Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

The offers below are for new customers only, 18+, T&C's apply, please gamble responsibly.
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
100% matched deposit bonus up to £100. £10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1/2 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply.
Very modern betting site from an old hand bookie, great range, odds and features
T&Cs Apply, 18+
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
Owner of the tote, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
Available for UK (including Northern Ireland) new customers. Deposit (except eWallets) and stake £10+ at odds of evens + (single or cumulative) on your first bet. Get a £30 free bet within 48 hours of bet settlement. Free tokens are valid for 7 days from issue. Spins must be used on minimum 5 game rounds, restrictions apply, 30 spins maximum, expire after 7 days. Full T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Professional bookie, remarkable interface with an attractive introductory offer.
T&Cs Apply, 18+
Register and make your first deposit (card or PayPal) within one week. Wager the depsoit once at 2/5 (1.4) min odds to release a matched free bet up to £30. Token active for 7 days with cash winnings, stake not returned. Offer for UK and Ireland new customers, 18+, full terms apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers Only. Deposit via credit/debit card and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types @ odds 2.0+ & a £20 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographic restrictions apply; T&C’s Apply, 18+ | | Please gamble responsibly
One of Europe's biggest bookmakers, lots of features huge markets & live streaming
T&Cs Apply, 18+
New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UKresidents only. T&Cs Apply.
Friendly, transparent, Player Points, weekly Free Bet Club + a nice bonus
Claim a £10 free bet by opting in on registration, depositing and betting £10 at 4/5+ odds within 14 days. £10 free bet within 24 hours. New UK customers can also get a 100% casino bonus equal to the first deposit amount up to £25 (£10 minimum, 35x wagering requirement). Also get 20 free spins for registering (30x rollover on winnings, max payout £100, use in 7 days). Full terms apply.

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). BeGambleAware

BetVictor: Bet £5 Get £40 (2 x £10 Free Bet + £20 Casino Bonus)

betvictorThe ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form BetVictor are truly outstanding value therefore. For just a £10 deposit and bet, at Evens (2.00) odds or higher, on any sports markets you like, you will get a no less than two £10 Sports Free Bets and a £20 casino bonus.

All you need to do is sign up and place your bet within 7 days of opening the account. The £20 in sports free bets will be awarded as follows;

  • £10 Free Bet – Any Sport Single Bet (odds Evens or greater)
  • £10 Free Bet – Any Sport Acca (3+ selections, odds Evens or greater)

Both £10 tokens are awarded on qualifying bet placement, valid for seven days, free bet stake is not returned but all winnings are cash. You will not be able to cash out your qualifying stake.

You will also receive a £20 casino bonus on qualifying deposit, this needs to be wagered 40x within 7 days to withdraw, some games carry a lower weighting or are excluded, check BetVictor full terms for details. For more about BetVictor read our full review.

This offer is not valid for Skrill, Paysafe or Neteller deposits. Geographic restrictions apply; - Please gamble responsibly

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
Until 19th May 2020

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. lately however the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2019-20, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second last year with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

tennis us open arthur ashe stadium
US Open Tennis
26th August - 8th September 2019 - Flushing Meadows, New York

The final grand slam of the year takes place across 22 courts at the USTA National Tennis Center in Flushing Meadows, Queens, New York. The event was founded in 1881 and a originally played on grass courts until moving to the National Tennis Center in 1978 when it switched to hard courts. In fact, between 1975 and 1978 it was played on clay too, making it the only Open to have been held on all three surfaces. The USTA Billie Jean King National Tennis Center, being typically American, boast the largest tennis court in the world, the Arthur Ashe Stadium (pictured), holding just shy of 24,000 people.

For 2019 the field for both the men's and women's is more wide open than ever, with four or five men that could easily win it, including three time winners Djokovic and Nadal and five time winner Roger Feeder. On the women's side it is even more diverse since six time winner Serena Williams has struggled to regain her grand slam form since giving birth. She is still favourite but with 13 or 14 players all prices under 20/1 this tells you how hard it is to predict.

Amazon have the rights to broadcast the US Open in the UK until 2022, although if you have a funded account you can stream all games live with Bet365.

Watch: Amazon Prime Video

Golf FedEx Cup
PGA_Tour's_FedEx_Cup.jpg: Steve Burnsderivative work: Bluedogtn [CC BY 2.0], via Wikimedia Commons
Golf FedEx Cup - PGA Tour Championship
Until 25th August 2019

With all the majors no complete for the year it is time to see who will win the race to be crowned the PGA tour champion and winning the 2019 FedEx Cup. The player with the most points after the final event on the 25th August will become the champion.

The players in the top 125 positions in the points rankings will take part in a series of three play-off events starting with The Northern Trust in New Jersey from 8th August. The top 70 ranked players after this event will then take part in the BMW Championship in Illinois starting 15th August. Finally the remaining 30 top ranked players go through to the Tour Championship in Georgia from 22nd August.

Brooks Koepka, Matt Kuchar an Rory McIlroy go into the play-offs in the best positions. The winner will receive a $15 prize, in addition to individual prizes from each event, plus an exception for the need to qualify for the PGA tour for 5 years.

Watch: Sky Sports Golf

The Ashes - England v Australia
1st August to 16th September 2019 - England

The Ashes will take place in England this year, the 71st incarnation of the biggest international series in the test game. The opening match will see England take on Australia at Edgbaston (Birmingham) from 1-5 August, followed by Lord's (London) 14-18 August, Headingley (Leeds) 22-26 August, Old Trafford (Manchester) 4-8 September and finally The Oval (London) 12-16 September.

The five-day test game often gets knocked for not being exiting any more in comparison to 50 over ODI's and twenty-20 cricket, however I'm not sure many Australian's or English would agree with you, as all would take an Ashes series win above any other accolade in the game.

Controversy has dominated in recent years with Ben Stokes missing the last series due to police investigation for assault, and on the Aussie side the likes of Smith and Warner are fresh from the ball tampering scandal from last year. This will only add to the exciting and tense atmosphere around the contest, that should further heighten expectation. Rarely before have England and Australia been top sides at the same time and so close in ability - this series promises to be the best since 2005.

Watch: Sky Sports Cricket

Tork Racevourse on an August summer day
David Hebb / York Racecourse, via Wikimedia Commons
Ebor Festival: York Racecourse
21st, 22nd, 23rd & 24th August 2019

When we think about elite summer flat racing it is easy to jump straight from Royal Ascot and Goodwood to the St Leger at Doncaster in September. Sandwiched in the middle, however, is the Ebor Festival, held at one of the most beautiful and iconic northern England racecourses in the historic city of York.

Ebor is an abbreviation of the Latin Eboracum, the early Roman name for York. The festival was established all the way back in 1843 with the Ebor Handicap, now a heritage handicap it has been run almost every year since. It takes place on the final day over 1 mile, 5 furlongs and 188 yards and carries an impressive prize fund, one of the biggest in the world for a handicap, of over £500,000.

This is a four day event however and is not just about the Ebor Handicap. There are 24 other races at the meeting, nearly half of which are group races, made up of 3 group one races, 4 group two and three group 3. Alongside these are a further 14 handicap, heritage handicap, listed and conditions races between 5 furlongs and 1 mile 6 furlongs, that will give plenty of spectacle to racegoers and viewers alike.

With the flat season well underway and the horses entering into the peak season condition this meeting is very much loved by punters and the betting companies, and is often used to try to attract summer racing bettors - and that means good prices and decent offers are available.

Watch: ITV

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Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Golf Guide
Tennis guide
Rugby Guide

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

PayPal Betting Sites
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Online Bookmakers That Accept Cash

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.