Online Betting Sites

Welcome to the betting sites review section of onlinebetting.org.uk. Online betting can be a minefield, often you sign up to a site based on an introductory offer or free bet only to find the type of bet you want to place isn’t offered or the market is not covered. Here we provide in depth betting site reviews so that you can make an informed decision about what UK betting sites are best for you.

Unique offers and promotions

Looking for a break from conventional betting sites then 888 Sport may have something for you. With a bespoke welcome bonus and unique regular existing customer promotions this should be a welcome addition to your list of betting sites. 888 cover all the usual markets plus some more unusual ones, full live betting and lots of streaming available. With their gaming pedigree there is plenty of cross-product offers and deals too.

Sign Up Bonus: Bet £10, get £30 in free bets (3 x £10 free tokens) & £10 casino bonus (30x) – all valid 7 days.

T&Cs Apply, New Customers Only (18+).

National Favourite, Great All-Rounder

Another giant of the betting world with a long running history in the UK, established in 1926. Perhaps originally better known for their over 1800 brick-and-mortar betting shops Coral are now increasingly moving towards online betting. Now partnered with Ladbrokes the group power means Coral are able to provide great value offers and regular promotions, along with live betting and streaming on desktop and mobile. There is genuinely always something to be excited about with Coral.

Sign Up Bonus: 400% in matched free bets sign up bonus, bet £5 get £20 (4 x £5 Free Bets) + Weekly Free Bet Club.

T&Cs Apply, New Customers Only (18+).

Full Coverage

A more traditional bookmaker established originally in the 19th Century with over 2300 betting shops it is the world’s largest retail bookmaker. Ladbrokes, now partnered with Coral, offer a vast sportsbook available on the main site and through a great mobile betting app. Live in play betting, cash out and streaming integration rival any other site with additional statistics and live score features second to none. Old school they may be but you will have to go far and wide to find a better all-round bookmaker.

Sign Up Bonus: Place a bet between £5-50 and Ladbrokes will give you a 100% matched free bet to play with - enter code F50

T&Cs Apply, New Customers Only (18+).

The Gentleman Bookmaker

A quality betting site with a good deal of style, BetVictor represent the gentleman of online bookmakers. Based entirely in Gibraltar and formerly known as and owned by Victor Chandler, BetVictor as it is now known were one of the first bookies to go online. They are famous for providing good and honest value, offering some of the best odds around on football and racing particularly. You won't get hundreds of weekly offers here but with an excellent in play service, a very large and easy to use sportsbook and vast array of currencies and payment options, they certainly have a loyal customer base.

Sign Up Bonus: Bet just £10 and get a 3 x £10 Sports Free Bets AND a £10 Casino bonus, that's 400% free.

T&Cs Apply, New Customers Only (18+).

Massive Sportsbook

What a fantastic sportsbook 10Bet have. By pouring so many resources into sports this site claims to offer 12,000 unique events a week and covers 150 different football leagues. A huge range of live betting available with excellent stats and results features. Casnio, Games, Virtuals and Live Casino are well separated leaving a lot of space for sports markets. The interface needs improving but is better on the mobile app, saying that it is hard to pack in the depth of market these guys have into one website. Offers are decent, especially loyalty reload and free bet deals, with a high value introductory offer for new customers.

Sign Up Bonus: With 10Bet get up to £200 bonus with their 50% matched deposit offer as well as £10 free each month for the first year.

T&Cs Apply, New Customers Only (18+).

Slick and Professional

Slick, sleek and professional, this Malta based online-only bookie is one of the most user focused and user friendly bookmakers you are likely to find. Betway offer one of the most satisfying interfaces around with excellent in play betting, live streaming and a really nice mobile app to boot. There is a good range of sports markets on offer, a loyalty points scheme and free bet club, competitive odds and excellent customer support. Available in 15 languages with regular offers and promotions. This is a great bookie for less common markets and more minor sports in particular.

Sign Up Bonus: Deposit up to £30 (£10 min) and Betway will give you a 100% matched Free Bet valid for 7 days. Bet through deposit at 3/4+ odds to activate free token.

T&Cs Apply, New Customers Only (18+).

Top Value Regular Promotions

Winner may be fairly new compared to some betting sites but they are waiting around for no one. They have decided to focus on giving punters what they want in terms of a vast markets, fantastic welcome bonuses, reliable regular offers and a great loyalty points scheme and free bets. They have looked at the industry leaders and taken some of the best bits whilst leaving some of the worst parts out. This results in a no frills site that is incredibly fast but yet full of features. A must have bookie for regular football, racing, golf and tennis bettors particularly.

Sign Up Bonus: 100% Matched 1st Deposit Bonus, Top Acca Bonuses & loyalty Free Bets

T&Cs Apply, New Customers Only (18+).

Trusted Old Name

A big boy of the high street and online betting. William Hill have been around since 1934 and provide a wide ranging sportsbook and other betting services. Excellent In play & cash out with streaming, a nice mobile app and great payment options and limits. William Hill is available in a number of languages, currencies and countries. You can bet online, by phone, text and in store. A powerhouse of the gambling industry, huge resources means great value for the customer.

Sign Up Bonus: Sign up with the code C30, place a £10 first bet and get a 3 x £10 Free Bets

T&Cs Apply, New Customers Only (18+).

Punching above thier weight

Top site for any betting portfolio. This bookmaker are one of the best around for proper punters who bet every week and want good market depth and range with achievable regular betting offers. Loyalty promotions available on virtually every major sporting event including more minor sports less well covered by others. All the top features you would expect form a big bookie with streaming, cash out, news & tips, lots of banking options and more. Punching well above their weight Titanbet easily keep up with the big boys in terms of markets and features, in fact they have one of the best interfaces around.

Sign Up Bonus: 100% matched first deposit bonus up to £50, minimum £10, Rollover D+B 7x in 14 days, Max win £500.

T&Cs Apply, New Customers Only (18+).

Best for Player Rewards

A relatively new entrant to the industry with a fantastic approach in rewarding customer loyalty. ComeOn take pride in providing a customer oriented experience with transparent and clear terms and processes and this makes a refreshing change. Player rewards points are paid to customers for every activity and bet placed, these can be exchanged for bonuses, prizes or even cash. Join the free bet club too for a weekly free bet based on how much you bet. Great markets, live betting, nice interface and a fun outlook. A really up and coming UK and European online bookmaker.

Sign Up Bonus: £10 Sports Free Bet AND a £25 Casino Deposit bonus AND 20 Free Starburst Spins for all new customers - plus player points

T&Cs Apply, New Customers Only (18+).

The Bonus King

The UK’s 4th biggest bookmaker and the biggest UK and Irish horse racing sponsor. With Betfred you can stream ALL UK and Irish horse races online or on mobile, Betfred are also owners of the tote offering unique betting opportunities for Totepool betting. One of Britain's last independent bookmakers, fantastic range and depth for all sports, perfect focus for UK punters. Known as ‘the bonus king’ you are never short of offers and with a decent sports book, in play and a habit of paying out early on Manchester United you can have some fun with these guys.

Sign Up Bonus: Deposit and wager £10 and Betfred will give you a £30 free bet and a £30 casino bonus

T&Cs Apply, New Customers Only (18+).

Focused On Rewarding Existing Customers

Sport Nation (formerly known as Bet On Brazil) are still very much a new betting site in development but we think they deserve a place among our recommended online bookmakers based on their commitment to do things differently. If you are fed up of the same old offers from the same old sites then get an account with Sport Nation and you will be surprised by how good this UK sportsbook is. Beyond the welcome bonus there are some really fantastic loyalty clubs and accumulator promotions that offer amazing value to regular punters. Great bookie for footy fans in particular.

Sign Up Bonus: First Deposit Matched 50% up to £100, Weekly Free Bet & Loyalty Clubs

T&Cs Apply, New Customers Only (18+).

Top Interface & Offers

NetBet could certainly teach the bigger household names in the industry a thing or two. This betting site is set up for the user from the outset with a great interface that is easy to navigate, fantastic live betting and some great promotions. NetBet actually run tons of good loyalty deals that are both useful and attainable, offers are available daily from price boosts to money back on loses. A perfect bookie for any portfolio and one of the best for adding value to your bets.

Sign Up Bonus: First Deposit matched 50% up to £50, use code WELCOME50, 6x rollover in 60 days at 3/5+

T&Cs Apply, New Customers Only (18+).

European Giant

One of Europe's biggest bookmakers Unibet have gone largely unnoticed in the UK until recently where they are starting to make a name for themselves through high profile sports sponsorship. This bookmaker have an immense product that gives customers something different from the normal UK focussed betting site. Unibet offer over 150,000 events, 40,000 of which are live streamed, an award winning mobile app, great offers and some of the best odds around on football. With a continental outlook you will find many sports and markets available here you cannot find elsewhere.

Sign Up Bonus: £30 Matched Bonus if Your First Bet loses

T&Cs Apply, New Customers Only (18+).

Home of the sports betting exhange

The professional gamblers choice. With the world’s largest betting exchange and now a fixed odds sportsbook Betfair offer a staggering number of markets and bet choices. Betfair exchange betting can give odds on average 20% better than those on fixed books, and the fixed odds book itself is no slough providing the best average odds on a range of top sports. The first online bookmaker to offer in play services and cash out, and they still offer excellent live betting with a huge amount of sports streaming. A great choice for peer to peer betting and fixed odds with decent promotions for all events.

Sign Up Bonus: Place 5 x £10+ bets (at 1/2+ odds) and get £20 free bet, claim this up to 5x – total value £100.

T&Cs Apply, New Customers Only (18+).

A lively and fun bookie to bet with

Paddy Power do bring some Irish charm and humour to the UK betting site trade – if you like your bookmaker to not take itself too seriously then go no further than this brand. PP are a massive bookmaker, partnered with Betfair, and this allows them to give customers a large number of markets with expansive live betting and superb streaming facilities. Paddy Power mobile betting apps are excellent with daily money back promotions and good social media presence if you like to bet daily and have a laugh go green.

Sign Up Bonus: Bet £20 and Paddy Power will give you your stake back in real cash if it loses

T&Cs Apply, New Customers Only (18+).

Horse & Dog Racing Specialist

RaceBets is a horse and greyhound racing specialist online bookmaker. If you don't bet on racing you won't have much use getting an account here, but if you do this is one of the best betting sites for horse racing and greyhound racing available anywhere. Focusing on one product allows a no compromise set-up for racing, with more coverage, markets, streaming, features and offers than any other site, especially for worldwide racing.

For those that bet regularly on racing events this is a must have account, for foreign racing markets especially you may find these are the only UK licensed site even offering odds. Concentrating on racing also means finding events is easier than with any other site, in particular for ante-post wagers.

Heralding from Germany the company formed in 2005 have a vast amount of experience and knowledge in how to perfectly deliver online racing markets.

Sign Up Bonus: Deposit matched bonus, 100% up to £50, £10 minimum. Rollover bonus 5x in 30 days at 1/2+

T&Cs Apply, New Customers Only (18+).

Original Home of the Football Pools

The original home of the football pools, Vernons were acquired by the Netplay TV group in 2013. The Vernons brand is used to head their latest UK sportsbook and casino. An impressive book for their size with good in play and some of the best reliable regular offers. There is no sign up bonus but existing customer promotions for sports like golf, tennis, football, darts, rugby and snooker are incredibly good value. An up and coming old brand with an old pedigree, currently without mobile betting and live streaming but sure to catch up.

Sign Up Bonus: No sign up bonus but some of the best value regular offers

T&Cs Apply, New Customers Only (18+).

Bookmaker Comparison Table

Name License Betting Shops Min Deposit Live Streaming Support Visit
39028 - £10

Horse Racing

+Other Sports

Live Chat - 24/7

Tel - 9am-10pm

Email - 24/7

39071 1800+ £5

Horse Racing

Football + Other Sports

Live Chat - 7am-12am

Tel - 7am-12am

Email - 7am-12am

1611 2300+ £1

Horse Racing

Football + Other Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

39576 3 £5

Horse Racing

Live Chat - 24/7

Tel - 24/7

Email - 24/7

43173 - £5

Horse Racing

Tennis + More

Live Chat - 24/7

Tel - 24/7

Email - 24/7

39372 - £10

Horse Racing

Tennis, Football

+ Other Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

39123 - £5

Horse Racing

Live Chat - 24/7

Tel - 24/7

Email - 24/7

39225 2300+ £5

Horse Racing

Football + Other Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

39123 - £10

Horse Racing

Live Chat - 24/7

Tel - 8am-12am

Email - 24/7

39286 - £9 No Streaming Available

Live Chat - 9am-10pm

Email - 9am-10pm

39544 1370+ £5

Horse Racing

Tennis + Other Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

45143 - £10

No Streaming

Live Chat - 10am-10pm

Tel - Not Available

Email - 10am-10pm

39170 - £10 No Streaming

Live Chat - 24/7

Tel - 24/7

Email - 24/7

45322 - £5

Horse Racing

Football + Other Sports

Live Chat - 24/7

Tel - 7am-1am

Email - 24/7

39426 - £5

Horse Racing

Football + Other Sports

Live Chat - 24/7

Tel - 7:30am-12:30am

Email - 24/7

39426 600+ (UK+I) £5

Horse Racing

Football + Other Sports

Live Chat - 24/7

Tel - 24/7

Email - 24/7

39428 - £1

Horse Racing

Worldwide

Live Chat - 8am-10:45pm

Tel - 8am-10:45pm

Email - Within 24hrs

39144 - £10

No Streaming

Live Chat - 24/7

Tel - 24/7

Email - 24/7

Why should I trust onlinebetting.org.uk reviews?

betting onlineAll content and opinions expressed in our betting reviews are based on direct experience and honest objective appraisals. All of the reviews here are written by me, the editor, for fair cross referencing. Many sites provide favourable reviews of online betting websites to those who pay the most money – our reviews are completely honest and we NEVER accept any form of payment in exchange for favourable treatment in our reviews.

Any site, offer or feature recommended on here is something that I have already tried or experienced myself and I will never review or recommend any provider I would not use myself. If you feel any of this content is misrepresented please go to the contact us section and shout at us, we care about our content and all feedback is kindly taken on board.

How do our reviews stack up against others?

reviewThere are many website reviews around for UK betting websites so why read ours? Unlike other review websites we don’t simply rate sites based on one or two aspects such as the introductory offers or the latest promotions. We realise that placing a bet is a personal thing, it’s your money, it’s your time and ultimately it’s your enjoyment that matters.

In addition to regular offers provided we also review our sites based on many other aspects, such as the number of sports/gaming markets covered, the bet types available, maximum/minimum limits, payment options, live betting and streaming availability, cash out options etc, etc. This allows you as the punter to make the best decision for you.

For example, there is little point in signing up to a great site with a huge deposit bonus if you want to bet on American Sports such as NFL and there is no market offered for this. For this reason we do not give overall ratings out of ten or A/A*, instead we attempt to review each aspect of a bookie on its individual merits, allowing you as the user to find the sites best tailored to your needs

Why do I need to read a betting site review?

review 2The UK has a heavily regulated and licenced betting industry for both your protection and for the security of the bookmaker. The internet is however a big place where you can base yourself anywhere you like in the world so this does not prevent unscrupulous agents operating trying to steal your cash.

There are many unlicensed and unregulated sites around and it is difficult on the face of it to tell who these guys are. This does not necessarily mean these people are out to get you but it does mean if something does go wrong or you have a dispute you have very little legal power. Some of these unregulated websites have been known to pay vast amounts of money for favourable reviews in betting guides with editors simply pocketing the cash with very little regard for the punter who may lose out based on misinformation. All betting sites reviewed on onlinebettingsites.org.uk are fully UK licenced for your protection and we will NEVER review a non-UK licenced site or wilfully mislead our audience.

How to Read Bookmaker Welcome Offers

offerThere are several factors to be conscious of when reading about a welcome bonus or an introductory free bet.

Firstly consider what you need to do to get the promotion, is this based on your first deposit or first bet and what are the minimums and maximums? Think in advance what level of bonus you want to receive before you make your first deposit/bet. If you make several initial deposits or bets it is highly likely that any promotion will only apply to the first one made. If your first bet or deposit is below the minimum limit you will not receive your bonus, conversely if you wager or deposit more than the maximum then your free token will be capped at the maximum limit.

Next look at the minimum odds required from your first bet(s) in order to activate or receive any bonus or free token. You will need to wager on odds lines with higher odds to activate the offer. Some welcome deals also have maximum odds prices so beware of this too.

Check any restrictions of the welcome promotion. For example, can the bonus be used on any sports market, can you use it on singles and multiples, etc. Most sign up deals cannot be used with full cover bets or pari-mutuel bets such as the tote so keep this in mind. Consider payment methods too, many welcome features are not given if you deposit by Skrill or Netteller. For lists of bookies that do or do not give out bonuses with various payment methods see our banking section.

Expiry is another important consideration. Most free bets are valid for at least 7 days and most bonus cash for 30 days but always read terms carefully. If you do not use your token or bonus in this time it will expire. You may also need to rollover any bonus cash in this time period or risk losing it all.

Finally take into account any rollover requirements that apply to bonus funds or winnings from bonus funds. If you receive say a £50 bonus with a five times rollover requirement you will need to wager the £50 bonus and then £200 of bonus funds winnings in total before you can withdraw either the promo cash or any subsequent winnings. This does not effect your first cash deposit and any winnings, only the bonus funds.

For details on the differences between free bets, bonuses and more see our freebets section.

Gambling Licencing in the UK

licencingEvery betting site and bookmaker that operate in the United Kingdom are required by law to possess a UK Gambling Commission Licence. This applies to all operators even if they are based outside the UK (which to be frank most are).

The gambling commission was set up under the Gambling Act of 2005 and are independent but receive funding support form the department for culture, media and sport. They act as administrators and regulators of all betting licences in Britain with the power to revoke licences for failure to comply with the law.

The primary aim of the commission is to prevent crime (both by and against operators), promote an open and honest industry (this includes clear terms and no misleading offers), to protect vulnerable people and promote responsible gambling.

For detailed information including links to all individual betting sites gambling licences see our gambling licencing article.

Advertising Standards for UK Online Bookmakers

standardsWhile betting sites are regulated by the Gambling Commission they are also required to adhere to Advertising Standards Agency (ASA) guidelines. This means promotions cannot be misleading and must clearly reflect any restrictions applicable to the deal.

Since 2007 gambling operators are allowed to market across all media platforms but are required to stick to the following rules issues by the Committees of Advertising Practice (CAP), operators must not:

  • Promote any behaviour or actions that cause harm in either a financial, social or emotional way.
  • Directly appeal to under 18's and vulnerable groups or exploit any lack of knowledge, aspirations, inexperience or susceptibilities of young people.
  • Portray gambling as a means of employment or financial security including any suggestion that betting is a solution to money problems.
  • Create any link between gambling and sex by prompting betting as attractive, seductive or a means to increase sexual success.

For more details or if you believe a bookmaker has contravened these terms see the ASA website.

Bookmaker Complaints

complaintIf you have a complaint against a betting site in the UK the first thing you need to do is contact them in writing outlining your grievance. UK bookmakers are required under the terms of their licence to have in house procedures and to take all complaints seriously. If you cannot resolve your complaint with a bookie then do not contact the gambling commission, they are not responsible for individual issues. Instead you can use the intermediary service of the The Independent Betting Adjudication Service (IBAS). For full details see our guide on how to make a complaint against a bookmaker.

Word of advice. If you have attempted to claim a sign up offer listed on this page but you missed out because you misread some of the terms (such as the expiry time of a free bet) then contact the bookie directly. In most instances they will reissue your welcome bonus or free token if it is a genuine mistake. After all, the welcome features are designed for punters to try out new betting sites so they would be shooting themselves in the foot if they didn't do that.

Responsible Gambling

responsibleBy law all betting sites in the UK are required to promote responsible gambling. This includes offering several enforced features such as self-exclusion, parental controls and access to independent gambling advice services such as Gam Care (www.gamcare.org.uk).

Most betting sites go beyond and above what is required by law signing up to voluntary schemes that include things like not advertising on TV before 9pm and devoting space on adverts to responsible gambling. Some bookies provide many optional features too that help punters regulate their betting such as activity limits, partial exclusion, loss limits and more. For full details on all which features operators listed here provide as well as full details on responsible gambling including where to find help read our responsible gambling article.