10Bet Review

10Bet have one of the largest online sportsbooks going and one of the biggest welcome offers to go with it. 150 football leagues covered with extensive live betting service, streaming of several sports and a very decent mobile app. Excellent stats and results service and top quality loyalty rewards existing customers 10Bet are definitely a good addition to any betting portfolio simply based on the markets offered. 

10Bet are one of the best betting sites going for rewarding loyalty with regular monthly bonuses, excellent value all-sport accumulator offers and a multitude of regular free bet and insurance promotions.  The site also offers a full stock of casino and live casino games too. Punching well above their weight the brand have an excellent range of features that competes with only the biggest sites, such as cash out (+partial), bet editing, pulse bets and more.

  • Betting Site for Proper Punters - This is no bit-part brand, they have everything the big boys have and often more
  • Live betting & streaming with excellent stats and results & 150+ Football Leagues
  • Monthly reload bonuses, excellent loyalty rewards & free bets
Welcome Offer: £100 Bonus (100%)
New customers referred by selected affiliates only; Min. deposit £15; Bonus amount is 100% of deposit (up to £100); 6x deposit and bonus turnover (min. odds 1/1 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover – see full terms; Withdrawal before turnover results in bonus cancellation.
New customers only T&Cs Apply, 18+ BeGambleAware.org

Quick Links

About 10Bet

10bet logo

I would forgive you if you have no idea who 10Bet are, however I imagine you may be surprised if I told you they have been around since 2003, have one of the largest sportsbooks going, offer their services in 90 countries and are based in London, for their UK operation at least.

10Bet are famous for the size of their book, claiming to offer 15,000 unique events every week, high payout limits (at least £100k on a single event) and exclusive bet types. You can bet on over 150 different football leagues and tons of other markets. If you want an online bookie where you can be pretty much guarantee they will have your sports bet then you will be at home with 10Bet.  This is a bookie for proper punters.

There is not much of a story to tell about 10Bet, even the 'about us' section of the website is ambiguous. However many people now want a faceless bookie especially in the world of online betting and this is what you get with 10Bet. Both 10Bet, and sister company Real Deal Bet, are licensed under Blue Star Planet Ltd and the whole operation is owned by Comfortlink N.V. based in Curacao.

Interface and Appearance

home 10 bet

The 10Bet site is powered by SBTech and that makes it very colourful and appealing whilst maintaining functionality. The background is made up of shades of blue, text is displayed in white against a grey background in the body and red in the headers. Top events and a sports A-Z list is available on the left, quick bets and promotions on the right, the centre is reserved for the top promotions and live betting panels.

The mobile app is equally as soothing in blue, kept fairly simple with easily navigable icons for sports, clear menu options and quick access to live betting.  You can’t but be impressed at the number of events offered by 10Bet, the problem is they have fallen into the same old trap in trying to display everything to you at once. This makes the pages a little overcrowded, text too small and frankly leaves your eyes hurting after a while.

All would be good then if they didn’t pack every page to the rafters with markets. On the home page as I write this there are 82 live events displayed not including other betting highlights. If you click through to football on the A-Z list you are shown a further 80 league options and at the end of the day there is no easy way to display that many options on one page without subsections.

The result is you need to spend some time getting used to the site before you can find things quickly.

Once you have spent some time on the site you do start to get used to the markets and if all you are concerned about in the end is the availability of the bet then you will be fine with 10Bet. Top marks on the book and markets 10Bet but aesthetics, interface and usability need work.  The mobile app does a better job at collapsing the information and is a more user friendly experience.

10Bet have a licence to operate a casino and live casino in the UK. The casino and sports packages are kept very separate and the nice thing about this is you do not have tons of casino and games options further crowding the already busy site.  If you want to play in the casino then don't worry 10Bet are not novices, they have lots of casino experience and have been running their European casino operation for a long while.


The cat is already out of the bag. When it comes to sports markets 10Bet are simply fantastic. With a reported 75,000+ events on the site at any one time to bet on, 150 world football leagues to choose from and around 30 other sports markets you would be hard pressed to find a better book.

10Bet offer markets on every football league I’ve ever heard of, they also offer markets on: American football, Australian rules football, badminton, baseball, basketball, beach soccer, boxing & wrestling (inc UFC/MMA), Gaelic football, chess, cricket, cycling, darts, e-sports, futsal, golf, greyhound racing, handball, hockey, horse racing, ice hockey, motor racing (F1, Moto GP, World Rally, motorbikes, Nascar and others), netball, poker, pool, rugby (union and league), snooker, speedway, surfing, tennis, trotting, water polo, winter sports and volleyball (and beach volleyball).

10bet markets

If you want to bet on non-sport specials, novelty bets, politics and alike then you will find all of the major markets with 10Bet, although it is hardly their speciality. This is a sportsbook primarily and so if you want to bet on Simon Cowell’s next hair cut then go elsewhere.  10Bet do however have a great virtuals package and cover eSports in far more depth than most other online bookmakers.

It is worth mentioning here that relative to the size of the bookmaker 10Bet have an amazing range of markets, comparable with Bet365 and sometimes with an even larger depth of market. Particularly when it comes to football.


betting odds10Bet are good in general for odds but a real selling point is how early they will publish odds ahead of events. This can sometimes allow you to jump the gun on others in the industry and get your bets on before odds start coming in. The depth of market offered by 10Bet also means this is one of the only places you can get odds on some betting lines.

There are enhanced odds promotions available with 10Bet but these tend to be minimal compared to some other bookies. Enhanced odds are offered particularly on football and on big events. In general for regular daily enhanced odds offers you will be better off somewhere else, such as Sky Bet.

10Bet offer odds in fraction, decimal and American formats all of which are easily changed at the top of the screen. If for some reason 10Bet don’t have the betting line you want you can always request odds from them directly.

Minimum / Maximum Bets and Payouts

limitsIt is not just high rollers who encounter maximum payout limits. Even placing a small wager on single lines or multiple bets with high odds could bring you close to maximum payout limits. Don’t let your once in a lifetime win be tainted because you didn’t read the terms. Online bookies have vastly different payout limits so always check in advance.

Minimum and maximum betting rules are relatively easy to find with 10Bet compared to some. The minimum bet is £0.10 and the maximum bet is determined by the maximum payout. The maximum payout at 10Bet is actually not that high, but compared to other UK online bookies but at least the terms are very clear. You can win £100k in any one day, this is cumulative across all bets completed in that 24 hour period.

Live Betting and Streaming

live 10 bet

Live In Play Betting

Whatever you think about the interface you have to give 10Bet credit for the size of their live betting feature. 10Bet offer virtually every market they can in live betting, including all those relatively unknown football leagues. I have never actually been on the site and seen less than 30+ live events at any one time. At busy times, like a Saturday afternoon this can swell to hundreds and hundreds of markets, which is both a blessing and a hindrance. At least the text and odds font is much larger in the in play section otherwise it would be unusable.

Live betting is easily reached from the top bar on the main site and mobile, markets are displayed by both sport and time. Several views are available, overview, event view, Asian view and live schedule, you can also favourite events so they appear at the top of the screen. When you click on event you can see the huge depth of market available. Basic stats and text commentary are available in the event view however 10Bet also provide a live scores, results and stats service in a pop up window. This is a really nice feature to complement the live betting and has a great level of detail. Particularly useful for betting on those obscure football leagues you may know very little about.

Mobile in play is easier to use and quicker to load than the main desktop site. Markets are collapsed down in a more digestible way and it is much easier to flick between events. Unfortunately none of those great results and stats services are offered on mobile. The consequence of this is you end up doing your live betting on your phone while you look at the results and stats service on your main computer – not a very sensible system but it works.

Based on size alone 10Bet in play is awesome. Size however isn’t everything and if you do your in play betting on your home computer you may quickly get frustrated with 10Bet. The simple number of markets can make your head go fuzzy at times.

10Bet also have unique features for live betting that nobody else have.  One of these is Pulse Bet, the feature lets you bet on in play markets to happen in a certain time fram (such as a goal in the next minute), however the closer the bet gets to the end time the higher the odds you get.  So if your bet goes to the wire you get a bigger payback.

Live Streaming

Fora  long time 10Bet lagged behind the top bookies like Bet365, they had the range and depth but didn't offer streaming.  Fortunately as of mid-2017 10Bet now offer live streaming on the desktop site and mobile for horse racing (bet £1+ on race) and football (including a lot of football you can't get elsewhere), tennis, basketball, ice hockey, and more.

Combined with the massive live betting section live streaming at 10Bet is an asset, this puts 10Bet in a league that only the very biggest online betting sites can begin to match.

Mobile Betting

mobile 10 betAesthetically the mobile app is an improvement on the main desktop site. The top sliding menu bar gives you quick access to major sports, A-Z lists and promos and displayed with large icons it is really easy to see. The main page shows events live now, upcoming and highlights. The app is bathed in shades of blue, and although smaller than I would like odds are clear in black font on a white background. The app is rated highly on both Apple and android (over 4/5 stars).

Fortunately 10Bet do a much better job of collapsing down markets on mobile although you still end up doing a lot of scrolling. You can access all the markets you can access online and the bet search box on the main screen comes in handy with 10Bet. Through the mobile app you can manage your account and settings and on the whole you are likely to prefer betting using the 10Bet app.

The fact that 10Bet now offer a casino service in the UK is not a problem as they have a separate sections for casino and gaming within the app.  This means the sports mobile section isn’t crowded with games and casino features. 10Bet live betting and streaming is fully available on mobile too.

Cash Out

Cash Out and Partial Cash Out are now fully up and running with 10Bet on both desktop and mobile. Cash Out is huge fun. Using Cash Out you can settle your bet prior to the completion of an event for a fixed sum, mitigating your risk of losing. As a consequence your winnings will always be lower than if you had allowed the bet to run to completion so this gives an excellent tactical dimension to betting.

10Bet did not rush their Cash Out feature like some other bookies did.  This means the system is much better than some others, many bookies have rolled out their Cash Out service too quickly leaving the systems full of bugs. Considering the size and scope of 10Bet and their live betting specifically Cash Out is an awesome addition to the the betting site.

Gaming and Casino

10bet casino

10Bet have long provided a casino in Europe and for those that like to pop across for a spin or table game then you will be pleased to know that since 2016 10Bet now provide games, a casino and live casino for UK punters.  The existing casino operation has been re-purposed for the UK and this means the whole system is completely functional and fully debugged from the outset. 

Both the casino and live casino are great to use.  Both have great depth, as you would expect from looking at their sports book.  To be honest its hard to find a major casino game or slot that they don't provide.  Should you wish you can sign up to the casino first and claim an initial welcome bonus (see earlier).

Social Media

10Bet have a social media presence but in keeping with the elusive nature of the rest of the business it is fairly light and limited.

The Facebook page is rarely updated but does have the odd bit of news and new offers. Twitter is better, updates tend to come daily in fits and starts and usually pushing offers and services rather than actually interfacing with users.

If you want to feel a social connection with your bookie go to somewhere like Paddy Power.


Sportsbook, sportsbook, sportsbook. Without the huge number of markets that 10Bet offer they wouldn’t be much of an online bookmaker at all.

Other aspects of 10Bet are average but at the end of the day these guys provide events, markets and odds that very few other online bookmakers can compete with. For this reason alone it is worth having them in your betting portfolio. Also if you like to get loyalty rewards for regular betting this is a good place to be.

As I have mentioned the sports stats, results and live scores service available on the main size are brilliant. I actually use it even when placing bets with other bookies because it is so good.

Payment Options Deposit/Withdrawal

Method Min Deposit Min Withdrawal Fees Withdrawal Time
Debit Card £5 £10 0% 3-5 Days
Credit Card £5 £10 0% 3-5 Days
PayPal £5 £10 0% 3-5 Days
Skrill £5 £5 0% 1-2 Days
Neteller £10 £10 0% 1-2 Days
PaySafeCard £5 N/A 0% N/A
Bank Wire £20 £25 BACS Free 5-7 Days
ecoPayz £20 £10 0% 1-2 days

10Bet have an average number of deposit and withdrawal options, everything the average punter would need, limits are good and clear too.  You can bet in 15 currencies but only Euros (EUR) and British Pounds (GBP) from the UK site. The site is available in several languages but is geographically linked, so in the UK you will be stuck the English site whatever.

For details on how each specific payment mechanism works see our payment options section.

How to place a bet

Open an account with 10Bet, select the currency you would like to use (note you will be required to stick to this currency), deposit into your digital wallet and you are ready to bet.

Make your selections and click ‘place bets’. You can use the same account to bet on mobile however no telephone betting service is offered and as an online only offering there is no option to use cash in store. With 10Bet you can’t even use cash voucher systems such as Paysafecard or pre-paid cards.


cash onlineDeposit limits are variable by currency and deposit method, all methods are free at the 10Bet end. The minimum deposit for normal card payments, PayPal Skrill and Paysafecard is just £5. The minimum by cheque or bank transfer is £20.

Maximum deposit is generally £50,000, but this is a transactional limit, you can make more than one deposit.  If you are depositing more than £50k it is best to contact them in advance to tell them to make sure it all goes through smoothly.

Beware initial deposit bonus is not available for money deposited by Skrill or Neteller.



You can withdraw using all the same methods you can use to deposit, withdrawals are free but you may incur costs from your bank for wire transfers, any fees are clearly stated. Withdrawals to your bank card will take 3-5 days due to normal procedures.  Money can clear in a matter of hours when withdrawn into digital wallet such as Skrill and Neteller, although they do state that this can take 1-2 days to process.

Minimum withdrawal amounts are good at just £5 for Skrill, £10 for debit/credit cards, PayPal, ecoPayz and Neteller and £25 for bank transfer .

Customer Service

customer service10Bet provide a customer service 24 hours a day 7 days a week through live chat, Freephone, email, post and fax. There is also a contact form on the site. Staff are friendly and knowledgeable, unless you ask them questions about 10Bet itself where they are very secretive!

The help sections for FAQ’s, betting rules, bet types and T&Cs are clear and easy to find.

See the contact details section below for ways to get in touch

Responsible Gambling

responsibleThey may be an elusive bookie but even 10Bet as UK gambling licence holders are required to adhere to UK gambling commission guidelines including promoting responsible gambling. These guidelines are enforceable by law and licences can be revoked for failure to comply. For independent advice there are many services available including Gam Care (http://www.gamcare.org.uk/).

10Bet provide the following tools and services to help you gamble safely and responsibly. It should be noted that this the bare minimum they could do by law and other bookmakers offer a much more comprehensive set of tools of features.

  • Deposit Limits – daily, weekly and monthly
  • Self exclusion – 6 months to 5 years or permanently
  • Time Out - 24hours to 6 weeks
  • Full customer history to keep track of your betting habits
  • Parental control measures

Licence Information

licencing colourUK Licence ref/No: 43173

10Bet hold a full UK gambling licence under parent company Blue Star Planet, issued by the gambling commission this means they are a safe bookmaker to bet with.

All Details attaining to permitted activities, guidelines, restricted territories and licence numbers are available on the 10Bet home page or in the terms and conditions.

10Bet have held a licence for many years now and take their responsibilities very seriously.  This is one of the safest places to bet.

Contact Details

  • Name: 10Bet
  • URL: www.10bet.co.uk
  • Registered Company Name: Blue Star Planet Ltd
  • Parent Company: Comfortlink N.V
  • Customer Services: 0800 0470 965 (UK)
  • E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Customer services address: 10Bet Limited, 1 Ballards Lane, London, UK, N3 1LQ.
  • Phone betting: Not accepted
  • Text betting: Not accepted
  • Twitter: @10Bet
  • Registered Company address: Blue Star Planet Limited, The Hub - Suite W301, Triq Sant' Andrija, San Gwann, SGN 1612, Malta
T&Cs Apply to Welcome Offer, New Customers Only (18+). Begambleaware.org.