A lot of online bookies say they are doing something different without really backing it up, but no one could accuse Kwiff of talking the talk but not walking the walk. It's not just the weird name either.
This is a betting app first and a website second, if at all, and it has been designed for punters wanting to wager on popular markets easily and quickly. However, they have also come up with an ingenious way to make each wager doubly exciting: by getting ‘kwiffed’.
This is not a bookie that tries to be all things to all people, they offer popular markets on top sports and don’t concern themselves trying to score points by offering niche betting categories or tons of features.
Their odds may not always be head turning, but they provide value to punters in plenty of other ways.
- Kwiffing – Get potentially hugely boosted odds on any bet you make.
- Simple Platform – No more trawling through options that don’t interest you.
- Designed for Mobile – App users come first at Kwiff.
You Got Kwiffed
The dictionary definition of ‘kwiffing’, or the act of being ‘kwiffed’, states that… Ok, there is no dictionary definition. Kwiff made it up.
But it is a real thing, and it can happen at any time.
This is the key ingredient that makes Kwiff so different from every other bookmaker out there.
Getting Kwiffed is basically like being given an odds boost after the fact; so not only has your bet just won, but Kwiff will pay out at higher odds than the ones you took.
The thing is though, it’s all run on an algorithm so you have no way of knowing if it will happen, when it will happen, or how much your odds will be boosted by.
If you are thinking it happebs when you have spent a certain amount, or built up a certain amount of loyalty points or something like that you would be wrong. It's truly random.
This adds an extra layer of interest to every bet that you make with Kwiff, and it isn’t a once in a blue moon deal either, it happens more often than you might expect so it always feels like a real possibility.
We’re not just talking about the possibility of an extra few quid here. Odds of 2/1 might get kwiffed to 20/1, or 2,000/1, it totally depends so as an innovation it’s extremely exciting.
Markets to Bet On
Kwiff have taken some flack for this aspect of their business in the past, but you have to remember what they are trying to do as a company.
Many huge firms offer every sport and market known to man, not to mention scores of different products; Kwiff is not one of them.
It’s true that their sports list, currently numbering just 12 options, is tiny when compared with the likes of Ladbrokes or William Hill, but this isn’t a failure on Kwiff’s part, it is their strategy.
Kwiff cover all of the major sports betting markets and nothing more. They are a betting site for the typical bettor not the niche punter. They provide the most popular markets and make them easier to access and more fun to bet on too, thanks to the possibility of getting kwiffed.
So you are looking at football, horse racing, tennis, cricket, MMA, boxing, rugby, basketball, snooker, ice hockey, and darts. That’s your lot. And for many of you reading this, it will be more than sufficient. When was the last time you bet on futsal or skiing anyway? Thought so.
Within those key markets though, the betting lines are more comparable with the industry titans. Again, they don’t tend to offer bets that hardly anyone would ever use, but the bigger the fixture the more betting lines there will be within it.
Market depth from sports to sport is really good too, so if they cover a sport they cover it well. For example the National Leagues North and South are both available within football, horse races from the UK, Ireland, South Africa and France can be wagered on, and basketball leagues from all over Europe and America are available too.
Are the Odds Good?
This is another area where Kwiff have been given a bit of abuse, because historically their odds were below average in value to account for all the kwiffing.
They do still operate highish margins but it has got better as time has gone on, still, you probably wouldn’t want them as your only bookmaker with certain markets, as you would find better value if you shopped around.
For example football bettors are looking at margins of between 12% and 16% on average, with a site wide average of 12%. Anything under 10% is generally considered decent by most bettors, although this varies from sport to sport, so you can see that Kwiff are still charging higher margins than most.
They do run other promotions alongside kwiffing though, plus a loyalty scheme, and cash out can be supercharged too so there is value here it’s just not always in the original odds.
Odds are displayed in decimal as standard but they can be changed to fractional odds using your account preferences.
Maximum Bet and Payout
You’re looking at a maximum win of £50,000 per day from any bet or combination of bets in any market at Kwiff.
This means that anyone betting large amounts needs to be very careful or to go and bet somewhere else. If you win more than £50,000 in a single day Kwiff are entitled to withhold anything over that amount as per their terms and conditions.
All bookmakers do this, but they all have different limits based on how big they are a business. The really big names have maximum wins of over £1 million, so you can see how big the difference is here.
That said, most people aren’t betting enough for this to be a problem, so once again it all ties in with Kwiff’s strategy and target market – the recreational bettor.
The minimum bet is just 10p at this bookie, but the maximum bet is not stated. Just keep the above in mind and make sure your potential returns don’t exceed the cap.
The default stake is set a £1.00 but you can change this in your preferences if, for example, you always place £5.00 wagers and don’t want to enter it manually every time.
Deposits and Withdrawing Winnings
At a tiny £5, Kwiff shows promise early on by allowing customers to control exactly how much they deposit at any one time. The industry standard is twice that, and it may seem trivial to some readers but there are a lot of people out there who enjoy gambling but don’t have much spare cash. To them, this lower limit is very important.
However, you had better be happy to use your bank card or PayPal because this is the only way to bank with Kwiff.
For such a forward thinking, contemporary brand this is a bit odd and doesn’t really match the image they are putting out there, so hopefully pay by phone and other ewallets etc. will be made available soon.
The banking process is quick though, with the possibility of automatic verification cropping up a fair amount, and withdrawals aren’t held up for days and cannot be reversed.
Your money is relatively safe in the account since Kwiff have a medium deposit protection level, so it’s a good start but plenty of room for improvement here.
Using the Kwiff App on Mobile
This is what Kwiff is all about and where they have focussed all of their energy.
The mobile site and app is intuitive, responsive, well designed, and ergonomic in the hand. Everything a good app should be. It’s really fun to use too.
Each time you make a bet there is a 3 second count down before you see if you get kwiffed or not, and if it happens there is an entertaining little graphic along with sound effects that is all very satisfying.
There is the occasional issue with speed it has to be said, you might experience the odd sticky moment where you end up hitting a button twice while the app has a little think, but it’s rare.
Practically speaking, the bottom menu bar is your ‘main’ menu, allowing quick movement between the sportsbook, casino, betslip, and cash out feature. It’s simple and works perfectly.
The betslip is also where promotional notifications tend to show up, such as trending bets and personalised offers. You can set the app up to allow push notifications too if you want, but this is optional.
The limited number of categories keep things simple here, with all options available from a scrolling menu above the markets themselves which makes browsing very easy indeed. When you open a fixture though the menu disappears, and the back button is so small that it’s easy to miss. A minor gripe but one that can and should be quickly fixed.
Account management and support are ready when you need them but take up very little space, so you end up with a very simple app surrounding the markets and odds with navigational options, which in turn make using the site pretty dreamy all in all.
Kwiff on Desktop
This is a betting site designed for mobile use, and the desktop site reflects this. It looks and behaves like an app, and although this doesn’t cause any issues in the sportsbook the casino site is a bit clunky on desktop.
There is some wasted screen space due to the way the main menu is set up, as well as a small section pushing games, but the centre of the screen is all about the betting, with your bet slip etc showing up on the right.
There is a lot of clicking backwards and forwards once you select a sports category (as there would be on an app) but the site is so quick that it honestly doesn’t feel like a problem. Plus, with the full list of available sports stuck in place at the top of the page you can jump between them no problem.
In terms of appearance it’s a good looking site that feels spacious, bright and has energy. The washed out colours make a nice change from what most other brands seem to be doing, and the use of shading keeps things dynamic and interesting to look at. If that makes this feel like a review of some A level art work then try spending hours betting on a flat boring looking site – it makes a big difference.
Their small list of sports actually works to their benefit in terms of navigation and ease of use, as there are simply fewer options to include and fewer ways for a punter to get lost.
Considering that Kwiff has been designed for fast betting on major markets, the in play game visualisation tool is surprisingly detailed.
It’s actually a lot better than some of those used by the really big brands.
There’s no live streaming or anything like that, and if you want to bet on the horses there’s no way of following the race at all once it starts – the market simply disappears.
However, for tennis, football and the rest, the match graphic has a lot of statistical and realtime information on display, from timelines, head to heads, graphs, and more.
All markets and odds live underneath the visualisation tool, which can be minimised if you want it out of the way, and each market is displayed as a drop down so that the options and odds only appear if you are actually interested in the market.
This saves a lot of scrolling and makes the list of betting options much easier to scan too, particularly on the bigger games which can have a very large number of in play betting lines to choose from.
Kwiff have done a great job here, giving punters a lot of extra bang for their buck without compromising on the simplicity the rest of their product is built on.
A fully packaged online casino complete with live casino accompanies the sportsbook, boasting a great mix of top slots from renowned developers, as well as a larger than average selection of table games like blackjack and roulette.
It doesn’t mess around with extras like bingo but your average bettor who likes to dip into the occasional casino game once in a while will be spoilt for choice.
Kwiff to the Rescue
It’s no real surprise to see that Kwiff don’t support customer service over the phone. As a tech focussed, contemporary style betting app I wouldn’t have expected it. Still, for some people it might be a deal breaker.
If that sounds like you then you probably aren’t Kwiff’s target market, but for everyone else support is available via live chat or email. There is easy access to both on site, and the live chat feature is actually multi-functional.
It serves as a searchable FAQ as well as a chat bot type thing, before getting through to a live agent. However, this isn’t one of those support services that makes you run the gauntlet of useless automated answers before finally putting you through to a real person, you can bypass this yourself which is such a great touch.
For anyone used to sprawling full page FAQs it might feel a bit lite on info, but actually, everything you would want to know is contained there, it’s just displayed differently. What’s more, because it is contained within the chat box, it doesn’t interfere with what you are doing either – on desktop anyway.
Live support is available 24 hours a day.
Who Should Bet With Kwiff?
If you are the sort of person that doesn’t like change, a traditionalist, then you probably won’t like Kwiff. You might find it a bit gimmicky.
However, if you embrace innovation in the gambling industry and like to try new things then you should definitely get involved.
Making a bet with Kwiff has a double layer of excitement, because not only are you invested in your bet, but there is always the chance you might get ‘Kwiffed’, which is the cherry on the cake.
Recreational bettors, especially those who enjoy live betting, would be best served here. If you take your betting as seriously as a pro or stake large amounts then you might want to go elsewhere to capitalise on the best odds, but for fun wagers there’s nowhere better.
And obviously, mobile punters will get the best experience rather than those who prefer using a desktop.
Kwiff are a relatively new brand having only entered the industry in 2015/16, so there isn’t a great deal of history to speak of.
What is interesting about them is that while the brand is owned and operated by Kwiff Ltd, based in Malta, Kwiff Ltd is a wholly owned subsidiary of a company called Eaton Gate Gaming Ltd. These companies were all set up at the same time and Anders Strom of Unibet fame was one of the original directors.
The story here isn’t entirely clear, but it shows that Kwiff was created with some pretty influential people at the helm.
In 2017 they launched an oddball ad campaign all about how it feels to be kwiffed, which made absolutely no sense but certainly caught people’s attention. The ASA included, who had to have several words with them about their marketing content.
It’s been plain sailing since then though, and the brand has been consistently improving their product, such as by integrating Racing Post content to their horse racing, and adding greyhound racing in 2021.
Contacting the Company
- Name: Kwiff
- UK License ref/No: 44448
- Registered Company Name: Eaton Gate Gaming Ltd
- URL: www.kwiff.com
- Customer Services No: No phone support; live chat on site
- Twitter: @KwiffOfficial
- UK address: Eaton Gate Gaming Ltd, 100 The Aircraft Factory, Cambridge Grove, London, W6 0LE
- Malta address: Kwiff Limited, 32 Sovereign Building, Zaghfran Road, Attard ATD9012, Malta.