Unibet Review

Unibet are a much biggest bookmaker than you might think and are in fact one of Europe's biggest betting sites. Founded back in 1997 the operator boasts over 15 million customers in 100 countries. This bookie has everything a punter will need from average to professional with tons of markets, live streaming, in play betting, mobile apps and some great offers to try out.

With a more continental focus you will also find plenty of markets and features available here that you won't find with the average UK only focused bookie. Unibet are also one of the top bookies for great odds and prices on top lines. If you've tried out a lot of UK bookies or are fed up with the same old features then it is certainly worth trying these guys out.

  • Best Alternative To The Big 5
  • Great continentally focused offers with live streaming of over 40000 events
  • Huge range of markets, lines and features & a great award winning mobile app
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New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UKresidents only. T&Cs Apply. Begambleaware.org
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About Unibet

unibet logo

Unibet have Scandinavian roots and are Sweden's largest sports betting site. Licenced and regulated in Malta, despite being around since 1997 the bookmaker has grown significantly over the last few years reaching over 15 million customers worldwide. In recent years Unibet have focused on growing their UK customer base and now offer every event a UK punter might want to wager on in addition to many European markets that are more unusual to find on these shores.

Initially Unibet were set up as a telephone betting operation before launching their website in both Swedish and English in 1999 and moving their base to Malta in 2001. The company was owned under the umbrella of the Unibet Group Plc, listed on the Nordic OMX public listing, and is now part of the Kindred Group, along with brands such as 32Red and Bingo.com. With over 1000 employees an revenues around half a billion pounds this is a seriously well resourced company.

The UK operation is licenced under Platinum Gaming Limited registered in Gibraltar. The bookmaker has always had an eye for upcoming and new features, they were one of the first to launch live betting back in 2003 in the same year the bookie launched its Casino and gaming operation. By 2006 Unibet's site was available in 20 languages setting is stall out early as a bookie with international pedigree.

Unibet are known for making huge payouts, famously paying out €4.5 million back in 2009 when a single punter hit the Mega Fortune jackpot in their casino. A top European bookie with a nice overall package and a great betting site if you are looking for something different form the normal UK bookie.

Interface and Appearance

unibet homeUnibet have an impressive appearance overall, you can tell they have spent time thinking about the user rather than just how to make money. The general theme is a pleasant green (not as nauseating as Paddy Power's) with white and black text boxes and the occasional splash of yellow or red.

The first thing you will notice from the desktop site is how clear the menu options are both in terms of font size and text clarity. The side bar shows a list of logical shortcuts and A-Z sports menu. The right side is not filled with flashy offers as we see with many other bookies but instead shows upcoming live streamed events. The home page really is not too crowded with very little scrolling and this can save us punters hours of time in the long run.

Odds are generally displayed clearly as white on green, green on white or yellow on black. The live betting feature is equally as clear as the home page managing to fit a lot of information into a small space with sensible collapsible menus. Unibet should be commended on their interface and other top betting sites should take notes.

The Unibet mobile app is award winning and it is easy to see why. With a similar colour theme to the main site the stand out feature is how clear the menu options are, how visible the text and odds are and how easy the whole thing is to navigate. With all the same features as the desktop site including live streaming you may decide to always place your bets through the app.


This is one of the best features about Unibet. Expect to find all of the standard bookmaker markets from racing to football with many other more continental lines available too including things like Bandy, Cyclo-Cross and Trotting. Depth of market is also superb; with football for example you will find around 30,000 betting lines on every major league and division worldwide. In fact only Bet365 and 10Bet can match this as far as I can see.

unibet markets

Unibet provide markets on the following sports, American football, Australian rules football, bandy, baseball, basketball, boxing & wrestling (inc UFC/MMA), chess, cricket, cycling, cylo-cross, darts, eSports, floorball, football, futsal, Gaelic football, golf, greyhound racing, handball, horse racing, ice hockey, motor racing (F1, motorbikes and others), netball, olympics, pesapallo, rugby (union and league), snooker, speedway, tennis, trotting, water polo, winter sports, volleyball, yachting and more.

Specials and novelty betting markets are well covered too with all major UK and worldwide politics, awards and TV shows. If you follow Swedish awards and TV then this is certainly the place to be too.

You can also bet on predictions to occur such as 'IKEA to be listed on the stock exchange market this year'.


betting oddsTo match the great number of markets available in general Unbet have top prices especially for major sports and events.

Major European football (including the Premier League and La Liga) are run with some of the lowest commissions around. This means on average there is a 97.5% payback when betting on W/D/W lines (i.e. 2.5% commission) when you place your wagers here. This is higher than many payouts on top casino games.

Other odds in general are usually near the top. Unibet are not always listed on UK odds comparison sites so it is worth checking prices with them directly. It is also recommended you take a look at the regular price boosts from this bookmaker as these can really add value to your bets. If you’re a fan of an accumulator too you may want to check out the enhanced odds multiples available on a daily basis. Enhanced odds promotions and price boosts in general are great with Unibet.

As a primarily European bookie odds are provided by default in decimal but this is easily converted to fraction on both the desktop and mobile apps. American format odds are also available. For more information about the differences see our article on betting odds explained.

Minimum / Maximum Bets and Payouts

limitsThis is one area where Unibet shows its large size.  Payout limits are at the higher end of the spectrum, up to £1M. For top sporting events such as football and horse racing you can win up to £1,000,000. For tennis, golf, rugby, cricket, darts and other top sports get £500,000, snooker and F1 are capped at £250,000.

The lowest payout limits are around £50,000 for novelty and special bets.  Always check in advance if placing big bets or smaller stakes at higher odds. If you are placing an accumulator bet of mixed events the payout cap is generally set to equal the lowest limit.

Fortunately the operator won't let you stake more than you can win. If your stake is above their maximum limit it will be displayed on the betslip where you will be given the option to either reduce your wager or request that the entire bet is accepted at which point your bet will be referred to a trader.

Minimum bets are nice and low which is good at just £0.10.

Live Betting and Streaming

unibet live

Live In Play Betting

Any betting site that wants to compete at the top of the shop cannot afford to have a bad live betting feature. Fortunately Unibet have one of our favourite in play features going.

To start with there is plenty of choice as there are over 150,000 live events to bet on each year and a quarter of these are streamed live (40,000+).

The interface as I have said previously is top notch. Despite the font size appearing quite small in places the text and odds are clear to see due to the contrast of white on green. This allows the bookie to condense all of those thousands of live events into one space. Space isn't wasted with the right hand menu devoted to the in play feature instead of flashy offers. The way the markets are collapsed is very clever and this means you don't ever have to scroll more than one screen to find all the markets.

On top of this Unbet also provide customers with statistics, live score and results services on most sports they offer as well as expert opinion blogs from top sportsmen including Graeme Swan, Gavin Hastings and Glenn Hoddle and daily updated news articles.

The mobile in play feature is equally as good and operates on the same principles and with all of the features found on desktop. Depth of market is truly great with hundreds of lines on top events like major football. The bookie are also great at providing very short term ball-ball, run-run lines allowing you to bet by the second if you so want to. A very very good live betting package.

Live Streaming

live streamWith over 40,000 events streamed live this is one reason alone why you should have this bookie as one of your favourite betting sites. With a continental focus you will also find many events streamed by Unibet that you may not find elsewhere with UK bookies.

The Unibet TV feature is supreme. Punters can see what live events are streamed up to a week or more in advance with an easy to digest interface common to Unibet. Many bookies do not publish their streaming schedules in advance and it makes a really nice difference to be able to plan what you will watch well in advance.

As soon as you look at the streaming schedule you will be amazed at the range of sports on offers from the usual football and tennis to the less broadcast snooker, ice hockey, darts, volleyball, basketball and more. Even when it comes to things like football these guys stream top level events including Serie A and La Liga.

All streaming is available on mobile too with a great looking and quick to load streaming box that allows you to easily bet in play alongside.

Mobile Betting

unibet mobileAward winning and you can see why. At first glance the app doesn't seem especially different from many other bookmakers mobile features but once you have used it a few times the difference is like night and day.

The app isn't over developed and this means it is not flashing at you all the time with features that tend to make other mobile apps crash. As soon as the app loads punters are dropped in at the action end with clear sports markets, in play and live streaming features. All menus are collapsible and logically laid out with top and popular events at the top and major sporting markets below.

If you get on with Unibet this may be the only mobile app you ever use again for sports betting. The uncomplicated nature of the app also makes it one of the fastest to load, not liable to crashing and reliable on mobile networks.

Unibet have separate apps for casino and poker as well as a dedicated horse racing app. I am not usually a fan of multiple apps but by keeping the products separate they have been able to get the best sports features into the sports app and best casino features into the casino app without compromising the integrity overall.

Cash Out

Cash Out or Ca$h-In as Unibet call it is a fantastic new feature offered by most of the best online bookmakers now.

The principle in simple, place a bet on a qualifying market and you will be offered a live price that you are able to cash in in advance of the event finishing. For example, you bet £10 on Barcelona to win the Champions League at 12/1, it’s the final and Barca are winning 2-1 on 80 minutes but you are worried Barca are flagging and may go on to lose. Cash Out is offering you £90 if you cash out your wager at that time. Of course you will always win less than you could win if you allow the event to run to completion (in this case £120) but you are able to mitigate your own risk and this adds a fantastic tactical dimension to online betting.

The Unibet Ca$h-in feature is not particularly stand out and there are better versions available elsewhere but combined with the top live in play betting and streaming available it simply adds to an already great package.

Gaming and Casino

unibet casino

The Unibet casino and gaming package is just as user friendly as the sportsbook. If you chose to you can sign up to the casino instead and get a deposit bonus up too.

Unibet have been providing casino and gaming services for over 15 years and in this time they have developed a substantial but yet not overawing feature. The Unibet casino app, as with the sportsbook, is one of the best going. It is the simplicity that makes it such a pleasure to use.

Since purchasing Maria Bingo in 2008 Unibet can also boast one of the best Bingo sites going too.

Social Media

Unbiet have a very engaging social media feature. The nice thing is you can choose how much you interact with this bookie. With some bookies like Paddy Power it is all or nothing but with Unibet dip in and out as much as you like.

Their Facebook page is clean and well populated with plenty of interesting articles other than betting offers. Take a look how many comments the posts attract and this gives you an idea how popular the page is with 750,000+ likes.

On Twitter you will find a similar theme with plenty of followers and interesting content, tweets and links.


The unique feature of Unibet is really how long such a great bookie has gone unnoticed by the UK public. With everything provided that a punter needs and many special features that you can't find elsewhere it's amazing that these guys are not as well-known as the likes of Bet365 and others.

Overall the live betting, streaming, expert opinion, live scores, cash out and news features combine into one of the best online betting packages available. For those that like to bet in play and watch what they are betting on you would be silly to ignore Unibet. Add to this one of the best mobile apps around and you've got an industry leading betting site.

Payment Options Deposit/Withdrawal

Method Min Deposit Min Withdrawal Fees Withdrawal Time
Debit Card £5 £15 0% 3-5 Days
Credit Card £5 £15 0% 3-5 Days
PayPal £10 £15 0% Up To 12 Hours
Skrill £5 £10 0% Up To 12 Hours
Neteller £5 £10 0% Up To 12 Hours
PaySafeCard £5 No Withdrawal 3% N/A
Bank Wire No Min £15 BACS Free 3-5 Days
Entropay £5 £15 0% 1-3 Days

With a European outlook Unibet offers accounts in a range of currencies including: Great British Pounds (GBP), Euros (EUR), Danish Krone (DKK), Norwegian Kroner (NOK), Swedish Krona (SEK), Swiss Franc (CHF), Polish Zloty (PLN), and more. Note that once you have opened an account in a currency you cannot change.


Minimum and maximum limits for deposits are not openly stated and can only be found when you try to make your deposit using that method. For typical card payments, Skrill (moneybookers), Neteller, etc. the minimum deposit is £5 with a £10,000 maximum (per transaction), £10 for PayPal. There are no maximum or minimum limits for bank transfers.

As an online bookmaker you can not make deposits in cash but alternatives are available such as the PaySafeCard cash voucher system (min £10, max £750, 3% fee). You are able to deposit by both Skrill and Neteller but you cannot use these services for your very first deposit you must instead use a bank card, PayPal or bank transfer and then switch to these services later.  All services offered are fee free except the Paysafecard.

Unibet do offer a nice system whereby you can deposit by phone with the same minimums and maximums as above.



Withdrawals can be made back onto the card you used to deposit with or alternatively by bank transfer, neteller or skrill.

Min/Max withdrawals vary, the minimum is usually £15 (£10 for Skrill/Neteller) with a maximum of £50k for each card transaction, £1k for Skrill and Neteller and unlimited for bank transfers.

Customer Service

customer serviceThere always has to be a draw back with any company and for Unibet perhaps it is their customer services and help section. I have yet to have a great experience with them. The staff are pleasant and knowledgeable but there doesn't seem to be enough of them, well for the UK market at least. Unibet have Freephone lines open from 7am to 1am on weekdays and 11pm on weekends.

The live chat service is available 24/7 as well as email. Average response times for the last 24 hours are published in the 'contact us' section. The problem I have is whether they publish response times or not you should not have to wait 10 minutes or more for live chat, the clue is in the name 'live'. You will wait around 4 hours for an email response and over the phone you will likely be put on hold. Come on Unibet sort this out, it is a let down on what is otherwise a great service.

The help and FAQ section leave a lot to be desired. While the interface on the surface appears as good as the rest of the site you will quickly see that the menu options are not very useful and while the section is searchable, he results are often not relevant. Perhaps this is one reason why the customer services operators are overloaded as customers struggle to find answers on their own. For contact details see the contact us section below.

Responsible Gambling

responsibleAs a UK licence holder Unibet are required to promote responsible gambling by law.

In fact Unibet are very active in this area. They are part of the European Gaming & Betting Association and a leading driver of the EU Responsible Gaming Day in EU Parliament claimed to have invested over €200M in developing their platform to spot problem gambling. Unibet operate a Player Safety Early Detection System designed to spot problem behaviour early. Some people may find this too invasive but it is designed to protect you and it does get better the more you play and the more it understands your betting patterns.

Independent advice services are also available such as Gam Care (http://www.gamcare.org.uk/). More information can be found in our responsible gambling article.

Unibet have the following responsible gambling features:

  • Deposit Limits – daily, weekly and monthly
  • Cool Off - 24 hours to 6 weeks
  • Self exclusion – 6 months – 5 years
  • Restrict Specific Sections (e.g. Sports)
  • Full customer history to keep track of your betting habits
  • Self-Assessment features
  • Parental control measures

Licence Information

licencing colourUK Licence ref/No: 45322

All bookmakers that operate in the UK wherever they are actually based are required to possess a full UK gambling commission licence.

Unibet adherer to all UK licencing conditions and also hold relevant European and Maltese licences for bookmaking operations outside the UK.

Previously licenced under Unibet Alderney Limited (38906) the company are now licenced under the above licence number along with all other Kindred brands.

Contact Details

  • Name: Unibet
  • Licence Holder: Platinum Gaming Limited
  • Registered Company Name: Kindred Group
  • URL: www.unibet.co.uk
  • Customer Services: 0800 329 393 (Freephone) or 0044 (0) 207 257 8701 (international)
  • E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Customer services address: Unibet, Suite 2B, 143 Main Street, Gibraltar, GX11 1AA
  • Phone betting: Not accepted
  • Text betting: Not accepted
  • Twitter: @Unibet (and others)
  • Registered Company address: Camilleri Preziosi, Level 2, Valletta Buildings, South Street, Valletta VLT 1103, Malta.
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