and Ireland new customers, 18+, full terms apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UKresidents only. T&Cs Apply.
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New customers only, bet up to €/£20 on the Exchange and if your first bet loses, we’ll refund you €/£20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply.

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

Unibet: Bet £10 on Football Get 4 x £10 Free Bets + £10 Casino

unibetUnibet have a very big welcome offer running for new customers (18+) who sign up and opt-in, deposit and bet £10+ on any football market with odds of evens (2.0) or greater. If placing an accumulator each leg must be evens+. This offer is only available until 28th October 2019.

On settlement of the qualifying wager you will receive £40 in free bets split into 4 x £10 tokens. Each free token can be used on any football markets with odds also of evens of above and they remain valid for 7 days from issue. There are no wagering requirements, any winnings are cash, but the token stake itself is not returned. Free bets can be applied from your bet slip.

Other important terms to note are; you cannot cash out your qualifying bet, you cannot place the qualifying bet on enhanced odds, profit boosts or special boosted odds, or it will not qualify.

In addition to the £40 for sports you will also receive a £10 casino bonus on the next working day following your qualifying deposit, this needs to be wagered 35x within 7 days to withdraw, some games carry a lower weighting or are excluded, check Unibet full terms for details. For more about Unibet read our full review.

Geographic restrictions apply; - Please gamble responsibly

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
Until 19th May 2020

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. lately however the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2019-20, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second last year with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

Group Stages 17th September to 11th December

It's the pinnacle of European club football and the competition every fan wants to win and this year with no less than four English teams in the competition and this means even more attention than before. Liverpool are of course the record English side in the competition and were finalists in 2018 and 2019 and winners last year, making them reigning European Champions. This year however it seems Liverpool may want the Premier League more, whilst at the same time league champions Man City would give anything for a European Cup in their expanding trophy cabinet.

UEFA know how to stretch an event out with the group phase extending over 6 match weeks from the 17th September to the 11th December, them following the winter break the last 16 now takes place over 8 days and 4 match weeks. This is good news for punters however as it means the bookies spread their feature offers over more weeks making more fixtures applicable to high value odds boost and promotion deals. With English clubs this year being favourite to win it the bookies will be putting in more effort than normal.

Watch: BT Sport

EFL Cup Fourth Round
29th & 20th October 2019

The 2019-20 EFL Cup fourth round gets underway as the competition begins to reach it business end and teams start to play seriously for the silverware that could come. There are 16 teams and 8 fixtures to be played at this stage, 9 Premier League teams and 5 lower division clubs remain at this stage. The featured matches of the round are:

  • Aston Villa v Wolves
  • Chelsea v Man Utd
  • Liverpool v Arsenal
  • Crawley Town v Colchester

Despite only 5 non-PL clubs being left in the competition four of those have been drawn against each other, including the League Two Crawley Town who knocked out Stoke last round and League One Oxford United, who battered West Ham 4-0 in round 3. This means we are guaranteed two lower league teams in the quarter-finals whatever happens.

This stage of the competition with 8 matches over two days is perfect for accas and so expect decent deals and boosts from the bookies. You can also see the best long terms acca insurance, bonus an free bets promotions in our betting offes section.

With Liverpool and Man City so dominant in the league and cups last year the EFL Cup has added importance for many teams this year as it might be the only silverware a lot of clubs can get their hands on.

Watch: Sky Sports

Europa League Trophy
MacMoreno at Italian Wikipedia [CC BY-SA 4.0], via Wikimedia Commons
UEFA Europa League
Group Stages 19th September to 12th December

The Europa League may be the second string European club competition but in recent years its profile has certainly increased, thanks in large part to the winners now being awarded a Champions League place to next years competition.

Then again UEFA, in usual form, seem to do everything they can to undo this hard won respect by ignoring the clubs and fans by basing the 2019 Europa League Final in Baku in Azerbaijan. That meant both Chelsea and Arsenal fans needed to travel around 3000 miles to watch the final and in the process UEFA awarded just 6000 tickets to each final team, obviously acknowledging the event is almost impossible to reach for British fans and blatantly showing the whole thing is a corporate nonsense.

Nevertheless the final this year is in Poland, which will be more achievable, and with a Champions League place on offer for the eventual winners there are plenty of teams that would love to win it. The best time to bet is around 48 hours before the match up to kick-off, this is the time to find the most competitive odds and offers. With the Champions League always played the days prior to EL match you will also find plenty of linked offers, e.g. bet on the EL get a free bet for the CL, etc.

Watch: BT Sport

rugby union world cup webb ellis trophy
Carrington & Co, London (trophy, based on the cup and cover by Paul de Lamerie) Roman.b (derivative work) [Public domain], via Wikimedia Commons
Rugby Union World Cup
20th September - 2nd November 2019 - Japan

The 2019 Rugby World Cup will be hosted by Japan, it is only the 9th tournament and the first to be held in Asia. This years competition consists of 20 teams that will play 48 matches over the 6 weeks period. Teams are divided into four pools of five team, A-D (see below), and play each other in a round robin, followed by the knockout stages starting at the quarter-final stage.

  • Pool A: Ireland, Scotland, Japan, Russia, Samoa
  • Pool B: New Zealand, South Africa, Italy, Namibia, Canada
  • Pool C: England, France, Argentina, US, Tonga
  • Pool D: Australia, Wales, Georgia, Figi, Uruguay
  • QFs: 19th & 20th October
  • SFs: 26th & 27th October
  • Final: 2nd November

Japan 2019 is expected to be one of the most competitive world cups yet, with 6 or 7 nations that could easily reach sufficient form to win it. Saying that any team at their very best will still struggle to stop the All Blacks winning a fourth title.

Being the biggest even in world rugby expect some serious bookie competition with excellent outright odds and offers if you wait until a day or two before the event starts.


Breeders' Cup
Lisa Andres from Riverside, USA [CC BY 2.0], via Wikimedia Commons
Breeders' Cup
1st & 2nd November - Santa Anita, California

The Breeders Cup was established in 1982, not very old in British horse racing terms but in typical American style it has smashed its way to the top of the worlds best meetings by offering staggering amounts of prize money. This year the fund is expected to exceed $30 million, which beats any UK meeting by a country mile.

Despite the name the Breeders' Cup is a series of races over two days. It moves around each year but for 2019 it will be held at Santa Anita Park in California. The races are held on both turf and dirt tracks and range from 5 furlongs to 1 1/2 miles. There are 14 races, five on Friday and 9 on Saturday; 12 of which have grade 1 status. The biggest and final race (around 9:45pm UK time on Saturday) is the 1 mile 2 furlong Breeders' Cup Classic on dirt, which has a prize pot of $6 million alone.

The biggest turf race precedes the Classic, the Breeders' Cup Longines Distaff, a one and a half mile run with $4 million prize fund. Even the lower races that would often be counted as filler at other events offer at least $1 million.

Obviously given the lavish amount of cash to be won the Breeders' Cup attracts a lot of interest around the world and UK bookies like to get in on this and will have their best prices and promos around 24-48 hours before the main races. One of the best sites for international racing is RaceBets

Watch: NBC

The two Ballon d'Ors (1957 and 1959) and Super Ballon d'Or (1989) won by Alfredo Di Stéfano
"The two Ballon d'Ors (1957 and 1959) and Super Ballon d'Or (1989) won by Alfredo Di Stéfano - TheTank [CC BY-SA 4.0], via Wikimedia Commons
Ballon d'Or
Paris (Theatre du Chatelet) - 2nd December 2019

The Ballon d'Or, or Golden Ball in English, has been awarded since 1956 and is given by France Football to the player voted by football journalists from around the world as the best. Although the award has been linked to FIFA in the past it now stands separate to the less cared about 'Best FIFA Men's Award' (formerly the FIFA World Player of the Year) - although the winners are almost always the same.

In 2019 the awards will be held on Wednesday 2nd December at the Theatre du Chatelet. Christiano Ronaldo and Lionel Messi have won the award a record five times each and remain on the list this year. Of the 10 players to win the award more than once Kevin Kegan is the only Englishman to win the award more than once, with George Best, Michael Owen and Bobby Charlton (winner of first ever Ballon d'Or) the only other home grown winners.

The winner for 2019 is unlikely to be home grown but there is a great chance it might be won by a Premier League player for the first time since Michael Owen won in 2001 playing for Liverpool. It is another Liverpool player, Virgil Van Dyck, that is the big favourite after a stunning season at the back for the European Champions. He would become the first defender to win the award since Fabio Cannavaro won the award in 2006.

Golf Race To Dubai
Golf Race To Dubai
DP World Tour: 21st-24th November 2019 - Earth Course at Jumeirah

The Race to Dubai is the culmination of the European Golf Tour and offers a $5 million bonus fund to the top 5 season points earners. The top 70 players enter into the Turkish Airlines Open, the top 60 then progress to the Nedbank Golf Challenge with the final 50 contesting for the bonus prize in the DP World Tour Championship in Dubai.

Whoever finishes top in the points rankings will receive a cool $2 million, with the remaining $3 million between 2nd-5th. Players also earn points and prize money for each tournament, with a $7 million purse for the Turkish Open and $7.5 million for the Nedbank Challenge.

The DP World Tour itself has a prize pot of $8 million and for 2019 the winners share has been increased to $3 million. This makes the event the biggest prize on the European tour and was increased to encourage further player interest with players in the past snubbing the event if they have little chance of winning the race.

The Jumeirah Earth Course is on the longer side at over 7600 yards and is known for its stunning backdrop of the Dubai sky line, brilliant white sand bunkers and one of the most challenging 18th holes in golf. Being an end of season event there is always more interest from the bookies and therefore better odds and offers available than for other European tour events.

Watch: Sky Sports Golf

UEFA European Championships Trophy
Until 19th November 2019

Euro 2020 will have no fixed host and will instead be a pan-European competition across 12 countries with the semi-finals and final due to be held at Wembly in July 2020.

The fact there is no host means an additional qualifying berth is now available, with all 24 teams in the final competition needing to earn their place.

Qualifying takes place over ten match days between March 21st and 19th November 2019 and sees 55 teams split into 10 groups (5 teams in Groups A-E, 6 teams Groups F-J). The top two teams in wach group qualify directly for the tournament, this makes up 20 places. The remaining 4 teams will not come from the Euro qualifying groups but will be decided with play-offs featuring the top 16 teams from the UEFA National League that have not already qualified. Play offs will be held in late March 2020.

For detailed event information see out European Championships page.

Watch: Sky Sports & ITV

NFL Trophy With MVP List
Cpl Jody Lee Smith [Public domain], via Wikimedia Commons
NFL 2019-2020 Season
Regular Season & Play-Offs

The regular season sees 256 games played by 32 teams over 17 weeks starting on 5th September and running until the 29th December. This makes 16 games with one week being a bye. Each team will play the three teams within their division twice (6 games) and then all four teams in one other division from each conference (8 games). The remaining two games are played against teams that finished in the same league position in other divisions within the conference.

Following the regular season the play-offs will begin starting 4th January 2020 with the wild card play-off round, this is followed by the Divisional Round games on 11th & 12th January. The winners of these games progress to the Conference Championships on the 19th January with the Pro Bowl scheduled for the 26th January and Super Bowl 54 on the 2nd February at the Hard Rock Stadium in Miami.

Watch: Sky Sports

ATP Finals
10th - 17th November 2019: London O2 Arena

Since finding its home at the London O2 the ATP Finals has become one of the must watch tennis events of the year, coming close to the slams in terms of viewing figures and betting interest.

The event for the top eight men's singles and men's doubles players of the season is contested in two groups of four in a round-robin format, with the top two players in each group progressing to the ATP Final on the 17th November. With over $8.5M in prize money available it is more than just pride on offer for the winning player, who could pocket up to €2.75M if they win the tournament undefeated. Even a single round-robin match win is worth a staggering $200,000 to the victor.

Roger Federer holds the record with 6 titles to his name, although Djokovic is not far behind with 5 and will be favourite again this year. It hasn't always gone his way though as he was runner-up last year to debutante German winner Alexander Zverev. Rafa Nadal will also have his eye on the title having never won it, twice finishing as runner-up, time is running out for the Spaniard to add the title to his many accolades.

Watch: Sky Sports

Tennis Davis Cup Finals
18th - 24th November 2019: Caja Mágica, Madrid, Spain

The Davis Cup is one of the longest running tennis competitions in the world, established in 1900. Like the Ryder Cup in golf it is also the only major example where tennis players, who spend most of their lives fighting individual battles, play as a team for their respective nations.

Despite its age and prestige the Davis Cup experienced difficult times in recent decades, spread across a whole season it was common for leading players to shun the event in favour of their individual pursuits. This has been compounded by the new ATP World Cup that will begin in 2020 adding further competition. Therefore, for 2019, the Davis Cup finals have been re-formatted so that they are played in just one week at the end of the season. It is hoped this will drive greater interest from fans, players and punters alike.

This years event will be held at Caja Mágica in Madrid, in English this means 'Magic Box' and organisers will hope it really is a magic box that will engage fans in the competition again. Spain being at home are favourites, closely followed by France and Croatia. Djokovic has said he will play this year boosting Serbia's chances too. There will be two singles and one doubles match each day of the event.

Watch: Eurosport

Melbourne Cup in 1883
State Library of Victoria [Public domain], via Wikimedia Commons
Melbourne Cup
5th November - Flemington Racecourse, Melbourne, Australia

Established in 1861 the Melbourne Cup is without doubt one of the biggest, and richest, flat races in the world. Held at Flemington racecourse in Melbourne the 3200 metre race (just under 2 miles) for 3 year olds and over has the biggest prize fund of any 2-mile race in the world, worth an astonishing $8,000,000 (Australian dollars) with the winner taking home $4,400,000.

The group 1 race is truly international and was won last year by Cross Counter, the first time a British trainer has won the famous race. The field is restricted to 24 horses, with prizes available for the first 12 to finish.

The Melbourne cup itself is due to go off at 3pm Melbourne time, which is 4am UK time. The big race is however just one of 10 races on the card, many of which are big group or listed races, all with prize funds over $120,000.

UK bookies don't usually do a lot for foreign racing as we have enough elite racing on these shores already, the Melbourne Cup is however an exception and you can expect some tasty deals, enhanced odds and specials if you wait until the day before to bet.

Watch: Sky Sports Racing

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About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.