Bet Builders - Customise Your Own Combination Bets
Bet builders are basically automated versions of the request a bet facility that has been around for a while now. Until now requesting your own odds for a unique combination of scenarios meant having to contact the bookmaker by email, live chat or social media detailing the exact markets you want to combine. While the odds request facility is hugely useful the down side is you need time in advance to request and wait for a reply, this also becomes impractical if you want to compare the prices of several different betting options.
For football matches, where over 90% of bet requests are made, you can now skip the human middle man and build your own bets automatically, saving time and giving you more opportunity to contrast various markets. There are a few sites that offer this feature but below I focus on what I think is the best bet builder available, Bet365's. The principles of all bet builders are roughly the same however. Further down you can find details on how to build bets, how the odds are created and whether the prices are good value.
Bet365 Bet Builder
You can select from the most popular markets and, once you have added them to your bet, you can calculate your own odds.
For example, you can choose First Goalscorer, Both Teams to Score and number of corners to create one single bet with the price for the combined selections.
How to build your bet
You can make up to six selections to create your unique bet. Choose from a wide range of markets, including (when available on the selected fixture):
- Match Result (Full Time or Half Time)
- Both Teams to Score
- Number of Goals Scored
- Players to Score (Anytime, First, Last, 2 or More, 3 or More)
- Cards (Total, Player To Be Booked)
- To Qualify or To Lift the Trophy
Make your selection and this will be added to the Bet Builder slip; repeat the process for up to five more markets and you can then calculate your own odds. Once you are happy with your bet, select the price displayed on the Bet Builder slip and the bet will be added to your bet slip.
Terms and Conditions
- Bet Builder is only available on Soccer matches, and can only be used for pre-match markets.
- Bet Builder bets cannot be combined with other Bet Builder bets or other betting opportunities and will be placed as a single bet only.
- Bets placed through Bet Builder will be available for full Cash Out prior to the fixture starting. Partial Cash Out and Auto Cash Out will not be available on any Bet Builder bet and no Cash Out options will be available once the fixture goes In-Play. Bet Builder bets cannot be amended using the Edit Bet feature.
- A maximum of six markets from a single match can be included in a Bet Builder bet.
- If a market within a Bet Builder bet is void/pushed, then the entire Bet Builder bet will be void/pushed - e.g. if your Goalscorer selection does not play the entire bet will be void regardless of the outcome of the other selections.
- The 2 Goals Ahead Early Payout offer will not apply to bets placed through the Bet Builder feature.
- bet365 will not be responsible if the Bet Builder feature is not available for technical reasons.
- bet365 reserves the right to reverse the settlement of a Bet Builder bet if the bet or a selection within the bet is settled in error.
- bet365 reserves the right to accept or decline any bet requested for any competition or market or bet type that is included in the Bet Builder feature.
- bet365 reserves the right to amend, suspend or remove the Bet Builder feature (or any part of it) at any time for any event, fixture, market or customer.
- bet365 reserves the right to remove the Bet Builder feature for any customer or group of customers where it has reasonable grounds to believe that the customer or group of customers is misusing the feature.
How To Build A Bet
Building a bet is easy when using a dedicated feature. It is worth noting that some versions, such as Coral's, are restricted to mobile, although in most cases this is the platform on which you would most likely want to place these types of wagers.
Right now this feature is restricted to football, with Bet365 this is open to all football, but with other bookies it is worth checking the applicable leagues and events. Once you've found a qualifying market however you can begin to build your bet.
Bet building involves mixing several markets together to create a unique combination of two or more scenarios which must all happen in order for your bet to win. This could be the match result, number of cards, number of corners and player to score, for example.
Once you've selected your options you will be given an instant odds price. You can then change elements of the bet if you like, adding, removing selections or changing the values as you wish to see how this effects the price.
When you are happy with your prediction simply set a stake and place your bet as you would any other wager.
Why Can't You Build Your Own Bets?
Bet builders allow you to combine various markets from the same event, known as related contingencies. Related bets are any markets that can influence the outcome of another market.
For example, the match result and goalscorer are strongly related, i.e. if you select a player to score and they do it is of course more likely that team may win, for this reason you cannot combine those selections together into a standard accumulator bet.
Off the shelf packaged bets already exist, such as win and both teams to score or scorecasts and wincasts, but if you want to combine together markets in unique combinations then the best way to do this is using a bet builder or odds request feature.
How are Odds Calculated and are they Fair?
Bookmakers make profits by building in margins into their odds. What ultimately matters to a bookie is balancing all the possible eventualities in a market, attracting an equal proportion of bets on all outcomes, to ensure they always make a profit. This is easy for markets with only a few possible outcomes and for those that attract a lot of wagers, such as the match result on a big game. More obscure markets, and those with lots of outcomes, carry more risk to the betting site however and so have bigger in build margins to offset risk.
Each individual market used in a bet builder for a high level football match (e.g. both teams to score) are highly competitive and so the odds prices will be good. The issue comes in combining these events, as when you do the margins the bookie takes become magnified and so these bets (along with all multiple bets) are often not the best value, compared to say betting on the match result alone. Bet builders calculate odds using software by taking the price of each individual scenario and combining them factoring in any related factors.
Whether you think the prices are fair however is all down to you and how accurate you think your predictions will be. If you have a strong feeling a series of scenarios will occur then using a bet builder is still the best way for you to link these events for the best payout. As always it is about risk vs reward, bet builder wagers are higher risk for both you and the bookie (as there are more variables and unknowns) but if you do win the rewards can be bigger.
Pros and Cons of Building Your Own Bets
The biggest pro for building your own bets is control. Often when betting on events you try to find markets to best suit your prediction of what you think might happen but occasionally it is difficult to find a line that perfectly matches your exact guess. You therefore end up placing a lot of bets because they are best fit rather than a true reflection of what you think will happen.
A bet builder is simply an engine for you to combine a series of related bets together to mirror what you think will happen in a game. For example, you think a team will win but you also think it will be a feisty game so you may want to add in the number of cards shown to your bet. Maybe one team will put 11 men behind the ball and you therefore think the attacking team will win but get a lot of corners, etc.
By combining predictions you can inflate the odds and this is one of the biggest attractions of bet builders, it allows you to potentially turn a small stake into a large payout. Personally I use bet builders to place a few small stakes bets alongside my normal wagers. I treat them more as a bit of fun, hoping my predictions may come true but not setting my hopes on it. This is the approach I use with accumulator bets too for the same reason.
However you use bet builders though you have to factor in the generally poorer odds return compared to other bets, and this is a con of bet builders and multiples in general. Companies know that these bets are more risky for them as they can't match up all outcomes to ensure a profit, they therefore build in a higher risk into the margins. The real risk is however down you and whether you think the odds offered are fair for the scenario you predict.
Remember though if you are using a bet builder you can still shop around. Many of these features are simialr between bookies and so you can compare the odds for a given scenario between them taking the best price available. In general if one market is voided in your bet builder you will generally find the whole bet becomes void and you get your stake back.