888 Sport Review

Maybe more well known for their casino operation 888 actually run one of the biggest online only sportsbooks in the UK, 888 Sport. The online only betting site breaks away from the more traditional bookies with very different sign up and regular existing customer deals, a unique range of markets and an international appeal.  If you are looking for something different this is a great bookie for you. 

Those who like regular existing customer free bets across pretty much every major event will be thrilled with 888, they also known for running the most free bets for football especially. Full live betting and streaming is available with cash out and excellent news and results features too. A great range of payment options and great social media engagement with their customers.  There isn't a single sport or market that 888 are not good at.

  • Modern Alternative to Old High Street Brands
  • Exceptional regular existing customer offers
  • Live betting, Cash Out, streaming and great stats/news features
Welcome Offer: £100 Exclusive Bonus
100% matched deposit bonus up to £100. £10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1/2 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply.
New customers only T&Cs Apply, 18+ BeGambleAware.org

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About 888 Sport

888 logo

Founded back in 1997 as Virtual Holdings Limited by Israeli businessmen, Aaron & Avi Shaked with Ron & Shay Ben-Yitzhak, the company was originally based in the British Virgin Islands but obtained its first gaming licence through its subsidiary in Antigua. The first product, Casino-on-Net was subsequently launched under this licence in late 1997. Renamed 888 Holdings the company launched secondary casino brand, Reef Club Casino, as well as 888.com poker room in 2002.

In 2003, like many online bookies, they moved their entire operation to Gibraltar where their licence is now based. The holding company listed on the London stock exchange in 2005 and became the founding member of eCOGRA, an industry consumer protection watchdog.

888 Sport launched in 2008 under subsidiary company Cassava Enterprises LTD. 888 Holdings became one of the first integrated bookies offering Casino, Bingo, Poker and a fixed odds sportsbook. All brands were brought under the 888 umbrella by 2010 (888poker, 888sport, etc.).

Famously the Pacific Poker brand became defunct in the US in 2006 following the passing of the unlawful internet gambling enforcement act (UIGEA). Due to their interaction reach and status 888 were not as exposed in the US as some others and we able to carry on their operation growing to become the world's 4th biggest poker network by 2012.

The Cassava Enterprises 888 Sport brand has fed on the success and expertise of the wider 888 Holdings operation. The online bookmaker have found a niche in the market as a colourful and exciting betting site with unconventional offers and a lot of cross product promotions. This bookie certainly have a marmite feel to them a little like Paddy Power, many punters love them for their different style offers and book others can't stand the flashy casino like look.

888 Sport is one component of a massive corporate entity and one of the richest gambling companies in the world. This means there is no personable back story like you would get when talking about Ladbrokes or William Hill.  What you do get though is a hugely resourced, highly engaged and thoroughly modern betting site that gives great value and good features with different style.

Interface and Appearance

888 home

When it comes to their look and interface I think 888 are one of those love / hate bookies. The orange colours and themes are synonymous with all 888 Sport products. Expect some flashy graphics with plenty of offers, features and distractions. Saying that the pages on the site are not overcrowded with odds clearly presented in white against an orange box. Both the home page and live betting feature are one page only with cleverly collapses markets giving you more for less. Some bookies make it unbelievably hard to find what you are looking for and this is especially annoying when you want to get a live bet on. This is not the case with 888 Sport.

There is a professional feel to all of the 888 features. Quick links on the home page display major events, main events are shown in the central panel and top offers are clear. Sports A-Z list is easy to use and it is  easy to access live scores, results, stats and live streaming through the menu option. The Live betting feature is a breeze to use, nicely collapsed and split by events streamed live, those that have just started and upcoming events. The blog / news feature is actually really good too and pretty useful.

Many mobile apps are available for the various 888 products. This is a rare instance where I actually prefer the desktop site to the mobile app. Flashy graphics can slow the system down on mobile networks, and for some reason the app loses the minimalist feel you get from the main site. Saying that it is easy to navigate, sports icons are clear, offers are prominent and odds are clear to see. Full live betting and streaming are available on there too, if using on a good wifi network you will enjoy this app.


Market range and depth are very good with 888 Sport. They have been in the business long enough to know what range their UK customers want. The international pedigree shines through too with some markets available that are hard to bet on elsewhere such as floorball and trotting. Pre-event and in play markets are as big as you would expect from a bookie of this size with well over 100 lines available on for a typical European football game.

888 Sport provide markets on football (with all major English and European leagues and international leagues available), American football, Australian rules, badminton, bandy, baseball, basketball, beach volleyball, boxing & wrestling (inc UFC/MMA), chess, cricket, cycling, darts, e-sports, field hockey, floorball, golf, greyhound racing, handball, horse racing, ice hockey, motor racing (F1, motorbikes and others), netball, pesapello, rugby (union and league), snooker, speedway, surfing, tennis, trotting, volleyball, winter sports, yachting and more.

888 markets

Non-sport and specials markets are a little hit and miss. UK and International politics are well covered as are entertainment awards and TV specials, but in general this is more of a sportsbook. For regular novelty bets it may not be the best bookie. Specials markets within sports, such as predicting next managers, transfers, etc., are well covered however.


betting oddsThe raw odds at 888 are generally fairly average. They are certainly reliable enough to be there or thereabouts and you won't get ripped off. Combined with some cracking regular enhanced odds, money back and free bet offers there is certainly value to be found at this bookie. If you are backing outright markets without an offer however you may be better off elsewhere. Definitely worth having in any betting portfolio though for sure.

Typical enhanced odds promotions such as fixed odds accumulators and offers like 'Messi to score and Barca to win 3/1' for example are not very common with 888. This bookie tends to prefer money back, profit boost and free bet promotions. In many ways this is actually preferable, enhanced odds offers often tempt you into betting on an outcome that you wouldn't usually have bet on whereas the free bet and money back deals are widely applicable allowing you to back the markets you want to wager on.

There is best odds guarantee on horse racing from this bookmaker along with plenty of price boosts and streaming available too.

Odds are available in fractional, decimal and American formats, this is changed at the bottom of the sports menu. Depth of market is very good but you can request odds for lines or markets not shown on the site too.

Minimum / Maximum Bets and Payouts

limitsIt is important to consider maximum payouts and limits. Even if you only ever bet low stakes you can still run the risk of hitting payout limits. Some markets and lines can have much lower limits than others, this is particularly important when placing large multiple bets that can have really high odds. Always check the payout limits for markets if placing large bets, bets with high odds or bets on less common markets and lines.

The outright payout limit is clear with 888 Sport.  For football and horse racing it is up to £1,00,000 and generally not less than £100,000 for all major sports.  888 does however reserve the right to cap any payout at £250,000 so bear that in mind.

The minimum bet amount is clear and stated at £0.10. Maximum bets are less clear, 888 more than other bookies set their limits quite low and will then manually review your bet each time for larger stakes. This lack of clarity really can annoy you as a punter. 888 do not offer telephone betting either.

If you want to place high stakes bets or bets with high odds with 888 Sport I would contact them first. If you get in touch to ask them about specific bet limits they are quite helpful but overall they make it far too hard to find basic payout information.

Live Betting and Streaming

Live In Play Betting

888 live betting

The in play feature at 888 is better than most others and I definitely recommend you try it for its range and depth. The live streaming markets are easily accessed from a tab on the home screen and are easily digestible, collapsed based on sport, scheduled time and whether live streaming is available or not. Odds are clear and updated very quickly. Depth of market is also fantastic with hundreds of live betting lines available for big events like major European football, top tennis, etc.

When you click on a live event the markets are again collapsed down into logical categories and this makes finding the bet you want really easy. Basic live commentary text and stats are displayed but you can also bring up the full statistics feature using a button available for all live events. The statistics, live scores and results feature at 888 is excellent and a great complement to the in play feature. 888 live betting seems to be more about minimalism backed with all the information and depth you need at the click of a button. As a punter you cannot help but be impressed with the package.

The news and blog feature is a winner and a great addition to pre-event and live betting. It is one of my favourites, completely free to use and full of news digests, tips an previews. As with the main site the sections are nicely collapses and follow an easy to use logical layout. The live betting calendar is also a really useful aspect showing live events and streaming coming up over the next week.

Mobile live betting is good but not as nice at the main feature on the site. If there are several live events on at the same time the mobile version can require a lot of scrolling and all of the markets look very samey lacking distinction. In play betting for me is most useful on mobile and there are better live betting features through other bookies apps.

Live Streaming

Live Stream 2If watching sports that you bet on is an important feature for you then 888 Sport will be a welcome addition to your list of live streaming betting sites. Watch live sport every day with 888, anything from football to table tennis is streamed for your enjoyment and available on mobile. Watch live horse racing too if you have placed at least £1 on the race.

The integration with live betting is very good. The fact that live betting markets are easily collapsible means it's easy to keep the stream alongside the lines you want to wager on. The live calendar is very useful to find current and upcoming streaming events up to a week in advance. Availability is easy to see with a small TV icon displayed next to the event. To watch live streaming you simply require a funded account or have placed a bet in the previous 24 hours.

The overall live betting feature mixed with streaming, news and stats makes 888 Sport one of the best betting sites for this service.

Mobile Betting

888 Sport mobileIn some senses 888 created a mobile mirror image of their main site. The mobile app is actually more crowded than the desktop site with lots of scrolling required and this is opposite than you would expect. Mobile betting requires quick access with fast loading interfaces and clear market definition. While 888 Sport have all of these features on the desktop site they somehow lose this on mobile.

This is by no means a bad app but certainly not the best. The orange and black theme is carried through to mobile, odds are clear in white against orange. Major sports, top promos, streaming and live betting can be easily accessed through icons on the home page as well as featured events and cross product casino and gaming services.

A big failing is the speed of the interface, each time you switch between pages the app reloads and this can take an eternity if not on a fast mobile or wifi network.

I do wish 888 Sport would put a little more effort into their mobile sports app. All of the right ingredients are in there and it really would be a top app if they sorted the interface. The casino and gaming apps are definitely better and it would be nice to see some lessons carried over from these.

Cash Out

Cash Out and partial cash out availability is provided for pre-event and in play bets on desktop and mobile with 888 Sport. Bets and lines that qualify for cash in are clearly visible and cash in amounts can clearly be seen by clicking on your wager. Unlike some other bookies you cannot cash out the bet until the event becomes live which can be a bit of pain.

Cash Out is great fun and gives a fantastic new tactical dimension to online betting. This is all about risk management, do you wait for your bet to run to completion or take the guaranteed winnings now before the end of play? Only you can decide. For example you have bet on England to win a Cricket test match. At the end of Day 4 England are chasing 100 runs to win with 8 wickets remaining in the second innings. Let's say you stand to win £100 if England win but there is a forecast of rain possible can cash in is offering you a £60 payout. If you take the payout and it rains then you have won where you otherwise wouldn't have. Beware cash out amounts will always be less than potential winnings should you allow the bet to run to completion.

Gaming and Casino

888 casino

888 have a long history of online casinos going all the back to their first casino-on-net site back in 1997. With one of the best casino features available if you fancy a spin in the casino, a hand of poker or a few games then you will find whatever you need here.

As we have mentioned a few times in this review 888 are particularly strong at cross product promotions and as a sportsbook member there are plenty of incentives to give the casino a go. Full mobile apps are available for all of the gaming services and most of these are better than the sportsbook app. Get additional bonuses for playing in the casino, live casino and gaming sections.

Read our full 888 Casino Review for more.

Social Media

I think you would expect 888 Sport to have good social media engagement and you won't be disappointed. Twitter feeds are available for all products, the sports feed (@888sport) is updated hourly with all the latest offers, news, videos, features and more.

To be honest this is one of the best bookie twitter feeds I have seen, very entertaining. 888 also have a Facebook presence that they update daily, similarly entertaining too.


For me It has to be the offer types available at 888 Sport. This is a great bookie if you are bored of constantly seeing the same types of promotion form other bookies.

In addition to their different styled welcome bonus 888Sport have a nice mix of other free bet offers, bonuses and money back deals that are different from the norm. For this reason alone I would keep them as one of your betting sites simply to give you more options.

Most of the offers are football. racing, tennis focused but you can get great short term offers around major events in other sports too. See our betting offers section for more details of some common 888 offers.

As an overall sportsbook 888 seem to have everything nailed down. With a full range of markets including some more unusual ones, great live betting, streaming, cash out and excellent news and stats features there is little you will be left wanting for as a punter.

Payment Options Deposit/Withdrawal

Method Min Deposit Min Withdrawal Fees Withdrawal Time
Debit Card £10 £3 0% Up to 6 Days
Credit Card £10 £3 0% Up to 6 Days
PayPal £10 £15 0% 2-3 Days
Skrill £10 £3 0% 2-3 Days
Neteller £10 £3 0% 2-3 Days
Apple Pay £20 n/a 0% n/a
PaySafeCard £10 No Withdrawal 0% N/A
Bank Wire £10 BACS £100 Wire £10 BACS Free 5-8 Days
Entropay £10 £15 0% Up to 6 Days

With an international pedigree 888 Sport have a fantastic range of deposit and withdrawal options. The site is available in a number of languages and you can manage your account in several currencies.  For details of how to use payment options see our banking section.


Cash image888Sport will allow you to manage an account in the following currencies: British pounds (GBP), Euros (EUR), Danish, Kroner (DKK), Swedish Krona (SEK) and United States Dollars (USD).

Minimum deposit is usually £10, although this can vary depending on method, for example this is £100 by bank wire (£10 by bank transfer). See our banking section for limits by payment method. There are no stated maximum deposits. As an online only bookie cash cannot be used directly but cash voucher services such as PaySafeCard can be used.

888 are also one of the only sites right now to offer Apple Pay to Apple users.



In general you can withdraw using many of the same methods you can deposit with. Withdrawals are allowed to all major bank cards and by bank transfer, through e-wallet services, cheque and other. Pre-paid cards and voucher methods are not eligible for withdrawal

Withdrawals can take anywhere from 2-11 days depending on the method requested. Unlike some other bookies 888 Sport have a bit of a sneaky one day processing period.  During this time you can reverse a withdrawal if you wish.  While 888 claim this is for the customers benefit, I don't see it that way.  In any case the transaction delay means even for digital wallet services such as PayPal and Skrill the withdrawal can take 2-3 days. See our banking section and compare 888 with other bookmakers.

Most payment methods do not have a maximum withdrawal, although this may be restricted by your bank. Maximum daily limit for VISA is £25,000. Minimum withdrawal varies by payment method but for most common methods it is £10.

Customer Service

customer service888 Sport customer services are available 24 hours a day and 7 days a week by message service and email. Staff are quick to respond and fairly knowledgeable they will generally strive to find an answer for you (although they seem to have no idea about payout limits). Live chat is available 24/7 and 888 are also quick to respond through their "contact us" form on the site. They also have a Freephone number they can be contacted on from 9am-10pm. If you wish you can also write to them.

If you would like to use 888 in a different language the site is available in 10 different languages including: English, French, Portuguese, Polish, Finnish, Spanish, Russian and Norwegian.

See the contact details section below for ways to get in touch

Responsible Gambling

responsibleIt doesn't matter where a bookie is based to operate in the UK all companies are required to have a UK gambling commission licence. This is enforceable by law and licences can be revoked for failure to comply. Promoting responsible gambling is an important component of holding a licence and 888 Sport operate the following systems to help customers gamble safely an responsibly. Many independent advice services are also available such as Gam Care (http://www.gamcare.org.uk/).

  • Deposit Limits – Monthly
  • Take A Break – 1 day to three months
  • Self exclusion – 6 months – 5 years or permanently
  • Advice and referral service
  • Parental control available

Licence Information

licencing colourUK Licence ref/No: 39028

888 Sport are based in Gibraltar and are regulated to offer online gaming services under the laws of Gibraltar (Remote Gaming License Numbers 022 and 039).

They are also fully licenced in the UK, along with a multitude of other 888 associated betting, gaming and bingo brands.  Click the number above to see the company licence details.

All Additional information on restricted territories and other operations can be located in the 888 T&Cs found in the help section.

Contact Details

  • Name: 888 Sport
  • Parent Company: Cassava Enterprises Limited
  • Holding Company: 888 Holdings PLC
  • URL: www.888sport.com
  • Customer Services: 0800 096 4780 (UK), 1800 930 215 (IRE), +44 203 478 0670 (elsewhere)
  • E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it. (and form on site)
  • Customer services address: Cassava Enterprises, Suite 601/701, Europort, Gibraltar.
  • Phone betting (sportsbook): Not Available
  • Text betting: Not Available
  • Twitter: @888sport and many more
  • Registered Company address: As customer service address.
T&Cs Apply to Welcome Offer, New Customers Only (18+). Begambleaware.org.