Online Betting Sites

Welcome to the betting sites review section of onlinebetting.org.uk. Online betting can be a minefield, often you sign up to a site based on an introductory offer or free bet only to find the type of bet you want to place isn’t offered or the market is not covered.

Here we provide in depth betting site reviews so that you can make an informed decision about what UK betting sites are best for you.  If you are looking for sign up promotions instead visit out free bets page.

888 Sport
Unique offers and promotions

Looking for a break from conventional betting sites then 888 Sport may have something for you. With a bespoke welcome bonus and unique regular existing customer promotions this should be a welcome addition to your list of betting sites. 888 cover all the usual markets plus some more unusual ones, full live betting and lots of streaming available. With their gaming pedigree there is plenty of cross-product offers and deals too.

This is a fantastic site for anyone who want access to the biggest and best features along with large market depth but are fed up of the same old high street bookies. The mobile betting with 888 is particularly special and very advanced compared to some of those other brands who seem stuck in the past.

T&Cs Apply, 18+

Ladbrokes
Full Coverage

A more traditional bookmaker established originally in the 19th Century with over 2300 betting shops it is the world’s largest retail bookmaker. Ladbrokes, now partnered with Coral, offer a vast sportsbook available on the main site and through a great mobile betting app. Live in play betting, cash out and streaming integration rival any other site with additional statistics and live score features second to none. Old school they may be but you will have to go far and wide to find a better all-round bookmaker.

Being one of the worlds biggest betting companies means Ladbrokes can rarely be matched on the size of their books or range of features. Long terms and short term offers are fantastic and with the wealth of resources really does shine through. Hard to imagine any one who bets on a regular basis who doesn't have a Ladbrokes account.

T&Cs Apply, 18+

Coral
National Favourite, Great All-Rounder

Another giant of the betting world with a long running history in the UK, established in 1926. Perhaps originally better known for their over 1800 brick-and-mortar betting shops Coral are now increasingly moving towards online betting. Now partnered with Ladbrokes the group power means Coral are able to provide great value offers and regular promotions, along with live betting and streaming on desktop and mobile. There is genuinely always something to be excited about with Coral.

Personally I think Coral are the absolute best for regualr free bet, insurance and enhanced terms offers. If you like betting on big events then it can often pay to have a Coral account as they tend to have industry leading promotions available. Coral are also one of the best for streaming (100,000's event a year), cash out and partial cash out and the general all round range of features and products on offer.

T&Cs Apply, 18+

Bet365
Best Betting Site in the World

Bet365 are one of, if not the, most trusted online bookmaker in the UK, in my opinion. I've found over the last fifteen years that Bet365 often lead the way through innovation and new ideas in the online betting market. Covering all major worldwide sports, I've discovered if there is a market worth placing a bet on then Bet365 will have it.

With an easy to use interface on both mobile and desktop, a huge range of live betting and streaming options, cash out, and many other novel features these guys are pretty hard to beat in my book. You can read more about what I think about Bet365 in the full review.

T&Cs Apply, 18+

BetVictor
The Gentleman Bookmaker

A quality betting site with a good deal of style, BetVictor represent the gentleman of online bookmakers. Based entirely in Gibraltar and formerly known as and owned by Victor Chandler, BetVictor as it is now known were one of the first bookies to go online. They are famous for providing good and honest value, offering some of the best odds around on football and racing particularly.

With BetVictor You won't get hundreds of weekly offers but with an excellent in play service, partial and full cashout, a very large and easy to use sportsbook and vast array of currencies and payment options, they certainly have a loyal customer base. Very good for personalised bonuses communicated directly to you based on how you bet.

T&Cs Apply, 18+

10Bet
Massive Sportsbook

What a fantastic sportsbook 10Bet have. By pouring so many resources into sports this site claims to offer 12,000 unique events a week and covers 150 different football leagues. A huge range of live betting available with excellent stats and results features. Casnio, Games, Virtuals and Live Casino are well separated leaving a lot of space for sports markets. The interface was recently improved and is now much better on desktop and mobile.

Its not all about big markets either as 10Bet features that you only usually get with the biggest brands such as full and partial cash out, live streaming, bet editing, pulse betting, etc. Regular offers are top notch, especially loyalty free bet deals, along with a high value introductory offer for new customers (see full review for details).

T&Cs Apply, 18+

Betway
Slick and Professional

Slick, sleek and professional, this Malta based online-only bookie is one of the most user focused and user friendly bookmakers you are likely to find. Betway offer one of the most satisfying interfaces around with excellent in play betting, live streaming and a really nice mobile app to boot. There is a good range of sports markets on offer, a loyalty points scheme and free bet club, competitive odds and excellent customer support. Available in 15 languages with regular offers and promotions. This is a great bookie for less common markets and more minor sports in particular (e.g. eSports).

In addition to loyalty points the range of existing customer offers available with this site is staggering. You could easily be fooled into thinking these guys are the size of William Hill or Ladbrokes based on how many resources they throw into offers for regular punters. Must have site if you like free bets and money back insurance on a consistent basis.

T&Cs Apply, 18+

Winner
Top Value Regular Promotions

Winner may be fairly new compared to some betting sites but they are waiting around for no one. They have decided to focus on giving punters what they want in terms of a vast markets, fantastic welcome bonuses, reliable regular offers and a great loyalty points scheme and free bets. They have looked at the industry leaders and taken some of the best bits whilst leaving some of the worst parts out. This results in a no frills site that is incredibly fast but yet full of features.

A must have bookie for regular football, racing, golf and tennis bettors and particularly anyone who bets through mobile devices. The more you bet with this site the more you get back.

T&Cs Apply, 18+

William Hill
Trusted Old Name

A big boy of the high street and online betting. William Hill have been around since 1934 and provide a wide ranging sportsbook and other betting services. Excellent In play & cash out with streaming, a nice mobile app and great payment options and limits. William Hill is available in a number of languages, currencies and countries. You can bet online, by phone, text and in store. A powerhouse of the gambling industry, huge resources means great value for the customer.

If you don't mind the corporate faceless side of the Hull's brand then as a punter you can find a lot of long term value with them. Very few companies have the resources and depth of features and market that these guys can offer. Perhaps not always the best for basic odds but in terms of promotions and enhanced lines there is a lot to be had.

T&Cs Apply, 18+

ComeOn
Best for Player Rewards

A relatively new entrant to the industry with a fantastic approach in rewarding customer loyalty. ComeOn take pride in providing a customer oriented experience with transparent and clear terms and processes and this makes a refreshing change. Player rewards points are paid to customers for every activity and bet placed, these can be exchanged for bonuses, prizes or even cash. Join the free bet club too for a weekly free bet based on how much you bet. Great markets, live betting, nice interface and a fun outlook.

This is a really up and coming UK and European online bookmaker. Over time good companies that value customers get recognised and I'm sure those that try ComeOn will realise that its not all about constant offers and boosts, sometimes good honest terms and a fair approach gives us more rewards over time.

Sport Nation
Focused On Rewarding Existing Customers

Sport Nation (formerly known as Bet On Brazil) are still very much a new betting site in development but we think they deserve a place among our recommended online bookmakers based on their commitment to do things differently. If you are fed up of the same old offers from the same old sites then get an account with Sport Nation and you will be surprised by how good this UK sportsbook is. Beyond the welcome bonus there are some really fantastic loyalty clubs and accumulator promotions that offer amazing value to regular punters.

A Great bookie for footy fans in particular this is a site that suits higher stakes punters in general. Here the offers are often set that little bit higher than other sites to reward those that like to bet a bit more than a fiver or a tenner.

T&Cs Apply, 18+

Betfred
The Bonus King

The UK’s 4th biggest bookmaker and the biggest UK and Irish horse racing sponsor. With Betfred you can stream ALL UK and Irish horse races online or on mobile, Betfred are also owners of the tote offering unique betting opportunities for Totepool betting. One of Britain's last independent bookmakers, fantastic range and depth for all sports, perfect focus for UK punters. Known as ‘the bonus king’ you are never short of offers and with a decent sports book, in play and a habit of paying out early on Manchester United you can have some fun with these guys.

Fred Done not only founded Betfred he also founded the Lucky 15 bet. This means Betfred are fantastic if you like to bet on things beyond win and each-way bets. Perhaps not the prettiest looking site but if you are after a bookie that knows their stuff and understand what their customers want then you couldn't do much better. For traditional sports and markets this is an excellent brand.

T&Cs Apply, 18+

138
One Of Asia's Biggest & Best Brands

An Asian focused betting site that provides something very different to the UK market. With services in both English and Mandarin this is an attractive proposition to Asian bettors in partiular. The range of markets with this company is superb, offering many global sports in addition to typical sports. The depth of market is also big, with over 200 football tournaments and leagues for example.

The site has a very high contrast and minimal design that makes betting about as easy as it could ever be. If you like your betting sites to focus on the important stuff, i.e. providing good prices and easy to find markets, then you can't beat 138. They also have some great long term offers that allow you to add value if you are a regular punter.

T&Cs Apply, 18+

Unibet
European Giant

One of Europe's biggest bookmakers Unibet have gone largely unnoticed in the UK until recently where they are starting to make a name for themselves through high profile sports sponsorship. This bookmaker have an immense product that gives customers something different from the normal UK focussed betting site. Unibet offer over 150,000 events, 40,000 of which are live streamed, an award winning mobile app, great offers and some of the best odds around on football.

With a continental outlook you will find many sports and markets available here you cannot find elsewhere. One thing I love about this brand is they don't shout about themselves too much. Instead they provide a very good product with decent honest offers and fair terms.

T&Cs Apply, 18+

Betfair
Home of the sports betting exhange

The professional gamblers choice. With the world’s largest betting exchange and now a fixed odds sportsbook Betfair offer a staggering number of markets and bet choices. Betfair exchange betting can give odds on average 20% better than those on fixed books, and the fixed odds book itself is no slough providing the best average odds on a range of top sports. The first online bookmaker to offer in play services and cash out (including on live horse racing), and they still offer excellent live betting with a huge amount of sports streaming. A great choice for peer to peer betting and fixed odds with decent promotions for all events.

This is an excellent betting site for offers too with a nice balance between long term predictable promotions and short term free bet and money back deals. Since the partnership with Paddy Power too the retention promotions have got even better still.

T&Cs Apply, 18+

Paddy Power
A lively and fun bookie to bet with

Paddy Power do bring some Irish charm and humour to the UK betting site trade – if you like your bookmaker to not take itself too seriously then go no further than this brand. PP are a massive bookmaker, partnered with Betfair, and this allows them to give customers a large number of markets with expansive live betting and superb streaming facilities. Paddy Power mobile betting apps are excellent with and good social media presence if you like to bet daily and have a laugh go green.

The company excel when it comes to their exisitng customer promotions. I can't think of an event that Paddy don't have some sort of insurance, free bets or extra places offer for. Never wanting to be outdone the brand sometimes have crazy promotions that makes having an account with them very worthwhile.

T&Cs Apply, 18+

RaceBets
Horse & Dog Racing Specialist

RaceBets is a horse and greyhound racing specialist online bookmaker. If you don't bet on racing you won't have much use getting an account here, but if you do this is one of the best betting sites for horse racing and greyhound racing available anywhere. Focusing on one product allows a no compromise set-up for racing, with more coverage, markets, streaming, features and offers than any other site, especially for worldwide racing.

For those that bet regularly on racing events this is a must have account, for foreign racing markets especially you may find these are the only UK licensed site even offering odds. Concentrating on racing also means finding events is easier than with any other site, in particular for ante-post wagers.

Heralding from Germany the company formed in 2005 have a vast amount of experience and knowledge in how to perfectly deliver online racing markets.

T&Cs Apply, 18+

Betsafe
Scandivanian Bookie With Unique Outlook

Betsafe are not just another small European betting company with a UK license. Rather they are the centrepiece of the Betsson group, which originates in Sweden and is today one of the continents largest betting companies. The group as a whole, which includes numerous brands, is very well resourced meaning that Betsafe are able to draw on a lot of experience and many features from their sister sites.

Overall this means the company are able to offer all of the markets you would expect form the biggest bookmakers, but with many more European sports you would struggle to find elsewhere. Betsafe provide exceptional horse racing markets and international HD streaming, courtesy of sister brand Racebets, along with good depth for all sports. The absolute best aspect of the site is the interface and style, which is modern and minimalist but yet very nice to look at and incredibly fast on all devices.

T&Cs Apply, 18+

Vernons
Original Home of the Football Pools

The original home of the football pools, Vernons were acquired by the Netplay TV group in 2013 and Betsson in 2017. The Vernons brand is used to head their latest UK sportsbook and casino. An impressive book for their size with good in play and some of the best reliable regular offers.

There is no sign up bonus but existing customer promotions for sports like golf, tennis, football, darts, rugby and snooker are incredibly good value. An up and coming old brand with an old pedigree, currently without mobile betting and live streaming but sure to catch up soon.

T&Cs Apply, 18+

EnergyBet (launched 2016) is the sportsbook arm of EnergyCasino (launched 2012) and together make one of the bet modern day all round betting and gaming brands. Anyone who is fed up with old bookmakers sites that are often over-crowded and hard to find your way around will find a new home with the BetContruct powered Energy site. Being more European than most they appeal to a wider demographic of punters with over 40 markets covering everything from traditional sports to rarer events such as cross-country skiing.

Loyalty is high on the list for Energy who's points scheme, for both sports and casino, is one of the best going. Earn points for all bets and exchange them in the shop for bonuses, products and merchandise or even withdrawable cash, they also have a good range of standard bonus and insurance existing customer promos. In gaming terms they are a step above the rest with one of the most versatile selections of titles form leading software providers.

T&Cs Apply, 18+

MansionBet
Pleasure To Use

MansionBet are the sports betting arm of the long established Mansion Casino first founded in 2003. The brand are well known to UK punters through their early sponsorship of Tottenham Hotspur and more recently Bournemouth. Unlike many casinos that release sportsbook products this one stands alone from the games side as a quality sports betting platform powered by the well revered SB-Tech software provider.

This means MansionBet comes with every major feature built into one the nicest to use interfaces around, on desktop and mobile. With over 35 markets, 30,000 live events each months and features such as cash out, bet editing and action bet this makes the site not just a good alternative but rather a brand with its own unique features. This is rare these days with many new sites ending up as clones of each other. Mansionbet also offer PayPal, which a lot of new sports-books do not.

If you are someone that likes playing games alongside sports betting then this could be one of the very best all round options out there. Powered primarily by Playtech this casino has been around a lot longer than most and because of that they have a refined and quality platform.

T&Cs Apply, 18+

Bookmaker Comparison Table

Name License Betting Shops Min Deposit Live Streaming Support Visit
39028 - £10

Horse Racing

+Other Sports

Live Chat - 24/7

Tel - 9am-10pm

Email - 24/7

T&Cs Apply, 18+
1611 2300+ £1

Horse Racing

Football + Other Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
39071 1800+ £5

Horse Racing

Football + Other Sports

Live Chat - 7am-12am

Tel - 7am-12am

Email - 7am-12am

T&Cs Apply, 18+
39576 3 £5

Horse Racing

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
43173 - £5

Horse Racing

Tennis + More

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
39372 - £10

Horse Racing

Tennis, Football

+ Other Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
39123 - £5

Horse Racing

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
39225 2300+ £5

Horse Racing

Football + Other Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
39286 - £9 No Streaming Available

Live Chat - 9am-10pm

Email - 9am-10pm

T&Cs Apply, 18+
45143 - £10

No Streaming

Live Chat - 12pm-10pm

Tel - Not Available

Email - Within 48Hrs

T&Cs Apply, 18+
39544 1370+ £5

Horse Racing

Tennis + Other Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
38904 - £10

No Streaming

Live Chat - 24/7

Tel - Not Available

Email - Within 24hrs

T&Cs Apply, 18+
45322 - £5

Horse Racing

Football + Other Sports

Live Chat - 24/7

Tel - 7am-1am

Email - 24/7

T&Cs Apply, 18+
39426 - £5

Horse Racing

Football + Other Sports

Live Chat - 24/7

Tel - 7:30am-12:30am

Email - 24/7

T&Cs Apply, 18+
39426 600+ (UK+I) £5

Horse Racing

Football + Other Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
39428 - £1

Horse Racing

Worldwide

Live Chat - 8am-10:45pm

Tel - 8am-10:45pm

Email - Within 24hrs

T&Cs Apply, 18+
39579 - £10

Worldwide Racing

Global Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
50721 - £10

No Streaming

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
39325 - £10 No Streaming

Live Chat - 9am-12am

Tel - 9am-12am

Email - Within 48Hrs

T&Cs Apply, 18+
39448 - £10 No Streaming

Live Chat - 9am-1am

Tel - 9am-1am

Email - Within 48Hrs

T&Cs Apply, 18+
45143 - £10 No Streaming

Live Chat - 12pm-10pm

Tel - Not Available

Email - Within 48Hrs

T&Cs Apply, 18+
39264 - £10 No Streaming

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
39383 - £10 No Streaming

Live Chat - 6am-10pm

Tel - Not Offered

Email - Within 1 Day

T&Cs Apply, 18+
39286 - £10 No Streaming

Live Chat - 9am-10pm

Email - 9am-10pm

T&Cs Apply, 18+
22201 - £10 No Streaming

Live Chat - 9am-9pm

Tel - No Phone

Email - Within 2 Days

T&Cs Apply, 18+
22201 - £10 No Streaming

Live Chat - No

Tel - Not Available

Email - Within 1 Day

T&Cs Apply, 18+
537 50 (Casinos) £10 No Streaming

Live Chat - 24/7

Tel - 24/7 (Call Back)

Email - 24/7

T&Cs Apply, 18+
22201 - £10 No Streaming

Live Chat - No

Tel - No Phone

Email - Up To 24 Hours

T&Cs Apply, 18+
39221 - £10 No Streaming

Live Chat - 9am-12:30am

Tel - 9am-12:30am

Email - 9am-12:30am

T&Cs Apply, 18+
44662 - £5 No Streaming

Live Chat - Nope

Tel - Nope

Email - In 2 Days

T&Cs Apply, 18+
39430 - £10 No Streaming

Live Chat - 24/7

Tel - 24/7

Email - 24/7

T&Cs Apply, 18+
38750 52 (casinos) £10 Horse Racing

Live Chat - 24/7

Tel - 8am-12am

Email - 24/7

T&Cs Apply, 18+

Why should I trust onlinebetting.org.uk reviews?

betting onlineAll content and opinions expressed in our betting reviews are based on direct experience and honest objective appraisals. All of the reviews here are written by me, the editor, for fair cross referencing. Many sites provide favourable reviews of online betting websites to those who pay the most money – our reviews are completely honest and we NEVER accept any form of payment in exchange for favourable treatment in our reviews.

Any site, offer or feature recommended on here is something that I have already tried or experienced myself and I will never review or recommend any provider I would not use myself. If you feel any of this content is misrepresented please go to the contact us section and shout at us, we care about our content and all feedback is kindly taken on board.

How do our reviews stack up against others?

reviewThere are many website reviews around for UK betting websites so why read ours? Unlike other review websites we don’t simply rate sites based on one or two aspects such as the introductory offers or the latest promotions. We realise that placing a bet is a personal thing, it’s your money, it’s your time and ultimately it’s your enjoyment that matters.

In addition to regular offers provided we also review our sites based on many other aspects, such as the number of sports/gaming markets covered, the bet types available, maximum/minimum limits, payment options, live betting and streaming availability, cash out options etc, etc. This allows you as the punter to make the best decision for you.

For example, there is little point in signing up to a great site with a huge deposit bonus if you want to bet on American Sports such as NFL and there is no market offered for this. For this reason we do not give overall ratings out of ten or A/A*, instead we attempt to review each aspect of a bookie on its individual merits, allowing you as the user to find the sites best tailored to your needs

Why do I need to read a betting site review?

review 2The UK has a heavily regulated and licenced betting industry for both your protection and for the security of the bookmaker. The internet is however a big place where you can base yourself anywhere you like in the world so this does not prevent unscrupulous agents operating trying to steal your cash.

There are many unlicensed and unregulated sites around and it is difficult on the face of it to tell who these guys are. This does not necessarily mean these people are out to get you but it does mean if something does go wrong or you have a dispute you have very little legal power. Some of these unregulated websites have been known to pay vast amounts of money for favourable reviews in betting guides with editors simply pocketing the cash with very little regard for the punter who may lose out based on misinformation. All betting sites reviewed on onlinebettingsites.org.uk are fully UK licenced for your protection and we will NEVER review a non-UK licenced site or wilfully mislead our audience.

How to Read Bookmaker Welcome Offers

offerThere are several factors to be conscious of when reading about a welcome bonus or an introductory free bet.

Firstly consider what you need to do to get the promotion, is this based on your first deposit or first bet and what are the minimums and maximums? Think in advance what level of bonus you want to receive before you make your first deposit/bet. If you make several initial deposits or bets it is highly likely that any promotion will only apply to the first one made. If your first bet or deposit is below the minimum limit you will not receive your bonus, conversely if you wager or deposit more than the maximum then your free token will be capped at the maximum limit.

Next look at the minimum odds required from your first bet(s) in order to activate or receive any bonus or free token. You will need to wager on odds lines with higher odds to activate the offer. Some welcome deals also have maximum odds prices so beware of this too.

Check any restrictions of the welcome promotion. For example, can the bonus be used on any sports market, can you use it on singles and multiples, etc. Most sign up deals cannot be used with full cover bets or pari-mutuel bets such as the tote so keep this in mind. Consider payment methods too, many welcome features are not given if you deposit by Skrill or Netteller. For lists of bookies that do or do not give out bonuses with various payment methods see our banking section.

Expiry is another important consideration. Most free bets are valid for at least 7 days and most bonus cash for 30 days but always read terms carefully. If you do not use your token or bonus in this time it will expire. You may also need to rollover any bonus cash in this time period or risk losing it all.

Finally take into account any rollover requirements that apply to bonus funds or winnings from bonus funds. If you receive say a £50 bonus with a five times rollover requirement you will need to wager the £50 bonus and then £200 of bonus funds winnings in total before you can withdraw either the promo cash or any subsequent winnings. This does not effect your first cash deposit and any winnings, only the bonus funds.

For details on the differences between free bets, bonuses and more see our freebets section.

Gambling Licencing in the UK

licencingEvery betting site and bookmaker that operate in the United Kingdom are required by law to possess a UK Gambling Commission Licence. This applies to all operators even if they are based outside the UK (which to be frank most are).

The gambling commission was set up under the Gambling Act of 2005 and are independent but receive funding support form the department for culture, media and sport. They act as administrators and regulators of all betting licences in Britain with the power to revoke licences for failure to comply with the law.

The primary aim of the commission is to prevent crime (both by and against operators), promote an open and honest industry (this includes clear terms and no misleading offers), to protect vulnerable people and promote responsible gambling.

For detailed information including links to all individual betting sites gambling licences see our gambling licencing article.

Advertising Standards for UK Online Bookmakers

standardsWhile betting sites are regulated by the Gambling Commission they are also required to adhere to Advertising Standards Agency (ASA) guidelines. This means promotions cannot be misleading and must clearly reflect any restrictions applicable to the deal.

Since 2007 gambling operators are allowed to market across all media platforms but are required to stick to the following rules issues by the Committees of Advertising Practice (CAP), operators must not:

  • Promote any behaviour or actions that cause harm in either a financial, social or emotional way.
  • Directly appeal to under 18's and vulnerable groups or exploit any lack of knowledge, aspirations, inexperience or susceptibilities of young people.
  • Portray gambling as a means of employment or financial security including any suggestion that betting is a solution to money problems.
  • Create any link between gambling and sex by prompting betting as attractive, seductive or a means to increase sexual success.

For more details or if you believe a bookmaker has contravened these terms see the ASA website.

Bookmaker Complaints

complaintIf you have a complaint against a betting site in the UK the first thing you need to do is contact them in writing outlining your grievance. UK bookmakers are required under the terms of their licence to have in house procedures and to take all complaints seriously. If you cannot resolve your complaint with a bookie then do not contact the gambling commission, they are not responsible for individual issues. Instead you can use the intermediary service of the The Independent Betting Adjudication Service (IBAS). For full details see our guide on how to make a complaint against a bookmaker.

Word of advice. If you have attempted to claim a sign up offer listed on this page but you missed out because you misread some of the terms (such as the expiry time of a free bet) then contact the bookie directly. In most instances they will reissue your welcome bonus or free token if it is a genuine mistake. After all, the welcome features are designed for punters to try out new betting sites so they would be shooting themselves in the foot if they didn't do that.

Responsible Gambling

responsibleBy law all betting sites in the UK are required to promote responsible gambling. This includes offering several enforced features such as self-exclusion, parental controls and access to independent gambling advice services such as Gam Care (www.gamcare.org.uk).

Most betting sites go beyond and above what is required by law signing up to voluntary schemes that include things like not advertising on TV before 9pm and devoting space on adverts to responsible gambling. Some bookies provide many optional features too that help punters regulate their betting such as activity limits, partial exclusion, loss limits and more. For full details on all which features operators listed here provide as well as full details on responsible gambling including where to find help read our responsible gambling article.