Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
New Customers only - £10 minimum deposit using promo code "FOOTBALL" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply
Very modern betting site from an old hand bookie, great range, odds and features
New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
Owner of the tote, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Professional bookie, remarkable interface with an attractive introductory offer.
T&Cs Apply, 18+
Register and make your first deposit (card or PayPal) within one week. Wager the depsoit once at 2/5 (1.4) min odds to release a matched free bet up to £30. Token active for 7 days with cash winnings, stake not returned. Offer for UK and Ireland new customers, 18+, full terms apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UKresidents only. T&Cs Apply.
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New customers only, bet up to €/£20 on the Exchange and if your first bet loses, we’ll refund you €/£20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply.

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

Ladbrokes: Bet £5 Get £20 (4 x £5 Free Bet Tokens)

ladbrokes b5g20The ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form Ladbrokes are truly outstanding value therefore. For just a £5 deposit and bet, at 1/2 (1.50) odds or higher, on any sports markets you like, you will get a no less than four £5 Sports Free Bets.

All you need to do is sign up entering the promotional code 20FREE, and place your bet within 14 days of opening the account. If placing an accumulator bet bear in mind each individual selection must have odds of 1/2+. The £20 in sports free bets will be awarded immediately on bet placement.  All four £5 tokens are valid for four days, have no min or max odds, free bet stake is not returned but all winnings are cash. This offer is not valid for Skrill, PayPal Paysafe or Neteller deposits.

You can use your free bets on pretty much any sports markets except for the Tote and the exchange. The bookmakers, Britain's oldest surviving, is a powerhouse of modern betting and with quite literally hundreds of thousands of markets available you should be able to find four wagers to place with your free tokens.  For more about the Ladbrokes site and features see our full review.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
Until 19th May 2020

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. lately however the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2019-20, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second last year with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

EFL Cup Quarter-Finals
17th & 18th December 2019

The 2019-20 EFL Cup quarter-finals get underway as the competition begins to reach its business end and teams start to play seriously for the silverware that could come. There are 8 teams and 4 fixtures to be played at this stage, 6 Premier League teams and 2 lower division clubs remain at this stage. The matches of the round are:

  • Aston Villa v Wolves
  • Oxford v Man City
  • Everton v Leicester City
  • Man Utd v Colchester
  • Aston Villa v Liverpool

Two non-PL clubs are left in the competition, League Two Colchester Town who knocked out Crawley last round and League One Oxford United, who beat Sunderland on penalties and also battered West Ham 4-0 in round 3. They both have tough ties against the two Manchester clubs.

This stage of the competition with 4 matches over two days is perfect for accas and so expect decent deals and boosts from the bookies.

With Liverpool and Man City so dominant in the league and cups last year the EFL Cup has added importance for many teams this year as it might be the only silverware a lot of clubs can get their hands on.

Watch: Sky Sports

FIFA club world cup champions Corinthians 2012
Tomofumi Kitano [CC BY 2.0], via Wikimedia Commons
FIFA Club World Cup
Qatar: 11th - 21st December 2019

The 16th FIFA Club World Cup takes place in Qatar for the first time in December. Seven teams will compete for the title of world club champions, consisting of the 6 winners of the six confederation continental tournaments and the champions of the host nation.

The first round begin on the 11th December followed by the second round on the 14th. Liverpool as European Champions enter, along with the Copa Libertadores winners, at the semi-final stage. This takes place on the 17/18th December with the final on the 21st, the Saturday before Christmas.

The tournament has not been well loved over the years, seen mainly as another FIFA money spinner, which let's face it it is. On the other hand it is one of the only ways top teams from different confederations can play each other and while teams may not appreciate taking a break from a busy schedule and travelling to play, for the fans it is a nice trophy and title to have. They can also win a cool $5 million if they win (and $2 million guaranteed), for playing just two matches.

With Liverpool in the 2019 version there is sure to be more betting activity than usual, which means if you wait until a couple of day prior to the semi-finals to wager you will likely find good retention promotions and enhanced odds.

NFL Trophy With MVP List
Cpl Jody Lee Smith [Public domain], via Wikimedia Commons
NFL 2019-2020 Season
Regular Season & Play-Offs

The regular season sees 256 games played by 32 teams over 17 weeks starting on 5th September and running until the 29th December. This makes 16 games with one week being a bye. Each team will play the three teams within their division twice (6 games) and then all four teams in one other division from each conference (8 games). The remaining two games are played against teams that finished in the same league position in other divisions within the conference.

Following the regular season the play-offs will begin starting 4th January 2020 with the wild card play-off round, this is followed by the Divisional Round games on 11th & 12th January. The winners of these games progress to the Conference Championships on the 19th January with the Pro Bowl scheduled for the 26th January and Super Bowl 54 on the 2nd February at the Hard Rock Stadium in Miami.

Watch: Sky Sports

Winter Festival Featuring King George VI Chase
26th & 27th December 2019

Held on Boxing Day and the 27th December each year the Winter Festival has a magic about it that no other jump race meeting can match. This is partly because of the famous 3 mile Grade 1 race named after King George VI in 1937 but also coming the day after Christmas it has a jovial festive atmosphere not seen at other meetings.

The King George VI is the obvious highlight, carrying a purse of £250,000, it sets a marker for the best horses we are likely to see at Cheltenham in March. It has been won by all the legends, such as Kauto Star no less than 5 times and Desert Orchid 4 times. It is however just one of three grade 1 races on Boxing Day that also includes the 3 mile Kauto Star Chase and the 2 mile Christmas Hurdle.

Most people don't realise this is a two day meeting either with a further 6 races to enjoy on the 27th, including the Grade 2 Wayward Lad Novice's Chase and the Desert Orchid Chase (both 2 miles).

Watch: ITV

Chepstow Racecourse Host Of Welsh Grand National
Louise Rea at Chepstow Racecourse [CC BY-SA 3.0], via Wikimedia Commons
Welsh Grand National
27th December 2019 - Chepstow Racecourse

Professional racing punters are not keen races like the Welsh Grand National, they prefer higher grade smaller field races with more certain outcomes for obvious reasons. For the casual racing fan however it is the opposite, there is nothing more exciting to watch than a long big field handicap race on a cold day, this is one reason the Aintree Grand National is the biggest race in the world, as normal people want to watch.

The Welsh version doesn't quite have the appeal of its English cousin but it is still a great race and coming at a festive time there is more time for people to enjoy racing during the holiday season. The National itself is run over 3 miles, 5 furlongs and 110 yards, it is a Grade 3 handicap with a prize pool around £85,000. There are 22 fences to be jumped and the event is open to 4 year olds and over. Many horses that have won this in the past have gone on to perform well in the Cheltenham Gold Cup in March.

The Welsh National isn't the only race of the day either, it is joined by another 6 races on the card, including the Grade 1 Finale Juvenile Handicap over 2 miles and 11 yards.

Watch: ITV

PDC World Darts Championship
12th December 2019 - 1st January 2020

The PDC World Darts Championship is without doubt the single biggest event in darts, it runs each year at the famous Ally Pally (Alexandra Palace) in London from the second week in December and finishing on 1st January 2020. From personal experience there is no better way to get over the New Years Day hangover than a best of 13 set darts final.

No less than 96 players take part, made up of the 32 best PDC players in the order or merit along with 32 qualifiers from the Pro Tour and 32 international qualifiers. There are 95 matches total taking place in a knock-out format over 7 rounds. The tournament is set based, each set being the best of 5 games. Best of 3 sets first round, best of 5 second, best of 7 third and fourth, best of 9 QF's, best of 11 SF's and best of 13 in the final.

Phil Taylor dominated the event since its inception in 1994 following the PDC split from the BDO, with 14 titles to his name. The Power is however now retired and it is Michael Van Gerwen with 3 titles, and last years winner, who is the new man to beat. With a prize purse of £2,500,000 and £500,000 to the winner it is one of the biggest things a darts player can hope to win.

Watch: Sky Sports

BBC Sports Personality Of The Year Trophy
Parrot of Doom [Public domain], via Wikimedia Commons
BBC Sports Personality Of The Year
Aberdeen - 15th December 2019

The BBC Sports Personality Of The Year awards have been running since 1954 when Peter Dimmock first hosted it. Since then the awards have taken place every year and have become a firm favourite of the British public.

For 2019 the awards will take place in Aberdeen for the first time. There are actually nine awards up for grabs in addition to the big one; the lifetime achievement, team of the year, world sports star of the year, Helen Rollason award, coach of the year, young sports personality of the year, greatest sporting moment and unsung hero awards.

Only Andy Murray has won the accolade three times, with three others winning it twice (Henry Cooper, Nigel Mansell and Damon Hill). Athletics dominates in history, with the sports stars from the discipline winning 18 times previously, F1 is a distant second with 7, tennis with 6, football, boxing and cycling with 5 and cricket with 4 winners.

Ben Stokes is clear favourite for the 2019 award following his World Cup and Ashes heroics this year. Owen Farrell, Dina Asher-Smith and Katerina Johnson-Thopmson are all in the running too.

Watch: BBC1

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About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.